Smith North America Brand Editorial Coverage - October 2018

Brand Editorial Coverage October 2018 North America

October 2017 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 71,625,063 Total seen circulation to date: + 380,713,167 SNOW Backpacker Magazine – I/O MAG Goggle – 323,655 Blister Gear Review – I/OS Goggle & Squad XL Goggle – 117,888 Blister Gear Review – Vantage MIPS Helmet, Maze Helmet & Allure - 117,888 Outside – I/O MAG Goggle – 687,834 Transworld Snowboarding Magazine – I/O MAG Goggle, Skyline Goggle, Squad XL Goggle and Code Helmet – 87,658 Women’s Health – Skyline Goggle – 1,506,443 Women’s Health Online – Skyline Goggles – 11,878,326 Men’s Axis Online – Camber Helmet – 200,000 Transworld Snowboarding Online – I/O MAG Goggle, Skyline Goggle, Squad XL Goggle & Code Helmet – 39,351 SNEWS – B4BC Collaboration – 52,541 Transworld Snowboarding Online – B4BC Collaboration – 39,351 Adventure Sports Network – B4BC Collaboration – 8,009,072 Outdoor Gear Lab – Quantum Helmet – 1,279,921 The Boston Globe Sunday Travel Section – Quantum & Code Helmet – 24,551 Bustle Online – Scope Goggle – 16,364,733 Made Man – I/O MAG Goggles – 3,722,034 Mountain Life Magazine (Canada) – Scout Jr Helmet – 25,000 FISH DUN Magazine – Ember Sunglasses – 1,880

BIKE / PERFORMANCE Outside Bozeman – Rebound Sunglasses – 50,000 Element.ly – Ignite Helmet – Unavailable Women’s Health – Overtake Helmet in Squall – 1,506,443 Pike Bike – Forefront 2 Helmet – 3,811,659 Outdoor Gear Lab – Forefront 2 Helmet – 1,279,921 Bike Rumor – Performance Eyewear – 440,183 SingleTracks – Session Helmet – 700,000 PopularMechanics.com – Overtake Helmet – 11,867,040 RoadBikeRider.com – Trackstand – 38,248 Aspen Daily News – Trackstand – 132,701 SUNGLASS Outside Magazine – Haywire – 687,834 Outside Online – Haywire – 3,746,814 The Red Bulletin – The Comeback – 420,000 Men’s Journal Online – Barra – 1,250,000 Gear Junkie – Langley, Outlier Ti, Pace & Colson – 475,534 LOWDOWN FOCUS Outside Magazine – Lowdown Focus – 687,834 OPTICAL 20/20 Magazine – Interval – 52,276

Outlet: Backpacker Magazine Issue: November 2018 Product: I/O MAG Goggle Circulation: 323,655

Brand Editorial Coverage – October 2018

Outlet: Blister Gear Review Issue: Winter Buyer’s Guide Product: I/OS Goggle & Squad XL Goggle Circulation: 117,888

Brand Editorial Coverage – October 2018

Outlet: Blister Gear Review Issue: Winter Buyer’s Guide Product: Vantage MIPS Helmet, Maze Helmet & Allure Helmet Circulation: 117,888

Brand Editorial Coverage – October 2018

Outlet: Outside Issue: Winter 2018/19 Buyer’s Guide Product: I/O MAG Goggle Circulation: 687,834

Brand Editorial Coverage – October 2018

Outlet: Transworld Snowboarding Magazine Issue: October 2018 Product: I/O MAG Goggle, Skyline Goggle, Squad XL Goggle and Code Helmet Circulation: 87,658

Brand Editorial Coverage – October 2018

Outlet: Women’s Health Issue: October 2018 Product: Skyline Goggle Circulation: 1,506,443

Brand Editorial Coverage – October 2018

Outlet: Women’s Health Online Product: Skyline Goggles Unique Views Per Month: 11,878,326 Link: https://www.womenshealthmag.com/fitness/g23789113/fitness-awards-2018/?slide=34

Brand Editorial Coverage – October 2018

Outlet: Men’s Axis Online Product: Camber Helmet Unique Views Per Month: 200,000 Link: https://www.mensaxis.com/smith-camber-helmet/

Brand Editorial Coverage – October 2018

Outlet: Transworld Snowboarding Online Product: I/O MAG Goggle, Skyline Goggle, Squad XL Goggle & Code Helmet Unique Views Per Month: 39,351 Link: https://snowboarding.transworld.net/gear/four-smith-2019-product-reviews-from-the-stomp-summit/

Brand Editorial Coverage – October 2018

Outlet: SNEWS Product: B4BC Collaboration Unique Views Per Month: 52,541 Link: https://www.snewsnet.com/press-release/support-breast-cancer-awareness-month-with-smith-dakine-and-boarding-4breast-cancer

Brand Editorial Coverage – October 2018

Outlet: Transworld Snowboarding Online Product: B4BC Collaboration Unique Views Per Month: 39,351 Link: https://snowboarding.transworld.net/news/boarding-4-breast-cancer-announces-collaboration-smith-dakine/

Brand Editorial Coverage – October 2018

Outlet: Adventure Sports Network Product: B4BC Collaboration Unique Views Per Month: 8,009,072 Link: https://www.adventuresportsnetwork.com/gear/dakine-and-boarding-4-breast-cancer/

Brand Editorial Coverage – October 2018

Outlet: Outdoor Gear Lab Product: Quantum Helmet Unique Views Per Month: 1,279,921 Link: https://www.outdoorgearlab.com/reviews/snow-sports/ski-helmet/smith-quantum-mips

Brand Editorial Coverage – October 2018

Outlet: The Boston Globe Sunday Travel Section Product: Quantum & Code Helmets Unique Views Per Month: 24,551 Link: https://www.bostonglobe.com/lifestyle/travel/2018/10/31/the-best-new-ski-accessories/e7eoGElMLB5ZYff3nIY16K/ story.html

Brand Editorial Coverage – October 2018

Outlet: Bustle Online Product: Scope Goggle Unique Views Per Month: 16,364,733 Link: https://www.bustle.com/p/the-5-best-ski-goggles-under-100-12257531

Brand Editorial Coverage – October 2018

Outlet: Made Man Product: I/O MAG Goggles Unique Views Per Month: 3,722,034 Link: http://www.mademan.com/the-ultimate-cant-wait-to-hit-the-slopes-skriders-gear-guide/

Brand Editorial Coverage – October 2018

Outlet: Mountain Life Magazine (Canada) Issue: Fall 2018 Product: Scout Jr Helmet Circulation: 25,000

Brand Editorial Coverage – October 2018

Outlet: Outside Bozeman Issue: Fall 2018 Product: Rebound Sunglasses Circulation: 50,000

Brand Editorial Coverage – October 2018

Outlet: Element.ly Product: Ignite Helmet Unique Views Per Month: Unavailable Link: https://element.ly/2018/10/we-didnt-forget-the-accessories/

Brand Editorial Coverage – October 2018

Outlet: Women’s Health Issue: October 2018 Product: Overtake Helmet in Squall Circulation: 1,506,443

Brand Editorial Coverage – October 2018

Outlet: Pink Bike Product: Forefront 2 Helmet Unique Views Per Month: 3,811,659 Link: https://www.pinkbike.com/news/check-out-a-new-helmet-flat-pedal-shoes-multi-tool-and-more.html

Brand Editorial Coverage – October 2018

Outlet: Outdoor Gear Lab Product: Forefront 2 Helmet Unique Views Per Month: 1,279,921 Link: https://www.outdoorgearlab.com/reviews/biking/mountain-bike-helmet/smith-forefront-2-mips

Brand Editorial Coverage – October 2018

Outlet: Bike Rumor Product: Performance Eyewear Unique Views Per Month: 440,183 Link: https://bikerumor.com/2018/10/05/smith-adds-bigger-lighter-cycling-sunglasses-plus-larger-squad-xl-goggles/

Brand Editorial Coverage – October 2018

Outlet: Single Tracks Product: Session Helmet Unique Views Per Month: 700,000 Link: https://www.singletracks.com/blog/mtb-gear/vented-mountain-bike-helmet-throwdown-we-test-4-of-the-best/

Brand Editorial Coverage – October 2018

Outlet: PopularMechanics.com Product: Overtake Helmet Unique Views Per Month: 11,867,040 Link: https://www.popularmechanics.com/adventure/outdoors/g2863/bike-cyclist-gift-guide/

Brand Editorial Coverage – October 2018

Outlet: Roadbikerider.com Product: Trackstand Unique Views Per Month: 38,248 Link: https://www.roadbikerider.com/smith-optics-trackstand-sunglasses-review/

Brand Editorial Coverage – October 2018

Outlet: Aspen Daily News Product: Trackstand Circulation: 132,701 Link: https://www.aspendailynews.com/arts_and_entertainment/trackstand-sunglasses-are-on-the-righttrack/article_fd1141b8-dd57-11e8-b34d-03163684998a.html

Brand Editorial Coverage – October 2018

Outlet: Outside Magazine Issue: October 2018 Product: Lowdown Focus Circulation: 687,834

Brand Editorial Coverage – October 2018

Outlet: Outside Magazine Issue: Winter 2018/19 Buyer’s Guide Product: Haywire Circulation: 687,834

Brand Editorial Coverage – October 2018

Outlet: Outside Online Product: Haywire Circulation: 3,746,814 Link: https://www.outsideonline.com/2350031/best-sunglasses-2019

Brand Editorial Coverage – October 2018

Outlet: The Red Bulletin Issue: September 2018 Product: The Comeback Circulation: 420,000

Brand Editorial Coverage – October 2018

Outlet: Men’s Journal Online Product: Barra Circulation: 1,250,000 Link: https://www.mensjournal.com/gear/the-best-gear-for-climbing-mount-kilimanjaro-in-africa/barrasunglasses-by-smith/

Brand Editorial Coverage – October 2018

Outlet: Gear Junkie Product: Langley, Outlier Ti, Pace & Colson Circulation: 475,534 Link: https://gearjunkie.com/sunglasses-sale-smith-oakley-native-eyewear

Brand Editorial Coverage – October 2018

Outlet: DUN Magazine Issue: Summer 2018 Product: Ember Sunglasses Circulation: 1,880

Brand Editorial Coverage – October 2018

Outlet: 20/20 Magazine Issue: July 2018 Product: Interval Circulation: 52,276

Brand Editorial Coverage – October 2018