Monroe Carell Jr. Children's Hospital at Vanderbilt Campaign Kit

Campaign Toolkit 2019

Noah, age 9, treated for electrical burns

Every Superhero Needs A Sidekick

Dear Partner, We are so grateful for your partnership with Monroe Carell Jr. Children’s Hospital at Vanderbilt and excited for the campaign ahead. The fundraising campaign you are launching will help support expert, compassionate care for every child in our region who needs us. Together we offer hope and healing to patients and families.

This packet is provided to support your campaign. We ask that you review and use these materials to motivate your employees, engage your customers and raise awareness of children’s health. With your commitment to these efforts, we can make a difference for those who need us. It is important that your employees and customers know that the funds raised during this campaign will benefit Monroe Carell Jr. Children’s Hospital at Vanderbilt and will be used to support compassionate patient care along with groundbreaking research.

The children and families at our hospital are superheroes each and every day. Thank you for being a trusty sidekick for our superheroes and making a difference in their lives.

Sincerely,

Donna C. Dalton Senior Director, Development Vanderbilt University Medical Center

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Because of your support, we have:

267 inpatient beds

Approximately 400 highly trained physicians in 30 pediatric and surgical specialties

1,700 patients seen daily

The only Level 1-designated Trauma Unit and dedicated Burn Unit in the region

The only Level 4-designated Neonatal Intensive Care Unit in the region with 500 NICU transports annually by our neonatal transport team

A cancer program that is part of the only Comprehensive Cancer Center designated by the National Cancer Institute in Tennessee that treats children and adults

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Your support helps us keep reaching.

10 out of 10 pediatric specialty programs ranked in U.S. News & World Report magazine’s 2018-2019 “Best Children’s Hospitals”

More than 1 million square feet when expansion project is complete

12 floors when expansion project is complete

One of Leapfrog’s top 10 children’s hospitals in the nation

More than 280 counties across the country served

Patients from all 50 states and beyond served

Monroe Carell Jr. Children’s Hospital at Vanderbilt is one of the nation’s leading children’s hospitals. With more than 400 physicians trained in 30 pediatric and surgical specialties, we’re equipped to handle any issue a child may face — from the simple to the complex. Children’s Hospital offers comprehensive services for everything from cancer, transplant, trauma and sickle cell disease, to developmental disorders, ENT, general surgery and others. Making it our mission to provide more convenient health care for children and families across Tennessee, we have specialty clinics reaching all over the state, with multiple specialists in Cookeville, Franklin, Hendersonville, Jackson, Murfreesboro and Spring Hill, among others, in addition to our main campus in Nashville.

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How far we will go: Monroe Carell Jr. Children’s Hospital at Vanderbilt 2017 Patient Visits by County

414,214

Total Patient Visits in 2018

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Bringing Expert Care to You Because it’s important that we are able to provide easy access to quality care, our locations reach all across Middle Tennessee and beyond.

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Doing good is good for business. similar price and quality, 90% of consumers are likely to • Given switch brands to one associated with a good cause.

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of consumers consider a company’s social and • 82% environmental commitments when deciding what to buy

and where to shop.1

• 87% of millennials will purchase a product with a social benefit, and 82% will tell others in their networks about it.1

• 62% of employees would choose to work for a socially

responsible company even if the salary is less than that offered by other companies.1

are twice as likely to rate their corporate culture as • Millennials very positive if their company participates in workplace

volunteer activities.2

2015 Cone Communications/Ebiquity Global CSR Study, 2015 Cone Communications Millennial CSR Study and the Catalyst 2016 Revelations at the Register Study.

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https://www2.deloitte.com/us/en/pages/about-deloitte/articles/citizenship-deloitte volunteer-impact-research.html 2

Hayden, age 6, treated in NICU

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Lives are saved $1 at a time.

You and your staff can improve the lives of countless patients just by asking a simple question.

Would you like to donate to Monroe Carell Jr. Children’s Hospital at Vanderbilt?

Did you know that four out of ten people will give when asked? Your decision to ask and their choice to give can make a huge difference in the lives of sick and injured children in our community. You won’t know who is willing to give until you ask, so be sure to ask every customer every time.

100%

of donations go directly to Monroe Carell Jr. Children’s Hospital at Vanderbilt.

Funds support a range of specialties from research to pediatric cancer treatments to therapy programs, and so much more.

Monroe Carell Jr. Children’s Hospital at Vanderbilt is a nonprofit organization. No child at Children’s Hospital is denied care based on the family’s ability to pay.

Every gift helps.

7 ECMO heart and lung bypass machine

Every dollar counts.

NICU ventilator

Chemotherapy treatment Intravenous Therapy (iv) pole Blood pressure cuff and monitors Pack of crayons for art therapy

Hank, age 10, treated for esophageal atresia

Where to begin?

These steps will help you hit the ground running: 1. Identify your champion.

Choose a team member to be a leader during the campaign. This person will be charged with encouraging and supporting coworkers in your collective fundraising efforts.

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2. Discover connections and inspire.

Ask your team if anyone has a personal connection to the hospital or a story they would like to share to inspire others.

• •

Ask employees to write down individual reasons for raising funds for Monroe Carell Jr. Children’s Hospital at Vanderbilt. Post in a public place or have employees put it in a place where they will be reminded daily why they are asking for donations to benefit patients and families!

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Jessica, age 16, treated for brain cancer

3. Set a goal.

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Set a team fundraising goal for the campaign with milestones to track your progress.

Use the formula below to calculate your fundraising potential. This formula can be used to show your potential fundraising per day, per cashier, per shift, etc. ______ (transactions per shift/day)

x

0.4

x

(4 out of 10 customers give when asked.)

______ (number of days in campaign)

x

______

=

______

(asked donation (fundraising amount or average potential) donation amount)

4. Make it fun.

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Create a friendly competition or unique incentive.

Appeal to something that your team would respond to. See the best practices page to get ideas.

5. Recognize customers and employees

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Say “thank you.” Let your customers and employees know how much their kindness and support are appreciated.

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Celebrate your superhero.

Is one of your coworkers going above and beyond to support Monroe Carell Jr. Children’s Hospital at Vanderbilt?

Celebrate them and let us know! Email communitydevelopment@vumc.org with your nomination of campaign superhero, and we will send them a special thank you. Make sure to include the following:

• Hero’s name • Store location and number makes this person • aWhat superhero?

• Your name

Liam, age 8, treated for laryngomalacia and congenital subglottic stenosis

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Best Practices T-shirt Fridays

Make a donation to wear a Monroe Carell Jr. Children’s Hospital T-shirt on a designated day once a week or month.

Store-to-store competition

Challenge another store in your community or create competition between different departments in your stores.

Crazy hat fun

Give a cashier a crazy hat to wear until they pass a designated goal. Once the goal is met, they can select a new cashier to wear the hat and meet the goal. Use any crazy or fun item - sunglasses, wigs, team jersey, etc.

Rent-a-regional

Ask your regional manager to agree to be “rented” by the top fundraising store in the region. After the campaign ends, whatever store raised the most gets to rent your regional manager for an hour to do whatever your creative minds can come up with in stores. (Don’t forget to get your regional manager to agree to this promotion in advance!)

Have fun with your manager

Place empty jars in the break room with pictures of each manager and allow employees to vote with their change throughout a two-week period. At the end of the allotted time duration, the manager with the most funds must do something like bring treats for everyone or wear a bright colored wig to work. Or ask the store manager to have a race with the top fundraising cashier to see who can get the most donations in an allotted amount of time.

Special events

Sports tournaments (golf, softball, corn hole, fishing, broom hockey, ping pong, marshmallow eating contest, plunger putting contest, etc.)

Races & relays (running, walking, biking, horseback, skateboarding, etc.)

Family carnival (with games such as ring toss, face painting, dunking booths, etc.)

Dances (sock hops, line dancing, etc.)

Company picnic at local park Battle of the bands

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Use of hospital name We are so grateful to you and your company for helping spread awareness for Monroe Carell Jr. Children’s Hospital at Vanderbilt.

Thank you for helping us recognize the donors whose generosity made this hospital possible. On first reference, please use the full name:

Monroe Carell Jr. Children’s Hospital at Vanderbilt.

On subsequent references: Children’s Hospital Or, if necessary for clarity: Children’s Hospital at Vanderbilt

Maddy, age 10, treated for spinal muscular atrophy

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Use of hospital logo

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Avoid “double-branding” — the Children’s Hospital logo cannot be placed in close proximity to another logo.

Make the relationship between your event and Children’s Hospital as clear as possible by using terminology like “proceeds benefit” or “benefiting” Monroe Carell Jr. Children’s Hospital at Vanderbilt.

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• Don’t use the logo on any materials promoting alcohol, firearms or tobacco.

• Avoid placing the logo on dark patterned or busy backgrounds.

• Do not re-shape or rearrange any elements in the logo.

• Do not add words, images or other logos to create new composite logos.

• Do not use the paper doll symbol on its own without the wordmark.

• Contact CommunityDevelopment@vumc.org for approved logos.

wordmark

symbol + wordmark = complete signature The symbol and wordmark must always be used together and should not be altered or rearranged.

The arrows pictured here show the minimum amount of clear space theat should surround the logo. You can see that the clear space is equal to the height of the paper dolls.

To ensure legibility, the logo should not be reproduced smaller than 1.25” across. at least 1.25” wide

Noah, age 9, treated for electrical burns

Connect with us.

Stay updated and inspired through the following channels and encourage your team members to follow us and share:

Instagram: @vumcchildren

Facebook: Monroe Carell Jr. Children’s Hospital at Vanderbilt

(@childrenshospital)

Twitter: @vumcchildren

YouTube: Monroe Carell Jr. Children’s Hospital at Vanderbilt

Blog: vanderbilt.ChildrensMiracleNetworkHospitals.org/

Hope Magazine: Hope.ChildrensHospitalVanderbilt.org/

Keep in touch.

Our team is here to help you create a successful campaign that engages your employees and customers in a shared mission. We’re happy to answer your questions and provide suggestions.

Please don’t hesitate to contact us at: CommunityDevelopment@vumc.org 615-343-0722 3322 West End Ave, Suite 900 Nashville, TN 37203