Smith North America Brand Editorial Coverage - May 2020

Brand Editorial Coverage May 2020 North America

May 2020 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 58,454,462 Total seen circulation to date: + 449,314,002 SNOW Freeskier - Vantage Helmet - 70,000 BIKE/PERFORMANCE Bicycling – Flywheel – 307,949 Bicycling – Flywheel – 307,949 Busted Wallet - Trace Helmet and Attack Max Sunglasses – 38,548 CNET - Forefront 2 Helmet and Tempo Sunglasses - 29,777,831 Cycling Tips - Get Wild Collection and High-Vis Helmets - 1,500,000 Cycling Weekly - Signal Helmet – 2,200,000 Refinery29 - Session Helmet - 4,251,792 Robb Report - Pathway Sunglasses and Trace Helmet - 431,116 The Strategist - Session, Signal and Network Helmets - 3,491,207 Wired - Network Helmet - 6,575,868 VeloNews - Forefront 2 Helmet - 37,043 VeloNews - Attack Sunglasses - 37,043 PInkBike - Pathway - 3,811,659 Road Bike Rider - Photochromic Clear to Grey Lens - 38,248

SUNGLASS Active Gear Review - Pinpoint - 19,842 Athleisure - Trackstand - 1,769 Backcountry Skiing Canada - Guide Choice - 31,821 Cool Hunting - Uproar - 53,216 Jackson Hole Magazine - Monterey - 16,000 Men’s Journal - Guide Choice - 4,600,000 Run Oregon - Pinpoint - 52,276 The Weekly - Lowdown 2 CORE – 100,000 Explore:NW – Lowdown 2 Slim - Unavailable OPTICAL Eyecare Business - Aegis Shield - 40,011 CORPORATE NEWS Smith, Yeti and Black Diamond Team Up to Produce PPE Face Shields Bicycle Retailer and Industry News - 133,765 NSMB.com - 481,674 Vision Monday - 47,835

Outlet: Freeskier Product: Vantage Helmet Unique Visitors Per Month: 70,000 Link: https://freeskier.com/product-reviews/the-gear-closet-a-hypothetical-spring-touring-kit

Brand Editorial Coverage – May 2020

Outlet: Bicycling Issue: Spring 2020 Product: Flywheel Sunglasses Circulation: 307,949

Brand Editorial Coverage – May 2020

Outlet: Bicycling Issue: Spring 2020 Product: Flywheel Sunglasses Circulation: 307,949

Brand Editorial Coverage – May 2020

Outlet: Busted Wallet Product: Trace Helmet and Attack Max Sunglasses Unique Visitors Per Month: 38,548 Link: https://bustedwallet.com/smith-trace-bike-helmet-smith-attack-max-performance-sunglasses-cycling-gear-review/

Brand Editorial Coverage – May 2020

Outlet: CNET Product: Forefront 2 Helmet and Tempo Sunglasses Unique Visitors Per Month: 29,777,831 Link: https://www.cnet.com/health/best-cycling-gear-to-get-you-back-in-the-saddle-in-2020/

Brand Editorial Coverage – May 2020

Outlet: Cycling Tips Product: Get Wild Collection and High-Vis Helmets Unique Visitors Per Month: 1,500,000 Link: https://cyclingtips.com/2020/05/smith-optics-throws-it-back-to-the-80s-with-its-vibrant-get-wild-collection/

Brand Editorial Coverage – May 2020

Outlet: Cycling Weekly Product: Signal Helmet Unique Visitors Per Month: 2,200,000 Link: https://www.cyclingweekly.com/reviews/helmets/smith-optics-signal-mips

Brand Editorial Coverage – May 2020

Outlet: Refinery29 Product: Session Helmet Unique Visitors Per Month: 4,251,792 Link: https://www.refinery29.com/en-us/2020/05/9817947/womens-bike-helmets

Brand Editorial Coverage – May 2020

Outlet: Robb Report Product: Pathway Sunglasses and Trace Helmet Unique Visitors Per Month: 431,116 Link: https://robbreport.com/lifestyle/health-wellness/best-cycling-gear-2921682/

Brand Editorial Coverage – May 2020

Outlet: The Strategist Product: Session, Signal and Network Helmets Unique Visitors Per Month: 3,491,207 Link: https://nymag.com/strategist/article/best-bike-helmets-for-commuters.html

Brand Editorial Coverage – May 2020

Outlet: Wired Product: Network Helmet Unique Visitors Per Month: 6,575,868 Link: https://www.wired.co.uk/article/best-bike-helmet

Brand Editorial Coverage – May 2020

Outlet: VeloNews Issue: Gear Issue Product: Forefront 2 Helmet Circulation: 37,043

Brand Editorial Coverage – May 2020

Outlet: VeloNews Issue: Gear Issue Product: Attack Sunglasses Circulation: 37,043

Brand Editorial Coverage – May 2020

Outlet: PinkBike Product: Pathway Unique Visitors Per Month: 3,811,659 Link: https://www.pinkbike.com/news/check-out-plastic-pedals-manual-machines-body-armor-camo-seats-and-more.html

Brand Editorial Coverage – May 2020

Outlet: Road Bike Rider Product: Photochromic Clear to Grey Lens Unique Visitors Per Month: 38,248 Link: https://www.roadbikerider.com/smith-photochromic-lens-review/

Brand Editorial Coverage – May 2020

Outlet: Active Gear Review Product: Pinpoint Unique Visitors Per Month: 19,842 Link: https://www.activegearreview.com/running-gear-reviews/sport-sunglasses-running/smith-pinpoint-sunglasses-review/

Brand Editorial Coverage – May 2020

Outlet: Athleisure Magazine Issue: May 2020 Product: Trackstand Circulation: 1,769

Brand Editorial Coverage – May 2020

Outlet: Backcountry Skiing Canada Product: Guide Choice Unique Visitors Per Month: 31,821 Link: https://www.backcountryskiingcanada.com/forum/bcs/category/gear-talk/topic/Best-Summer-Gear-Accessories

Brand Editorial Coverage – May 2020

Outlet: Cool Hunting Product: Uproar Unique Visitors Per Month: 53,216 Link: https://coolhunting.com/style/gear-for-trail-running/

Brand Editorial Coverage – May 2020

Outlet: Jackson Hole Magazine Issue: Summer 2020 Product: Monterey Circulation: 16,000

Brand Editorial Coverage – May 2020

Outlet: Men’s Journal Product: Guide Choice Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/gear/the-most-durable-new-sunglasses-for-outdoor-adventure/costa-sampan/

Brand Editorial Coverage – May 2020

Outlet: Run Oregon Product: Pinpoint Unique Visitors Per Month: 52,276 Link: https://runoregonblog.com/2020/04/28/what-run-oregon-is-wearing-pinpoint-sunglasses-from-smith-optics-with-chromapo

Brand Editorial Coverage – May 2020

Outlet: The Weekly Issue: May 12, 2020 Product: Lowdown 2 CORE Circulation: 100,000

Brand Editorial Coverage – May 2020

Outlet: Explore: NW Issue: Spring 2020 Product: Lowdown 2 Slim Circulation: Unavailable

Brand Editorial Coverage – May 2020

Outlet: Eyecare Business Issue: May 2020 Product: Aegis Shield Circulation: 40,011

Brand Editorial Coverage – May 2020

Outlet: Bicycle Retailer and Industry News Issue: May 2020 Product: Smith, Yeti and Black Diamond Team Up to Produce PPE Face Shields Circulation: 133,765

Brand Editorial Coverage – May 2020

Outlet: nsmb.com Product: Smith, Yeti and Black Diamond Team Up to Produce PPE Face Shields Unique Visitors Per Month: 481,674 Link: https://nsmb.com/articles/caring-during-covid-19-how-outdoor-industry-helping-out-part-2/

Brand Editorial Coverage – May 2020

Outlet: Vision Monday Product: Smith, Yeti and Black Diamond Team Up to Produce PPE Face Shields Unique Visitors Per Month: 47,835 Link: https://www.visionmonday.com/latest-news/article/covid19-crisis-response-tactics-charmant-group-de-rigo-rem-etnia-barce

Brand Editorial Coverage – May 2020