Smith rx spring2015 issuu

Spring Prescription Eyewear 2015

TABLE OF CONTENTS 10-35 36- 45 46-47 47 48-53 54-57 58-59

Men’s and Unisex Models Women’s Models Displays/Merchandising Bifocals and Readers Overviews ChromaPop™ Prescritpion Sunwear

Once upon a hell of a time.

TRUE TO THE VISION SINCE 1965 In 1965 Dr. Smith built the world’s first thermal sealed goggle so he could get outdoors and have a blast on days everyone else had to stay inside. 50 years later and our purpose hasn’t changed.

WHY WE WAKE UP

The experience is everything.

LIFE IS BETTER BEYOND WALLS While others speak of safety, wanderlust or product as art, our 50 years of experience has helped us perfect what really matters – amplifying the thrill of human experience. Everything we do, every pillar in our character, and every product we develop delivers on this simple idea.

OUR PURPOSE Why we exist.

We pioneer advanced products to fuel fun beyond walls.

OUR BELIEFS. Truths shaping our point of view.

Life is better beyond walls.

Innovation amplifies awesome.

Our products are an extension of the goers and doers having fun and living life outside to the fullest. We innovate to make sure the product doesn’t just function, but actually makes the experience better.

Performance Every detail is proven makes a where we difference. have fun.

More than observe, we participate, getting outside to push limits and experience the thrill first hand.

Insights are gathered and put to the test against the toughest competition and in the harshest elements.

The best product is optimized— having everything needed and nothing more. Every detail is dialed.

Style and engineering are calibrated through a balance of technology, material and fit.

If it’s worth building, it’s worth lasting.

We build products to withstand both time and nature. We’re committed to delivering top quality craftsmanship and construction. We’re genuine in our efforts to protect the outdoors we love.

We deliver style with character.

You don’t have to compromise style for performance. Every product is a curation, a meaningful blend of modern taste and proven performance. Combined, the two deliver a sublime fusion of style and function.

WHO WE’RE FOR. We create innovations for modern explorers and thrill seekers who love the outdoors.

photo courtesy of Irwin Guides

NEW

Davis

AVAILABLE IN SIZES 55 AND 57 55

33

18

140

57

34

18

140

The rectangular lens profile of the Davis utilizes a rimless, 3-piece construction to create a style that is feather-light and perfect for allday wear. The minimalist design is made all the more comfortable with the addition of spring hinges, and adjustable nose and temple pads.

Available in sizes 55 and 57.

Dark Ruthenium R80

Matte Ruthenium R81

Matte Brown 2NM

FEATURES Medium fit / large fit Frame / temple: steel Spring hinges Lens curve: 4 base

Matte Fatigue TP2

2015 Spring Optical 11

NEW

Š Smith Sport Optics, Inc. 2015

Leady

AVAILABLE IN SIZES 56 AND 58 56

35

17

140

58

36

17

140

The rounded-edge rectangular lens profile and rimless design of the Leady are the very definition of lightweight sophisticated style.

Spring hinges and adjustable nose pads and temple ends further complement the 3-piece construction, making this minimalistic style perfect for superb comfort all day long.

Dark Ruthenium R80

Matte Ruthenium R81

Matte Brown 2NM

FEATURES Medium fit / large fit Frame / temple: steel Spring hinges Lens curve: 4 base

Matte Fatigue TP2

NEW

Abel

56

41

16

140

The Abel’s steel eye wire utilizes a rounded-edge, square lens profile for those seeking a slightly taller shape than its counterpart, the Sinclair. Accented with beautiful, wire core acetate temples, spring hinges, and adjustable nose pads, the Abel is both stylish and comfortable.

Gunmetal Black FHS

Bronze Havana HVI

Dark Burgundy TP6

FEATURES Medium fit Frame / temple: steel front / acetate temple Spring hinges Lens curve: 4 base

Fatigue Gray TPI

2015 Spring Optical 13

NEW

Š Smith Sport Optics, Inc. 2015

Sinclair

AVAILABLE IN SIZES 55 AND 57 55

34

18

140

57

34

18

140

The rectangular lens profile of the Sinclair’s steel eye wire is both clean and timeless. Accentuated by premium wire core acetate temples, adjustable nose pads, and spring hinges, the Sinclair is an understated classic.

Gunmetal Black FHS

Bronze Havana HVI

Dark Burgundy TP6

FEATURES Medium fit Frame / temple: steel front / acetate temple Spring hinges Lens curve: 4 base

Fatigue Gray TPI

Dalton

AVAILABLE IN SIZES 54 AND 57 54

35

17

140

57

35

17

140

The Dalton pairs old-world stainless steel frame construction with a modern aesthetic. Designed for the modern explorer, the stainless steel eye wire and temples provide lightweight, durable styling while the molded temple ends incorporate megol pads for added comfort and a performance-driven fit. Available in sizes 54 and 57.

Dark Gray FRG

Silver 011

Dark Ruthenium FRE

FEATURES Medium / large fit Frame / temple: steel front / nickel silver temple Metal hinges Lens curve: 4 base

Matte Brown 2NM

2015 Spring Optical 15

Š Smith Sport Optics, Inc. 2015

Dwyer

AVAILABLE IN SIZES 55 AND 57 55

33

17

140

57

33

17

140

The Dwyer is the perfect piece for all-day, everyday wear. Crafted to complement the adventure seeking lifestyle, the stainless steel eye wire and temples provide lightweight, durable styling while the molded temple ends incorporate megol pads for added comfort and a performance-driven fit. Available in sizes 55 and 57.

Dark Gray FRG

Silver 011

Dark Ruthenium FRE

FEATURES Medium / large fit Frame / temple: steel front / nickel silver temple Metal hinges Lens curve: 4 base

Matte Brown 2NM

Ralston

56

40

16

140

A sophisticated blend of stainless steel and acetate, the Ralston provides a rounded-edge square lens profile in a true gentleman’s style.

Dark Ruthenium V81

Ruthenium GVQ

Matte Brown GTJ

FEATURES Medium / large fit Frame / temple: stainless steel front / acetate temple Lens curve: 6 base

Dark Gray GVR

Bronze GXS

2015 Spring Optical 17

Š Smith Sport Optics, Inc. 2015

Durant

AVAILABLE IN SIZES 55 AND 57 55

33

18

140

57

33

18

140

Blending together a sport-inspired stainless steel eye wire shape with elegant acetate temples, the Durant provides the perfect complement to the Ralston by offering a more traditional rectangular lens profile.

Available in sizes 55 and 57.

Dark Ruthenium V81

Ruthenium GVQ

Matte Brown GTJ

FEATURES Medium / large fit Frame / temple: stainless steel front / acetate temple Lens curve: 6 base

Dark Gray GVR

Bronze GXS

Abram

AVAILABLE IN SIZES 55 AND 57 55

34

17

140

57

34

17

140

The streetwise detailing of the Abram integrates beautifully sculpted metal temples into a distinct, rectangular eye shape that is hand crafted from the finest acetate materials. Available in sizes 55 and 57, this piece is a perfect refinement of casual, everyday style.

Matte Black HD1

Matte Dark Havana GNJ

Brown GGN

FEATURES Medium / large fit Frame / temple: acetate front / nickel silver temple Metal hinges Lens curve: 4 base

Black Blue GFZ

Oxblood GGI

2015 Spring Optical 19

Š Smith Sport Optics, Inc. 2015

Pryce

AVAILABLE IN SIZES 55 AND 57 55

37

17

140

57

37

17

140

Sometimes adventure comes in different forms. By fusing rich acetate materials with sculpted metal temples and a taller, bolder frame design, the Pryce leads toward the next horizon. The understated keyhole nose styling and drop bridge add distinction along the way.

Available in sizes 55 and 57.

Matte Black HD1

Matte Dark Havana GNJ

Brown GGN

FEATURES Medium / large fit Frame / temple: acetate front / nickel silver temple Metal hinges Lens curve: 4 base

Black Blue GFZ

Oxblood GGI

Quinlan

51

42

19

140

A perfect paradox of timeless design and avant garde edge, the Quinlan is a piece for those whose style stands apart from the masses.

Rich acetate materials hand crafted into a large oval face shape that combines with nickel silver temples and silicon nose pads to create a look and fit that defies convention.

Matte Black HD1

Dark Havana GNJ

Gray GQ6

FEATURES Medium fit Frame / temple: acetate front, nickel silver temple Spring hinges Lens curve: 4 base

Blue Crystal Split IOV

NEW

Red Crystal Split IOX

NEW

Š Smith Sport Optics, Inc. 2015

2015 Spring Optical 21

NEW

Preston

AVAILABLE IN SIZES 55 AND 57 55

38

15

140

57

39

15

140

The drop bridge nose detailing and stepped surfacing of the Preston speak to a refined sophistication. The rectangular lens profile is slightly taller than its counterpart, the Rhodes, offering an excellent style for those seeking a slightly larger lens profile. Elegant acetate materials, wire core temples and premium spring hinges make the Preston a style uniquely tailored to those who seek life outside walls. Available in sizes 55 and 57.

Matte Black Slate HX2

Matte Dark Havana 3YR

Matte Havana Crystal HQG

FEATURES Medium fit / large fit Frame / temple: acetate Spring hinges Lens curve: 4 base

Matte Blue Crystal HX1

2015 Spring Optical 23

NEW

Š Smith Sport Optics, Inc. 2015

Rhodes

AVAILABLE IN SIZES 54 AND 56 54

33

17

140

56

34

17

140

The stepped surfacing and rectangular lens profile of the Rhodes provide subtle sophistication in a premium acetate style. Complete with premium spring hinges and wire core temples, this piece is ideal whether you’re putting in a nine-to-five or hitting the road on the next adventure. Available in sizes 54 and 56.

Matte Black Slate HX2

Matte Dark Havana 3YR

Matte Havana Crystal HQG

FEATURES Small fit / medium fit Frame / temple: acetate Spring hinges Lens curve: 4 base

Matte Blue Crystal HX1

Decoder

54

38

15

135

The Decoder’s quiet detailing allows the modernized frame shape to speak volumes about your style and confidence. Carefully selected handmade acetate frame material incorporates spring hinges and adjustable wire core temples for true comfort and a customized fit.

Black Crystal K4X

Havana Blue I2G

NEW

Dark Havana 3YR

Black Ice NS4

FEATURES Medium / large fit Frame / temple: acetate Spring hinges Lens curve: 4 base

Smoke Brown 9TG

Oxblood FSF

2015 Spring Optical 25

Š Smith Sport Optics, Inc. 2015

Coleburn

53

34

16

135

The Coleburn’s thoughtfully refined frameshape is designed to complement your style, not overpower it. The premium handmade acetate frame combines forces with spring hinges and adjustable wire core temples to ensure all-day comfort.

Black Crystal K4X

Havana Crystal HQO

NEW

Dark Havana 3YR

Dark Gray 4PY

FEATURES Medium fit Frame / temple: acetate Spring hinges Lens curve: 4 base

Smoke Brown 9TG

Oxblood FSF

Playlist

54

32

16

135

The Playlist’s minimal cross sections are carefully balanced to create a masculine frame style. Subtle “Smith” branding complements your desire to go undetected, but still get noticed. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges.

Black Crystal 7C5

Dark Havana 086

Matte Dark Gray 4PY

FEATURES Medium fit Frame / temple: acetate Spring hinges Lens curve: 4 base

Smoke Brown 9TG

Havana Crystal HQO

NEW

Havana Blue I2G

NEW

2015 Spring Optical 27

Š Smith Sport Optics, Inc. 2015

Kingdom

54

37

16

The Kingdom’s stainless steel front and handmade acetate temples combine to give a distinct but lighter-looking frame style. Precision 3D milling of the temple surfaces showcase the carefully selected handmade acetate frame colors. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges.

Ruthenium Black BZS

Gunmetal Havana BZB

Matte Olive BYZ

140

FEATURES Medium fit Frame / temple: metal / acetate Spring hinges Lens curve: 6 base

Fader

53

30

16

135

Clean, strong details are trademarks of the Fader. Built with our biobased Evolve frame material for eco-conscious outdoor enthusiasts, this style provides sophisticated comfort for the discerning customer.

Matte Black DL5

Black Stripe W01

NEW

Havana UZH

Matte Gray I9Z

FEATURES Medium / large fit Frame / temple: Evolve Lens curve: 6 base

Sepia NJ6

Black Ice NIQ

2015 Spring Optical 29

Š Smith Sport Optics, Inc. 2015

Brogan

53

33

15

135

The Brogan represents authentic Smith styling, created with our biobased Evolve frame material. A perfect daily driver for wherever life leads you.

Matte Black DL5

Black Stripe W01

NEW

Havana UZH

Matte Gray I9Z

FEATURES Medium / large fit Frame / temple: Evolve Lens curve: 6 base

Sepia NJ6

Black Ice NIQ

Broadcast

54

29

16

135

Characterized by its classic shape and sport-influenced design, the Broadcast is a perfect piece for today’s active lifestyle. Utilizing spring hinges within our Evolve frame material, this style is both lightweight and supremely comfortable.

Matte Black c6M

Black 807

Havana 3S6

FEATURES Medium / large fit Frame / temple: Evolve Spring hinges Lens curve: 4 base

Black Stripe W01

Matte Gray I9Z

NEW

Sepia NJ6

NEW

2015 Spring Optical 31

Š Smith Sport Optics, Inc. 2015

Intersection

53

28

16

The rectangular eye wire and distinctive temple shape make the Intersection a low key blend of stylish wearability. Utilizing premium acetate materials and spring hinges, the Intersection is designed for understated style and all-day wear.

Black White L91

Olive SVA

140

FEATURES Medium fit Frame / temple: acetate Spring hinges Lens curve: 6 base

Intersection 3

53

33

15

140

The Intersection 3 invokes reduced frame geometry, ideal for forward thinkers with smaller faces.

Black 807

Tortoise Army TTA

Matte Gray 7NR

FEATURES Small / medium fit Frame / temple: acetate Spring hinges Lens curve: 4 base

Matte Black QHC

2015 Spring Optical 33

Š Smith Sport Optics, Inc. 2015

Maddox

49

44

19

140

Inspired by our Archive collection, the Maddox speaks to the timeless rounded lens profile that never ceases to feel forward and distinctive.

Employing beautiful handmade acetate materials, this piece strikes a nerve in those mad to live and refusing to go the way of the masses.

Matte Black QHC

Matte Tortoise 056

Blue Crystal Split 7W2

NEW

FEATURES Medium fit Frame / temple: acetate Metal hinges Lens curve: 4 base

Red Crystal Split INT

NEW

Manning

53

35

16

140

The Manning appeals to a refined palate, with smooth styling and a clean finish. Adjustable wire core temples are matched perfectly with the metallic printed vintage logo presentation. Subtle details to keep the look and feel just right.

Matte Crystal Black 4RF

Matte Havana NSO

Matte Brown Stripe 4RG

FEATURES Medium fit Frame / temple: acetate Metal hinges Lens curve: 4 base

Black Havana OHQ

NEW

Havana Blue I2G

NEW

2015 Spring Optical 35

Š Smith Sport Optics, Inc. 2015

Darby

53

42

16

140

The Darby’s progressively oversized lens profile provides the perfect counterpart to the Manning. The elegantly sculpted acetate frame offers a personality to accentuate your very best features, not overpower them.

Matte Crystal Black 4RF

Matte Havana NSO

Matte Brown Stripe 4RG

FEATURES Medium fit Frame / temple: acetate Metal hinges Lens curve: 4 base

Black Havana OHQ

NEW

Havana Blue I2G

NEW

Š Smith Sport Optics, Inc. 2015

2015 Spring Optical 37

Strong, beautiful and unstoppable.

SMITH WOMEN

NEW

WOMEN’S MODEL

Elise

51

45

20

135

The Elise is at once forward and elegant. The unique drop bridge and keyway nose detailing beautifully accent its round lens shape, while luxurious acetate materials bring the perfect touch of style and color.

Premium spring hinges and beautiful wire core temples ensure all-day comfort in a piece with style in spades.

Black Havana OHQ

Crystal Red 5M9

Tortoise Split G36

Havana 05L

FEATURES Small / medium fit Frame / temple: acetate Spring hinges Lens curve: 4 base

Crystal Plum SKD

Crystal Azure 7NV

2015 Spring Optical 39

NEW

WOMEN’S MODEL

© Smith Sport Optics, Inc. 2015

Lyla

51

43

18

135

The elegant lines of the Lyla’s cat eye shape bring avant garde elegance to a classic shape. Beautiful acetate materials bring splashes of color and sophistication while spring hinges and wire core temples ensure a superior fit in a stylish piece for those not afraid to flaunt their fashion sense.

Black Havana OHQ

Crystal Red 5M9

Tortoise Split G36

Havana 05L

FEATURES Small / medium fit Frame / temple: acetate Spring hinges Lens curve: 4 base

Crystal Plum SKD

Crystal Azure 7NV

WOMEN’S MODEL

Hendrick

50

40

19

140

The fresh-faced, rounded lens profile of the Hendrick belies the true sophistication of this piece. Incorporating our heritage logo presentation and beautiful acetates from chic to shocking, the Hendrick offers a wide array of options for the discerning woman.

Black 807

Matte Tortoise 056

Matte Gray G37

FEATURES Medium fit Frame / temple: acetate Metal hinges Lens curve: 4 base

Crystal Plum SKD

NEW

Crystal Red 5M9

NEW

2015 Spring Optical 41

WOMEN’S MODEL

Š Smith Sport Optics, Inc. 2015

Finley

51

39

16

140

The playful oval lens shape and keyhole nose bridge of the Finley mix together perfectly to create a youthful style, destined for greatness.

Beautiful acetate materials combine to create colors ranging from fun and poppy to elegant and understated.

Black 807

Matte Tortoise 056

Matte Gray G37

FEATURES Medium fit Frame / temple: acetate Metal hinges Lens curve: 4 base

Crystal Plum SKD

NEW

Crystal Red 5M9

NEW

WOMEN’S MODEL

Etta

52

40

16

135

True to its namesake, the Etta is both brassy and beautiful. A fun play on the refined cat-eye shape, this minimalist frame possesses an elegant and playful rounded lens profile.

Black Fuchsia VC8

Havana NSO

Tortoise Split G36

NEW

FEATURES Medium fit Frame / temple: acetate Metal hinges Lens curve: 4 base

Red Crystal Split INT

NEW

2015 Spring Optical 43

WOMEN’S MODEL

Š Smith Sport Optics, Inc. 2015

Jaden

53

38

15

135

A sophisticated play on the subtle cat-eye shape, the Jaden is an appealing everyday style for the consummate modern explorer.

Handcrafted from premium acetate materials, the Jaden possesses both elegant lines as well as rich, deep colors.

Black Fuchsia VC8

Havana NSO

Tortoise Split G36

NEW

FEATURES Medium fit Frame / temple: acetate Metal hinges Lens curve: 4 base

Red Crystal Split INT

NEW

WOMEN’S MODEL

Goodwin

53

36

16

130

The Goodwin’s oval shape and understated detailing accentuate your grace and style, morning, noon, or night. Rich handmade acetate colorations are paired with spring hinges and adjustable wire core temples to become a hidden complement to the frame.

Black Crystal K4X

Tortoise Split G36

NEW

Burgundy Fade EIX

Apple Tortoise 0T3

FEATURES Small/medium fit Frame / temple: acetate Spring hinges Lens curve: 4 base

Morning Sky NFJ

Radiant Orchid NHT

2015 Spring Optical 45

WOMEN’S MODEL

© Smith Sport Optics, Inc. 2015

Daydream

53

32

15

130

The foundation of the Daydream’s understated impact is styling that speaks with a subtle tone and distinctive character. Wire core temples easily adjust for a customized fit and integrate with precision metal spring hinges, providing all day comfort.

Black Crystal 7C5

Dark Havana 086

Morning Sky NFJ

FEATURES Small / medium fit Frame / temple: acetate Spring hinges Lens curve: 4 base

Burgundy Fade EIX

Tortoise Split G36

NEW

Displays & merchandising

LARGE DISPLAY

Multi-unit open sell display; comes with four shelves installed. Features steel casters for easy mobility and lockable storage.

Size: 36”W x 24”D x 78”H

RISERS

Showcase your product with these clear acrylic risers. Risers are perfect for fixtures and under counter.

Size: Large – 6”W x 3″½”D x 3”H Small – 6”W x 3″½”D x 1″½”H H

BLOCK VISUAL HOLDER

Branded magnetic visual holder. Works in both a vertical and horizontal format.

Size: 4″½”W x 1”D x 4”H

MEDIUM DISPLAY

Multi-unit open sell display; comes with four shelves installed. Features steel casters for easy mobility and lockable storage.

Size: 26”W x 24”D x 78”H

STACKERS

Stand-alone modular system can be used as a double or triple stacker.

Size: Triple – 5″½”W x 7”D x 10”H Double – 5″½”W x 6”D x 8”H

LCD MONITOR

Freestanding, also compatible with Sunglass Displays. Looping Smith video provided.

Size: 11″¾”W x 4″½”D x 9″¾”H

12PC COUNTER TOP CASE

Open sell 12 piece rack display with adjustable mirror Size: 15”W x 12″½”D x 24”H

SERIES PLACARDS

Lightweight Icon Plaques. Perfect for fixtures or under-counter. Available for: New Releases, ChromaPop™, Evolve Collection, Polarized Lenses, Lifetime Warranty, Interchangeable, Women’s Collection, Techlite Glass Lenses, Metals Collection, and MilSpec Ballistic.

Size: 4″½”W x ¾”D x 1″¼”H

BANNERS

Small Banner: 30”W x 12”H for indoor use Large Banner: 8’W x 3’H for outdoor use Lifestyle Banners: Available seasonally in various sizes

HANGING ICON

Double-sided hanging sign. Includes slat wall and ceiling hardware. Freestanding base is also available.

Size: 30”W x 11”H

2015 Sunglass Technologies 47

Accessories

Š Smith Sport Optics, Inc. 2015

Small details make a big difference. Take care of your eyewear investment with our full selection of Smith Optics kits, cloths, and accessories.

FOG MASTER KIT

CLEANING KIT

SMUDGEBUSTER

SMITH RETAINERS

NEOPRENE RETAINERS

UNIVERSAL RETAINERS

VISOR CLIP

Polarized bifocals

A boost for your eyes, these ready-to-wear polarized bifocal sunglasses are perfect for reading fine type or tying on a new fly. With +2.0 or +2.5 magnification options, each model has a magnifying segment that is 25mm wide and placed low in the lens to avoid impacting your long-range field of view.

CHIEF

Brown Linen / Polar Brown Medium/large fit Frame/temple: Evolve Lens curve: 8 base +2.0 & +2.5 magnification

FLY BY

Tortoise / Polar Brown Medium/large fit Frame/temple: grilamid TR90 Lens curve: 8 base +2.0 & +2.5 magnification

LOCHSA

Black / Polar Brown Medium/Large Fit Frame/Temple: Grilamid TR90 Lens Curve: 6 base +2.0 & +2.5 Magnification

PADRE

Black / Polar Brown Medium/large fit Frame/temple: Grilamid TR90 Lens curve: 6 base +2.0 & +2.5 magnification

CHIEF

Brown Linen / Polar Copper Medium/Large Fit Frame/Temple: Evolve Lens curve: 8 base +2.0 & +2.5 magnification

FLY BY

Tortoise / Polar Copper Medium/large fit Frame/temple: grilamid TR90 Lens curve: 8 base +2.0 & +2.5 magnification

LOCHSA

Black / Polar Copper Medium/large fit Frame/temple: grilamid TR90 Lens Curve: 6 base +2.0 & +2.5 Magnification

PADRE

Black / Polar Copper Medium/large fit Frame/temple: Grilamid TR90 Lens curve: 6 base +2.0 & +2.5 magnification

Collection overview METALS

Davis

Matte Ruthenium Page 10

Leady

Dalton

Dwyer

Ralston

Sinclair

Abram

Pryce

Quinlan

Darby

Elise

Lyla

Rhodes

Coleburn

Playlist

Lyla

Etta

Jaden

Matte Ruthenium Page 11

Silver Page 14

Silver Page 15

Ruthenium Page 16

Durant

Ruthenium Page 17

COMBI

Abel

Gunmetal Black Page 12

Gunmetal Black Page 13

Matte Dark Havana Page 18

Matte Dark Havana Page 19

Dark Havana Page 20

Kingdom

Gunmetal Havana Page 27

BLACK HAVANA

Manning

Black Havana Page 34

Black Havana Page 35

Black Havana Page 38

Black Havana Page 39

HAVANA CRYSTAL

Preston

Havana Crystal Page 22

Havana Crystal Page 23

Havana Crystal Page 25

Havana Crystal Page 26

TORTOISE SPLIT

Elise

Tortoise Split Page 38

Daydream Tortoise Split Page 45

Tortoise Split Page 39

Tortoise Split Page 42

Tortoise Split Page 43

Goodwin

Tortoise Split Page 44

2015 Sunglass Technologies 49

BLUE

Quinlan

Preston

Rhodes

Maddox

Manning

Darby

Blue Crystal Split Page 20

Blue Crystal Split Page 33

Matte Blue Crystal Page 22

Havana Blue Page 34

Matte Blue Crystal Page 23

Black Blue Page 18

Havana Blue Page 24

Playlist

Havana Blue Page 26

Havana Blue Page 35

BLACK BLUE

Abram

Decoder

CRYSTAL AZURE

Pryce

Elise

Black Blue Page 19

Crystal Azure Page 38

Lyla

Crystal Azure Page 39

Š Smith Sport Optics, Inc. 2015

CRYSTAL PLUM

Elise

Crystal Plum Page 38

Lyla

Hendrick

Finley

Maddox

Etta

Jaden

Lyla

Hendrick

Finley

Pryce

Decoder

Crystal Plum Page 39

Crystal Plum Page 40

Crystal Plum Page 41

RED

Quinlan

Red Crystal Split Page 20

Red Crystal Split Page 33

Red Crystal Split Page 42

Red Crystal Split Page 43

CRYSTAL RED

Elise

Crystal Red Page 38

Crystal Red Page 39

Crystal Red Page 40

Crystal Red Page 41

OXBLOOD/BURGUNDY

Abel

Oxblood Page 12

Abram Oxblood Page 18

Oxblood Page 19

Oxblood Page 24

Coleburn Oxblood Page 25

Silhouette overview RECTANGLE

Davis

Leady

Sinclair

Dwyer

Page 13

Page 15

Page 17

Abram

Rhodes

Playlist

Fader

Brogan

Manning

Goodwin

Daydream

Page 38

Page 38

Pryce

Preston

Intersection 3

Ralston

Decoder

Kingdom

Page 10

Page 18

Broadcast Page 30

Page 11

Page 23

Page 26

Page 28

Durant

Page 29

Intersection Page 31

ROUNDED RECTANGLE

Coleburn Page 35

Page 36

TALL RECTANGLE

Dalton Page 14

Page 19

Page 22

Page 32

ROUNDED SQUARE

Abel

Page 12

Page 16

Page 24

Page 27

Darby

Page 35

2015 Sunglass Technologies 51

ROUNDED CAT EYE

Lyla

Page 39

Etta

Jaden

Maddox

Elise

Page 42

Page 43

ROUND

Quinlan

Š Smith Sport Optics, Inc. 2015

Page 20

Page 33

Page 38

Hendrick Page 40

Finley Page 41

Model overview NEW

NEW

DAVIS

NEW

LEADY

Medium fit / large fit Page 18

ABEL

Medium fit / large fit Page 19

Medium fit Page 20

55

33

18

140

56

35

17

140

57

34

18

140

58

36

17

140

56

41

16

140

NEW

SINCLAIR

DALTON

Medium fit / large fit Page 21

DWYER

Medium fit Page 22

Medium fit / large fit Page 23

55

34

18

140

54

35

17

140

55

33

17

140

57

34

18

140

57

35

17

140

57

33

17

140

RALSTON

DURANT

Medium / large fit Page 24 56

40

ABRAM

Medium fit / large fit Page 25 16

140

Medium fit / large fit Page 26

55

33

18

140

55

34

17

140

57

33

18

140

57

34

17

140

NEW

PRYCE

QUINLAN

Medium fit / large fit Page 27

PRESTON

Medium fit Page 28

55

37

17

140

57

37

17

140

51

42

Medium fit / large fit Page 30 19

140

55

38

15

140

57

39

15

140

16

135

16

135

NEW

RHODES

DECODER

Small fit / medium fit Page 31 54

33

17

140

56

34

17

140

PLAYLIST 32

54

38

Medium fit Page 33 15

135

KINGDOM

Medium fit Page 34 54

COLEBURN

Medium / large fit Page 32

135

54

37

34

FADER

Medium fit Page 35 16

53

Medium / large fit Page 36 16

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30

2015 Model Overview 53

BROGAN

BROADCAST

Medium / large fit Page 37 53

33

15

135

INTERSECTION 3

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54

29

Medium fit Page 39 16

135

MADDOX

Small / medium fit Page 40 53

INTERSECTION

Medium / large fit Page 38

15

140

42

16

140

49

44

28

16

140

16

140

40

19

140

38

15

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MANNING

Medium fit Page 41

33

53

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35

DARBY

Medium fit Page 43 53

WOMEN’S MODELS NEW

NEW

ELISE

LYLA

Medium fit Page 46 51

45

20

135

FINLEY

43

18

135

39

16

140

GOODWIN 36

52

Medium fit Page 51 40

16

135

15

130

DAYDREAM

Small / medium fit Page 52 16

130

53

50

JADEN

Medium fit Page 50

Small / medium fit Page 51 53

51

Medium fit Page 48

ETTA

Medium fit Page 49 51

HENDRICK

Medium fit Page 47

32

53

FPO

2015 Spring Optical 55

How ChromaPop™ works.

1. YOUR EYE PERCEIVES LIGHT THROUGH 3 COLORS

2. COLOR BEHAVES LIKE A WAVE Individual BLUE, GREEN, and RED wavelengths are easily recognized by the eye.

RED

GREEN

3. COLOR CONFUSION OCCURS NATURALLY

4. CHROMAPOP™ FILTERS OUT COLOR CONFUSION

Where color wavelengths crossover, the eye has trouble distinguishing color.

Through our proprietary ChromaPop™ lens technology, we can eliminate the confusion by filtering light at those specific areas. We create greater definition and distinguish colors quickly and more vividly.

FILTER

CHROMAPOP™ CHROMAPOP™ LENS VLT LENS VLT CHROMAPOP™ CHROMAPOP™LENS VLT LENS VLT

GREEN RED FILTER

BLUE GREEN FILTER

GREEN RED

FILTER

BLUE GREEN G REEN

300300

300 300

400400

300 400

BLUE BLUE LIGHT LIGHT

600600

700700

800nm 800nm

300300

VISIBLE VISIBLE LIGHT LIGHT

400400

BLUE BLUE LIGHT LIGHT 300

500500

500 500

600 600

700 700

VISIBLE VISIBLE LIGHT LIGHT GREEN GREEN LIGHT LIGHT 400 500

500 600

600 700

300 300

800nm 800nm

REDRED LIGHT LIGHT 800nm 700

800nm

VISIBLE LIGHT VISIBLE LIGHT REDRED GREEN GREEN LIGHT LIGHT LIGHT LIGHT

BLUE LIGHT BLUE LIGHTGREEN LIGHT GREEN LIGHT RED LIGHTRED LIGHT

400400

500500

600600

CHROMAPOP™ LENS VLT

CHROMAPOP™ LENS VLT

FILTER

FILTER

FILTER

FILTER

FILTER FILTER

FILTER

FILTER

By specifically filtering light that reaches the eye, color confusion is decreased. Color becomes more vivid and saturated. Along with color saturation, clarity and definition are improved.

INTENSITY INTENSITY INTENSITY INTENSITY INTENSITY

Where light waves intersect color confusion is created.

The eye has trouble making sense of color and definition at these wavelength measurements.

INTENSITY

VLT: COLOR MANAGED BY CHROMAPOP™

INTENSITY

VLT: COLOR UNMANAGED INTENSITY INTENSITY INTENSITY INTENSITY INTENSITY

© Smith Sport Optics, Inc. 2015

BLUE

700700

VISIBLE VISIBLE LIGHT LIGHT FILTERED FILTERED ATAT TWO TWO SPECIFIC SPECIFIC POINTS POINTS 400400

500 500

600 600

800nm 800nm

700 700

800nm 800nm

VISIBLE VISIBLE LIGHT LIGHT FILTERED FILTERED AT AT

TWO SPECIFIC SPECIFIC POINTS POINTSREDRED BLUE BLUE LIGHT LIGHTTWO GREEN GREEN LIGHT LIGHT LIGHT LIGHT 300

300 400

400 500

500 600

600 700

800nm 700

VISIBLE LIGHT VISIBLE FILTERED LIGHT FILTERED AT AT BLUE BLUE LIGHT LIGHT GREEN GREEN LIGHT LIGHT TWO SPECIFIC TWO SPECIFIC POINTS POINTS

800nm

REDRED LIGHT LIGHT

BLUE LIGHT BLUE LIGHTGREEN LIGHT GREEN LIGHT RED LIGHTRED LIGHT

See the world differently.

THE EXPERIENCE OF CHROMAPOP™

Designed with all the great features and benefits of our current lenses, plus exciting new technologies, this is the new “super” lens of the future. A lens specifically designed and developed to cater to active lifestyles and performance conditions encountered by those that live life outside walls. precise acuity and optical clarity vivid color management enhanced chromatic contrast premium polarized glare elimination

superior impact resistance exceptionally scratch resistant lightest material available inherent UV protection

LUMINOUS TRANSMITTANCE % All ChromaPop™ lens tints enhance color

LUMINOUS TRANSMITTANCE %

80 70 60

POLARCHROMIC IGNITOR POLARIZED GRAY GREEN POLARIZED BROWN POLARIZED PLATINUM POLARIZED BRONZE MIRROR POLARIZED BLUE MIRROR

50 40

LIGHT STATE

30

DARK STATE

20 10 0 WAVELENGTH (NM)

CHROMAPOP™ LENS CONSTRUCTION ChromaPop™ prescription sun lenses feature proprietary Confined Tint technology that engineers the tint and photochromic dyes within 0.9mm of the front surface of the lens. The result is an Rx lens with uniform color and a visually attractive appearance after surfacing and edging.

Frontside Oleophobic hard coating Polarized Film Con�ined Tint™ lens material Clear lens material (removed during surfacing)

Backside Oleophobic hard coating Ophthalmic quality Anti-Re�lective (A/R) coating

Optical surfacing and polishing

2015 Spring Optical 57

SCIENTIFICALLY ADVANCED CHROMAPOP™ LENS MATERIAL ChromaPop™ prescription sun lenses employ a unique combination of polarization and color management technologies.

The result is a lens that delivers exceptional clarity, high contrast, and dynamic color optimization. This advanced material can accept the sophisticated dyes and tints needed to create our proprietary visual experience. Meaning ChromaPop™ delivers high contrast, select color filtering and color enhancement better than other lens materials commonly used in sunglass and prescription sunglass lenses.

Known throughout the industry for ophthalmic grade optics and superior performance, Trivex® is the material that powers ChromaPop™ lenses. This gives ChromaPop™ lenses a visual acuity approaching glass, with benefits that surpass other materials.

POLARIZATION ChromaPop polarized lenses provide edge-to-edge clear viewing with 99.8% polarization e�iciency and 100% UV protection.

CLARITY REDEFINED ChromaPop lenses have an Abbe value of 45 making it optically superior, while more accurately aligning the spectrum of light waves that pass through it. Clarity and color are amplified.

DIGITAL READY Highly compatible with digital freeform surfacing processes, allowing you to offer a full range of lens designs for all prescriptions, while the durability of Trivex® material makes ChromaPop Rx lenses a perfect solution for sunwear styles.

HIGH IMPACT RESISTANCE Ideal for all activities from casual to competitive.

HYDROLEOPHOBIC FRONT AND BACKSIDE COATINGS Hydroleophobic coatings on the front and backside of the lens provide a highly scratch resistant surface that repels water and debris, prevents static and is easy to clean thanks to its slippery smooth surfacing.

6-LAYER ANTI-REFLECTIVE COATING Multi-layer, backside Anti-Reflective (A/R) coating for improved vision and prevention

© Smith Sport Optics, Inc. 2015

of bounce back glare and internal reflections.

WIDE CORRECTION RANGE Available exclusively through authorized Smith ChromaPop lab services, a correction range of +3.00 to -6.00 on 6 base, and +3.00 to -4.00 on 8 base frames can be created. Cylinder +/- 2.00.

ULTRA LIGHTWEIGHT 10% lighter than polycarbonate, 15% lighter than CR-39, and 75% lighter than glass.

CHROMAPOP™ POLARIZED LENSES The most visually stimulating lens in the world. A proprietary combination of patented polarization and color management technology creates incredible clarity. ChromaPop™ lenses maximize color and contrast by improving the speed of visual processing so you see truer color, faster.

Medium / Bright

Bright

Medium / Bright

Medium / Bright

Bright

Bright

CHROMAPOP™ POLARCHROMIC IGNITOR VLT : 12-20% CATEGORY : 3-2 With ChromaPop™ Polarchromic Ignitor colors become more vivid, with exceptional clarity and chromatic contrast.

Excellent for use in environments where shifting light conditions are present. The Polarchromic lens tint automatically blocks glare and darkens to adapt your vision in bright conditions. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.

CHROMAPOP™ POLARIZED PLATINUM VLT : 14% CATEGORY : 3 The ChromaPop™ Polarized Platinum lens exemplifies crisp optical clarity and rich color enhancement. Suited for cloudless, bright-light conditions. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.

CHROMAPOP™ POLARIZED BROWN VLT : 14% CATEGORY : 3 The ChromaPop™ Polarized Brown lens experience is one of crisp optical clarity with enhanced contrast and amplified colorations. Perfect for the beach at sea level, or along the shores of an alpine lake. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.

CHROMAPOP™ POLARIZED GRAY GREEN VLT : 16% CATEGORY : 3 The ChromaPop™ Polarized Gray Green lens produces precise optical clarity complimented by a rich, vivid color experience. Suited for all day use hiking trails or walking the streets. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.

CHROMAPOP™ POLARIZED BLUE MIRROR VLT : 14% CATEGORY : 3 The ChromaPop™ Polarized Blue Mirror lens exemplifies crisp optical clarity and rich color enhancement. Combining our proprietary ChromaPop™ gray base tint to preserve true colors and a multi-layer blue mirror, this lens is best suited for cloudless, bright-light conditions. Additionally, the Anti-Reflective (A/R) mirror coating eliminates back glare, and the Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.

CHROMAPOP™ POLARIZED BRONZE MIRROR VLT : 15% CATEGORY : 3 The ChromaPop™ Polarized Bronze Mirror lens is the ultimate in rich, crisp color enhancement. Our proprietary ChromaPop™ brown base tint enhances color contrast and is further enhanced with a multi-layer bronze mirror.

Additional Anti-Reflective (A/R) mirror coating eliminates back glare, and the Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.

Prescription sunwear overview AUDIBLE

Medium fit / coverage 59 46 14

OUTLIER TI

140

DOVER

Medium fit / med-large coverage 60

40

18

125

Medium fit / coverage 57 37 16 Page 21

NOMAD

140

CHIEF

Medium fit / med-large coverage 62 Page 28

45

14

130

NEW

PRECEPT 58

35

16

58

35

16

Small-med fit / small-med coverage

Medium fit / large coverage

51 Page 38

55 Page 38

46

19

140

40

18

125

46

18

58

135

17

135

61

38

16

135

TIOGA

35

16

Medium fit / coverage 125

CHEETAH 53

37

NEW

46

20

58

35

16

125

DELANO

Medium fit / coverage 140

57

BACKDROP

Medium fit / coverage

MT. SHASTA

MARVINE

61

DOLEN

Medium fit / coverage

Medium fit / coverage

REBEL

Small-med fit / coverage 125

TENET

Large fit / medium coverage

NEW

QUESTA

Medium fit / coverage

Medium fit / med-large coverage 59 43 17 140

Medium fit / coverage 140

57

43

18

140

NEW

CORNICE

LOWDOWN XL

Medium fit / large coverage 59

44

15

LOWDOWN

Med-large fit / coverage 140

56

45

16

LOWDOWN SLIM

Medium fit / coverage 135

56

45

16

Medium fit / small coverage 135

53

40

16

135

NEW

CLAYTON

OUTLIER XL

Medium fit / coverage 54

45

19

OUTLIER

Med-large fit / coverage 135

56

39

17

MASTERMIND

Medium fit / coverage 135

56

39

17

Large fit / coverage 135

60

44

14

135

2015 Prescription Sunwear Overview 59

FRONTMAN

PROSPECT

Medium fit / large coverage 62

45

14

Small-med fit / medium coverage 130

61

36

16

130

COLETTE

LOOKOUT

Medium fit / coverage 55

45

17

Medium fit / large coverage 135

57

48

18

135

NEW

FACET 56

43

17

HEMLINE

SHOREWOOD

Medium fit / coverage 135

64

45

14

SIDNEY

Medium fit / large coverage

Medium fit / large coverage 135

64

48

15

Medium fit / large coverage 135

64

48

15

135

© Smith Sport Optics, Inc. 2015

NEW

CLARK

Medium fit / coverage 54

43

18

135

PRESCRIPTION PERFORMANCE SUNWEAR

PIVLOCK™ OVERDRIVE

Medium fit / large coverage 64

38

17

130

APPROACH

APPROACH MAX

Medium fit / coverage 62

35

16

Medium fit / coverage 130

62

39

16

130

ELITE PRESCRIPTION SUNWEAR

HIDEOUT ELITE

HUDSON ELITE

Medium fit / large coverage 62

45

18

130

DIRECTOR ELITE

Medium fit / med-large coverage 60

45

18

PROSPECT ELITE

Small fit / coverage

125

59

32

19

125

CHAMBER ELITE

Large fit / coverage 65

45

17

FRONTMAN ELITE

Medium fit / coverage

135

61

45

19

Medium-large fit / large coverage 125

61

45

19

125

280 Northwood Way PO BOX 2999 Ketchum, Idaho 83340 800.635.4401 Š2014 Smith Sport Optics, Inc.

smithoptics.com