Paradyes, a vibrant and dynamic hair color brand, seeks to revolutionize the haircare industry by offering a range of bold and expressive shades that empower individuals to express themselves freely. The project aims to develop a comprehensive design system that embodies Paradyes essence, integrating brand research, consumer psychology, and visual merchandising strategies. The focus is on creating an immersive retail experience that showcases the brand's values of creativity, confidence, and individuality. Incorporating retail-friendly materials and heuristic space design principles, the goal is to captivate customers and leave a lasting impression that fosters brand loyalty.
