SoCal Hospital HEROES
TOOLKIT
HOSPITAL AS SOC I ATION of Southern California
2023 My SoCal Hospital Heroes
OVERVIEW
Exceptional care. Everyday heroes.
HASC’s My SoCal Hospital Heroes Awards campaign honors the extraordinary individuals who power our hospitals with compassion, excellence and dedication. We’re looking for stories that show how these unsung heroes go above and beyond to deliver outstanding care and service to patients, their families and the community.
We’ve created this toolkit with ready-to-use messaging, graphics and guidelines to help you promote the campaign across your hospital’s channels. Thank you for your support!
On the cover
2024 My SoCal Hospital Heroes
KEY DATES
Toolkit Launch Thursday, May 15, 2025
Nomination Period Through Friday, June 27, 2025
Finalist Announcement Month of September
Awards Ceremony October 25, 2025
CORE MESSAGING 1
Tagline “Exceptional care. Everyday heroes.”
Campaign Description (Short Version)
Let’s celebrate the unsung heroes in our hospitals—those whose everyday actions make an extraordinary impact. Nominate a team member who embodies excellence, compassion and resilience.
Campaign Description (Long Version)
The 2025 My SoCal Hospital Heroes campaign honors employees across all hospital roles who embody dedication, service and heart. From nurses and physicians to security staff, environmental techs, volunteers and administrators, these remarkable people bring excellent patient care to life — day in and day out. This campaign celebrates all those whose actions, big and small, inspire and lead the rest of us.
SOCIAL MEDIA GUIDE 3
Sample Posts
Instagram / Facebook
Do you know a hospital hero? Nominate them today for #MySoCalHospitalHeroes and help us celebrate the people who make health care extraordinary! Tell us who they are and what makes them a hero to you.
hasc.org/nominations
X
It’s time to spotlight our #MySoCalHospitalHeroes! Nominate a standout hospital employee who inspires you with their compassion, innovation and commitment to excellent service. Tell us who they are and what makes them a hero hasc.org/nominations
Hashtags
#MySoCalHospitalHeroes
#HospitalHeroes2025
#SoCalHospitals
Caption
Who’s that hospital employee people can’t stop talking about, who always goes the extra mile in their work? Nominate them as a Hospital Hero today! All staff eligible, from volunteers to surgeons.
hasc.org/nominations
#MySoCalHospitalHeroes #HospitalHeroes2025 #SoCalHospitals
1080 x 1350
x 1080
Caption
Know a hospital employee who’s made your life better—a nurse who goes above and beyond, or an environmental tech who inspires you with their dedication? Nominate YOUR Hospital Hero today! All staff eligible. hasc.org/nominations
#MySoCalHospitalHeroes #HospitalHeroes2025
#SoCalHospitals
Caption
From the ER to the cafeteria, hospitals are brimming with heroes. Who has brightened your darkest day and inspired you with their dedication & care?
Nominate them as a Hospital Hero today! All staff eligible. hasc.org/nominations
#MySoCalHospitalHeroes #HospitalHeroes2025 #SoCalHospitals
Visual Assets
Download all assets here.
Caption
Heroes abound in all hospital roles, from the doctor who saves babies’ lives to the security staff who handled a safety threat with calm & compassion. Who makes a difference in your hospital? Nominate them as Hospital Heroes! hasc.org/nominations
#MySoCalHospitalHeroes #HospitalHeroes2025
#SoCalHospitals
Caption
Know an amazing hospital employee? Whether it’s the environmental tech who always lifts patients’ spirits or the nurse who helped reduce ER readmissions, we want to know. Nominate any employee as a Hospital Hero! hasc.org/nominations #MySoCalHospitalHeroes #HospitalHeroes2025 #SoCalHospitals
Visual Assets
Download all assets here.
STORIES 9:12
2024 HEROES
Caption Meet [first name, last name], a 2024 My SoCal Hospital Hero. As a [Occupation] at [Hospital], [first name] has shown us what true compassion, dedication and excellence look like every
EMAIL TEMPLATES 4
Email header 3965 x 625 px
Announcement to Staff
Subject: Know a [hospital name] superstar? Nominate them as a Hospital Hero!
Every day we witness remarkable innovation, dedication and compassion among [Hospital name] staff. Now we can shine a light on these very special colleagues.
We’re proud to join the Hospital Association of Southern California’s 2025 My SoCal Hospital Heroes Awards, honoring exceptional hospital employees who have made a real difference for patients and colleagues. All staff and volunteers are eligible.
Who inspires you with their commitment to excellence? Nominate them at hasc.org/nominations by Friday, June 27.
Thanks for sharing their stories and helping celebrate the everyday heroes at [hospital name]!
Recognition of Finalists
Subject: Congratulations to our 2025 Hospital Hero!
[Hospital name] is thrilled to announce that [employee name], [title and department] has been named a My SoCal Hospital Hero by the Hospital Association of Southern California! [Name’s] hard work, outstanding service and dedication have not gone unnoticed, and reflect everything we strive for in our commitment to delivering excellent patient care. We’re proud beyond words to count [name] in our [hospital name] family.
Please join us in congratulating [name]!
Email header 3965 x 625 px
SUBMISSION AND CONTACT INFO
For questions, assets or to share your local stories for amplification:
Contact
For event related inquiries reach out to Devani Hubbard
Program Director, Event Planning and Marketing dhubbard@hasc.org
For Digital Assets reach out to Mark Changco
Associate Creative Director mchangco@hasc.org
Emily Sainz
Event Planning and Marketing Assistant esainz@hasc.org