KEY DEMOGRAPHICS

BUYER GROUPS DRIVING THE MARKET:

Singles, couples, families with children, confident investors, international clientele, entrepreneurs, ultra-high net worth individuals and those looking to #VacationInvestRetire. Ranging from first time buyers to seasoned owners with multiple homes (home collectors).

Geographic regions: 70% USA, 20% Canada, 10% split between Mexico, Europe, Russia, Asia and Australia.

MOTIVATIONS OF LUXURY HOMEOWNERS:

Health, travel, unique experiences, family, remote work, major life milestones, active lifestyle, retirement/semi-retirement, accessible destination, warmer weather, overall quality of life.

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