Smith Global Brand Editorial Coverage - March 2022

Global Brand Editorial Coverage March 2022

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

March 2022 Brand Editorial Coverage Total seen monthly circulation: + 363,220,306 Total seen circulation to date: + 729,221,314 SNOW Man Makes Fire - 4D MAG Goggles - 29,393 Vogue.com - Mirage Helmet - 7,776,711 The World Pursuit - 4D MAG and Quantum Helmet - 300,000 Westchester Magazine - Quantum Helmet – 155,069 One Two Ski - Bobcat, Embark & Vida Helmet - unavailable Outside Business Journal - I/O MAG Imprint Goggles – 80,812 Forbes - Smith Mention - 66,558,238 Condé Nast Traveller - Riot & Squad Goggles - 2,193,842 The Intertia - Riot Goggle – 837,164 SNOW – Supreme x North Face Collab HighSnobiety - Squad Goggle - 2,643,440 25 Gramos - Squad Goggle - 42,385 Hypebae - Squad Goggle - 788,329 HypeBeast - Squad Goggle - 7,573,012 Miami Standard - Squad Goggle - 38,756 Pause - Squad Goggle - 62,219 Ugolini - Squad Goggle - 3,691 Luxuo - Squad Goggle - 111,649 The Rabbit Society - Squad Goggle - 8,887 Ultra NYC - Squad Goggle - 54,983 Conversations About Her - Squad Goggle - 12,492 Kompas - Squad Goggle - 44,286,522 msn - Squad Goggle - 198,375,149 Fashion Time - Squad Goggle - 31,569

SNOW – Supreme x North Face Collab (continued) Man of Many - Squad Goggle - 2,717,427 Esquire Italia - Squad Goggle – 22,386,516 BIKE/PERFORMANCE Singletracks - Bobcat - 945,000 NSMB - Bobcat - 126,971 Engearment - Bobcat – 14,480 Outdoor Hub - Ruckus – 4,500 SUNGLASS Surfer’s Fix - Lowdown XL & Castaway – 10,000 FISH Gear Moose - Spinner – 414,863 Gear Patrol - Spinner - 4,384,651 Fish Alaska - Joya - 35,000 Motor Boat & Yachting - Guide's Choice & Redding – 99,402 RV Lifestyle - Guide’s Choice - 4,006 Fishing Tackle Retailer - Boomtown- 20,901 CORPORATE NEWS - Taryn Ryan Named Global Head of Marketing 20/20 Magazine - 52,276 Eyecare Business - 40,011

Outlet: Man Makes Fire Product: 4D MAG Goggles Unique Visitors Per Month: 29,393 Link: https://manmakesfire.com/review-smith-4d-mag-snow-goggles/

Brand Editorial Coverage – March 2022

Outlet: The World Pursuit Product: 4D MAG and Quantum Helmet Unique Visitors Per Month: 300,000 Link: https://theworldpursuit.com/what-to-wear-snowboarding/

Brand Editorial Coverage – March 2022

Outlet: Vogue.com Product: Mirage Helmet Unique Visitors Per Month: 7,776,711 Link: https://www.vogue.com/article/cool-things-to-buy-editor-purchases-february-2022

Brand Editorial Coverage – March 2022

Outlet: Westchester Magazine Product: Quantum Helmet Unique Visitors Per Month: 155,069 Link: https://westchestermagazine.com/life-style/beauty-shopping/winter-gear/

Brand Editorial Coverage – March 2022

Outlet: One Two Ski Product: Bobcat, Embark & Vida Helmet Unique Visitors Per Month: unavailable Link: https://onetwoski.blogspot.com/2022/03/spring-skiing-at-sun-peaks-resort.html

Brand Editorial Coverage – March 2022

Outlet: Outside Business Journal Product: I/O MAG Imprint Goggle Unique Visitors Per Month: 80,812 Link: https://www.outsidebusinessjournal.com/brands/the-best-new-gear-coming-in-fall-winter-22/

Brand Editorial Coverage – March 2022

Outlet: Forbes Product: Smith Mention Unique Visitors Per Month: 66,558,238 Link: https://www.forbes.com/sites/carolinetell/2022/03/17/skip-the-lift-lines-at-these-insider-favorite-utah-mountains/?sh

Brand Editorial Coverage – March 2022

Outlet: Conde Nast Traveler Product: Riot & Squad Goggles Unique Visitors Per Month: 2,193,842 Link: https://www.cntraveler.com/story/my-favorite-snow-gear-this-season

Brand Editorial Coverage – March 2022

Outlet: The Intertia Product: Riot Goggle Unique Visitors Per Month: 837,164 Link: https://www.theinertia.com/gear/our-favorite-ski-and-snowboarding-goggles-for-wintertime-shredding/

Brand Editorial Coverage – March 2022

Outlet: HighSnobiety Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 2,643,440 Link: https://www.highsnobiety.com/p/supreme-the-north-face-ss22-collab/

Brand Editorial Coverage – March 2022

Outlet: 25 Gramos Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 42,385 Link: https://25gramos.com/supreme-x-the-north-face-ss22/

Brand Editorial Coverage – March 2022

Outlet: Hypebae Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 788,329 Link: https://hypebae.com/2022/3/supreme-the-north-face-spring-collaboration-jackets-mountain-pants-release-info

Brand Editorial Coverage – March 2022

Outlet: HypeBeast Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 7,573,012 Link: https://hypebeast.com/zh/2022/3/supreme-the-north-face-spring-2022-collab-release-info

Brand Editorial Coverage – March 2022

Outlet: Miami Standard Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 38,756 Link: https://miamistandard.news/2022/03/21/supreme-x-the-north-face-ss22-is-a-ski-patrol-flex/

Brand Editorial Coverage – March 2022

Outlet: Pause Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 62,219 Link: https://pausemag.co.uk/2022/03/supreme-x-the-north-face-collection-confirmed-for-spring-2022/

Brand Editorial Coverage – March 2022

Outlet: Ugolini Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 3,691 Link: https://ugolini.co.th/ugolini/supreme-x-the-north-face-ss22-is-a-ski-patrol-flex/

Brand Editorial Coverage – March 2022

Outlet: Luxuo Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 111,649 Link: https://www.luxuo.com/style/fashion/supreme-the-north-face-ss22-collection.html

Brand Editorial Coverage – March 2022

Outlet: The Rabbit Society Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 8,887 Link: https://therabbitsociety.com/2022/03/22/supreme-x-the-north-face-spring-22-collection/

Brand Editorial Coverage – March 2022

Outlet: Ultra NYC Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 54,983 Link: https://www.luxuo.com/style/fashion/supreme-the-north-face-ss22-collection.html

Brand Editorial Coverage – March 2022

Outlet: Conversations About Her Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 12,492 Link: https://conversationsabouther.net/supreme-x-the-north-face-spring-2022-collection-arrives-on-march-24/

Brand Editorial Coverage – March 2022

Outlet: Kompas Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 44,286,522 Link: https://lifestyle.kompas.com/read/2022/03/23/060000420/kolaborasi-supreme-x-the-north-face-hadirkan-pakaian-

Brand Editorial Coverage – March 2022

Outlet: msn Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 198,375,149 Link: https://www.msn.com/de-de/lifestyle/style/supreme-x-the-north-face-die-spring-collection-2022-erinnert-an-coole-

Brand Editorial Coverage – March 2022

Outlet: Fashion Time Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 31,569 Link: https://www.fashiontime.ru/fashion/news/1406468.html

Brand Editorial Coverage – March 2022

Outlet: Man of Many Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 2,717,427 Link: https://manofmany.com/fashion/mens-fashion-trends/supreme-x-the-north-face-spring-2022

Brand Editorial Coverage – March 2022

Outlet: Esquire Italia Product: Squad Goggle – Supreme x North Face Collab Unique Visitors Per Month: 22,386,516 Link: https://www.esquire.com/it/stile/moda-uomo/a39515360/supreme-north-face-capsule-collection/

Brand Editorial Coverage – March 2022

Outlet: Singletracks Product: Bobcat Sunglasses Unique Visitors Per Month: 945,000 Link: https://www.singletracks.com/mtb-gear/gear-watch-wednesday-programmable-shifter-quick-fill-presta-valves-a-coo

Brand Editorial Coverage – March 2022

Outlet: NSMB Product: Bobcat Unique Visitors Per Month: 126,971 Link: https://nsmb.com/articles/giro-merit-spherical-helmet-smith-bobcat-glasses/

Brand Editorial Coverage – March 2022

Outlet: Engearment Product: Bobcat Unique Visitors Per Month: 14,480 Link: https://engearment.com/sunglasses/smith-bobcat-best-of-goggles-and-sunglasses/

Brand Editorial Coverage – March 2022

Outlet: Outdoor Hub Product: Ruckus Unique Visitors Per Month: 4,500 Link: https://www.outdoorhub.com/cool-shades-best-shield-style-sunglasses/

Brand Editorial Coverage – March 2022

Outlet: Surfer’s Fix Product: Lowdown XL & Castaway Unique Visitors Per Month: 10,000 Link: https://surfersfix.com/spgg22/

Brand Editorial Coverage – March 2022

Outlet: Gear Moose Product: Spinner Unique Visitors Per Month: 414,863 Link: https://gearmoose.com/smith-spinner-sunglasses/

Brand Editorial Coverage – March 2022

Outlet: Gear Patrol Product: Spinner Unique Visitors Per Month: 4,384,651 Link: https://www.gearpatrol.com/briefings/today-in-gear/g39287361/today-in-gear-3-16-2022/

Brand Editorial Coverage – March 2022

Outlet: Fish Alaska Magazine Issue: March 2022 Product: Joya Circulation: 35,000

Brand Editorial Coverage – March 2022

Outlet: Motor Boat & Yachting Product: Guide's Choice & Redding Sunglasses Unique Visitors Per Month: 99,402 Link: https://www.mby.com/gear/best-boating-sunglasses-eliminate-the-glare-and-elevate-your-style-119831

Brand Editorial Coverage – March 2022

Outlet: RV Lifestyle Product: Guide’s Choice Unique Visitors Per Month: 4,006 Link: https://rvlifestyle.com/best-cheap-fishing-sunglasses/

Brand Editorial Coverage – March 2022

Outlet: Fishing Tackle Retailer Product: Boomtown Circulation: 20,901

Brand Editorial Coverage – March 2022

Outlet: 20/20 Magazine Issue: March 2022 Story: Taryn Ryan Named Global Head of Marketing Circulation: 52,276

Brand Editorial Coverage – March 2022

Outlet: Eyecare Business Issue: March 2022 Story: Taryn Ryan Named Global Head of Marketing Circulation: 40,011

Brand Editorial Coverage – March 2022