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Sally Beauty Alliance

h e l p i n g

People of Color l o o k


f e e l

GREAT Welcome to a first

By Gerry Patton

For our online edition visit




It’s Show Time

Barbers in NBCL


If you wonder how celebrities always seem to look so perfect, just ask their stylists. Celebrities know the importance of having a stylist with the skills and tools to enhance everything that Mother Nature gave them. Celebrity women like Victoria Rowell, Loretta Devine and Holly Robinson Peete are but a few of the beautiful women that depend on their personal stylists to maintain their hair and make-up for the perfect look. They set a standard that many women would like to achieve. Beautiful hair and body adornment began in Mother Africa and looking good is a part of the African-American culture for men and women. Male

SMSi partners Lafayette Jones (from left), Sandra Miller Jones and Joseph Rodney Lawrence

celebrities like Keith Hamilton Cobb, Timothy D. Stickney, and Kristoff St. John depend on their personal barber/stylist and estheticians to keep their hair and skin looking great. Celebrities invest in their looks. These divas trust their stylists to use the products that are best for their skin and hair type. When the stars step on the “red carpet,”


Free sample

Timothy D. Stickney, One Life to Live — ABC

Victoria Rowell, Young & The Restless — CBS

Kristoff St. John, Young & The Restless — CBS

It’s time to join NBCL Dr. Wanda Nelson National Beauty Culturists’ League President

It is my pleasure to welcome you to the National Beauty Culturists’ League (NBCL) where dreams, goals and aspirations have been shepherded by women and men, just like you, who recognize the power of togetherness. The voice of professionalism and prosperity ring

true and clear among our 8,000 members in 42 states and international affiliates in the Caribbean, Germany, Canada, France, England and Africa. We are hair stylists, barbers, nail technicians and estheticians. Through our National Institute of Cosmetology

(NIC), professionals earn advanced degrees — a bachelor of arts, a master of arts or a doctorate in cosmetology. Members earn degree credits by attending workshops at state, regional and national conventions. NBCL

See NBCL Pg. 4

Welcome to the first edition of SMSi's Urban Call— The Beauty and Barbershop Edition, the official publication of the National Beauty Culturists’ League. As publishers of Urban Call, we would like to commend our sponsor, Sally Beauty Company for its foresight in meeting the beauty and haircare needs of people of color in some 3,000 stores nationwide. These customers are beauty professionals, trendsetters, stylemakers and serve as beauty icons in our culture.

Loretta Devine, Boston Public — FOX

URBAN CALL 4265 Brownsboro Road Suite 225 Winston-Salem, NC 27106-3425 Tel. (336) 759-7477 FAX: (336) 759-7212 E-mail:



Urban Call



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URBAN CALL – Beauty Salon and Barbershop Edition

Dr. Wanda Nelson, President, MO Dr. Katie B. Catalon, Vice President, SC Dr. Velma Crayton, Vice President, AL Dr. Vienna L. Clarke, Vice President, BAH Dr. Rosalind Coffey, Vice President, MI Dr. Barbara H. Phillips, Secretary, TX Betty Thomas, Asst. Secretary, LA Dr. Elsie Hardin, Asst. Secretary, OH Dr. Ida B. Williams, Treasurer, MO Dr. Ruth Swint, Chairman of Finance, GA Dr. Gladys Robinson, Chaplain, PA Dr. Lola Conwell, Asst. Chaplain, PA Dr. Barbara Wardlow, Asst. Chaplain, NC Dr. Vernice Marks Waters, Historian, MI Dr. Dorothy Johnson, Asst. Historian, KY Lessie L. Gore, Parliamentarian, SC



Dr. Clara Mitchell

Dr. Leroy Noah

ARKANSAS Dr. Brenda Gray

CAlIFORNIA Dr. Gerlene Donnell

DISTRICT OF COLUMBIA Mozelle Milton Nathaniel Baker

FLORIDA Dr. Bertha Sneed

GEORGIA Dr. Ruth Swint

ILLINOIS Dr. Lee Annie Bonner

LOUISIANA Dr. Bennie J. Lewis




OHIO Dr. Christine Smith

GEORGIA Mable Randall, Doctorate I Bernie Key, Master II Photo courtesy of Sally Beauty Co.

Dr. Wanda Nelson (from bottom left), president of the National Beauty Culturists’ League, and Michael H. Renzulli, president and CEO of Sally Beauty Company, affirmed an alliance to benefit both enterprises at the Sally headquarters in Denton, Texas. Joining the meeting were Dr. Velma Crayton (from top left), NBCL 2nd Vice President, Lafayette Jones, president and CEO of Segmented Marketing Services, Inc. (SMSi), and Renee Reynolds, director of merchandising at Sally Beauty.


ILLINOIS Shelice N. Turner, Senior KENTUCKY Ria Chandler, Master II LOUISIANA Kathleen Johnson, Doctorate III Stacy J. Johnson, Doctorate II Amanda Martin, Doctorate II Roy Oneil McClain, Doctorate III Courtney T. Severe, Doctorate II

Dr. Gladys H. Robinson

MICHIGAN Wilma Byrd, Master I




Dr. Barbara Phillips


Dr. Zakiyyah Azeez

Dr. Regina Lundy



Dr. Florine Nails

Brenda M. Carrington



Gloria Wamanka

Madhumita Patwary



Dr. Zelrona Mackey

Eve Williams



Pauline E. Patton

Olivine Leerdam Charlotte Amalie

ENGLAND Dr. Eve Crew

CALIFORNIA Andrea Murphy, Master II

Dr. Susie HookWilliams

Sadie Anderson


ARKANSAS Tonia D. Griffin, Master I Latacus McCraney, Doctorate II Sarah Jackson, Doctorate III


Dr. Hattie SmithShannon

Dr. Pat Watkins

ALABAMA Cherea Crayton, Doctorate II Eric Nettles, Master II

Dr. Rose Davis-Louis



Sally Beauty Co. is dedicated to helping professionals who work in the salon industry. Over the years the company has funded more than $100,000 in scholarships to assist those who want to get advanced degrees in cosmetology. NBCL’s National Institute of Cosmetology offers members a bachelor of arts, a master of arts or a doctorate. Degree credits are earned at state, regional and national conventions. This year’s winners and their degree accomplishments include:


Dr. Marcella Williams

Dr. Barbara Watts


Dr. Elsie Cobb


NBCL scholarship winners By Rose Walsh


Dr. Vessia Barnett

Jill Coleman


WEST INDIES Ardyce K. Bolden

Vol. 1 Issue 1 4265 Brownsboro Road, Suite 225 ❍ Winston-Salem, NC 27106-3425 FAX: (336) 759-7212 ❍ PHONE: (336) 759-7477 Publishers: Lafayette Jones, Sandra Miller Jones Associate Publisher: Joseph Lawrence Director of Client Services: Gerry Patton Executive Editor: Alan Cronk Editorial Director: Rose Walsh Production Manager: Myra Wright Designer: Jodi Sarver

Director of Operations: Constance Harris Circulation Manager: Tahnya Bowser Operations Manager: Suvondra Montgomery Warehouse and Shipping Manager: Jordan Lash Collation Manager: Julie Hill Financial Services: Roslyn Hickman Database Management: Jacqueline Cash

©2004 Segmented Marketing Services, Inc., 4265 Brownsboro Road, Suite 225, Winston-Salem, NC 27106-3425. Urban Call is published by SMSi as part of a strategic alliance with Segmented Marketing Services Inc. (SMSi) and Piedmont Publishing, a Media General company. All rights reserved. Reproduction in whole or in part of any material in this publication without the written permission of SMSi is expressly prohibited. Publishers reserve the right to accept or reject all advertising matter. SMSi, founded in 1978, is a Winston-Salem, N.C. minority-owned national marketing, promotion and publishing company that specializes in helping major companies and organizations better serve ethnic customers. This publication is distributed to 55,000 beauty salon and barber professionals in the SMSi Beauty Salon and Barbershop Networks, through National Beauty Culturists’ League (NBCL) national officers, state presidents and chapter leaders, as well as to attendees of leading ethnic beauty trade shows. SMSi distributes millions of free product samples, publications and consumer offers through its national networks of African-American and Hispanic churches, beauty salons, barbershops, entertainment venues and health care networks.

NORTH CAROLINA Jennifer Baylock, Doctorate II Susie Darden, Master II Barbara Elliott, Doctorate III Betty Frank, Doctorate I Sandra Howell, Master I Joyce Manning, Master I Billie Jean Shaw, Master II Evelyn Williams, Doctorate II OHIO Lisa Williams, Doctorate III PENNSYLVANIA Andrea B. Scott, Senior Olivia Smith, Doctorate II TEXAS Bettie March, Master II Rosalind Martin, Master I Lakeisha Montgomery, Doctorate II CANADA Nadine Wong, Doctorate III NASSAU, BAHAMAS Denika Penn, Senior

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URBAN CALL – Beauty Salon and Barbershop Edition

It’s Show Time —

take a look

If you want to improve your skills, make new contacts and enjoy the company of others in your profession, there’s nothing like attending a hair show or convention. It’s a great way to learn new trends and styles, help you retain customers and attract new ones. Shows are subject to change; check Web sites or call to confirm dates. Here is a schedule of upcoming major events:

2004 May 23–24


NBCL state conventions In addition to the national National Beauty Culturists’ League’s convention this summer in Atlanta, NBCL state organizations hold conventions. Meetings will also be held in Canada and the Bahamas. Shows are subject to change; check the NBCL Web site ( for up-to-date information or call the national headquarters at (202) 3322695.

MAY 17-20

Jacksonville, FL, River Walk Hotel Hampton, Virginia, Holiday Inn


New York City, NY, Hotel Pennsylvania Montgomery, Alabama, Governor Hotel Lexington, KY(location TBD) Columbia, SC, Sheraton Hotel

JUNE 13–15

JULY 10–13

Cleveland, OH, Hilton Hotel


Detroit (Greek Town, Michigan)


Trenton, NJ, Marriott Hotel Dallas, TX, Westin Park Central Hotel

June 26–28

International Hair & Nail Show Secaucus, NJ; (800) 6767469; Rudy Armstrong; World Natural Hair & Braid Show Atlanta, GA; (800) 5070529/(877) 480-9328; Taliah Waajid;www. The Carolina Trade Show (Hair & Business Symposium)

Raleigh, NC; (800) 3855535, Bobby Benet, www. July 31–Aug. 7 National Beauty Culturists’ League 85th Annual National Convention, Institute and Trade Show (Aug. 1–3) Beauty Show; Atlanta, GA. (202) 332-2695, Dr. Wanda Nelson; Aug. 14–16 Bronner Brothers Show Atlanta, GA. (800) 547-7469, Janet Wallace, www. Sept. 12–13 International Hair & Nail Show Memphis, TN; (800) 676-7469, Rudy Armstrong, Oct. 10–11 International Beauty & Nail Show Secaucus, NJ; (800) 676-

our Web site at is available to members who want (continued from Pg. 1) to share their concerns and viewpoints, 24 hours a day, 7 days a week. also influences legislation and If you are not a member, policies that affect you. please join us. And consider It’s a place to network with attending NBCL’s 85th Annual peers, hear about trend Convention, Institute and Trade releases, win prizes at special Show July 31–Aug. 7 at the competitions, get insurance benefits and have the opportu- Sheraton Atlanta Hotel. NBCL has always been a MEMnity to attend conventions, BER-supported organization. institutes and trade shows Link up with us and let your throughout the United States voice ring through the efforts of and Caribbean Islands. I am especially pleased that our united front.


PARTNERS (continued from Pg. 1) This special edition is a salute to NBCL and their association, which has been serving professionals in the beauty industry since 1919. NBCL chapter presidents at the national and state levels are listed as well as this year’s scholarship winners and upcoming NBCL state conventions. We invite all cosmetologists,

barbers, estheticians and nail technicians to review the guide to beauty and hair shows and to consider joining both NBCL and the SMSi Beauty and Barber networks where this publication is being distributed. SMSi and its community of church, beauty, barber and health networks ( is pleased to work with two wonderful organizations — Sally and NBCL, which are on the leading edge of the beauty industry.

Nov. 6–7

Nov. 7–8

Nov. 30

7469, Rudy Armstrong, Philadelphia Beauty Showcase National Historical Museum Tour and Hall of Fame Awards Banquet Guest speaker Lafayette Jones, president/CEO of Segmented Marketing Services, Inc. (SMSi) and publisher of Urban Call — Beauty and Barbershop Edition. Philadelphia, PA; (215) 474-7533 Ideal Black Gold Show Los Angeles, CA; Bonner (310) 603-0731 Golden Scissors Awards Washington, D.C.; (202) 452-7445, Glynn Jackson, www.golden

PEOPLE OF COLOR (continued from Pg. 1) they have had a team of professionals create the look. They are so dependent on their stylists that they often fly them around the country so that the look is always readily available. Beautiful hair and skin begins within. A healthy diet, exercise, vitamins, and adopting a good hair care regimen recommended by your beauty professional are important. Your beauty care professional is trained to know which products will give you the look you desire as well as being adept at the application process. Often women try to achieve a professional look at home and depending on the process (coloring and relaxing) are not happy with the results. A polished professional look is best left to the professionals. When you want to look your very best and achieve your own star look, call the pros — a professional that is on the cutting edge of fashion and style and knows where to find the products

Holly Robinson Peete, Like Family — The WB

that will help you obtain the look you want. The salon professional, like a good sports coach, can help clients get and maintain the look they want. You can look to your own beauty professional for motivation and coaching about good hair and health routines, and the use of the right products for your hair. The professional that helps you look your best earns your loyalty and can be a valued friend for life.

URBAN CALL – Beauty Salon and Barbershop Edition

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Linking the Pros — the Internet advantage Dr. Wanda J. Nelson

can jump to other Web sites, like that of Silk 2, or the SMSi Beauty Network (www.smsibeauty As you become skilled at entering Web sites, you will find Established by Segmented information on hair and beauty Marketing Services Inc. (SMSi®), the shows, and be able to check out network for salon professionals has other salons across the country. registration for free product samples Look for the small “www” and a complimentary copy of Urban address on the ads of products Call — Beauty Salon and Barbershop in Sophisticate’s Black Hair Styles edition. By clicking on the Sally & Care Guide magazine to find Beauty Supply link you can find store out more about a particular locations. (NBCL members get a 5% brand or company. The Internet discount on products purchased at is a wonderful way to travel and Sally stores.) expand your horizons without Consumers are also welcome to visit, leaving the comfort of your join in some of the discussion forums home or shop. and ask questions about hair chemPhoto courtesy of Sophisticate Magazine Some Web sites are interactive. istry and hair maintenance. Sophisticate’s Black Hair Styles and Care Guide, celebrating For instance, at our new, Of course, if you are a professional its 20th anniversary this year, profiles accomplished black enhanced National Beauty women in its “Role Models — Beyond Beauty” column. and not yet a member of NBCL, you Culturists’ League (NBCL) Web can get an idea of the scope of our organization by visiting the 16 site at you can enter an online discussion group or state convention links (and Canada and the Bahamas) where regional forum. It’s a place where you can get answers to your hair care or training takes place. You will also find a list of competitions and business questions from other professionals. You can also register for classes that take place at our annual national convention. NBCL updates. John Searles, president of Silk 2, a manufacturing company for hair This column by Dr. Wanda J. Nelson, president of the National Beauty care products and an NBCL volunteer, has designed the site for memCulturists’ League, in Sophisticate’s Black Hair Styles & Care Guide, was bers and non-members alike. At our Web address you will find another reprinted with permission. Dr. Nelson is the magazine’s “Linking Pros” columnist. useful computer feature — the “link.” By clicking on a graphic you NBCL PRESIDENT

Sally Beauty dedicates a teaching lab in Philadelphia The Sally Beauty Teaching Laboratory has been dedicated at the Dobbins/Randolph Area Vocational Technical School, a part of The School District of Philadelphia. Sally Beauty Company donated beauty salon equipment, valued at over $20,000, for this lab, enabling students to learn their craft in an up-to-date and modern facility. Michael Renzulli, president and CEO of Sally Beauty Company, attended the ceremony and was the inspiration behind the donation to the Dobbins School. A Philadelphia native and graduate of Temple University, Renzulli grew up in a neighborhood only a few miles from Photo courtesy of Sally Beauty Co. the school. Charles Whiting (foreground, from left), principal of Dobbins Vocational Technical School, and Michael Renzulli, Sally Beauty Company president and CEO, celebrate with cosme“Sally Beauty Company is pleased to make this gift to the Dobbins School. We are proud tology students at the school during the dedication of a Sally teaching laboratory. to be giving back to the local community and Renzulli has been the driving force behind beauty supply powerhouse that it is today. at the same time helping to advance the proThere are over 3,000 stores in the United fessional salon careers of the school’s gradu- Sally Beauty Company's growth from a handful of stores in New Orleans in 1972, to the States and internationally. ates,” Renzulli said.

Photo courtesy of Getty Images

Barbers in the National Beauty Culturists’ League learn business-enhancing skills.

Barbers’ segment showing growth One of the fastest growing areas in the National Beauty Culturists’ League (NBCL) is the barbering division which attracts both men and women in the trade. Advanced haircutting and clipper techniques are offered in continuing education programs. Members can view new products and equipment showcases. Barbers learn business building enhancements like relaxing, cold waving and coloring for both male and female clients. Clipper cutting competition at national NBCL conferences allow participants to see styles from all areas of the United States.

NBCL is publishing anniversary edition For the third time in the history of NBCL a book highlighting member contributions to the beauty industry will be published. The National Beauty Culturists’ League 85th Anniversary Edition, 1919–2004 has photos of past and current members and information on the growth of the organization that was founded by the pioneers of the ethnic hair and beauty care industry. The first edition of the book covered the years from 1919–1976. The second added the years from 1976–1994. The third edition will cover all the years since the founding of the organization in 1919 up to 2004. For more information, visit the Web site at or phone (202) 332-2695.

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URBAN CALL – Beauty Salon and Barbershop Edition


Take advantage of two great opportunities. By filling out this survey you can become enrolled in ... ■ The National Beauty Culturists’ League (NBCL). Membership in NBCL will open doors to your peers in the beauty and haircare business and enable you to grow personally, professionally and financially. When you fill out the survey, you will receive details from NBCL headquarters in Washington, D.C., on how to join the organization for cosmetologists, barbers, estheticians and nail technicians.

AND ■ The SMSi Beauty Salon Network and the SMSi Barbershop Network are exclusive networks for salon and barber professionals. Membership entitles you to receive free gifts, product samples, publications and special offers for yourself and your customers to keep your clients coming back again and again. There is never any cost to you or your clients, not now or in the future. Please remember to use a street address (no P.O. boxes) so deliveries can be made directly to your place of business.

We need your help! Your feedback is important. Please complete and return the following survey. Mail or fax it to: 1. Segmented Marketing Services Inc. (SMSi) 4265 Brownsboro Road Suite 225, Winston-Salem, NC 27106-3425

2. Fax to (336) 759-7212

1. I want to receive information on how I can be a member of ... (Check (✔) all that apply) ❑ National Beauty Culturists’ League (NBCL) ❑ SMSi Beauty Salon Network ❑ SMSi Barbershop Network ❑ I am currently a member of NBCL; ❑ SMSi Beauty Salon Network; ❑ SMSi Barbershop Network. ❑ Please update my contact information below. 2. What is your company’s primary business? (Check (✔) all that apply) ❑ Beauty Salon ❑ Barbershop ❑ Beauty Salon and Barbershop ❑ Nail Salon ❑ Distributor ❑ Beauty/Barber School ❑ Other (please specify)________

6. Does your salon or barbershop sell products (shampoos, conditioners, etc…) for your customers to use at home between salon visits? (Check (✔) yes or no) ❑ Yes ❑ No If yes, please list the top three products 1 _____________________________ 2 _____________________________ 3 _____________________________ 7. Do you make product recommendations to your clients based on their hairstyle and haircare needs? (Check (✔) yes or no) ❑ Yes ❑ No 7a. If yes, are your recommendations always limited to products that are sold in your salon? ❑ Yes ❑ No

8. Services your salon provides: (Check (✔) all that apply) ❑ Cutting ❑ Styling ❑ Braiding ❑ Perming ❑ Relaxing ❑ Coloring ❑ Makeup ❑ Treatments ❑ Skin Care ❑ Nail Care ❑ Hair Removal/Waxing ❑ Total Image Consulting ❑ Tanning/Sun Care ❑ Spa Services ❑ Hair Replacement ❑ Wigs/Hair Additions ❑ Other (please specify) _____________ _________________________________ Additional comments ________________ _________________________________

____________________________ 3. What is your title? (Check (✔) all that apply) ❑ Owner/President ❑ Booth-Renter ❑ Manager/Other Executive ❑ Braider/Weaver Stylist ❑ Cosmetologist/Stylist ❑ Esthetician/Makeup Artist ❑ Nail Technician ❑ Barber ❑ Barber/Beauty School Instructor ❑ Barber/Beauty School Student ❑ Other (please specify)________ ____________________________ 4. How many beauty/barber operators are at your business location? (Check (✔) only one) ❑ 1-2 ❑ 3-4 ❑ 5-6 ❑ 7-8 ❑ 9-10 ❑ 11-12 ❑ 13 or more

CONTACT NAME (please print clearly) BUSINESS NAME (please print clearly) BUSINESS ADDRESS (we cannot ship to P.O. boxes) CITY


PHONE (include area code)



SMSi respects your privacy; this information will not be sold.

SMSi Sampling Network

5. Is your clientele primarily ... (Check (✔) all that apply) ❑ African-American/Black ❑ European-American/White ❑ Hispanic/Latino ❑ Asian ❑ Other

Beauty Salons

NBCL Membership


VIP certificate

FREE packette a $1.29 value Cut out and present this certificate to your nearest Sally Beauty Supply store to receive your free packette.

Locate a Sally store near you Sally Beauty Company, Inc. is the world’s largest distributor of professional beauty supplies; it serves salon professionals and retail customers. The company has over 3,000 stores in the U.S., Puerto Rico, United Kingdom, Canada, Germany, Mexico and Japan. For further information, visit or call 1-800-ASK-SALLY for store

SKU # 444216 Valid thru 10/31/04 Limit one per customer. Void if reproduced. Not valid with any other Sally offers. Good only in Sally Beauty Supply stores.

location information.

URBAN CALL – Beauty Salon and Barbershop Edition


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Find out what all the excitement is about. Benefits of Membership ■ Membership in an International Organization: Joining the NBCL means membership of a body whose reach extends beyond the United States and Canada into the Caribbean and Africa. Our global network allows for the crossfertilization of ideas and practices in our industry, which benefit directly our members.

Join the National Beauty Cultu rists'League,Inc.

■ Higher Education Opportunities: The National Institute of Cosmetology (NIC) is the only accredited institution nationally that offers NBCL members higher degree programs (B.A., M.A. and Ph.D.) in Cosmetology. Members can also earn degree credits by attending educational workshops at NBCL’s National, Regional and State conventions, held each year.

ats85 it thAnnual Con vention &TradeSho w

■ Greek Affiliations: Through the Theta Nu Sigma National Sorority and the Sigma Nu Theta Fraternity, the NBCL is able to provide members with the highest levels of skills and support services, thereby helping to improve the standards of the beauty/cosmetology industry. ■ Annual Conventions & Trade Shows: Every year, NBCL members gather to learn about the latest trends, techniques and products available to professionals in our industry.

Join the National Beauty Culturists' League at its 85th Annual National Convention July 30 - August 7, 2004 Sheraton Hotel - 165 Courtland St. Atlanta, GA 30503 Set-up date - July 31, 2004

■ Opportunities to Network: In our quest for excellence, the NBCL membership regularly attracts and receives rich sources of information and assistance from our affiliated bodies across the United States and abroad. ■ A complimentary subscription to Urban Call - Beauty Salon & Barbershop Edition and free product samples through the SMSi Beauty and Barbershop networks.

National Beauty Culturists' League ❖ 25 Logan Circle, N.W. ❖ Washington, D.C. 20005 ❖ (202) 332-2695 ❖ Fax: (202) 332-0940 ❖

Urban Call — Sponsored by Sally Beauty  
Urban Call — Sponsored by Sally Beauty  

Urban Call — Sponsored by Sally Beauty.