Smith North American Brand Editorial Coverage - November/December 2019

Brand Editorial Coverage November + December 2019 North America

November + December 2019 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 146,455,072 Total seen circulation to date: + 843,556,940 SNOW 1859 Magazine - 4D MAG Goggle - 40,000 Aspen Daily News - 4D MAG Goggle - 132,701 Backcountry Skiing Canada - 4D MAG Goggle - 31,821 Backpacker - 4D MAG Goggle and Level Helmet - 323,655 The Boston Globe - 4D MAG Goggle and Level Helmet- 8,780,128 Fox 31 Colorado - Westgate, Maze Helmet, Skyline Goggle, I/O MAG Goggle - Unavailable Gear Junkie - 4D MAG Goggle - 464,333 Gear Patrol - 4D MAG Goggle - 3,786,526 Gear Patrol - 4D MAG Goggle - 3,786,526 Gear Patrol - 4D MAG Goggle - 3,786,526 Gear Patrol - 4D MAG Goggle - 3,786,526 Gear Patrol - I/O MAG ChromaPop Goggle - 3,786,526 Grungy Gentleman - I/O MAG S and I/O MAG XL Goggles – 39,370 Jackson Hole Magazine - 4D MAG Goggle - 16,000 Macaroni Kid - Scout Jr Helmet – 10,000 Men’s Journal - Level MIPS Helmet - 5,000,000 Men’s Journal Online - Level Helmet - 4,600,000 Outdoor Gear Lab – 4D MAG Goggle - 1,279,921 Outside Online - 4D MAG Goggle - 3,746,814 Outside Magazine - Vantage Helmet - 687,834 Outside Bozeman - 4D MAG Goggle - 20,000 Powder Magazine - Quantum Helmet and 4D MAG Goggle - 47,313 Powder Online - 4D MAG Goggle - 605,514 Powder Online - Quantum Helmet - 605,514 Shape Online - Holt Helmet - 3,505,230 Shape Online - Drift Goggle - 3,505,230 Shape Online - 4D MAG Goggle - 3,505,230 Ski Canada Magazine - 4D MAG Goggle - 30,000 SKI Magazine - Shoutout Sunglasses - 50,000 SKI Magazine - 4D MAG Goggle and Level Helmet - 50,000 Snowboarder Magazine - 4D MAG Goggle - 44,541 Sunset Online - 4D MAG Goggle - 2,061,599 Switchback Travel - 4D MAG, I/O MAG, I/O and Squad XL Goggles - 131,474 Unofficial Networks - 4D MAG Goggle and Level Helmet – 2,500,000 White Lines - 4D MAG Goggle – Unavailable The World Pursuit - 4D MAG, Squad and Project Goggles - 95,000 The World Pursuit - 4D MAG Goggle and Quantum Helmet - 95,000

BIKE / PERFORMANCE 805 Living - Attack Max - 31,882 Backcountry Online – Wildcat – 13,331 Bicycling Online – Attack - 1,543,108 Dirt Rag - Attack MTB - 230,000 Forbes - Forefront 2 Helmet - 29,788,885 Gravel Bike - Tempo - 4,862 Health Magazine - Wildcat - 1,363,845 NSMB – Wildcat - 481,674 Outdoor Sports Guide - Forefront 2 Helmet – 25,000 PEZ Cycling - Trace Helmet - 185,184 Pinkbike - Forefront 2 Helmet and Wildcat Glasses - 3,811,659 Singletracks - Forefront 2 Helmet - 439,794 Active.com - Tempo Max – 8,300,000 The Loam Wolf - Lowdown Steel - 80,000 Men’s Journal Online - Attack Max - 4,600,000 SUNGLASS Adventure Rig – Lowdown 2 – 20,200 Adventure Rig – Cheetah – 20,200 The Digest - Roam ChromaPop - 30,000 Men’s Journal - Caravan MAG - 3,466,849 Men’s Journal Online – Caravan MAG - 4,600,000 Men’s Journal Online - Pinpoint - 4,600,000 Newsweek Online – Midtown - 8,789,940 Runner’s World Online - Pinpoint - 11,935,358 Women’s Running - Midtown - 97,000 Women’s Running Online - Midtown - 780,000 FISHING Gear Institute - Freespool MAG - 125,709 Power & Motor Yacht Magazine - Freespool MAG – 93,000 OPTICAL Eyecare Business - Pinpoint – 40,011 Optical Prism - 4D MAG Goggle - 15,245 Optik Magazine - 4D MAG Goggle - 5,484

Outlet: 1859 Magazine Issue: November/December 2019 Product: 4D MAG Goggle Circulation: 40,000

Brand Editorial Coverage – November + December 2019

Outlet: Aspen Daily News Product: 4D MAG Goggle Unique Visitors Per Month: 132,701 Link: https://www.aspendailynews.com/arts_and_entertainment/gift-picks-for-gear-heads/article_96667720-1d53-11ea-bbed-2b9ab2e4bedb.html

Brand Editorial Coverage – November + December 2019

Outlet: Backcountry Skiing Canada Product: 4D MAG Goggle Unique Visitors Per Month: 31,821 Link: https://www.backcountryskiingcanada.com/forum/bcs/category/gear-talk/topic/Holiday-Gift-Guide-2019-Over-$200-Round-Two

Brand Editorial Coverage – November + December 2019

Outlet: Backpacker Issue: Gear Guide Product: 4D MAG Goggle and Level Helmet Circulation: 323,655

Brand Editorial Coverage – November + December 2019

Outlet: Boston Globe Product: Level Helmet and 4D MAG Goggle Unique Visitors Per Month: 8,780,128 Link: https://www.bostonglobe.com/2019/11/06/lifestyle/stay-warm-head-toe/

Brand Editorial Coverage – November + December 2019

Outlet: Fox 31 Colorado Product: Westgate, Maze Helmet, Skyline Goggle, I/O MAG Goggle Unique Visitors Per Month: Unavailable Link: https://www.youtube.com/watch?v=ymy-rMiZwRY

Brand Editorial Coverage – November + December 2019

Outlet: Gear Junkie Product: 4D MAG Goggle Unique Visitors Per Month: 464,333 Link: https://gearjunkie.com/best-outdoor-gear-of-the-year-2019

Brand Editorial Coverage – November + December 2019

Outlet: Gear Patrol Product: 4D MAG Goggle Unique Visitors Per Month: 3,786,526 Link: https://gearpatrol.com/2019/11/18/best-skiers-snowboarders-gifts/

Brand Editorial Coverage – November + December 2019

Outlet: Gear Patrol Product: 4D MAG Goggle Unique Visitors Per Month: 3,786,526 Link: https://gearpatrol.com/2019/11/18/best-skiers-snowboarders-gifts/

Brand Editorial Coverage – November + December 2019

Outlet: Gear Patrol Product: 4D MAG Goggle Unique Visitors Per Month: 3,786,526 Link: https://gearpatrol.com/2019/12/06/today-in-gear-december-6-2019/

Brand Editorial Coverage – November + December 2019

Outlet: Gear Patrol Product: 4D MAG Goggle Unique Visitors Per Month: 3,786,526 Link: https://gearpatrol.com/2019/12/04/smiths-4d-mag-goggles-will-change-what-you-can-see-on-the-slopes-forever/

Brand Editorial Coverage – November + December 2019

Outlet: Gear Patrol Product: I/O MAG ChromaPop Goggle Unique Visitors Per Month: 3,786,526 Link: https://gearpatrol.com/2019/12/02/cyber-monday-ski-and-snowboard-deals/

Brand Editorial Coverage – November + December 2019

Outlet: Grungy Gentleman Product: I/O MAG S and I/O MAG XL Goggles Unique Visitors Per Month: 39,370 Link: https://www.grungygentleman.com/blog-master/holiday-gift-guide-2019

Brand Editorial Coverage – November + December 2019

Outlet: Jackson Hole Magazine Issue: Winter 2020 Product: 4D MAG Goggle Circulation: 16,000

Brand Editorial Coverage – November + December 2019

Outlet: Macaroni Kid Product: Scout Jr Helmet Unique Visitors Per Month: 10,000 Link: https://national.macaronikid.com/scoops/5dd94c002c34f97892b60090

Brand Editorial Coverage – November + December 2019

Outlet: Men’s Journal Issue: November 2019 Product: Level MIPS Helmet Circulation: 5,000,000

Brand Editorial Coverage – November + December 2019

Outlet: Men’s Journal Online Product: Level MIPS Helmet Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/gear/the-best-new-ski-apparel-and-accessories-of-2019/

Brand Editorial Coverage – November + December 2019

Outlet: Outdoor Gear Lab Product: 4D MAG Goggle Unique Visitors Per Month: 1,279,921 Link: https://www.outdoorgearlab.com/reviews/snow-sports/ski-goggles/smith-4d-mag

Brand Editorial Coverage – November + December 2019

Outlet: Outside Online Product: 4D MAG Goggle Unique Visitors Per Month: 3,746,814 Link: https://www.outsideonline.com/2406055/backcountry-ski-gear-2020

Brand Editorial Coverage – November + December 2019

Outlet: Outside Magazine Issue: November 2019 Product: Vantage Helmet Circulation: 687,834

Brand Editorial Coverage – November + December 2019

Outlet: Outside Bozeman Issue: Winter 2019-2020 Product: 4D MAG Goggle Circulation: 20,000

Brand Editorial Coverage – November + December 2019

Outlet: Powder Magazine Issue: December 2019 Product: Quantum Helmet and 4D MAG Goggle Circulation: 47,313

Brand Editorial Coverage – November + December 2019

Outlet: Powder Magazine Online Product: 4D MAG Goggle Unique Visitors Per Month: 605,514 Link: https://www.powder.com/gear-guide/the-best-goggles-of-the-year-2020/

Brand Editorial Coverage – November + December 2019

Outlet: Powder Magazine Online Product: Quantum Helmet Unique Visitors Per Month: 605,514 Link: https://www.powder.com/gear-guide/best-helmets-of-the-year-2020/

Brand Editorial Coverage – November + December 2019

Outlet: Shape Online Product: Holt Helmet Unique Visitors Per Month: 3,505,230 Link: https://www.shape.com/fitness/clothes/best-ski-clothes

Brand Editorial Coverage – November + December 2019

Outlet: Shape Online Product: Drift Goggles Unique Visitors Per Month: 3,505,230 Link: https://www.shape.com/fitness/clothes/best-ski-clothes

Brand Editorial Coverage – November + December 2019

Outlet: Shape Online Product: 4D MAG Goggle Unique Visitors Per Month: 3,505,230 Link: https://www.shape.com/fitness/gear/ski-goggles

Brand Editorial Coverage – November + December 2019

Outlet: Ski Canada Mag Product: 4D MAG Goggle Unique Visitors Per Month: 30,000 Link: http://skicanadamag.com/noteworthy-smith-4d-mag-goggles/

Brand Editorial Coverage – November + December 2019

Outlet: Ski Magazine Issue: North America’s Top 50 Resorts Product: Shoutout Sunglasses Circulation: 50,000

Brand Editorial Coverage – November + December 2019

Outlet: Ski Mag Product: 4D MAG Goggle and Level Helmet Unique Visitors Per Month: 50,000 Link: https://www.skimag.com/gear/best-ski-helmets-and-ski-goggles

Brand Editorial Coverage – November + December 2019

Outlet: Snowboarder Magazine Issue: November 2019 Product: 4D MAG Goggle Circulation: 44,541

Brand Editorial Coverage – November + December 2019

Outlet: Sunset Online Product: 4D MAG Goggle Unique Visitors Per Month: 2,061,599 Link: https://www.sunset.com/lifestyle/shopping/winter-gear-skiing-boarding-snow-play

Brand Editorial Coverage – November + December 2019

Outlet: Switchback Travel Product: 4D MAG, I/O MAG ChromaPop, I/O ChromaPop and Squad XL ChromaPop Unique Visitors Per Month: 131,474 Link: https://www.switchbacktravel.com/best-ski-goggles

Brand Editorial Coverage – November + December 2019

Outlet: Unofficial Networks Product: 4D MAG Goggle and Level Helmet Unique Visitors Per Month: 2,500,000 Link: https://unofficialnetworks.com/2019/12/10/the-holiday-seasons-hottest-gifts-for-skiers-and-snowboarders/

Brand Editorial Coverage – November + December 2019

Outlet: White Lines Product: 4D MAG Goggle Unique Visitors Per Month: Unavailable Link: https://whitelines.com/snowboard-gear/reviews/goggles/smith-4d-mag-2019-2020-snowboard-goggles-review.html

Brand Editorial Coverage – November + December 2019

Outlet: The World Pursuit Product: 4D MAG, Squad ChromaPop and Project Goggles Unique Visitors Per Month: 95,000 Link: https://theworldpursuit.com/best-ski-goggles/

Brand Editorial Coverage – November + December 2019

Outlet: The World Pursuit Product: 4D MAG Goggle and Quantum Helmet Unique Visitors Per Month: 95,000 Link: https://theworldpursuit.com/snowboard-ski-trip-packing-list/

Brand Editorial Coverage – November + December 2019

Outlet: 805 Living Issue: December 2019 Product: Attack Max Unique Visitors Per Month: 31,882

DECE M BE R 2019

GIFTS OF THE SEASON Burton men’s “Photon Step On Bundle” snowboarding boots ($650); REI at The Collection at RiverPark, Oxnard, and Santa Barbara; rei.com.

Richard Brendon “Diamond” mixing glass ($240); Garde, Summerland, gardeshop.com.

Rahaminov Diamonds “4459” emerald-cut 16.09 total weight JK SI1 GIA diamond earrings set in 18-karat white gold accented with 0.60 total weight melee (price upon request); Polacheck’s Jewelers at The Commons at Calabasas, polachecks.com.

Let the Holidays Shine

Smith “Attack Max” ChromaPop performance sunglasses ($250); The Hub, Westlake Village, thehubwestlake.com.

Fujifilm “Mini Link” smartphone printer ($99); Urban Outfitters at The Oaks, Thousand Oaks, The Collection at RiverPark, Oxnard, San Luis Obispo, and Malibu; urbanoutfitters.com.

Rachel Zoe “Race Car Ride-On” ($159); potterybarnkids.com.

“Harvest” basket ($160); Beautiful Mess Home & Garden, Agoura Hills, abeautifulmesshome.com.

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DECEMBER 2019 / 805LIVING.COM

Brand Editorial Coverage – November + December 2019

Outlet: Backcountry Magazine Online Product: Wildcat Unique Visitors Per Month: 13,331 Link: https://backcountrymagazine.com/gear/four-large-scale-sunglasses-that-make-goggles-more-or-less-obsolete/

Brand Editorial Coverage – November + December 2019

Outlet: Bicycling Online Product: Attack ChromaPop Unique Visitors Per Month: 1,543,108 Link: https://www.bicycling.com/bikes-gear/g24682683/jenson-usa-black-friday-sale/

Brand Editorial Coverage – November + December 2019

Outlet: Dirt Rag Magazine Issue: Holiday Gift Guide Product: Attack MTB Unique Visitors Per Month: 230,000

Brand Editorial Coverage – November + December 2019

Outlet: Forbes Online Product: Forefront 2 Helmet Unique Visitors Per Month: 29,788,885 Link: https://www.forbes.com/sites/robreed/2019/11/25/a-decade-in-mountain-biking-the-best-bikes-gear-apps-and-trends-of-the-2010s/#61edaaaf7293

Brand Editorial Coverage – November + December 2019

Outlet: Gravel Bike Product: Tempo Unique Visitors Per Month: 4,862 Link: https://www.gravelbike.com/holiday-gift-guide-2019/

Brand Editorial Coverage – November + December 2019

Outlet: Health Magazine Issue: December 2019 Product: Wildcat Circulation: 1,363,845

Brand Editorial Coverage – November + December 2019

Outlet: NSMB Product: Wildcat ChromaPop Unique Visitors Per Month: 481,674 Link: https://nsmb.com/articles/2019-gift-guide-week-5/

Brand Editorial Coverage – November + December 2019

Outlet: Outdoor Sports Guide Product: Forefront 2 Helmet Unique Visitors Per Month: 25,000 Link: https://sportsguidemag.com/bike-believers-winter-gear-gifts/

Brand Editorial Coverage – November + December 2019

Outlet: PEZ Cycling Product: Trace Helmet Unique Visitors Per Month: 185,184 Link: https://www.pezcyclingnews.com/technspec/pez-holiday-gift-guide19-2

Brand Editorial Coverage – November + December 2019

Outlet: Pinkbike Product: Forefront 2 and Wildcat Unique Visitors Per Month: 3,811,659 Link: https://www.pinkbike.com/news/enter-to-win-a-smith-helmet-and-glasses-pinkbikes-advent-calendar-giveaway.html

Brand Editorial Coverage – November + December 2019

Outlet: Singletracks Product: Forefront 2 MIPS Unique Visitors Per Month: 439,794 Link: https://www.singletracks.com/womens-mtb/womens-stand-out-mountain-bike-gear-!/

Brand Editorial Coverage – November + December 2019

Outlet: Active.com Product: Tempo Max Unique Visitors Per Month: 8,300,000 Link: https://www.active.com/fitness/articles/the-best-gifts-for-fitness-bus

Brand Editorial Coverage – November + December 2019

Outlet: Men’s Journal Online Product: Attack Max Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/gear/best-performance-sunglasses-for-men/electric-knoxville-sport/

Brand Editorial Coverage – November + December 2019

Outlet: The Loam Wolf Product: Lowdown Steel Unique Visitors Per Month: 80,000 Link: https://theloamwolf.com/2019/12/09/2019-mountain-bikers-gift-guide/

Brand Editorial Coverage – November + December 2019

Outlet: Adventure Rig Product: Lowdown 2 Circulation: 20,200 Link: https://www.adventurerig.com/smithlowdown2/

Brand Editorial Coverage – November + December 2019

Outlet: Adventure Rig Product: Cheetah Circulation: 20,200 Link: https://www.adventurerig.com/smithcheetah/

Brand Editorial Coverage – November + December 2019

Outlet: The Digest Issue: November/December 2019 Product: Roam ChromaPop Circulation: 30,000

Brand Editorial Coverage – November + December 2019

Outlet: Men’s Journal Issue: December 2019 Product: Caravan MAG Circulation: 3,466,849

Brand Editorial Coverage – November + December 2019

Outlet: Men’s Journal Online Product: Caravan Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/gear/gear-of-the-year-2019/smith-caravan-mag/

Brand Editorial Coverage – November + December 2019

Outlet: Men’s Journal Online Product: Pinpoint Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/gear/best-performance-sunglasses-for-men/electric-knoxville-sport/

Brand Editorial Coverage – November + December 2019

Outlet: Newsweek Online Product: Midtown Unique Visitors Per Month: 8,789,940 Link: https://www.newsweek.com/gift-ideas-traveler-your-life-1478584?lastslide=9

Brand Editorial Coverage – November + December 2019

Outlet: Runner’s World Product: Pinpoint Unique Visitors Per Month: 11,935,358 Link: https://www.runnersworld.com/gear/a29743795/a-gift-any-trail-runner-would-be-stoked-to-receive/

Brand Editorial Coverage – November + December 2019

Outlet: Women’s Running Issue: November/December 2019 Product: Midtown Circulation: 97,000

Brand Editorial Coverage – November + December 2019

Outlet: Women’s Running Product: Midtown Unique Visitors Per Month: 780,000 Link: https://www.womensrunning.com/2019/11/holiday-gift-guide/gift-ideas-for-women-on-the-run_103327

Brand Editorial Coverage – November + December 2019

Outlet: Gear Institute Product: Freespoool MAG Unique Visitors Per Month: 125,709 Link: https://gearinstitute.com/stocking-stuers-fit-for-finicky-outdoor-enthusiasts/

Brand Editorial Coverage – November + December 2019

Outlet: Power & Motor Yacht Magazine Issue: November 2019 Product: Freespool MAG Circulation: 93,000

Brand Editorial Coverage – November + December 2019

Outlet: Eyecare Business Issue: November/December 2019 Product: Pinpoint Circulation: 40,011

Brand Editorial Coverage – November + December 2019

Outlet: Optical Prism Issue: November 2019 Product: 4D MAG Goggle Circulation: 15,245

Brand Editorial Coverage – November + December 2019

Outlet: Optik Magazine Issue: November/December 2019 Product: 4D MAG Goggle Circulation: 5,484

Brand Editorial Coverage – November + December 2019