Core Values of Hermes

• The core values of Hermès DNA include craftsmanship, history , perfection and quality.

• Hermès promises a commitment to quality and refinement of each of its products, which is guaranteed by rejecting mass production, assembly lines, and mechanization and by relying on hand-made products only.

• The vision of this brand is to bring satisfaction to customers by providing them with the best quality materials and best craftsmanship with excellent creativity.

• The brand showcases this by sponsoring events such as horse competitions, and engages customers through storytelling, social media, experience stores and advertisements.

Hermes has tried continuously to evolve presentations through the sensibility and differentiated strategy focusing on the flagship store window displays.

•Hermes sets up different types of themes in order to show the window displays, and these themes have been developed by the methods of display presentation such as surrealistic, symbolic, mood, realistic, information etc.

•the display components such as the materials that can be easily accessible in everyday life, the object productions embody the tangible and intangible image, the nostalgia, bright colors , surrealistic component etc presentation of the themes that have been set according to each season.

•The most frequently used development techniques applied in Hermes windows 'the descriptive narrative', and 'scene of dramatic contrast'.

•It is evident that a majority of the primary colors to make up Hermes window displays variations of red-orange and white color.