RELATIONSHIPS ARE POWERFUL Relationships are the life-blood of any effective effort. How you activate those relationships can be a critical factor of your success. Power Mapping helps you identify the people who can help you achieve your goals – and helps you connect them to what’s most important. Many individual leaders are good at making and maintaining powerful relationships, but few organizations utilize the interconnected nature of them for even more effective and meaningful encounters. A Power Map can be the basis of a database – but its real purpose is to assure that important people are being reached in a strategy that fits with immediate needs and long-term goals. And remember, people on your Power Map can become great ambassadors too! The following tools can help you map and connect to your valued relationships more effectively. We hope that they will help you engage people who support you the most and build new relationships with people who need to hear your story!
Public Image Guide Template v.2 • p1 of 3 Questions? Call Social Impact Studios: 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com
MANAGE INFORMATION & ACTION • Person • Organization • Contact Info • What’s the best way to reach them? • What is their pet issue? • Where are they on spectrum of support? • What is their specific power and/or expertise? • Who’s the best person to contact them from your team? • What specific thing will you ask of them now? • Who else are they connected to on this or other lists? • Action Steps, Notes & Log
POWER MAPPING CHECKLIST __ Map based on Goals, Key Audiences, Communication Priority & Immediate Needs (see “web”) __ Start with the top 5 people most supportive of your efforts – Be specific about action steps __ Identify one NEW and UNCONNECTED person for each segment of your “web” __ Grow the list after you have mapped and activated core & unconnected
TIPS __ Identify a Power Map manager __ Engage with the Power Map regularly to move people closer to the center of engagement __ Use a tool to manage your Power Map __ Keep it simple until it becomes part of your culture
Public Image Guide Template v.2 • p2 of 3 Questions? Call Social Impact Studios: 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com
POWER MAPPING WORKSHEET How will you manage your Power Map? Where will it live? Who is the Primary Manager? How will you include Power Mapping in your operations? Power Mapping Worksheet
Contact
Full Info ?
Action Step
TOP 5 ENGAGED
NEW CONNECTIONS
Org Goals
Goal #1 Goal #2 Goal #3
Aud
Audience #1 Audience #2 Audience #3
Comm Priority
Detail Here
Immed Needs
Need #1 Need #2
Public Image Guide Template v.2 • p3 of 3 Questions? Call Social Impact Studios: 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com
Best Contact w/in Org
Notes