Smith North America Brand Editorial Coverage for June 2018

Brand Editorial Coverage June 2018 North America

June 2018 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 44,434,808 Total seen circulation year to date: + 207,350,358 BIKE / PERFORMANCE AspenSojourner.com – Session Helmet – 24,136 Bicycling – Snare Sunglasses – 336,600 Cyclist.co.uk – Attack Max Sunglasses – 24,514 Fatherly.com – Rebound Sunglasses – 617,426 GearInstitute.com – Session Helmet – 137,857 GearJunkie.com – Route MIPS Helmet – 471,333 MTBMag.com – Attack Max Sunglasses – 15,000 OutsideOnline.ocm – Attack Max Sunglasses – 3,746,814 PrettyDamnedFast.com – Attack Max Sunglasses – 17,000 Ryan Van Duzer – Network Helmet, Langley & Westgate Sunglasses – 5,584 TheMTBLab.com – Various Smith Helmets & Sunglasses – 10, 969 Velonews.com – Session Helmet – 860,017 SNOW AdventureRig.com – I/O Goggle – 21,000 AdventureRig.com – Squad XL Goggle – 21,000 Mr.LuxurySki.com – Mission & Mirage Helmets & I/O Mag Goggle – 15,000 FISH Florida Sport Fishing – Transfer Sunglasses – 60,000 Salty Angler Magazine – ChromaPop Lenses – 50,000

SUNGLASS ActiveGearReview.com – Highwater Sunglasses – 21,138 BlisterGearReview.com – Lowdown & Guide’s Choice Sunglasses – 117,888 Explore:NW Magazine – Serpico 2 Slim Sunglasses – Unavailable Huckberry – Guide’s Choice Sunglasses – 400,000 Mosaic Magazine – Comeback Sunglasses – Unavailable OutsideOnline.com – Founder & Questa Sunglasses – 3,746,814 Geena Urango Instagram – Crusader Sunglasses – 12,600 Virtuoso Life – Runaround Sunglasses – 200,000 Women’s Health – Rounder Sunglasses – 1,506,443 Women’sHealth.com – Lowdown Slim 2 Sunglasses – 3,746,814 LOWDOWN FOCUS Runners World – Lowdown Focus – 677,743 Runner’sWorld.com – Lowdown Focus – 11,849,317 US Weekly – Lowdown Focus – 1,989,492 OPTICAL Invision – RX Lenses & Roam Sunglasses – 30,218 Vision Council – Lightheart & Bowline RX Frames – 13,650,370 CORPORATE ShopEatSurf.com – Women’s Sunglass Collection – 51,721

Outlet: AspenSojourner.com Product: Session Helmet Unique Views Per Month: 24,136 Link: https://www.aspensojo.com/slideshows/2018/6/6/summers-hot-mountain-biking-gearand-apparel

Brand Editorial Coverage – June 2018

Outlet: Bicycling Issue: June 2018 Product: Snare Sunglasses Circulation: 336,600

Brand Editorial Coverage – June 2018

Outlet: Cyclist.co.uk Product: Attack Max Sunglasses Unique Views Per Month: 24,514 Link: http://www.cyclist.co.uk/reviews/4923/smith-attack-max-performance-sunglasses-review

Brand Editorial Coverage – June 2018

Outlet: Fatherly.com Product: Rebound Sunglasses Unique Views Per Month: 617,426 Link: https://fatherly.com/gear/best-fathers-day-gift-ideas-runners-surfers-cyclists-althetes/

Brand Editorial Coverage – June 2018

Outlet: GearInstitute.com Product: Session Helmet Unique Views Per Month: 137,857 Link: https://gearinstitute.com/biking/bike-helmets/mountain-bike-helmets/

Brand Editorial Coverage – June 2018

Outlet: GearJunkie.com Product: Route MIPS Helmet Unique Views Per Month: 471,333 Link: https://gearjunkie.com/two-wheel-deals-bike-packing-essentials-on-sale

Brand Editorial Coverage – June 2018

Outlet: MTBMag.com Product: Attack Max Sunglasses Unique Views Per Month: 15,000 Link: https://www.mtb-mag.com/en/what-were-wearing-on-the-trails/

Brand Editorial Coverage – June 2018

Outlet: OutsideOnline.com Product: Attack Max Sunglasses Unique Views Per Month: 3,746,814 Link: https://www.outsideonline.com/2316681/8-new-riding-shades-summer

Brand Editorial Coverage – June 2018

Outlet: PrettyDamnedFast.com Product: Attack Max Sunglasses Unique Views Per Month: 17,000 Link: https://www.prettydamnedfast.com/blog/product-roundup-summer2018

Brand Editorial Coverage – June 2018

Outlet: Ryan Van Duzer Product: Network Helmet, Langley & Westgate Sunglasses Unique Views Per Month: 5,584 Link: https://www.youtube.com/watch?v=bpIrXqiM78E

Brand Editorial Coverage – June 2018

Outlet: TheMTBLab.com Product: Various Smith Helmets & Sunglasses Unique Views Per Month: 10,969 Link: http://themtblab.com/2018/04/sea-otter-2018-smith-optics.html

Brand Editorial Coverage – June 2018

Outlet: Velonews.com Product: Session Helmet Unique Views Per Month: 860,017 Link: http://www.velonews.com/apparel-review/2018/03/smith-session-mips-mtb-helmet_460405

Brand Editorial Coverage – June 2018

Outlet: AdventureRig.com Product: I/O Goggle Unique Views Per Month: 21,000 Link: http://www.adventurerig.com/review-the-io-goggles-by-smith/

Brand Editorial Coverage – June 2018

Outlet: AdventureRig.com Product: Squad XL Goggle Unique Views Per Month: 21,000 Link: http://www.adventurerig.com/squadxl/

Brand Editorial Coverage – June 2018

Outlet: MrLuxurySki.com Product: Mission & Mirage Helmets & I/O Mag Goggle Unique Views Per Month: 15,000 Link: http://www.mrluxuryski.com/gear-2/the-best-gear-for-the-2018-19-season

Brand Editorial Coverage – June 2018

Outlet: Florida Sport Fishing Issue: January/February 2018 Product: Transfer Sunglasses Circulation: 60,000

Brand Editorial Coverage – June 2018

Outlet: Salty Angler Magazine Issue: June 2018 Product: ChromaPop Lenses Circulation: 50,000

Brand Editorial Coverage – June 2018

Outlet: ActiveGearReview.com Product: Highwater Sunglasses Unique Views Per Month: 21,138 Link: https://activegearreview.com/running-gear-reviews/sport-sunglasses-running/smith -highwater-sunglasses/

Brand Editorial Coverage – June 2018

Outlet: BlisterGearReview.com Product: Lowdown & Guide’s Choice Sunglasses Unique Views Per Month: 117,888 Link: http://blistergearreview.com/gear-reviews/sunglasses-roundup-summer-2018

Brand Editorial Coverage – June 2018

Outlet: Explore: NW Magazine Issue: Summer 2018 Product: Serpico 2 Slim Sunglasses Circulation: Unavailable

Brand Editorial Coverage – June 2018

Outlet: Huckberry Issue: June 2018 Product: Guide’s Choice Sunglasses Circulation: 400,000

Brand Editorial Coverage – June 2018

Outlet: Mosaic Magazine Issue: March/April 2018 Product: Comeback Sunglasses Circulation: Unavailable Link: https://mosaicdigital.sprocketmedia.com/digareader/index/38/184#page/10

Brand Editorial Coverage – June 2018

Outlet: OutsideOnline.com Product: Founder & Questa Sunglasses Unique Views Per Month: 3,746, 814 Link: https://www.outsideonline.com/2302651/our-favorite-womens-sunglasses

Brand Editorial Coverage – June 2018

Outlet: Geena Urango (pro vollyball player) Instagram – National Sunglass Day Product: Crusader Sunglasses Unique Views Per Month: 12,600 Link: https://www.instagram.com/p/Bkh-el-loWK/?taken-by=urango

Brand Editorial Coverage – June 2018

Outlet: Virtuoso Life Issue: July/August 2018 Product: Runaround Sunglasses Circulation: 200,000

Brand Editorial Coverage – June 2018

Outlet: Women’s Health Issue: June 2018 Product: Rounder Sunglasses Circulation: 1,506,443

Beauty

HOT ABS

Our Crazy-Fast Plan to Get...

Fit. Strong.

Lean.

4Moves for Real Results

WakeUp Happy Avengers: Infinity War star

Try These Easy Mood Boosters

Zoe Saldana

POWER FOODS

More Energy Better Sleep Less Stress

Beauty Awards

Feel Fab at Work, the Gym,

on why she feels “bolder, braver, and super inspired”

25

Awesome Swimsuits

(Every Body!

Every Budget!)

JUNE 2018 WOMENSHEALTHMAG.COM

Brand Editorial Coverage – June 2018

5

All-Star Sunnies

Your skin isn’t the only thing that needs protection from the sun’s rays. These new shades will keep you covered all season long, from pool chairs to bike rides.

SEE CLEARLY

Amplify your world with the advanced polarized lenses.

Smith, $169, smithoptics.com

THE CLAIM Particles of

4

THE CLAIM A higher

SPF number isn’t always better, so it doesn’t matter which one you purchase.

THE REAL DEAL Higher SPFs really may be more powerful, per the latest data.

A sunscreen with broadspectrum SPF 100 was significantly more protective against sunburn than one with SPF 50, a study found, indicating that the higher the SPF number, the better. (The research didn’t address the effect on skin-aging UVA rays.)

So if you burn easily, it may be worthwhile upgrading to SPF 100, like Neutrogena Ultra Sheer Dry-Touch Sunscreen Broad Spectrum SPF 100+ ($13, at drugstores). But note: No matter how high the SPF, you still need to reapply every two hours and after you sweat or swim, says Goldenberg.

ingredients like titanium dioxide could be dangerous and might even damage your lungs when inhaled. (The supposed culprit here is spray-on sunscreen, which you could breathe in accidentally while you’re misting it on.)

PERFORMANCE-BASED

All-purpose for the runners, bikers, boaters, and beachers.

Roka, $170, roka.com

FORGET ME NOT

A latch ensures you never lose your glasses (just clip to your clothes).

THE REAL DEAL There’s no

evidence that this is a risk.

However, you probably try to avoid taking in a big gulp of air when you’re spritzing hair spray or perfume, and you should do the same with sunscreen—just in case. “Hold your breath when you’re spraying, or just don’t spray it directly onto your face,” says Goldenberg. There’s a far more pressing concern with spray-on sunscreens anyway: Even a light breeze can keep you from getting enough SPF coverage, and you’re more likely to miss parts of your body. Still prefer the spray?

“The safest way to apply it is to put it on your hands and rub it on your body,” says Graber.

Or hold the nozzle close to your skin, then rub the sunscreen in. Try Australian Gold Botanical Sunscreen SPF 50 Natural Spray ($15, australiangold.com).

Oakley, $173, oakley.com

SKY-HIGH

The lens shade fades from green to blue, but the safety is solid.

Ray-Ban, $188, ray-ban.com

BABY BLUES

This pair eliminates 99 percent of glare and enhances colors (Insta filter glasses!).

Maui Jim, $229, mauijim.com

MIRROR, MIRROR

Don’t let the brand name fool you; these provide 100 percent UV protection.

ZeroUV, $10, shop.zerouv.com

5 0 / J U N E 2 0 1 8 / WO M E N ’ S H E A LT H

CAT-EYE

Yes, you can still look glam while making a smart vision choice.

LeSpecs, $60, lespecs.com

COURTESY OF VENDOR (PRODUC TS)

Your Summer Starts Here!

Outlet: Women’sHealth.com Product: Lowdown Slim 2 Sunglasses Unique Views Per Month: 3,746,814 Link: https://www.womenshealthmag.com/fitness/g21205202/best-running-sunglasses/?slide=6

Brand Editorial Coverage – June 2018

Outlet: Runner’s World Issue: June 2018 Product: Lowdown Focus Circulation: 677,743

Solos Smart Glasses, $499

CONNECTED SUNGLASSES

Upgrade every run with a new generation of tech designed to be more comfortable, stylish, and powerful.

BY MICHAEL CHARBONEAU PHOTOGRAPHY BY

JONAH ROSENBERG

42

Brand Editorial Coverage – June 2018

RU NNE RSWORLD.COM

C O U R T ESY O F N A M E

Smith Lowdown Focus in Matte Black with ChromaPop Gray Green Lenses, $349

C O U R T ESY O F N A M E

Oakley Radar Pace in Polished Black with Prizm Road Lenses, $449

Although face-mounted technology never quite took off (looking at you, Google Glass), a new generation of connected glasses is making a comeback.

The Oakley Radar Pace will give you audio feedback on your stats, and the Solos Smart Glasses project a tiny, see-through display pane with heart rate, pace, cadence, and running power. The Smith Lowdown Focus hits the mental side of running: It senses how stressed out you are via built-in EEG sensors along the arms of the glasses, and its companion app then guides you through calming breathing exercises.

These advancements aren’t just needless features, either. “The technology will help you get more precise,” says Ray Maker, founder of the DC Rainmaker tech blog, noting that instant, effortless data tracking is especially useful on long distance runs or races.

Outlet: Runner’sWorld.com Product: Lowdown Focus Unique Views Per Month: 11,849,317 Link: https://www.runnersworld.com/gear/a21749232/latest-running-tech-gear/

Brand Editorial Coverage – June 2018

Outlet: US Weekly Issue: June 2018 Product: Lowdown Focus Circulation: 1,989,492

Brand Editorial Coverage – June 2018

Outlet: Invision Magazine Issue: June 2018 Product: RX Lenses & Roam Sunglasses Circulation: 30,218

Brand Editorial Coverage – June 2018

Outlet: Various On–Air TV Segments developed through The Vision Council Product: Lightheart & Bowline RX Frames Unique Views Per Month: 13,650,370 Link: https://app.criticalmention.com/app/#/report/8b806404-ea4a-4371-9164-08d9f8ea71d3

Brand Editorial Coverage – June 2018

Outlet: ShopEatSurf.com Product: Women’s Sunglass Collection Unique Views Per Month: 51,721 Link: https://www.outsideonline.com/2302651/our-favorite-womens-sunglasses

Brand Editorial Coverage – June 2018