Smith Global Brand Editorial Coverage Report - November 2023

Global Brand Editorial Coverage November 2023

November 2023 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 251,832,427 Total seen circulation to date: + 6,119,252,998 SNOW SNOW continued Travel + Leisure – I/O MAG Imprint 3D Goggle - 11,707,490 Step Outside - Method Helmet - 377,958 IMBOLDN - Athlete Collection - 64,707 Engearment - Method Helmet - 22,819 The MTB Lab - Athlete Collection - 12,831 Engearment - Vantage Helmet - 22,819 T3 - 4D MAG Goggle - 2,873,659 Travel + Leisure - Vantage & Nexus Helmet - 11,707,490 Huck Adventures - 4D MAG Goggle & Nexus Helmet – 40,000 Engearment - Summit Helmet - 22,819 Mom Trends - 4D MAG Goggle – 16,383 Men’s Journal - Summit Helmet - 4,903,334 CNN Underscored - 4D MAG Goggle - 1,008,877 Powder - Summit Helmet & Pursuit Sunglasses - 1,586,373 Men’s Health - 4D MAG Goggle - 26,585,684 Big Sky - Glide Jr Helmet & Snowday Goggle - 30,347 Aol. - 4D MAG Goggle - 19,335,409 Life & Style Magazine – Vogue Goggle – 104,654 Mountain Weekly - 4D MAG Goggle - 50,021 Treeline Review – I/O MAG, 4D MAG, Range & Squad Goggles – 444,851 Rolling Stone - 4D MAG & I/O MAG Goggles - 15,667,110 See Chamonix - ChromaPop - Unavailable Travel + Leisure - I/O MAG Goggle - 11,707,490 Huck Adventures - Smith x Aleck Audio – 40,000 Snowboard Mag - I/O MAG Imprint 3D Goggle - 5,824 The Jerusalem Post - I/O MAG XL Goggle - 12,558,002 Men’s Health - Skyline Goggle - 26,585,684 Aol. - Skyline Goggle - 19,335,409 The MTB Lab - Smith x Oyuki Collab & Various Styles - 12,831 Gear Junkie - Smith x Oyuki Collab - 1,907,640 Unofficial Networks - Smith x Oyuki Collab - 533,620 Outdoors.com - Squad Goggle - 150,212 Freeride - Squad MAG Goggle - 86,581 Snowboard Mag - Squad MAG Goggle - 5,824 Outside Magazine – Method Helmet – 805,683 Forbes - Method Helmet - 69,090,272 Engearment – Vantage, Summit & Method Helmets, Pursuit Sunglass - 22,819

November 2023 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 251,832,427 Total seen circulation to date: + 6,119,252,998 SUNGLASS Backcountry Skiing Canada - Arvo - 38,182 iRunFar - Bobcat & Shift MAG - 377,251 Mountain Weekly News - Bobcat - 50,021 Heavy - Boomtown & Suncloud Hundo - 3,951,581 The Frisky -ChromaPop - 113,795 Outside Bozeman - Embark - 28,634 Florida Sport Fishing - Guide’s Choice S - 10,947 Sarah Scoop - Hudson Tactical - 734,350 Sarah Scoop - Pivlock Arena - 734,350 Men’s Journal- Pursuit - 4,903,334 The MTB Lab - Pursuit - 12,831 Engearment - Pursuit - 22,819 Outdoors.com - Rockaway - 150,212 iRunFar - Ruckus - 377,251 Singletracks - Shift Split MAG - 411,322 Huck Adventures - Venture – 40,000 Step Outside - Venture - 377,958 Grungy Gentleman - Wander - Unavailable

OPTICAL Insight - Australia RX Program - 44,865 Road Trail Run - Pinpoint RX - 326,429 Casey Willax You Tube – Blue Light Glasses – 116,000 BRAND SBG Online - Smith & Safilo Sales Growth - 54,892 Freeskier - Smith Mention - 101,729

Outlet: Travel + Leisure Link: https://www.travelandleisure.com/best-gifts-for-skiers-6830372 Product: I/O MAG Imprint 3D Goggle Unique Views Per Month: 11,707,490

Brand Editorial Coverage – November 2023

Outlet: IMBOLDN Link: https://imboldn.com/smith-athlete-collection/ Product: Athlete Collection Unique Views Per Month: 64,707

Brand Editorial Coverage – November 2023

Outlet: The MTB Lab Link: https://themtblab.com/2023/11/smith-optics-new-flow-state-and-athletic-snow-goggle-collections.html Product: Athlete Collection Unique Views Per Month: 12,831

Brand Editorial Coverage – November 2023

Outlet: T3 Issue: Winter 2023/24 Product: 4D MAG Goggle Unique Views Per Month: 2,873,659

Travel

IMAGE SOURCE: ANATARA ULUWATA

ANON OSLO WAVECEL HELMET Protect the part that matters the most with Anon’s brilliant WaveCel helmet. Highlights include the auto-adjust fit system, which dynamically flexes to offer the perfect fit. £136.45, absolute-snow.co.uk

IMAGE SOURCE: ABSOLUTE-SNOW

SLOPE STYLE

ESCAPE ROUTES

Maldives, more specifically Ifuru Island Maldives, which opened in September on the Raa atoll, famous for its marine life.

But the resort’s pièce de résistance will be the Maldives’ first permanent skydiving dropzone. Skydives will be possible from December 2023, and the resort’s skydiving centre will be headed up by world champion skydiver Will Penny, who’s performed over 21,000 jumps.

Winter getaways don’t need to be about sun – it’s a great time for snowdusted city breaks too. And while Oktoberfest might be over, there are still plenty of reasons to head to Munich. You can browse its Christmas markets before warming up at the luxurious confines of Germany’s first Rosewood hotel, which you’ll find in the old town.

Finally, if mountains are your happy place, head to the American ski resort of Aspen. Regarded as one of the world’s swankiest ski destinations, it’s famous for its challenging terrain and powderblanketed steeps. And this year there will be even more room to roam, thanks to the unveiling of Hero’s, a new high-speed quad that will provide access to 153 acres of brand new terrain. The opening of the lift will mark the resort’s first major development since the opening of the Silver Queen Gondola in December 1985.

Smith’s gorgeous goggles have an ultra-wide field of view and rely on the magnet-based MAG lens change system for fast easy lens changes. £289, smithoptics.com

66° NORTH VATNAJÖKULL RETRO HOODIE We’re huge fans of 66° North’s winter gear, and we’re especially excited about the limited edition Vatnajökull capsule collection, which includes pants, a skirt (it’s insulated and very, very cool) and this gorgeous hoodie. £295, 66north.com

IMAGE SOURCE: 66NORTH

Bali is a great spot to head to for some winter sun, and we’ve got a timely tipple to toast the end of 2023 with – arak. This potent, clear spirit, typically made with sap from the coconut palm flower, has been brewed by Bali’s community distillers and used in traditional ceremonies for centuries. But the recent decision to regulate its production means tourists can now (safely) sample this aromatic spirit, too. Bartenders across the island are celebrating its revival with some seriously creative cocktails, and we recommend trying it at the Anantara Uluwatu resort, where there are daily arak hours (happy hours are so passé, after all) and a range of delicious arak-based cocktails.

Flying to Bali via Singapore? Consider spending a night on Sentosa island, where you’ll find The Palawan @ Sentosa entertainment complex. Highlights of Sentosa’s hottest new destination include a huge inflatable obstacle course, luxurious beachfront cabanas and a gorgeous swim-up bar. But our favourite attraction is HyperDrive, a hi-tech threestorey electric go-karting course. Drivers who tackle the track can collect virtual weapons, including ones that can be used to slow down competitors.

Got a head for heights? Consider another fantastic winter sun spot – the

SMITH 4D MAG S GOGGLES

IMAGE SOURCE: SMITH

WINTER WARMERS Blast away the winter blues in ski resorts in the midst of spectacular transformations or sun-soaked beach retreats

N O V E M B ER 2 0 2 3 T3 21

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Brand Editorial Coverage – November 2023

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Outlet: Huck Adventures Link: https://huckadventures.com/gear-review-smith-nexus-mips-helmet-and-4d-mag-goggles-for-winter-2023-2024/ Product: 4D MAG Goggle & Nexus Helmet Unique Views Per Month: 40,000

Brand Editorial Coverage – November 2023

Outlet: Mom Trends Link: https://www.momtrends.com/ski/holiday-gift-guide-for-skiers-and-riders Product: 4D MAG Goggle Unique Views Per Month: 16,383

Brand Editorial Coverage – November 2023

Outlet: CNN Underscored Link: https://www.cnn.com/cnn-underscored/reviews/best-tested-products-october-2023 Product: 4D MAG Goggle Unique Views Per Month: 1,008,877

Brand Editorial Coverage – November 2023

Outlet: Men’s Health Link: https://www.menshealth.com/technology-gear/g34905308/snowboarding-gifts/ Product: 4D MAG Goggle Unique Views Per Month: 26,585,684

Brand Editorial Coverage – November 2023

Outlet: Aol. Link: https://www.aol.com/lifestyle/33-best-snowboarding-gifts-beat-150500948.html Product: 4D MAG Goggle Unique Views Per Month: 19,335,409

Brand Editorial Coverage – November 2023

Outlet: Mountain Weekly Link: https://mtnweekly.com/reviews/best-snowboard-goggles/ Product: 4D MAG Goggle Unique Views Per Month: 50,021

Brand Editorial Coverage – November 2023

Outlet: Rolling Stone Link: https://www.yahoo.com/entertainment/rs-recommends-best-ski-goggles-003000156.html Product: 4D MAG and I/O MAG ChromaPop Goggle Unique Views Per Month: 15,667,110

Brand Editorial Coverage – November 2023

Outlet: Travel + Leisure Link: https://www.travelandleisure.com/best-cyber-monday-travel-deals-2023-8386498 Product: I/O MAG ChromaPop Goggle Unique Views Per Month: 11,707,490

Brand Editorial Coverage – November 2023

Outlet: Snowboard Mag Link: https://snowboardmag.com/gear/smith-i-o-mag-imprint-3d-goggle Product: I/O MAG Imprint 3D Goggle Unique Views Per Month: 5,824

Brand Editorial Coverage – November 2023

Outlet: The Jerusalem Post Link: https://www.jpost.com/advisor/sports-and-outdoors/10-best-ski-goggles-replacement-lenses-775676 Product: I/O MAG XL Goggle Unique Views Per Month: 12,558,002

Brand Editorial Coverage – November 2023

Outlet: Men’s Health Link: https://www.menshealth.com/technology-gear/g41232617/gifts-for-skiers/?utm_source=google&utm_medium=cpc& Product: Skyline Goggle Unique Views Per Month: 26,585,684

Brand Editorial Coverage – November 2023

Outlet: Aol. Link: https://www.aol.com/lifestyle/66-unique-gifts-ideas-guys-210700477.html Product: Skyline Goggle Unique Views Per Month: 19,335,409

Brand Editorial Coverage – November 2023

Outlet: The MTB Lab Link: https://themtblab.com/2023/11/smith-optics-2023-gift-guide.html Product: Smith x Oyuki Collab & Various Smith Styles Unique Views Per Month: 12,831

Brand Editorial Coverage – November 2023

Outlet: GearJunkie Link: https://gearjunkie.com/winter/oyuki-smith-collection-helmet-goggle-review Product: Smith x Oyuki Collab Unique Views Per Month: 1,907,640

Brand Editorial Coverage – November 2023

Outlet: Unofficial Networks Link: https://unofficialnetworks.com/2023/11/29/9-accessories-to-elevate-your-ski-snowboard-experience/ Product: Smith x Oyuki Collab Unique Views Per Month: 533,620

Brand Editorial Coverage – November 2023

Outlet: Outdoors.com Link: https://outdoors.com/outdoors-holiday-gift-guide-2023/ Product: Squad Goggle Unique Views Per Month: 150,212

Brand Editorial Coverage – November 2023

Outlet: Freeride Link: https://www.freeride.se/annonser/soker-ett-par-smith-squad-mag.178121/ Product: Squad MAG Goggle Unique Views Per Month: 86,581

Brand Editorial Coverage – November 2023

Outlet: Snowboard Mag Link: https://snowboardmag.com/gear/inside-the-pro-models-elena-hights-smith-squad-mag-goggle Product: Squad MAG Goggle Unique Views Per Month: 5,824

Brand Editorial Coverage – November 2023

Outlet: Outside Magazine Issue: 24/25 Winter Buyer’s Guide Product: Method Helmet Circulation: 805,683

Brand Editorial Coverage – November 2023

Outlet: Forbes Link: https://www.forbes.com/sites/larryolmsted/2023/11/08/holiday-gift-guide-2023-best-winter-ski-gifts-for-skiers-and-s Product: Method Helmet Unique Views Per Month: 69,090,272

Brand Editorial Coverage – November 2023

Outlet: Step Outside Link: https://stepoutside.org/article/14-amazing-new-ski-products-for-2024/ Product: Method Helmet Unique Views Per Month: 377,958

Brand Editorial Coverage – November 2023

Outlet: Engearment Link: https://www.youtube.com/watch?v=Pmb-YcK0zVc Product: Method Helmet Unique Views Per Month: 22,819

Brand Editorial Coverage – November 2023

Outlet: Engearment Link: https://engearment.com/holiday-gift-guide-2023-the-very-best-outdoor-gear/ Product: Vantage Helmet, Summit Helmet, Method Helmet, Pursuit Sunglass Unique Views Per Month: 22,819

Brand Editorial Coverage – November 2023

Outlet: Engearment Link: https://www.youtube.com/watch?v=Geb33IqG_Y4 Product: Vantage Helmet Unique Views Per Month: 22,819

Brand Editorial Coverage – November 2023

Outlet: Travel + Leisure Link: https://www.travelandleisure.com/best-ski-helmets-6890211 Product: Vantage & Nexus Helmet Unique Views Per Month: 11,707,490

Brand Editorial Coverage – November 2023

Outlet: Engearment Link: https://www.youtube.com/watch?v=iThdJUgqg3M Product: Summit Helmet Unique Views Per Month: 22,819

Brand Editorial Coverage – November 2023

Outlet: Men’s Journal Link: https://www.mensjournal.com/pursuits/out-of-the-office/smith-summit-helmet-review Product: Summit Helmet Unique Views Per Month: 4,903,334

Brand Editorial Coverage – November 2023

Outlet: Powder Link: https://www.powder.com/gear-locker/2023-gear-highlights?utm_source=Iterable&utm_medium=email&utm_campai Product: Summit Helmet & Pursuit Sunglass Unique Views Per Month: 1,586,373

Brand Editorial Coverage – November 2023

Outlet: Big Sky Link: https://www.explorebigsky.com/stio-head-to-toe-get-your-kids-shreddy-to-gostio/51886 Product: Glide Jr Helmet & Snowday Goggle Unique Views Per Month: 30,347

Brand Editorial Coverage – November 2023

Outlet: Life & Style Magazine Issue: November 13, 2023 Product: Vogue Goggles Circulation: 104, 654

Brand Editorial Coverage – November 2023

Outlet: Treeline Review Link: https://www.treelinereview.com/gearreviews/best-ski-goggles Product: I/O MAG, 4D MAG, Range & Squad Goggles Unique Views Per Month: 444,851

Brand Editorial Coverage – November 2023

Outlet: See Chamonix Link: https://www.seechamonix.com/news/winter-gear-guide-702519 Product: ChromaPop Unique Views Per Month: Unavailable

Brand Editorial Coverage – November 2023

Outlet: Huck Adventures Link: https://huckadventures.com/sonic-symbiosis-smith-x-aleck-harmony-helmets/ Product: Smith x Aleck Audio Unique Views Per Month: 40,000

Brand Editorial Coverage – November 2023

Outlet: Singletracks Link: https://www.singletracks.com/mtb-gear/early-black-friday-mountain-bike-deals-that-dont-suck/ Product: Smith Black Friday Deals Unique Views Per Month: 411,322

Brand Editorial Coverage – November 2023

Outlet: Bicycling Link: https://www.bicycling.com/bikes-gear/a45778121/black-friday-cyber-monday-deals-for-cyclists-2023/ Product: Network Helmet Unique Views Per Month: 1,473,776

Brand Editorial Coverage – November 2023

Outlet: Road Bike Rider Link: https://www.roadbikerider.com/cycling-aerodynamics-time-savings/ Product: Ignite Helmet Unique Views Per Month: 203,632

Brand Editorial Coverage – November 2023

Outlet: Feed The Habit Link: https://www.feedthehabit.com/gear-reviews/smith-forefront-2-helmet-review/ Product: Forefront 2 Helmet Unique Views Per Month: 50,954

Brand Editorial Coverage – November 2023

Outlet: Singletracks Link: https://www.singletracks.com/mtb-gear/16-great-gravel-bike-gifts/ Product: Trace MIPS Helmet Unique Views Per Month: 411,322

Brand Editorial Coverage – November 2023

Outlet: Inside MTB Link: https://www.inside-mtb.de/tests/alles-im-blick-smith-squad-xl/ Product: Squad XL MTB Goggle Unique Views Per Month: 12,725

Brand Editorial Coverage – November 2023

Outlet: Backcountry Skiing Canada Link: https://www.backcountryskiingcanada.com/forum/bcs/category/gear-talk/topic/2023-Holiday-Gift-Guide-200 Product: Arvo Unique Views Per Month: 38,182

Brand Editorial Coverage – November 2023

Outlet: iRunFar Link: https://www.irunfar.com/smith-bobcat-and-smith-shift-mag-sunglasses-review Product: Bobcat & Shift MAG Unique Views Per Month: 377,251

Brand Editorial Coverage – November 2023

Outlet: Mountain Weekly News Link: https://mtnweekly.com/reviews/bobcat-smith-sunglasses/ Product: Bobcat Unique Views Per Month: 50,021

Brand Editorial Coverage – November 2023

Outlet: Heavy Link: https://heavy.com/gifts/gifts-for-commuters/ Product: Boomtown & Suncloud Hundo Unique Views Per Month: 3,951,581

Brand Editorial Coverage – November 2023

Outlet: The Frisky Link: https://thefrisky.com/new-fishing-sunglasses-technologies/ Product: ChromaPop Unique Views Per Month: 113,795

Brand Editorial Coverage – November 2023

Outlet: Outside Bozeman Link: https://outsidebozeman.com/gear/product-reviews/misc/review-smith-embark-sunglasses Product: Embark Unique Views Per Month: 28,634

Brand Editorial Coverage – November 2023

Outlet: Florida Sport Fishing Link: https://www.floridasportfishing.com/the-ultimate-fishing-gift-guide-2023-apparel-sunglasses/article_b0fa6a20-8248 Product: Guide's Choice S Unique Views Per Month: 10,947

Brand Editorial Coverage – November 2023

Outlet: Sarah Scoop Link: https://sarahscoop.com/best-pairs-of-sunglasses-for-motorcycle/ Product: Hudson Tactical Unique Views Per Month: 734,350

Brand Editorial Coverage – November 2023

Outlet: Sarah Scoop Link: https://sarahscoop.com/best-sunglasses-for-active-lifestyle/ Product: Pivlock Arena Unique Views Per Month: 734,350

Brand Editorial Coverage – November 2023

Outlet: Men’s Journal Link: https://www.mensjournal.com/pursuits/out-of-the-office/smith-pursuit-sunglasses-gear-review Product: Pursuit Unique Views Per Month: 4,903,334

Brand Editorial Coverage – November 2023

Outlet: The MTB Lab Link: https://themtblab.com/2023/11/winter-cycling-gear-from-boa-polartec-smith.html Product: Pursuit Unique Views Per Month: 12,831

Brand Editorial Coverage – November 2023

Outlet: Engearment Link: https://www.youtube.com/watch?v=G2NEmdSMQ24&t=26s Product: Pursuit Unique Views Per Month: 22,819

Brand Editorial Coverage – November 2023

Outlet: Outdoors.com Link: https://outdoors.com/2023-outdoors-fishing-gift-guide/ Product: Rockaway Unique Views Per Month: 150,212

Brand Editorial Coverage – November 2023

Outlet: iRunFar Link: https://www.irunfar.com/smith-ruckus-review Product: Ruckus Unique Views Per Month: 377,251

Brand Editorial Coverage – November 2023

Outlet: Singletracks Link: https://www.singletracks.com/mtb-gear/these-are-the-gifts-mountain-bikers-actually-want-2/ Product: Shift Split MAG Unique Views Per Month: 411,322

Brand Editorial Coverage – November 2023

Outlet: Huck Adventures Link: https://huckadventures.com/gear-review-smith-venture-sunglasses-conquer-the-summit-in-style/ Product: Venture Unique Views Per Month: 40,000

Brand Editorial Coverage – November 2023

Outlet: Step Outside Link: https://stepoutside.org/article/winter-hiking-12-new-gear-items-to-keep-you-warm-and-comfortable-on-the-snowies Product: Venture Unique Views Per Month: 377,958

Brand Editorial Coverage – November 2023

Outlet: Grungy Gentleman Link: https://www.grungygentleman.com/blog-master/holiday-gift-guide-2023 Product: Wander Unique Views Per Month: Unavailable

Brand Editorial Coverage – November 2023

Outlet: Insight Link: https://www.insightnews.com.au/practice-and-patients-to-benefit-from-dual-smith-rx-promotions/ Product: Australia RX Program Unique Views Per Month: 44,865

Brand Editorial Coverage – November 2023

Outlet: Road Trail Run Link: https://www.roadtrailrun.com/2023/11/roadtrailrun-2023-holiday-gift-guide.html Product: Pinpoint RX Unique Views Per Month: 326,429

Brand Editorial Coverage – November 2023

Outlet: Casey Willax You Tube Link: https://www.youtube.com/watch?v=QCHP4bSFsz8&t=161s Product: Blue Light Glasses Subscribers: 116,000

Brand Editorial Coverage – November 2023

Outlet: SBG Online Link: https://sgbonline.com/smith-optics-gives-nice-lift-to-parent-co-in-third-quarter/ Product: Smith & Safilo Sales Growth Unique Views Per Month: 54,892

Brand Editorial Coverage – November 2023

Outlet: Freeskier Link: https://freeskier.com/stories/4-sun-valley-entrepreneurs-that-live-and-work-in-ketchum-full-time Product: Smith Mention Unique Views Per Month: 101,729

Brand Editorial Coverage – November 2023