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Smithsonian Enterprises Summary of FY24 Museum Business Activities May 2025

Page 3: Letter from the President Page 9: Business Overviews

Page 32: Individual Museum Reports Page 34: Castle Page 36: Hirshhorn Museum and Sculpture Garden

Table of Contents

Page 38: National Air and Space Museum Page 42: National Museum of African American History and Culture Page 44: National Museum of African Art Page 46: National Museum of American History Page 48: National Museum of the American Indian

Page 50: National Museum of Asian Art Page 52: National Museum of Natural History Page 54: National Postal Museum Page 56: National Zoo and Conservation Biology Institute Page 58: Smithsonian American Art Museum/National Portrait Gallery

Letter from the President

Dear Colleagues,

I’m excited to share with you the Smithsonian Enterprises (SE) business results from FY24. Each year, the SE businesses work to generate as much unrestricted revenue for the Institution as possible, and this year was no exception. Both revenue and net gain grew year-over-year, and we explored and launched a number of new efforts to continue that growth into the future. Overall, in FY24, SE businesses generated $154.8M in revenue, a $4M increase over FY23, and $41.9M in net gain, a $3.5M increase over FY23. This resulted in contributions of unrestricted funds of $20.9M to the Central Trust and $20.9M to the museums. In addition to this, SE raised $915K in donations to the museums through our Retail and E-Commerce channels.

This year, the Retail Group continued to work closely with the museums across the Institution to refresh existing merchandise , develop new product collections inspired by exhibitions and offer innovative dining options across the National Mall. At the National Mus eum of American Indian (NMAI-DC), the Mitsitam Cafe reopened to great acclaim with a new chef and an updated menu after a year-long construction project, while at the National Museum of American History (NMAH), “We Proudly Brew Starbucks Coffee” was introduced, bringing a wider assortment of hot and cold beverages to museum visitors and staff. Retail also made significant strides towards the Institution’s efficiency goals by working with suppliers to reduce single-use packaging materials and increasing the use of recycled and eco-friendly materials in displays. The E-Commerce team continued to collaborate with museums to celebrate key moments, through limited edition merchandise drops, s uch as the arrival of the Pandas, Cherry Blossom, the Total Solar Eclipse and the Double Emergence Cicadas. On the core site, E -Commerce expanded successful product assortments such as children’s slippers and pajamas, jewelry, and apparel to new museums and continued to focus on building the customer file and optimizing marketing results. E-Commerce also began the next phase of its strategic plan, which focuses on building museum-specific shopping sites. During the summer, E-Commerce kicked off the project with four museums, the National Museum of African American History and Culture NMAAHC), the National Zoo and Conservation Biology Institute (NZCBI), the Hirshhorn Museum and Sculpture Garden (HMSG), and the Smithsonian American Women’s History Museum (SAWHM), to create an enhanced shop -by-museum web experience. This effort will create new storefronts and expanded product assortments that celebrate and more closely reflect each museum’ s branding and priorities. The first set of sites is launching in FY25, with the rest scheduled to roll out by summer of 2026, in time for the Nation’s 250th celebration. Smithsonian Media reached more than 11 million people in FY24 across all Smithsonian magazine print, digital and podcast offerings. Stories covered a broad range of topics in history, art, science, and culture and featured award-winning photography and journalism. Over 250 stories about the Institution and its collections resulted in more than 6 million pageviews, including a story about a surprising dis covery during the Castle renovations, which went viral and drove 1.6M pageviews. The magazine’s podcast, “There’s More to That,” produced in partnership with PRX, was downloaded over 328,000 times in FY24 and made the top 50 history podcasts on the Apple charts. 4

Despite continued realignment in the linear cable industry, the Smithsonian Channel was still available to 40 million cable v iewers in the United States and Canada as well as 71.2 million streaming subscribers in 45+ countries around the world. However, to conserv e expenses in the current climate, the Channel only produced programming that had a proven track record with the existing audience. Smithsonian Journeys had another strong year with revenue, travelers and net gain growing by 39%, 29% and 62%, respectively. The marketplace is responding favorably to the depth and variety of offerings from Journeys and, as a result, departures increase d by 19% to 351 in FY24. To further support future growth, Journeys signed a strategic alliance with river-cruise line AmaWaterways in FY24. This alliance will greatly expand the Journeys’ river-cruise offerings beginning in Spring 2026. Licensing launched several new collaborations in FY24 including a line of children’s decor, art and bedroom furnishings with Crate and Barrel, and a Smithsonian world within the Crayola Create and Play app. NSI’s Smithsonian Mars Kit (science kit licensee) won several awards including the Seal of Approval from the National Parenting Center. Licensed Publishing released several publications including Julia Child’s Kitchen: The Design, Tools, Stories, and Legacy of an Iconic Space with NMAH and The Human Disease: How We Create Pandemics from our Bodies to our Beliefs with the National Museum of Natural History (NMNH). Smithsonian Books released 17 new titles, including the Booklist award winning Smithsonian Asian Pacific American History, Art, and Culture in 101 Objects (APAC), Mindful Eye, Playful Eye (NMAA), and the paperback version of the award-winning Biography of a Phantom (NMAH). In FY24, SE continued to focus on business development and exploring new revenue streams for the Smithsonian. This is a long -term initiative that will build over time. Many of the ideas require new processes or ways of operating, and some will fall away a s we move through the evaluation process, but the need to identify and grow new or enhanced revenue is more essential than ever. One example is a pilot for an immersive experience partnering with Smithsonian Astrophysical Observatory (SAO), which is expected to launch nationwide in 2 026.

Each year, I end this letter by thanking you for your support of SE with your time, your expertise, and your collaboration. We are honored to support the work that you do and proud to be your partner in sharing that work with the Nation. I look forward to continuing to work with you and your teams in FY25 and beyond. Thank you,

Carol LeBlanc President, Smithsonian Enterprises 5

Business Overviews

Retail

Overall, in FY24, the Retail Group which includes 26 stores and 12 food and beverage locations, as well as theaters, simulators and parking, generated a total of $83.8M in revenue, a total net gain of $28.4M and collected more than $900K in museum donations.

Stores Museum key initiatives were front of mind as retail team members (planning, operations, merchandising and visual presentation) developed new and innovative products which delivered store revenue totaling $61.0M in FY24 with a net gain of $14.7M. This was an 11% net gain decline over FY23 driven primarily from the pandas returning to China during the year and the corresponding decline in NZCBI visitation.

At the National Museum of American History, an updated Madein-America section featuring a collection of artisan and handmade products including Rockwood pottery and Faribault Mill blankets, enhanced the overall assortment. Merchants also worked with curators from the Change YOUR Game exhibition to develop products around the theme of sports innovation to encourage everyone to be “A Game Changer.” Products in these two collections generated nearly $100K in revenue.

Other product highlights included: the National Postal Museum’s USPS’s new branding launch of the famous character, Mr. Zip, ($29K in revenue); NMAAHC’s celebration of James Baldwin’s greatest works ($20K in revenue); and the Local District Days DC Trunk Show in April (one day sales totaled $10K). The Reagan Airport store, which was moved behind security during an airport redesign, generated an all-time high of $2M in revenue. Three sizes of Smithsonian logo branded reusable totes were introduced for sale in all the stores and brought in revenue of $376K. FY24 also saw record breaking sales for Cherry Blossom inspired merchandise across all stores with sales for March and April totaling over $2.7M, beating the prior record by $230K. Finally, on the operations side, the Retail team focused on two key infrastructure projects. The first was work towards a transition to Microsoft Dynamics 365 to launch in FY25. This will replace legacy systems and implement enhanced security features. The second was the extension of the PBD warehouse contract, which will guarantee continued and robust fulfillment operations in 2026 and beyond.

The team also worked closely with HMSG curators and the OSGEMEOS exhibition artists to develop specialty merchandise for the late September 2024 opening. The marketing team from National Museum of the American Indian collaborated with the retail team to design a variety of products using elements from the NMAI logo. Native American artist Bethany Yellowtail used this design inspiration to create a blanket that was produced by 8th Generation, a Native American owned company. The logo collection generated $51K in revenue.

Food & Beverage

SE’s total revenue from Food & Beverage (F&B) totaled $8.7M with a net gain of $5.9M in FY24, a 23% increase over FY23 net gain. In an effort to better connect the restaurants and cafes to their respective museums, Restaurant Associates (RA), the Institution’s primary Food & Beverage vendor, hosted visitor educational experiences that focused on food topics such as sustainable restaurant practices, nutrition and hydration. Chef’s Tables, featuring special menus connecting the dining experience to various exhibitions, were well received by all who attended. Restaurant managers participated in presentations and panel discussions at multiple Smithsonian events to increase awareness of the restaurants’ efforts to reduce food waste and build menus using locally sourced produce. A key initiative for the F&B team was the RFP selection process for the Bezos Learning Center restaurant. The contract for this service is expected to be signed in FY25, and once built the restaurant is anticipated to serve 680K customers annually. Other projects underway included the 250th Castle café, the revitalization of HMSG, and the NMAA Moongate Cafe. In FY24, two revitalized café locations reopened, both operated by RA. NMAI-DC's Mitsitam Café’s successful reopening in May was due to the strong collaboration between NMAI, SE, RA, and visiting Indigenous chefs from restaurants across the US. This new concept offers food inspired by Indigenous communities including Pueblo and Northwest Indigenous Nations. Fry Bread has now replaced chicken tenders as the best-selling item in the restaurant. At the Jazz Café at NMAH, SE introduced new We Proudly Serve Starbucks coffee options in March 2024. This increased sales in the Café by an additional $109K, an increase of 55% over FY23.

The F&B team is always testing new ideas with the hope that success will lead to improved food options, a better customer experience and additional revenue. For example, at the National Air and Space Museum (NASM-Mall) Mars café, a new quickcooking oven allows visitors to “self-bake” a frozen pizza in less time than it takes to microwave one. Group Sales

After closing during the pandemic, the Group Sales team was rebuilt in October 2023 and used much of FY24 to get back up and running. Focusing on booking groups for dining, more than 23,000 customers purchased $435K in lunch and dinner vouchers. The most popular locations for group dining were the Atrium Café at NMNH and Eat at America’s Table at NMAH. Group Sales also generated $115K in IMAX sales at the Airbus IMAX Theater at NASM-Hazy. Theaters, Planetarium and Simulators Theaters, Planetarium and Simulators generated $7.1M in revenue, with a net gain of $2.6M which was 4% down from the FY23 net gain. Top performers included two Planetarium shows at NASM-Mall—Worlds Beyond Earth (generated $1.3M in revenue) and Dark Universe ($1.1M in revenue). Three IMAX films at NASMHazy—Deep Sky, the first premiere since February 2020 ($390K in revenue), Dune: Part Two ($275K in revenue), and Journey to Space ($197K in revenue). In June 2024, the Airbus IMAX Theater introduced reserved seating, which resulted in shorter lines outside of the theater and improved the overall customer experience. Simulators at NASM-Hazy and NMAH drove $2.3M in revenue.

E-Commerce

In FY24, E-Commerce’s total revenue was $9.8M, an increase of 21% or $1.7M over FY23. The year-over-year net loss was cut almost in half from ($1.5M) to ($800K). For this business, most of these sales are earned during the holiday gift-giving season (October – December), when customers are looking for unique items for their friends and family, as well as seasonal items such as holiday cards and decor. A primary focus for E-Commerce in FY24 was to expand the testing of new marketing initiatives to grow revenue as efficiently as possible and move the business closer towards profitability. To that end, several new marketing projects were developed, including a social media influencer marketing program, a mini catalog in the April/May issue of Smithsonian magazine, customer targeting through social media, retargeting postcards for website visitors and a new bifold mailer customized to specific audiences. In addition, E-Commerce worked with a new search engine optimization (SEO) partner to improve performance, resulting in a 95% year-over-year increase in SEO revenue during the first five months of this effort. New merchandising initiatives for FY24 included expanded or special assortments for NMAI (Native Northwest), NMAH and the Molina Family Latino Gallery (Talavera), NMAAHC (Chocolate City), HMSG (OSEGEMOS) and SAO (telescopes). E-Commerce also expanded its holiday ornament offering to reflect the mission, history and culture of various museums and units, including NZCBI, NMNH, NMAI, NMAA, NMAAHC and the Castle. E-Commerce continued to grow its seasonal assortment of holiday cards, holiday pins, mugs and plates, and added new exclusive panda pajamas and other accessories inspired by NZCBI.

Limited-edition, print-on-demand merch drops continued to be offered in FY24. E-Commerce developed 11 merch drops with six museums and units, including Panda Palooza and The Pandas are Coming with NZCBI; Total Solar Eclipse, a re-launch of Ingenuity, Aviation and Best of with the NASM; Juneteenth and Best of with NMAAHC; Cherry Blossom with NMAA; an Anacostia Community Museum (ACM) brand assortment; and Cicada Double Emergence with NMNH. These drops drove $474K in product sales and an additional $8K in donations to those units. In operations, E-Commerce implemented over a dozen process improvements with the warehouse and call center to improve capacity and efficiency. Significant progress was made on two major technology infrastructure projects, an upgraded order management system and email system, both of which will be rolled out in FY25. Toward the end of the fiscal year, E-Commerce launched new functionality allowing customers to add a donation to a museum of their choice at checkout on the main site (previously donations could only be collected for merch drops). This feature offers a promising new way for customers to show their support for museums and units. Paramount to the new E-Commerce plan is the buildout of branded shopping sites for the museums and units. In FY24, E-Commerce developed and began implementing a prototype program with four museums (NZCBI, NMAAHC, HMSG and SAWHM) to identify best practices for this improved customer experience. The goal is to roll out these four sites in FY25 and, from the learnings, quickly build out enhanced shop-by-museum experiences for all other key museums and units by summer of FY26, in time for America’s 250th.

Media

Despite a rapidly changing media landscape, Smithsonian magazine and smithsonianmag.com delivered $30.2M in revenue and nearly $4.1M in net gain in FY24. More than $20M of the revenue came from magazine circulation/membership and $10M from advertising and paid engagement from content distributors such as AppleNews+. The magazine was distributed in print eight times in FY24 to an average of 983,000 paid members and reached more than 11 million people each month across the globe in print, online at smithsonianmag.com, via podcast and through multiple social media platforms. It continues to serve as the consistent and primary benefit of the Smithsonian’s national membership program. The online editorial hub, Smithsonianmag.com, published more than 50 stories each week. The team took on the difficult challenge of finding new traffic opportunities as a result of Google rolling out generative AI. Web users performing a search are now delivered an answer without having to click on magazine content. This caused a drop in traffic of more than 25%. Through a focus on SEO and an updated Google content strategy, Media successfully delivered a total of 136 million pageviews despite the introduction of generative AI.

The print magazine also actively supported Smithsonian initiatives throughout FY24. The Secretary’s monthly column, which is read by more than 80% of readers surveyed, highlighted numerous museums and research initiatives in FY24, including the Smithsonian American Art Museum (SAAM), the National Portrait Gallery (NPG), Folklife Festival, the Smithsonian’s America exhibition, the National Postal Museum (NPM), NMNH and the Smithsonian’s team of volunteers. The Secretary’s column on the Smithsonian’s new policy on handling human remains, in the December 2023 issue, was widely quoted in other publications.

Additionally, each issue highlights a “National Treasure,” a Smithsonian object with a photograph and an original essay. Objects included were from the NMAH, NPM, NMNH and SAAM. The Hirshhorn itself was the featured object in September/October as a celebration of the museum’s 50th anniversary, including quotes from director Melissa Chiu.

Stories with direct connections to the Smithsonian Institution generated more than 6 million pageviews from over 250 stories. A story detailing a surprising discovery during the Smithsonian Castle renovations went viral and, the day after the story was published, more than 1,000 people were reading the article every minute. Voices, which provides a venue for SI staff to self-publish, posted an additional 291 pieces from more than 20 units generating over 1.4 million pageviews.

For the Jan/Feb cover package, “Tracing a Lost Ancestry,” Smithsonian magazine senior editor Tracy Scott Forson visited NMAAHC and tracked down her own family’s roots at the Robert Frederick Smith Explore Your Family History Center. Another story in the package, “Civil War History, Reframed,” included an image of Christopher Wilson, NMAH’s Director of Experience Design, re-creating an image of his ancestor, Louis Troutman, a member of the 108th Regiment of the U.S. Colored Infantry. This awardwinning photography project connected Black Civil War heroes with their descendants.

“Taking Up the Torch,” in the April/May issue, was written by NMAH curator Jon Grinspan based on his new book about the youth movement that helped elect Abraham Lincoln. The July issue featured, “Around the World in 113 Days,” telling the tale of the round-the-world flight of Congressman Peter F. Mack and his airplane, housed at NASM-Mall. Smithsonian magazine’s podcast, “There’s More to That” was downloaded more than 328K times in FY24, averaging 27K downloads per month by the end of its first season and made the top 50 history podcasts on the Apple charts. Top episodes in FY24 included “Healing the Wounds of the Vietnam War,” “Roads Scholars” and “Why We Love Eclipses.” In FY24, Smithsonian magazine won numerous awards from leading professional design and photography organizations including a record number of photos chosen by American Photography, inclusion in American Illustration and Communication Arts and recognition by the Society of Publication Designers. In addition, Drew Gardner won the IPA Photographer of the Year Award for his portrait work in our Jan/Feb issue, “Civil War, Reframed.” The 2023 story “An Icelandic Town Goes All Out to Save Baby Puffins,” also won top honors in the science category of the American Society of Journalists and Authors awards. 20

Channel

FY24 was a challenging year for all linear cable channels, as viewers continued to move to streaming services. Paramount Global, like other media companies, was not immune to this paradigm shift and, in response, reduced operating expenses and pared down the programming slate. As a result, new programming solely focused on a few tested and highly rated programs, and SI saw a decline in mission critical programming to only proven franchises.

Despite this downward pressure, SE recognized $10.6M in royalty revenue from Paramount Global via the Smithsonian Channel, and the Smithsonian Channel was available in 40M US and Canadian cable households, and to 71.2M subscribers on streaming platforms in 45+ countries. SE continues to work closely with Paramount executives to better understand their strategy in this rapidly changing landscape, and to continue to deliver content pitches that may result in new SIoriented programming.

Travel

Smithsonian Journeys (Journeys), the educational travel business of the Smithsonian, delivered a third consecutive year of strong growth. Total revenue was $16.3M, 39% growth over FY23 and net gain was $6.8M, a 62% improvement over FY23. The number of travelers increased 29% from 6,128 in FY23 to 7,889 in FY24, with robust growth across all types of travel product offerings. Of the 351 published departures in FY24, 49% were classic guided land journeys; 16% were cultural stays where travelers unpack just once and immerse themselves in a destination through a variety of enriching activities; and 10% were specialty tours often commemorating special events. From a revenue perspective, Journeys derived the most revenue from its classic guided land programs (35%) and small-ship ocean cruises (20%).

Highlights of FY24 included a Solar Eclipse program in Texas, which set a record for the largest number of travelers (344) Journeys has ever hosted on one trip, and trips to France commemorating the 80 th anniversary of DDay. FY24 was the first year of operation for the Active Journeys line with tour operator G Adventures, combining enriching experiences with more physical activity. The market has responded favorably to the program with, to date, over 800 travelers booked for 2024 and 2025 trips combined. And more than 624 travelers purchased a Tailor-Made journey, making that line of product one of the fastest growing of Journey’s offerings. To support future growth, in FY24 Journeys signed a deal with river cruise operator AmaWaterways, whose ships sail rivers on four continents. The deal provides for a series of co-branded river cruises, each of which will feature two Smithsonian Journeys experts delivering lectures and attending excursions with travelers. The program will launch in 2026 with 33 European departures on the Danube, Rhine, Rhone, Seine and Douro rivers, and rivers outside of Europe scheduled to be added later. The deal is estimated to generate more than $10M in revenue for Journeys between 2026 and 2030.

Licensing

Licensing, which includes licensed products and licensed publishing, had a solid year. FY24 revenue was $3.8M and net gain was $2.5M, a $549K and $621K improvement over FY23, respectively. In FY24, Licensing launched Smithsonian x Crate & Kids, a NASM inspired children’s decor program with Crate & Barrel. The Crayola Create and Play app, developed by Red Games, incorporated a suite of Smithsonian-inspired activities for children and families, focusing on art, science and space, with input from NMNH and NASM. In the first six weeks, there were more than 1.25 million visits to, and over 10,500 hours spent on, Smithsonian activities in the app.

Licensed Publishing had another strong year, marked by several notable achievements and collaborations. The Human Disease: How We Create Pandemics, from Our Bodies to Our Beliefs, written by NMNH’s Sabrina Sholts with a foreword by Secretary Lonnie Bunch III, was published by MIT Press in April 2024. This insightful book explores the intricate ways human behavior influences pandemics. Julia Child’s Kitchen: The Design, Tools, Stories, and Legacy of an Iconic Space, authored by NMAH curator Paula Johnson with a foreword by Jacques Pépin, was published by Abrams in the fall of 2024. This release coincided with the 10th anniversary of the Julia Child Award, celebrating the legacy of the culinary icon.

Licensing also entered a multi-year collaboration with PlayDate Digital to work with NMNH and NASM to develop a series of engaging interactive apps, games, and video content designed to foster exploration, creativity, and analytical skills in young learners. In addition, a multi-year deal with Playaway was initiated to distribute Smithsonian videos from NZCBI, the Smithsonian Science Education Center (SSEC), NASM, and Smithsonian magazine to libraries and schools. These videos will be available via preloaded launchpad tablets for children, expanding access to the Smithsonian’s resources. Licensing’s longstanding arrangement with the science kit licensee, NSI, continues to be the gold standard in the STEM toys category. This year NSI has won several prestigious awards: the Smithsonian Mars Kit won the Seal of Approval from the National Parenting Center and the Top Summer Toy Award from Toy Insider. The Smithsonian 3-D LED Solar System won the STEM 10 Award and the Smithsonian Rocket Science Kit also won the Top Summer Award, both from Toy Insider.

Books

Smithsonian Books published 17 new titles in FY24. Smithsonianauthored titles included: Smithsonian Asian Pacific American History, Art, and Culture in 101 Objects (APAC), The Object at Hand (Smithsonian magazine), Mindful Eye, Playful Eye (NMAA), Supernatural (distribution for NMAA), and paperback conversions of Afrofuturism (NMAAHC) and Biography of a Phantom (NMAH). NMAH also contributed to the publication of the Smithsonian Book of Presidential Quotations and First Ladies’ Quotations. Extensive book reviews and features drove outreach and sales, including in The Boston Globe, Washington Post, Scientific Inquirer, Houston Chronicle, BBC Sky Magazine, International Examiner, Texas Standard, Publisher’s Weekly, Library Journal, Choice, The Conversation, American Entomologist, and numerous other national outlets. Several books won awards in FY24: Booklist selected Smithsonian Asian Pacific American History, Art, and Culture in 101 Objects as a Top 10 Reference Book for 2024, Living Blues Magazine named Biography of a Phantom Best Blues Book of 2023, and the Pop Culture Association awarded Entertainment Nation its Ray and Pat Browne Best Edited Reference/ Primary Source Work in Popular and American Culture. In addition, Smithsonian Books contributed 25 book excerpts from Smithsonian authors on the magazine’s Smithsonian Voices blog. Smithsonian Books also facilitated 25 book events and signings for Smithsonian authors at Smithsonian retail venues and presented an activity-based workshop for Mindful Eye, Playful Eye at the 2024 Smithsonian National Education Summit.

In FY24, Smithsonian Books generated $1.8M in revenue and had a net gain of $10K. In total, Smithsonian Books paid $74K as royalties across a number of SI units.

Business Development

In FY24, SE continued to explore and evaluate potential new revenuegenerating opportunities based on work begun in FY23. The core focus for FY24 centered around four main areas: 1) the visitor, customer, and membership experience, 2) large grants and programs, 3) immersive experiences, and 4) institutions of higher education. As expected, some ideas emerged more promising than others, with immersive experiences presenting a clear path forward to test and learn. In spring FY24, SE issued an RFP to solicit potential vendors to cocreate a high-quality, immersive experience that would be available nationwide. Based on that process, a potential vendor was selected to pilot an immersive experience. The concept will be co-developed in partnership with the vendor, SE, and SAO. Development and production will take place throughout FY25, with the experience launching in multiple cities across the country in early 2026. The experience will travel nationally to approximately 29 locations over two years, starting in top cities such as Washington, DC, San Francisco, Houston, Philadelphia, and Chicago. There is also the potential to travel to international locations if Smithsonian desires to do so. Through this process, in collaboration with the Undersecretaries, OGC and others, SE is beginning to build a process to review and react to potential new revenue opportunities. While still in the early stages, the work will be essential as earned revenue continues to be increasingly important to the Smithsonian.

Museum Reports

Castle

The Castle Store was closed in FY24.

Hirshhorn Museum and Sculpture Garden

National Air and Space Museum

National Museum of African American History and Culture

National Museum of African Art

National Museum of American History

National Museum of the American Indian

National Museum of Asian Art

National Museum of Natural History

National Postal Museum

National Zoo and Conservation Biology Institute

Smithsonian American Art Museum/National Portrait Gallery