Smith North America Brand Editorial Coverage - September 2018

Brand Editorial Coverage September 2018 North America

September 2018 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 10,670,736 Total seen circulation to date: +309,088,104 BIKE / PERFORMANCE Bicycling.com – Forefront 2 Helmet & Wildcat Sunglasses – 1,543,108 Bicycling.com – Route Helmet – 1,543,108 BikeMag.com – Forefront 2 Helmet – 466,742 BikeRumor.com – Various Helmets & Wildcat Sunglasses – 440,183 BikeRumor.com – Forefront 2 Helmet – 440,183 GearJunkie – Wildcat Sunglasses – 471,333 GearMashers.com – Ignite Helmet – unavailable Interbike Show Daily Day 2 – Forefront 2 Helmet – 10,000 MapMyRun.com – Attack Max Sunglasses – 92,986 Sicklines.com – Forefront 2 Helmet & Wildcat Sunglasses – 45,548 Sicklines Instagram – Forefront 2 Helmet – 1,110 Sicklines.com – Forefront 2 Helmet – 45,548 TheGearCaster.com – Various Helmets – unavailable TheLoamWolf.com – Wildcat Sunglasses – 55,000 TheLoamWolf.com – Forefront 2 Helmet – 55,000 TheMTBLab.com – Forefront 2 Helmet & Various Sunglasses – 10,969 Triathlete.com – Ignite Helmet – 500,000 Velonews.com – Trace & Ignite Helmet – 860,017 West Of 105 Magazine – Rebound Sunglasses – unavailable

SNOW AFAR.com – I/O MAG Goggles with Quantum MIPS Helmet – 888,527 ELLE – I/O Goggle – 1,115,742 SKI Magazine – Mirage Helmet & I/O MAG Goggle – 50,000 SKI Magazine – Roam Sunglasses – 50,000 SKI Magazine – Roam Sunglasses – 50,000 GearInstitute.com – Quantum Helmet – 137,857 TransworldSnowboarding.net – Code Helmet & Various Goggles – 39,351 FISH GearJunkie.com – Suncloud Pursuit Sunglasses – 471,333 Southern Saltwater Fly Fishing Magazine – Guide’s Choice – unavailable SUNGLASS Women’sRunning.com – Lowdown Slim 2 Sunglasses – 600,000 OPTICAL Eyecare Business – Drivetrain – 40,001 20/20 Magazine– Drivetrain – 610,000 VisionCareProductNews.com – I/O Goggles with ChromaPop – 37,100

Outlet: Bicycling.com Product: Forefront 2 Helmet & Wildcat Sunglasses Unique Views Per Month: 1,543,108 Link: https://www.bicycling.com/bikes-gear/a23309977/best-new-cycling-gear-interbike/

Brand Editorial Coverage – September 2018

Outlet: Bicycling.com Product: Route Helmet Unique Views Per Month: 1,543,108 Link: https://www.bicycling.com/bikes-gear/a20012793/best-bike-helmets-reviews/

Brand Editorial Coverage – September 2018

Outlet: BikeMag.com Product: Forefront 2 Helmet Unique Views Per Month: 466,742 Link: https://www.bikemag.com/gear/interbike-round-up-day-2/

Brand Editorial Coverage – September 2018

Outlet: BikeRumor.com Product: Various Helmets & Wildcat Sunglasses Unique Views Per Month: 440,183 Link: https://bikerumor.com/2018/09/19/smith-gets-more-aero-w-new-ignite-trace-road -helmets-hides-behind-giant-shades/

Brand Editorial Coverage – September 2018

Outlet: BikeRumor.com Product: Forefront 2 Helmet Unique Views Per Month: 440,183 Link: https://bikerumor.com/2018/09/05/review-smith-forefront-2-oers-more-room-protectionbetter-ventilation/

Brand Editorial Coverage – September 2018

Outlet: GearJunkie.com Product: Wildcat Sunglasses Unique Views Per Month: 471,333 Link: https://gearjunkie.com/interbike-2018-bicycle-gear

Brand Editorial Coverage – September 2018

Outlet: GearMashers.com Product: Ignite Helmet Unique Views Per Month: unavailable Link: https://gearmashers.com/2018-interbike-expo-day-1/

Brand Editorial Coverage – September 2018

Outlet: Interbike Show Daily Day 2 Product: Forefront 2 Helmet Unique Views Per Month: 10,000 Link: http://read.dmtmag.com/i/1029248-interbike-show-daily-day-2

Brand Editorial Coverage – September 2018

Outlet: MapMyRun.com Product: Attack Max Sunglasses Unique Views Per Month: 92,986 Link: https://blog.mapmyrun.com/2018-fall-gear-review-for-road-cyclists/?otm_medium=onespot &otm_source=onsite&otm_content=category-landing-page:category-header-unit&otm_click_id=c4f 9650d-96b3-49b0-855d-a81e4b79fd87

Brand Editorial Coverage – September 2018

Outlet: Sicklines.com Product: Forefront 2 Helmet & Wildcat Sunglasses Unique Views Per Month: 45,548 Link: https://www.sicklines.com/2018/09/18/interbike-2018-smith-dakine-hydrapak/

Brand Editorial Coverage – September 2018

Outlet: Sicklines Instagram Product: Forefront 2 Helmet Unique Views Per Month: 1,110 Link: https://www.instagram.com/p/Bn6dBTyB4vA/?taken-by=sicklines

Brand Editorial Coverage – September 2018

Outlet: Sicklines.com Product: Forefront 2 Helmet Unique Views Per Month: 45,548 Link: https://www.sicklines.com/2018/08/28/smith-launches-the-forefront-2-helmet/

Brand Editorial Coverage – September 2018

Outlet: TheGearCaster.com Product: Various Helmets Unique Views Per Month: unavailable Link: http://www.thegearcaster.com/2018/09/smith-gets-set-to-release-three-new-helmets.html

Brand Editorial Coverage – September 2018

Outlet: TheLoamWolf.com Product: Wildcat Sunglasses Unique Views Per Month: 55,000 Link: http://theloamwolf.com/2018/09/18/interbike-day-1-recap/

Brand Editorial Coverage – September 2018

Outlet: TheLoamWolf.com Product: Forefront 2 Helmet Unique Views Per Month: 55,000 Link: http://theloamwolf.com/2018/09/03/review-smith-forefront-2/

Brand Editorial Coverage – September 2018

Outlet: TheMTBLab.com Product: Forefront 2 Helmet & Various Sunglasses Unique Views Per Month: 10,969 Link: https://themtblab.com/2018/09/interbike-2018-smith-optics.html

Brand Editorial Coverage – September 2018

Outlet: Triathlete.com Product: Ignite Helmet Unique Views Per Month: 500,000 Link: https://www.triathlete.com/2018/09/gear-tech/interbike-day-3-see-the-innovationaward-winners_334585

Brand Editorial Coverage – September 2018

Outlet: Velonews.com Product: Trace & Ignite Helmet Unique Views Per Month: 860,017 Link: https://www.velonews.com/2018/09/gallery/interbike-gallery-day-1_479046

Brand Editorial Coverage – September 2018

Outlet: West Of 105 Magazine Issue: Fall 2018 Product: Rebound Sunglasses Circulation: unavailable

Brand Editorial Coverage – September 2018

Outlet: AFAR.com Product: I/O MAG Goggles & Quantum MIPS Helmet Unique Views Per Month: 888,527 Link: https://www.afar.com/magazine/best-in-snow-hot-new-gear-thatll-solve-your-worst-winter-woes

Brand Editorial Coverage – September 2018

Outlet: ELLE Issue: September 2018 Product: I/O Goggle Circulation: 1,115,742

Brand Editorial Coverage – September 2018

Outlet: SKI Issue: September 2018 Product: Mirage Helmet & I/O MAG Goggle Circulation: 50,000

Brand Editorial Coverage – September 2018

Outlet: SKI Issue: September 2018 Product: Roam Sunglasses Circulation: 50,000

Brand Editorial Coverage – September 2018

Outlet: SKI Issue: September 2018 Product: Roam Sunglasses Circulation: 50,000

Brand Editorial Coverage – September 2018

Outlet: GearInstitute.com Product: Quantum Helmet Unique Views Per Month: 137,857 Link: https://gearinstitute.com/gear-review/smith-quantum/

Brand Editorial Coverage – September 2018

Outlet: TransworldSnowboarding.net Product: Code Helmet & Various Goggles Unique Views Per Month: 39,351 Link: https://snowboarding.transworld.net/gear/four-smith-2019-product-reviews-from-the-stomp -summit/

Brand Editorial Coverage – September 2018

Outlet: GearJunkie.com Product: Suncloud Pursuit Sunglasses Unique Views Per Month: 471,333 Link: https://gearjunkie.com/top-travel-gear-for-fly-fishing-destinations

Brand Editorial Coverage – September 2018

Outlet: Southern Saltwater Fly Fishing Magazine Issue: September 2018 Product: Guides Choice Sunglasses Circulation: unavailable

Brand Editorial Coverage – September 2018

Outlet: Women’sRunning.com Product: Lowdown Slim 2 Sunglasses Unique Views Per Month: 600,000 Link: https://www.womensrunning.com/2018/08/shoes-gear/the-best-sunglasses-to-wear-while -running_97859

Brand Editorial Coverage – September 2018

Outlet: 20/20 Magazine Issue: July 2018 Product: Drivetrain Circulation: 610,000

Brand Editorial Coverage – September 2018

Outlet: Eyecare Business Issue: August 2018 Product: Drivetrain Circulation: 40,001

Brand Editorial Coverage – September 2018

Outlet: VisionCareProductNews.com Product: I/O Goggles with ChromaPop Unique Views Per Month: 37,100 Link: https://www.visioncareproducts.com/let-it-snow/

Brand Editorial Coverage – September 2018