Smith North America Brand Coverage Report - October 2020

Brand Editorial Coverage October 2020 North America

October 2020 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 47,494,538 Total seen circulation to date: + 844,768,759 SNOW Ski Magazine - Altus Helmet and Squad MTB Goggle - 50,000 Switchback Travel - 4D MAG Goggles - 643,329 Outside Magazine - Smith x Kinco - 678,834 Outside Online - Smith x Kinco - 1,107,374 Outside Magazine - Altus Helmet - 678,834 Outside Online - Altus Helmet - 1,107,374 Outside Magazine - Squad MAG Goggles - 678,834 Outside Online - Squad MAG Goggles - 1,107,374 The Verge - Smith x Aleck Audio System - 13,173,212 Unofficial Networks - Smith x Kinco - 186,412 The Manual - Holt and Vantage MIPS Helmets - 1,000,000 BIKE/PERFORMANCE Bike Rumor - Mainline Helmet and Squad MTB Goggles - 494,020 Explore - Forefront 2 Helmet - 101,051 Adventure Cyclist - Pathway - 65,647 Cycle Volta - Attack MTB in Polarchromic Clear to Grey – 11,894 Bike Radar - Session MIPS Helmet - 2,699,729 Bike 198 - Mainline Helmet - 3,035 Loam Wolf - Mainline Helmet - 80,000 Loam Wolf YouTube - Mainline Helmet - 25,303 City Lifestyle - Portal Helmet – 45,265 The MTB Lab - Pathway - 10,969 Road.cc - Flywheel - 1,386,262 Road.cc - Attack Max - 1,386,262 Loam Wolf - Pathway - 80,000

SUNGLASSES Women’s Running - Pathway - 127,738 Outdoor GPS - Castaway, ChromaPop Glass Green Lens - 1,000,000 Men’s Health - Highwater - 10,848,191 Outside Magazine - Suncloud Adelaide - 678,834 Outside Online - Suncloud Adelaide - 1,107,374 Outside Magazine – Shoutout CORE - 678,834 Outside Online - Shoutout CORE- 1,107,374 Hi Consumption - Roam - 1,318,735 Trail Runner - Uproar - 142,491 CORPORATE NEWS Smith Moves Customer/Dealer Services to Portland HQ Portland Business Journal - 3,465,358 Smith Grows Committed to Retail Sales Incentive Program for Winter Season Malakye - 100,000 Shop Eat Surf - 47,141 Snowsports Business Report - 4,000 Inside Outdoor - 29,500 Smith Partners with USST/ÖSV Snowsports Business Report - 4,000 Snow Industry News - 5,000 Ski Racing - 28,954

Outlet: Ski Magazine Issue: 2021 Gear Issue Product: Altus Helmet and Squad MAG Goggle Circulation: 50,000

Brand Editorial Coverage – October 2020

Outlet: Switchback Travel Product: 4D MAG Goggles Unique Visitors Per Month: 643,329 Link: https://www.switchbacktravel.com/reviews/smith-4d-mag

Brand Editorial Coverage – October 2020

Outlet: Outside Magazine Issue: Buyer’s Guide Product: Smith X Kinco Circulation: 687,834

Brand Editorial Coverage – October 2020

Outlet: Outside Online Product: Smith X Kinco Unique Visitors Per Month: 1,107,374 Link: https://www.outsideonline.com/2417482/best-gloves-2021-winter-buyers-guide

Brand Editorial Coverage – October 2020

Outlet: Outside Magazine Issue: Buyer’s Guide Product: Altus Helmet **GEAR OF THE YEAR Circulation: 687,834

Brand Editorial Coverage – October 2020

Outlet: Outside Online Product: Altus Helmet **GEAR OF THE YEAR Unique Visitors Per Month: 1,107,374 Link: https://www.outsideonline.com/2417701/best-helmets-2021-winter-buyers-guide

Brand Editorial Coverage – October 2020

Outlet: Outside Magazine Issue: Buyer’s Guide Product: Squad MAG Goggles Circulation: 687,834

Brand Editorial Coverage – October 2020

Outlet: Outside Online Product: Squad MAG Goggles Unique Visitors Per Month: 1,107,374 Link: https://www.outsideonline.com/2417450/best-goggles-2021-winter-buyers-guide

Brand Editorial Coverage – October 2020

Outlet: The Verge Product: Smith x Aleck Audio System Unique Visitors Per Month: 13,173,212 Link: https://www.theverge.com/21171463/snowboarding-skiing-best-gadgets-2020-gloves-boots-jackets

Brand Editorial Coverage – October 2020

Outlet: Unofficial Networks Product: Smith X Kinco Unique Visitors Per Month: 186,412 Link: https://unofficialnetworks.com/2020/10/26/this-seasons-hottest-new-ski-and-snowboard-accessories/

Brand Editorial Coverage – October 2020

Outlet: The Manual Product: Holt and Vantage MIPS Helmets Unique Visitors Per Month: 1,000,000 Link: https://www.themanual.com/outdoors/best-ski-and-snowboard-helmets/

Brand Editorial Coverage – October 2020

Outlet: Bike Rumor Product: Mainline Helmet and Squad MTB Goggles Unique Visitors Per Month: 494,020 Link: https://bikerumor.com/2020/09/18/review-smith-mainline-full-face-helmet-squad-mtb-goggles-are-enduro-perfect/

Brand Editorial Coverage – October 2020

Outlet: Explore Product: Forefront 2 Helmet Unique Visitors Per Month: 101,051 Link: https://www.explore-mag.com/Massive-Multi-Sport-Gear-Roundup-Get-Equipped-for-Your-Outdoor-Adventures

Brand Editorial Coverage – October 2020

Outlet: Adventure Cycling Product: Pathway Unique Visitors Per Month: 65,647 Link: https://www.adventurecycling.org/blog/geared-up-falling-for-new-gear/

Brand Editorial Coverage – October 2020

Outlet: Cycle Volta Product: Attack MTB in Polarchromic Clear to Grey Unique Visitors Per Month: 11,894 Link: https://www.cyclevolta.com/story/ebike-accessories/photochromatic-sunglasses/

Brand Editorial Coverage – October 2020

Outlet: Bike Radar Product: Session MIPS Helmet Unique Visitors Per Month: 2,699,729 Link: https://www.bikeradar.com/reviews/helmets/mountain-biking-helmets/smith-session-helmet-review/

Brand Editorial Coverage – October 2020

Outlet: Bike 198 Product: Mainline Helmet Unique Visitors Per Month: 3,035 Link: https://www.bike198.com/smith-mainline-review/

Brand Editorial Coverage – October 2020

Outlet: Loam Wolf Product: Mainline Helmet Unique Visitors Per Month: 80,000 Link: https://theloamwolf.com/2020/10/28/review-smith-mainline-helmet/

Brand Editorial Coverage – October 2020

Outlet: Loam Wolf - YouTube Product: Mainline Helmet Unique Visitors Per Month: 25,303 Link: https://www.youtube.com/watch?v=O7gckQLg_4w&t=3s

Brand Editorial Coverage – October 2020

Outlet: City Lifestyle Product: Portal Helmet Unique Visitors Per Month: 45,265 Link: https://citylifestyle.com/missoula-mt/articles/life-and-culture/best-bike-helmets-for-casual-riders

Brand Editorial Coverage – October 2020

Outlet: The MTB Lab Product: Pathway Unique Visitors Per Month: 10,969 Link: https://themtblab.com/2020/08/first-look-smith-optics-pathway-sunglasses.html

Brand Editorial Coverage – October 2020

Outlet: Road.cc Product: Flywheel Unique Visitors Per Month: 1,386,262 Link: https://road.cc/content/buyers-guide/31-best-cycling-sunglasses-218079

Brand Editorial Coverage – October 2020

Outlet: Road.cc Product: Attack Max Unique Visitors Per Month: 1,386,262 Link: https://road.cc/content/buyers-guide/31-best-cycling-sunglasses-218079

Brand Editorial Coverage – October 2020

Outlet: Loam Wolf Product: Pathway Unique Visitors Per Month: 80,000 Link: https://theloamwolf.com/2020/10/20/review-smith-pathway-photochromic-glasses/

Brand Editorial Coverage – October 2020

Outlet: Women’s Running Online Product: Pathway Unique Visitors Per Month: 127,738 Link: https://www.womensrunning.com/gear/apparel-accessories/best-womens-sunglasses/

Brand Editorial Coverage – October 2020

Outlet: Outdoor GPS Product: Castaway, ChromaPop Glass Green Lens Unique Visitors Per Month: 1,000,000 Link: https://vimeo.com/469166003/457a5fa0f5

Brand Editorial Coverage – October 2020

Outlet: Men’s Health Product: Highwater Unique Visitors Per Month: 10,848,191 Link: https://www.menshealth.com/technology-gear/g34088511/mens-health-outdoor-awards-2020/

Brand Editorial Coverage – October 2020

Outlet: Outside Magazine Issue: Buyer’s Guide Product: Suncloud Adelaide Circulation: 687,834

Brand Editorial Coverage – October 2020

Outlet: Outside Online Product: Suncloud Adelaide Unique Visitors Per Month: 1,107,374 Link: https://www.outsideonline.com/2417738/best-sunglasses-2021-winter-buyers-guide

Brand Editorial Coverage – October 2020

Outlet: Outside Magazine Issue: Buyer’s Guide Product: Shoutout CORE Circulation: 687,834

Brand Editorial Coverage – October 2020

Outlet: Outside Online Product: Shoutout CORE Unique Visitors Per Month: 1,107,374 Link: https://www.outsideonline.com/2417746/best-tailgating-gear-2021-winter-buyer-guide

Brand Editorial Coverage – October 2020

Outlet: Hi Consumption Product: Roam Unique Visitors Per Month: 1,318,735 Link: https://hiconsumption.com/everyday-carry-cola/

Brand Editorial Coverage – October 2020

Outlet: Trail Runner ONline Product: Uproar Unique Visitors Per Month: 142,491 Link: https://trailrunnermag.com/gear/what-were-getting-dirty-with-6.html

Brand Editorial Coverage – October 2020

Outlet: Portland Business Journal Product: Smith Moves Customer/Dealer Services to Portland HQ Unique Visitors Per Month: 3,465,358 Link: https://www.bizjournals.com/portland/news/2020/10/08/optics-company-moves-jobs-to-portland.html

Brand Editorial Coverage – October 2020

Outlet: Malakye Product: Smith Grows Committed to Retail Sales Incentive Program for Winter Season Unique Visitors Per Month: 100,000 Link: https://www.malakye.com/news/10989/smith-grows-committed-to-retail-sales-incentive-program-for-winter-season

Brand Editorial Coverage – October 2020

Outlet: Shop Eat Surf Product: Smith Grows Committed to Retail Sales Incentive Program for Winter Season Unique Visitors Per Month: 47,141 Link: https://shop-eat-surf.com/2020/10/smith-grows-committed-to-retail-sales-incentive-program-for-winter-season/?mc

Brand Editorial Coverage – October 2020

Outlet: Snowsports Business Report Product: Smith Grows Committed to Retail Sales Incentive Program for Winter Season Unique Visitors Per Month: 4,000 Link: https://snowsportsbiz.com/smith-adds-snowsports-retailers-to-sales-incentive-program/

Brand Editorial Coverage – October 2020

Outlet: Inside Outdoor Product: Smith Grows Committed to Retail Sales Incentive Program for Winter Season Unique Visitors Per Month: 29,500 Link: https://insideoutdoor.com/smith-extends-committed-to-retail-sales-incentive-program/

Brand Editorial Coverage – October 2020

Outlet: Snowsports Business Report Product: Smith Partners with USST/Ă–SV Unique Visitors Per Month: 4,000 Link: https://snowsportsbiz.com/smiths-return-to-ski-racing-boosted-by-two-key-partnerships/

Brand Editorial Coverage – October 2020

Outlet: Snow Industry News Product: Smith Partners with USST/ÖSV Unique Visitors Per Month: 5,000 Link: https://www.snowindustrynews.com/articles/smith-announces-global-product-partnerships-with-the-us-ski-team-an

Brand Editorial Coverage – October 2020

Outlet: Ski Racing Product: Smith Partners with USST/Ă–SV Unique Visitors Per Month: 28,954 Link: https://skiracing.com/smith-gets-back-into-race/

Brand Editorial Coverage – October 2020