CLINIC Social Media Strategy & Outlets
In this Clinic, we will cover: •
Definition of Social Media
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Basic Tips
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How to Create a practical Social Media Strategy
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Common Outlets, what they are used for and the Priority Practice for each Note: We will not go into the details of how to use each Outlet. That is potential subject matter for subsequent Clinics
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What do we mean by Social Media? o
2 Way Conversation
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Interactive and Sharable
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Virtual/Technology-based
Social Media Tips o
There is not one way to do Social Media. It’s more important to jump in and post stuff than it is to be so strategic that you miss opportunities to share bits of information in a timely manner.
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Connect with people. It’s a SOCIAL medium.
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Be conversational
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Post unique, interesting and fun things that are relevant to your organization’s Mission, Work and Thought-Leader perspective.
Clinic #2 • January 2012 For Public Image Works Class of 2011 Social Impact Studios • 215-922-7303 ennis@socialimpactstudios.com and james@socialimpactstudios.com