The "New" Luxury Customer from the Middle East

“Future of Luxury” Conference Series The “New” Luxury Customer from the Middle East Friday, 9 November 2018 9.00 am – 4.30 pm, Baur au Lac, Zurich

Building Competence. Crossing Borders.

In cooperation with

INVITATION

“Future of Luxury” Conference Series Luxury: Quo Vadis?

This conference series deals with the most relevant and current aspects of contemporary luxury management in a condensed, research-based, but always practically oriented manner.

The conferences are tailored to the needs of managers of small, medium-sized, and larger luxury companies in the top segment of their industries in Switzerland and abroad.

Professionals and academics – all luxury specialists with a proven track record in their field – will address various aspects of a given topic and share their detailed insight and experience with conference participants. In addition to enabling the transfer of knowledge, the conferences are an excellent opportunity to network with experts and luxury professionals across industries.

ZHAW School of Management and Law The ZHAW School of Management and Law (SML) is one of Switzerland’s leading business schools.

The SML offers internationally acclaimed BSc, MSc, and cooperative PhD programs, as well as a range of continuing education programs. The SML is AACSB-accredited. www.zhaw.ch/sml

The “New” Luxury Customer from the Middle East Create the Luxury Experience of the Future Anticipate and adapt to emerging customer needs by taking cultural differences into account.

Customers from the Middle East value prestigious, high-quality goods and services that meet their high expectations and cater to their individual needs, especially when visiting Switzerland.

THE CONFERENCE AIMS TO ANSWER, AMONG OTHERS, THE FOLLOWING QUESTIONS −− What are the needs of millennial customers from the Middle East? −− Who are the more mature luxury customers from the Middle East, and what are their expectations when visiting Switzerland or buying Swiss products? −− How can companies appeal to the new customer groups effectively and create brand awareness? −− What are the implications for (Swiss) purveyors of luxury products and services?

We look forward to welcoming you to this conference at the 5-star Baur au Lac Hotel in Zurich.

Program*

Friday, 9 November 2018, 9.00 am – 4.30 pm Welcome Coffee & Registration Welcome Addresses Dr. Fabio Duma, Head of Luxury Management Competence Team, ZHAW SML, Switzerland H.E. Abdullah bin Suleiman Al-Masoud, Saudi Commercial Attaché Geneva, Ministry of Commerce and Investment, Kingdom of Saudi Arabia The “New” Luxury Customer from the Middle East: Adapting to New Behaviors and Expectations Noor Al-Salhi, Account Manager, Ipsos MENA, Jordan Coffee & Networking Break The “Rise” of the Arab Women – The “New” Decision Maker and “Influencer”: How to Approach and Convince the Female Luxury Consumer from the Middle East Asil Attar, CEO, Alyasra Fashion, Kuwait Q&A / Panel Discussion with Experts: Experiences, Challenges, and Future Visions Buffet Lunch Omnichannel Marketing: Using Data to Understand Luxury Customers and Create Lasting Luxury Experiences Heba Sayed, Marketing Manager, IBM Watson Customer Engagement Middle East and Africa, Dubai, UAE Business Ecosystems and Service Networks in Luxury: How to Provide Seamless Luxury Experiences Dr. Fabio Duma, Head of Luxury Management Competence Team, ZHAW SML, Switzerland Q&A / Panel Discussion with Experts: Experiences, Challenges, and Future Visions Wrap-Up / Conclusion Networking

*subject to change

Organization

Important Information VENUE

DETAILS

The event will take place at the Baur au Lac, Talstrasse 1, Zurich

For more information, please visit the website of the event: www.zhaw.ch/imi/futureofluxury

We recommend using public transport (the “Paradeplatz” and “Bürkliplatz” tram stations are both nearby), as parking is currently not available at the hotel due to renovation work.

More information on the Luxury Management Competence Team can be found here: www.zhaw.ch/imi/clm

PRICE / EARLY BIRD −− A discounted price of CHF 750 is available for early bird registrations until Friday, 12 October 2018. −− The regular price is CHF 950.

The price includes all presentations, a buffet lunch, coffee breaks, and networking opportunities.

REGISTRATION −− Please register by Friday, 26 October 2018 using the following link: www.zhaw.ch/imi/luxury-registration

Contact If you have any questions, please contact: Maya Gadgil Head of “Future of Luxury” Conference Series ZHAW School of Management and Law futureofluxury.imi@zhaw.ch

www.zhaw.ch/sml

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Issue date: September 2018 / Errors and omissions excepted / Print run 200

Zurich University of Applied Sciences

School of Management and Law