DocLands_MktgDeck_2026 by CAFILM

KEY HIGHLIGHTS

PROGRAMMING

385 FILM

SUBMISSIONS

27.48% Increase from 2025

DOCLANDS 2026 FESTIVAL TRAILER

(CLICK IMAGE TO WATCH)

THE 2026 DOCLANDS AUDIENCE CHOICE AWARD presented to Director Lorena Luciano for NUNS VS. THE VATICAN The ﬁlm follows Gloria, a former nun who breaks decades of silence to expose the sexual abuse perpetrated by a world-renowned priest, celebrated as the “Michelangelo” of the modern Catholic Church and courted by Popes and cardinals, and to confront the institutional systems built to protect power at any cost.

Engages and sparks action by sharing stories that open our eyes to the global community and its disparate cultures, politics, personal narratives, and biographies.

ART OF IMPACT THE GREAT OUTDOORS WONDERLANDS

Lifts our spirits through stories of joy, wonder and possibility.

DOCTALK

In addition to a slate of remarkable films, DocLands provides interactive forums to explore creative aspects of documentary filmmaking and help invigorate the business and art of nonfiction filmmaking toward building an active and fully supportive community around documentary film.

SUPPORTING THE VISION

PRESENTED BY CAFILM EDUCATION

CO-PRESENTED BY BAY AREA VIDEO COALITION

BERKELEY FILM FOUNDATION

FUNDING THE VISION HAS THE NEW NORMAL ARRIVED?

PRESENTED BY CAFILM EDUCATION

CO-PRESENTED BY VIDEO CONSORTIUM BAY AREA

EDUCATION

DOCLANDS

DOCLANDS EDUCATION offers free live and virtual screenings + ﬁlmmaker conversations for students in the Bay Area and nationwide.

• 5 In-Theater Screenings + Conversations with Guests | 293 Students in attendance

• 17 Online Screenings | 11 Schools • 527 Student Participants

• 4 Filmmakers Go to School Visits | 530 Student Participants

• Curriculum resources created for all programs and provided for educators and students, including lesson plans, discussion guides and activity toolkits.

CAFILM EDUCATION PRODUCED DOCTALK PROGRAMS

• DOCTALK: SUPPORTING THE VISION | 107 Ticketed Guests

• DOCTALK: FUNDING THE VISION | 64 Ticketed Guests

MARKETING + CREATIVE

FESTIVAL SCHEDULE

2,000 PRINTED + DISTRIBUTED

DIGITAL PROGRAM GUIDE

5,317 IMPRESSIONS • 1,539 READS • 4:09 AVERAGE READ TIME • 542 CLICKS • 53 DOWNLOADS

CAFILM WEB PROMO

8.8K PAGE VIEWS 46 DIRECT REFERRALS TO DOCLANDS.COM

RAFAEL WEB PROMO

25K PAGE VIEWS

454 DIRECT REFERRALS TO DOCLANDS.COM

SEQUOIA WEB PROMO

39K PAGE VIEWS

490 DIRECT REFERRALS TO DOCLANDS.COM RAFAEL + SEQUOIA SLIDESHOW PROMO SHOWN BEFORE ALL SCREENINGS THROUGHOUT MARCH & APRIL

ETC. BRANDED BITS

PAID MEDIA

MARIN MAGAZINE • DIGITAL

SF CHRONICLE | DATEBOOK • PRINT & DIGITAL

SFGATE • DIGITAL

PAC SUN | NORTH BAY BOHEMIAN | EAST BAY EXPRESS • PRINT & DIGITAL

MARIN INDEPENDENT JOURNAL • PRINT & DIGITAL

KQED • DIGITAL & RADIO

MARIN ARTS • DIGITAL

KWMR • RADIO

MARIN IJ EMAIL AD PLACEMENT

25,000 DELIVERED

5,257 OPENS • 21.03%

743 TOTAL CLICKS • 2.97%

DEDICATED E-MAIL

E-MAIL AD PLACEMENT

SOCIAL POSTS

60,143 TOTAL REACH 67, 187 IMPRESSIONS

2,259 ENGAGEMENTS 2,455 CLICKS

INSTAGRAM DROVE EFFICIENCY, FACEBOOK DROVE SCALE –TOGETHER: FULL-FUNNEL FESTIVAL AWARENESS

• PREMIUM HOMEPAGE & SECTION TAKEOVERS

DEDICATED EMAIL

1ST SEND 50K DELIVERED 9,133 OPENS (18.26%) • CLICKS RE-BROADCAST 9,132 DELIVERED 2,107 OPENS (23.07%) • 244 CLICKS

• CONTEXTUAL ALIGNMENT WITH BAY AREA ARTS & ENTERTAINMENT EDITORIAL

• REPEATED AUDIENCE EXPOSURE THROUGHOUT APRIL - MSY CAMPAIGN FLIGHT

13,560 RUN-OF-SITE IMPRESSIONS

13,560 NEWSLETTER & EDITORIAL IMPRESSIONS

EARNED MEDIA

COMMUNITY PARTNER SOCIAL POSTS + PROMOTION

35 COMMUNITY PARTNERS

COMMUNITY PARTNERS OFFERED SUPPORT WITH TICKET GIVEAWAYS, EMAILS, AND SOCIAL MEDIA OUTREACH

COMMUNITY PARTNER SOCIAL POSTS

OWNED MEDIA

EMAILS TO FULL FILM FESTIVAL LIST

ADDITIONAL EMAILS TO SELECT AUDIENCES + FULL CAFILM LIST

SOCIAL MEDIA OVERVIEW:

FACEBOOK: 11.8K VIEWS, 277 CONTENT INTERACTIONS

INSTAGRAM: 209.4K VIEWS | 20.6K REACH | 29K CONTENT INTERACTIONS DOCLANDS: AUDIENCE GROWTH

3,188

Note: Posts were shared to both our year-round CAFILM social channels, as well as to the festival-speciﬁc DOCLANDS social channels CAFILM LINKEDIN 168 NEW FOLLOWS | TOTAL FOLLOWERS: 5872 (UP 146.5%) IMPRESSIONS: 8.1K | 254 REACTIONS | 9 REPOSTS

TOP FACEBOOK POST

9 DOCLANDS CONVERSATIONS RECORDED & UPLOADED TO YOUTUBE

119 TOTAL VIEWS THUS FAR

4.19K TOTAL CAFILM YOUTUBE SUBSCRIBERS

PRESS + PUBLICITY

$3.49M+ IN ADVERTISING VALUE

377.3M TOTAL UNIQUE VISITORS PER MO OVERALL / ALL SITES (INCLUDES EIN WIRE & DEADLINE P/U)

668,891 PRINT DISTRIBUTION / CIRCULATION (ALL OUTLETS)

LOCAL + REGIONAL PRESS

DocLands Documentary Film Festival 2026

Methodology: Unique visitor monthly (UVM) figures sourced from SimilarWeb (device-based) and Comscore (person-based) via Insights platform. Print circulation reflects publisher-reported distribution. Advertising Value Equivalency (AVE) estimates are based on outlet rate cards and audience size benchmarks; they are directional, not audited. The Yahoo Entertainment placement

due to its 367M+ monthly visitors. Three placements (KALX-FM, thedigitalweekly.com, anlatilaninotesi.com.tr) had no available metric data.