Smith North American Brand Editorial Coverage - May 2019

Brand Editorial Coverage May 2019 North America

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

May 2019 Brand Editorial Coverage Total seen monthly circulation: + 112,292,804 Total seen circulation to date: + 313,460,356 SNOW InStyle Magazine - Riot Goggle - 1,728,562 Blister - I/O MAG XL Goggles - 117,888 Outside Online - Vantage Helmet & I/O Goggles - 3,746,814 Jon Glaser Loves Gear (TV) – Aspect & Gage Helmets – 1,038,694 BIKE / PERFORMANCE Innovation & Tech Today - Trace Helmet - 137,922 Mountain Life Magazine - Trace Helmet - 25,000 Canadian Cycling Magazine - Reverb - 25,000 Road Bike Rider - Trace Helmet - 38,248 Singletracks - Squad MTB Goggles - 439,794 Outside Magazine – Wildcat - 687,834 Off Road CC - Wildcat - 29,705,622 Road CC - Rebound - 29,705,622 Triathlete - Attack - 14,064 SUNGLASS Jackson Hole Magazine - Caravan MAG - 16,000 Outside Magazine - Ember - 687,834 Outside Magazine - Lowdown Steel - 687,834 Aspen Daily News - Westgate - 132,701 Business Insider Online - ChromaPop – 3,668,315 Gear Patrol - ChromaPop - 3,786,526 My San Antonio - ChromaPop – 400,000

SUNGLASS (Continued) Outside Online – Basecamp - 3,746,814 Outside Online - Lowdown Steel - 3,746,814 Outside Online - Ember - 3,746,814 Runner’s World Online - Reverb & Lowdown 2 - 11,935,358 Runner’s World Online - Soundcloud Hotline - 11,935,358 Wired.com - Collette - 873,884 OPTICAL 20/20 - Midtown - 52,276 Envision - Wildcat - 45,730 Eyecessorize - Reverb, Ruckus & Wildcat – 20,031 NEWS SGB Media - Smith Joins TeamWorthy In Support of HIV/AIDS Awareness - 20,057 Snews - Smith Joins TeamWorthy In Support of HIV/AIDS Awareness - 52,541 Instinct Magazine - Smith Joins TeamWorthy In Support of HIV/AIDS Awareness – 1,153,596 Shop-Eat-Surf - Smith Gets Good Reviews from Parent Company Safilo - 47,141 GOOGLE GLASS PARTNERSHIP** Android Authority - Google Glass - 5,677,431 CNBC - Google Glass - 9,500,000 Fast Company - Google Glass - 11,817,042 PC Mag - Google Glass - 19,136,290 Silicone Angle - Google Glass – Unavailable

**Not included in circulation total

Outlet: InStyle Magazine Issue: May 2019 Product: Riot Goggle Circulation: 1,728,562

Brand Editorial Coverage – May 2019

Outlet: Blister Product: I/O MAG XL Goggles Unique Visitors Per Month: 117,888 Link: https://blisterreview.com/gear-reviews/smith-i-o-mag-xl-goggle

Brand Editorial Coverage – May 2019

Outlet: Outside Online Product: Vantage Helmet & I/O Goggles Unique Visitors Per Month: 3,746,814 Link: https://www.outsideonline.com/2393950/everything-i-brought-my-backcountry-hut-trip

Brand Editorial Coverage – May 2019

Outlet: Jon Glaser Loves Gear (tv show) – Season 2, Episode 6 Product: Aspect Helmet, Gage Jr Helmet Viewership: 1,038,694

Brand Editorial Coverage – May 2019

Outlet: Innovation & Tech Today Issue: Spring 2019 Product: Trace Helmet Circulation: 137,922

Brand Editorial Coverage – May 2019

Outlet: Mountain Life Magazine Issue: Spring 2019 Product: Trace Helmet Circulation: 25,000

Brand Editorial Coverage – May 2019

Outlet: Canadian Cycling Magazine Product: Reverb Unique Visitors Per Month: 25,000 Link: https://cyclingmagazine.ca/sections/gear-reviews/smith-reverb-sunglasses-review/

Brand Editorial Coverage – May 2019

Outlet: Road Bike Rider Product: Trace Helmet Unique Visitors Per Month: 38,248 Link: https://www.roadbikerider.com/smith-trace-road-helmet-review/

Brand Editorial Coverage – May 2019

Outlet: Singletracks Product: Squad MTB Goggles Unique Visitors Per Month: 439,794 Link: https://www.singletracks.com/blog/mtb-gear/mountain-bike-goggle-roundup-debris-free-vision-in-every-color-you-could-wa

Brand Editorial Coverage – May 2019

Outlet: Outside Magazine Issue: Summer Buyer’s Guide Product: Wildcat Circulation: 687,834

Brand Editorial Coverage – May 2019

Outlet: Off Road CC Product: Wildcat Unique Visitors Per Month: 29,705,622 Link: https://off.road.cc/content/news/5-cool-things-from-rondo-sonder-hutchinson-smith-and-namedsports-3509

Brand Editorial Coverage – May 2019

Outlet: Road CC Product: Rebound Unique Visitors Per Month: 29,705,622 Link: https://road.cc/content/tech-news/261331-five-cool-things-coming-soon-rapha-sks-smith-kali-and-wearwell

Brand Editorial Coverage – May 2019

Outlet: Runner’s World Online Product: Soundcloud Hotline Unique Visitors Per Month: 11,935,358 Link: https://www.runnersworld.com/gear/a22095874/best-new-running-sunglasses-reviewed/

Brand Editorial Coverage – May 2019

Outlet: Triathlete Product: Attack Unique Visitors Per Month: 14,064 Link: https://www.triathlete.com/2019/04/buyers-guide/smith-attack_370978

Brand Editorial Coverage – May 2019

Outlet: Jackson Hole Magazine Issue: Summer 2019 Product: Caravan MAG Circulation: 16,000

Brand Editorial Coverage – May 2019

Outlet: Outside Magazine Issue: Summer Buyer’s Guide Product: Ember Circulation: 687,834

Brand Editorial Coverage – May 2019

Outlet: Outside Magazine Issue: Summer Buyer’s Guide Product: Lowdown Steel Circulation: 687,834

Brand Editorial Coverage – May 2019

Outlet: Aspen Daily News Product: Westgate Sunglasses Unique Visitors Per Month: 132,701 Link: https://www.aspendailynews.com/arts_and_entertainment/vacation-gear-guide/article_6338815e-6d27-11e9-8038-73f4f86a4

Brand Editorial Coverage – May 2019

Outlet: Business Insider Online Product: ChromaPop Unique Visitors Per Month: 3,668,315 Link: https://www.businessinsider.com/best-polarized-sunglasses

Brand Editorial Coverage – May 2019

Outlet: Gear Patrol Product: ChromaPop Unique Visitors Per Month: 3,786,526 Link: https://gearpatrol.com/2019/05/15/todays-best-deals-may-15-2019/

Brand Editorial Coverage – May 2019

Outlet: My San Antonio Product: ChromaPop Unique Visitors Per Month: 400,000 Link: https://www.mysanantonio.com/technology/businessinsider/article/The-best-polarized-sunglasses-you-can-buy-13854846.p

Brand Editorial Coverage – May 2019

Outlet: Outside Online Product: Basecamp Unique Visitors Per Month: 3,746,814 Link: https://www.outsideonline.com/2396609/testing-best-versatile-sunglasses

Brand Editorial Coverage – May 2019

Outlet: Outside Online Product: Lowdown Steel Unique Visitors Per Month: 3,746,814 Link: https://www.outsideonline.com/2395781/best-sunglasses-2019

Brand Editorial Coverage – May 2019

Outlet: Outside Online Product: Ember Unique Visitors Per Month: 3,746,814 Link: https://www.outsideonline.com/2395683/best-womens-fly-fishing-gear-2019

Brand Editorial Coverage – May 2019

Outlet: Runner’s World Online Product: Reverb & Lowdown 2 Unique Visitors Per Month: 11,935,358 Link: https://www.runnersworld.com/gear/a22095874/best-new-running-sunglasses-reviewed/

Brand Editorial Coverage – May 2019

Outlet: Wired.com Product: Colette Unique Visitors Per Month: 873,884 Link: https://www.wired.com/story/last-minute-mothers-day-gift-ideas-deals/

Brand Editorial Coverage – May 2019

Outlet: 20/20 Issue: May 2019 Product: Midtown Circulation: 52,276

Brand Editorial Coverage – May 2019

Outlet: Envision Issue: May-June 2019 Product: Wildcat Circulation: 45,730

Brand Editorial Coverage – May 2019

Outlet: Eyecessorize Product: Reverb, Ruckus & Wildcat Unique Visitors Per Month: 20,031 Link: http://eyecessorize.com/studio-512-highlights-this-seasons-hottest-performance-shades/

Brand Editorial Coverage – May 2019

Outlet: SGB Media Product: Smith Joins TeamWorthy In Support Of HIV/AIDS Awareness Unique Visitors Per Month: 20,057 Link: https://sgbonline.com/pressrelease/smith-joins-teamworthy-in-support-of-hiv-aids-awareness/

Brand Editorial Coverage – May 2019

Outlet: Shop-Eat-Surf Product: Smith Gets Good Reviews from Parent Company Safilo Unique Visitors Per Month: 47,141 Link: https://www.shop-eat-surf.com/2019/05/smith-gets-good-reviews-from-parent-company-safilo/

Brand Editorial Coverage – May 2019

Outlet: SNEWS Product: Smith Joins TeamWorthy In Support Of HIV/AIDS Awareness Unique Visitors Per Month: 52,541 Link: https://www.snewsnet.com/press-release/smith-joins-teamworthy-in-support-of-hiv-aids-awareness

Brand Editorial Coverage – May 2019

Outlet: Instinct Magazine Online Product: Smith Joins TeamWorthy In Support Of HIV/AIDS Awareness Unique Visitors Per Month: 1,153,596 Link: https://instinctmagazine.com/kenworthy-trades-in-skis-for-bike-for-aids-lifecycle/

Brand Editorial Coverage – May 2019

Outlet: Andriod Authority Product: Google Glass Unique Visitors Per Month: 5,677,431 Link: https://www.androidauthority.com/12-things-to-know-in-tech-today-44-988550/

Brand Editorial Coverage – May 2019

Outlet: CNBC Product: Google Glass Unique Visitors Per Month: 9,500,000 Link: https://www.cnbc.com/2019/05/20/google-glass-enterprise-edition-2-announced-price.html

Brand Editorial Coverage – May 2019

Outlet: Fast Company Product: Google Glass Unique Visitors Per Month: 11,817,042 Link: https://www.fastcompany.com/90352249/google-says-the-new-google-glass-gives-workers-superpowers

Brand Editorial Coverage – May 2019

Outlet: PC Mag Product: Google Glass Unique Visitors Per Month: 19,136,290 Link: https://www.pcmag.com/news/368476/google-glass-for-enterprises-gets-get-a-processor-battery-u

Brand Editorial Coverage – May 2019

Outlet: Silicone Angle Product: Google Glass Unique Visitors Per Month: Unavailable Link: https://siliconangle.com/2019/05/20/googles-smart-glasses-get-faster-smarter-durable/

Brand Editorial Coverage – May 2019