From Madison Ave to McAllen: The ADDYS Go Mad

Photography by Bee Beautiful

The AAF-RGV’s American Advertising Awards brought Madison Avenue vibes to the Rio Grande Valley on February 20th at the Embassy Suites McAllen Convention Center. With a stylish “Mad Men” theme, the evening celebrated the region’s top creative minds in advertising, marketing, and design. Agencies, students, and in-house teams gathered in their retro best to honor standout campaigns that blended vintage flair with modern brilliance. Golds, silvers, and well-earned bragging rights were awarded to work that wowed in concept and execution. The UTRGV UMC and Athletics Marketing team took home the “Best of Show” award for their campaign, “Our Valley. Our Team. Our Time.”

To learn more about joining the American Advertising Federation RGV Chapter, visit AAFRGV.com.

SOUTH TEXAS COLLEGE TEAM BRAND GENIUZ TEAM