Smith North American Brand Editorial Coverage - November 2018

Brand Editorial Coverage November 2018 North America

November 2018 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 29,458,337 Total seen circulation to date: + 410,171,504 SNOW Alaska Beyond – Scout Helmet – 91,210 Cigar & Spirits Magazine – I/O 7 Goggles – 60,000 Men’s Journal – Code Helmet – 1,250,000 Outside Magazine – Vantage Helmet & Skyline Goggles – 687,834 VUE Magazine – I/O MAG Goggles – 30,000 Backpacker Online – I/O MAG Goggles – 1,546,329 Blister Online – Code Helmet & I/O MAG Goggles – 117,888 The Boston Globe – Mission & Mirage Helmet – 24,551 Gear Institute – Mirage MIPS Helmet – 137,857 MomTrends – Scout Jr Helmet – 68,044 Popular Mechanics – Scout Jr Helmet – 11,867,040 Transworld Snowboarding Online – I/O MAG Goggles – 39,351 Transworld Snowboarding Online – Code Helmet – 39,351 Fox 31 Good Day Colorado – Code Helmet & Skyline Goggles – 238,000 BIKE / PERFORMANCE Aspen Daily News – Trackstand Sunglasses – 14,500 Bicycling Online – Attack Max – 1,543,108 Gear Junkie – Forefint Helmet & Comstock Polarized Sunglasses – 471,333 The Loam Wolf – Session Helmet – 55,000 Roadbike Review – Pivlock Arena Max – 773,499 VeloNews Online – Ruckus Sunglasses – 860,017

SUNGLASS Schon! Magazine – Flywheel Sunglasses – 40,000 Adventure Rig – Crusader Sunglasses – 21,000 Forbes – Lowdown 2 Sunglasses – 826,907 Gear Patrol – Lowdown 2 & Attack Max – 3,786,526 Gear Patrol – Lowdown 2 Sunglasses – 3,786,526 Wired – Comstock Sunglasses – 873,884 LOWDOWN FOCUS Outdoor Sports Guide – Lowdown Focus – 25,000 FISH DUN Magazine – Eclipse Sunglasses – 1,880 MidCurrent – Freespool MAG – 51,542 OPTICAL Envision – I/O MAG Goggles– 45,730 Vision Care Product News – I/O MAG Goggles – 37,100 Vision Monday – I/O MAG Goggles – 47,330

Outlet: Alaska Beyond Issue: November 2018 Product: Scout Helmet Circulation: 91,210

Brand Editorial Coverage – November 2018

Outlet: Cigar & Spirits Magazine Issue: November/December 2018 Product: I/O 7 Goggles Circulation: 60,000

Brand Editorial Coverage – November 2018

Outlet: Men’s Journal Issue: November 2018 Product: Code Helmet Circulation: 1,250,000

Brand Editorial Coverage – November 2018

Outlet: Outside Magazine Issue: November 2018 Product: Vantage Helmet & Skyline Goggles Circulation: 687,834

Brand Editorial Coverage – November 2018

Outlet: VUE Magazine Issue: Holiday 2018 Product: I/O MAG Goggles Circulation: 30,000

Brand Editorial Coverage – November 2018

Outlet: Backpacker Online Product: I/O MAG Goggles Unique Views Per Month: 1,546,329 Link: https://www.backpacker.com/gear/the-5-best-goggles-and-sunglassesof-2018#gid=ci0237e192c000249d&pid=bpk_gg_2018_eyewear_smith_io

Brand Editorial Coverage – November 2018

Outlet: Blister Online Product: Code Helmet & I/O MAG Goggles Unique Views Per Month: 117,888 Link: https://blisterreview.com/blister-gear-giveaway/win-goggles-a-helmet-from-smith

Brand Editorial Coverage – November 2018

Outlet: The Boston Globe Product: Mission & Mirage Helmet Unique Views Per Month: 24,551 Link: https://www.bostonglobe.com/lifestyle/travel/2018/11/14/this-year-top-gear-for-slopes/ kAfQsxT39qIFoO30VIKjRL/story.html

Brand Editorial Coverage – November 2018

Outlet: Gear Institute Product: Mirage MIPS Helmet Unique Views Per Month: 137,857 Link: https://gearinstitute.com/best-gifts-for-women-skiers-holiday-2018/

Brand Editorial Coverage – November 2018

Outlet: MomTrends Product: Scout Jr Helmet Unique Views Per Month: 68,044 Link: https://www.momtrends.com/travel-2/gear-guide-kids-snow-sports

Brand Editorial Coverage – November 2018

Outlet: Popular Mechanics Online Product: Scout Jr Helmet Unique Views Per Month: 11,867,040 Link: https://www.popularmechanics.com/adventure/outdoor-gear/g25308426/best-ski-helmets-forkids/?slide=7

Brand Editorial Coverage – November 2018

Outlet: Transworld Snowboarding Online Product: I/O MAG Goggles Unique Views Per Month: 39,351 Link: https://snowboarding.transworld.net/gear/smith-i-o-mag-2019-review-tested-approved-awards-2019/

Brand Editorial Coverage – November 2018

Outlet: Transworld Snowboarding Online Product: Code Helmet Unique Views Per Month: 39,351 Link: https://snowboarding.transworld.net/gear/smith-code-mips-2019-review-tested-approved-awards-2019/

Brand Editorial Coverage – November 2018

Outlet: Fox 31 Good Day Colorado Segment: Winter Segment Product: Code Helmet & Skyline Goggles Circulation: 238,000 Link: https://www.youtube.com/watch?v=xZEDMzdRSWk&feature=youtu.be

Brand Editorial Coverage – November 2018

Outlet: Aspen Daily News Issue: November 2018 Product: Trackstand Sunglasses Circulation: 14,500

Brand Editorial Coverage – November 2018

Outlet: Bicycling Online Product: Attack Max Unique Views Per Month: 1,543,108 Link: https://www.bicycling.com/skills-tips/a24682727/improve-eyesight/

Brand Editorial Coverage – November 2018

Outlet: Gear Junkie Product: Forefront Helmet & Comstock Polarized Sunglasses Unique Views Per Month: 471,333 Link: https://gearjunkie.com/gear-savings-of-the-week-10-31-18

Brand Editorial Coverage – November 2018

Outlet: The Loam Wolf Product: Session Helmet Unique Views Per Month: 55,000 Link: http://theloamwolf.com/2018/10/04/pedals-petrol-prospectors-of-adventure/

Brand Editorial Coverage – November 2018

Outlet: Roadbike Review Product: PivLock Arena Max Unique Views Per Month: 773,499 Link: https://www.roadbikereview.com/reviews/best-sunglasses-for-cycling

Brand Editorial Coverage – November 2018

Outlet: VeloNews Online Product: Ruckus Sunglasses Unique Views Per Month: 860,017 Link: https://www.velonews.com/apparel-reviews/smith-ruckus-sunglasses

Brand Editorial Coverage – November 2018

Outlet: Schon! Magazine Issue: Holiday 2018 Product: Flywheel Sunglasses Circulation: 40,000

Brand Editorial Coverage – November 2018

Outlet: Adventure Rig Product: Crusader Sunglasses Circulation: 21,000 Link: https://www.adventurerig.com/review-the-crusader-sunglasses-by-smith/

Brand Editorial Coverage – November 2018

Outlet: Forbes Online Product: Lowdown 2 Sunglasses Circulation: 826,907 Link: https://www.forbes.com/sites/everettpotter/2018/11/20/holiday-gift-guide-2018-the-best-travelgear-gadgets/#718dedc52fbd

Brand Editorial Coverage – November 2018

Outlet: Gear Patrol Product: Lowdown 2 & Attack Max Circulation: 3,786,526 Link: https://gearpatrol.com/2018/10/02/best-running-sunglasses/

Brand Editorial Coverage – November 2018

Outlet: Gear Patrol Product: Lowdown 2 Sunglasses Circulation: 3,786,526 Link: https://gearpatrol.com/2018/11/10/best-gifts-for-the-waterman/

Brand Editorial Coverage – November 2018

Outlet: Outdoor Sports Guide Product: Lowdown Focus Circulation: 25,000 Link: https://sportsguidemag.com/adventure-addicts-winter-gear-and-gifts/

Brand Editorial Coverage – November 2018

Outlet: Wired Product: Comstock Sunglasses Circulation: 873,884 Link: https://www.wired.com/story/weekend-deals-amazon-rei-november-2018/

Brand Editorial Coverage – November 2018

Outlet: DUN Magazine Issue: Fall 2018 Product: Eclipse Sunglasses Circulation: 1,880

Brand Editorial Coverage – November 2018

Outlet: MidCurrent Product: Freespool MAG Circulation: 51,542 Link: https://midcurrent.com/2018/11/15/smith-releases-new-freespool-mag/

Brand Editorial Coverage – November 2018

Outlet: Envision Issue: November/December 2018 Product: I/O MAG Circulation: 45,730

Brand Editorial Coverage – November 2018

Outlet: Vision Care Product News Issue: November 2018 Product: I/O Mag Goggles Circulation: 37,100

Brand Editorial Coverage – November 2018

Outlet: Vision Monday Product: I/O MAG Goggles Unique Views Per Month: 47,330 Link: http://www.visionmonday.com/launchpad/also-new/article/smith-optics-debuts-new-i-o-mag-goggle/

Brand Editorial Coverage – November 2018