Smith Global Brand Coverage Report - March 2021

Global Brand Editorial Coverage March 2021

March 2021 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 133,827,671 Total seen circulation to date: + 419,139,915 Snow Neveitalia - Survey Helmet - 375,000 Snow Industry News - Survey Helmet – 6,798 Gear Junkie - Drift and 4D MAG Goggles – 1,213,832 Bustle - Vogue Goggles – 20,954,325 Mountain Weekly News - 4D MAG Goggles – 37,267 Snow Industry News - Proxy and Moment Goggles - 6,798 NBC 9 News Colorado - Various helmets and goggles – 2,000,000 Bike/Performance Road Bike Rider - Shift MAG – 588,433 Bike Rumor - Shift MAG – 608,020 PEZ Cycling - Shift MAG - 185,184 Snow Industry News - Shift MAG – 6,798 Runner’s World - Reverb Sunglass - 11,935,358 MSN - Reverb Sunglass - 21,298,422 Yahoo! Life - Reverb Sunglass - 5,172,311 Marie Claire - Wildcat – 1,021,201 Marie Claire Online - Wildcat – 13,102,117 Singletracks - Wildcat Sunglasses - 945,000 Snowbound Fest - Wildcat - 11,000 Outdoor Gear Lab - Wildcat – 1,846,739 The Loam Wolf - Attack MAG MTB - 80,000 Business Insider - Attack MAG MTB - 36,683,153

Bike/Performance (continued) Triathlon Magazine - Podium TT Helmet – Unavailable Triathlon Online - Podium TT Helmet – 153,800 Cycling News - Podium TT Helmet - 2,105,809 Cycle Volta - Convoy Helmet – 43,086 Oxygen Magazine - Pinpoint and Network Helmet - 186,000 Oxygen Magazine Online - Pinpoint and Network Helmet - 92,650 Sunglasses Snow Industry News - Bayside, Era, Flare and Somerset Sunglasses – 6,798 iRunFar - Pinpoint Sunglasses – 80,807 Athleisure Magazine - Flare Sunglasses – 1,000,000 Snow Industry News - Shift MAG, Deckboss – 6,798 Corporate News Yachting World - INEOS UK Team in Smith Gear – 271,739 20/20 – Smith x AG2R Sponsorship – 37,000 REI Co-Op Journal - Smith Inclusivity - 11,772,226

Outlet: Neveitalia Product: Survey Helmet Unique Visitors Per Month: 375,000 Link: https://www.neveitalia.it/materiali/caschi/news/smith-inverno-2022-casco-survey-con-visiera-integrata

Brand Editorial Coverage – March 2021

Outlet: Snow Industry News Product: Survey Helmet Unique Visitors Per Month: 6,798 Link: https://www.snowindustrynews.com/articles/2021/march/smith-debuts-new-survey-snow-helmet-with-integrated-vi

Brand Editorial Coverage – March 2021

Outlet: Gear Junkie Product: Drift and 4D MAG Goggles Unique Visitors Per Month: 1,213,832 Link: https://gearjunkie.com/winter/best-ski-goggles

Brand Editorial Coverage – March 2021

Outlet: Bustle Product: Vogue Goggle Unique Visitors Per Month: 20,954,325 Link: https://www.bustle.com/wellness/best-ski-goggles-under-50

Brand Editorial Coverage – March 2021

Outlet: Mountain Weekly News Product: 4D MAG Goggles Unique Visitors Per Month: 37,267 Link: https://mtnweekly.com/reviews/smith-4d-mag-photochromatic-google/

Brand Editorial Coverage – March 2021

Outlet: Snow Industry News Product: Proxy and Moment Goggles Unique Visitors Per Month: 6,798 Link: https://www.snowindustrynews.com/articles/2021/march/smith-releases-two-new-spherical-lens-options-this-winter

Brand Editorial Coverage – March 2021

Outlet: NBC 9 News Colorado Product: Various helmets and goggles Viewers Per Month: 2,000,000 Link: https://www.9news.com/video/entertainment /television/programs/colorado-and-company/heather-smith-copper-m

Brand Editorial Coverage – March 2021

Outlet: Road Bike Rider Product: Shift MAG Unique Visitors Per Month: 588,433 Link: https://www.roadbikerider.com/smith-optics-shift-mag-review/

Brand Editorial Coverage –March 2021

Outlet: Bike Rumor Product: Shift MAG Unique Visitors Per Month: 608,020 Link: https://bikerumor.com/2021/03/05/eyewear-roundup-new-smith-shift-mag-highsight-glasses-have-built-in-mirror-tif

Brand Editorial Coverage – March 2021

Outlet: PEZ Cycling Product: Shift MAG Unique Visitors Per Month: 185,184 Link: https://pezcyclingnews.com/technspec/gear-break-kask-wasabi-hiplok-selleitalia-flite-nathansports-smithoptics-soc

Brand Editorial Coverage – March 2021

Outlet: Snow Industry News Product: Shift MAG Unique Visitors Per Month: 6,798 Link: https://www.snowindustrynews.com/articles/2021/march/smith-launches-shift-mag-pushing-athletic-endeavors-into

Brand Editorial Coverage –March 2021

Outlet: Runner’s World Product: Reverb Sunglass Unique Visitors Per Month: 11,935,358 Link: https://www.runnersworld.com/gear/a22095874/best-new-running-sunglasses-reviewed/

Brand Editorial Coverage –March 2021

Outlet: MSN Product: Reverb Sunglass Unique Visitors Per Month: 21,298,422 Link: https://www.msn.com/en-us/lifestyle/lifestyle-buzz/the-best-sunglasses-for-runners/ar-BBUt6dU?li=BBnba9O&srcre

Brand Editorial Coverage –March 2021

Outlet: yahoo! life Product: Reverb Sunglass Unique Visitors Per Month: 5,172,311 Link: https://www.yahoo.com/lifestyle/best-running-sunglasses-230800299.html?guccounter=2&guce_referrer=aHR0cHM

Brand Editorial Coverage –March 2021

Outlet: Marie Claire Issue: Spring 2021 Product: Wildcat Circulation: 1,021,201

Brand Editorial Coverage –March 2021

Outlet: Marie Claire Online Product: Wildcat Unique Visitors Per Month: 13,102,117 Link: https://www.marieclaire.com/fashion/a35727681/designer-sportswear/

Brand Editorial Coverage –March 2021

Outlet: Singletracks Product: Wildcat Sunglasses Unique Visitors Per Month: 945,000 Link: https://www.singletracks.com/mtb-gear/roundup-review-low-light-and-nightime-eye-protection/

Brand Editorial Coverage –March 2021

Outlet: Snowbound Fest Product: Wildcat Unique Visitors Per Month: 11,000 Link: https://snowboundfest.com/best-gear-for-spring/

Brand Editorial Coverage – March 2021

Outlet: Outdoor Gear Lab Product: Wildcat Unique Visitors Per Month: 1,846,739 Link: https://www.outdoorgearlab.com/reviews/biking/cycling-sunglasses/smith-wildcat

Brand Editorial Coverage – March 2021

Outlet: The Loam Wolf Product: Attack MAG MTB Unique Visitors Per Month: 80,000 Link: https://theloamwolf.com/2021/03/30/review-smith-attack-mag-mtb-glasses/

Brand Editorial Coverage – March 2021

Outlet: Business Insider Product: Attack MAG MTB Unique Visitors Per Month: 36,683,153 Link: https://www.insider.com/best-cycling-gear-for-spring#accessories-3

Brand Editorial Coverage – March 2021

Outlet: Triathlon Magazine Issue: March 2021 Product: Podium TT Helmet Circulation: Unavailable

Brand Editorial Coverage – March 2021

Outlet: Triathlon Online Product: Podium TT Helmet Unique Visitors Per Month: 153,800 Link: https://triathlonmagazine.ca/gear/2021-helmet-buyers-guide/

Brand Editorial Coverage – March 2021

Outlet: Cycling News Product: Podium TT Helmet Unique Visitors Per Month: 2,105,809 Link: https://www.cyclingnews.com/features/best-time-trial-helmets/

Brand Editorial Coverage – March 2021

Outlet: Cycle Volta Product: Convoy Helmet Unique Visitors Per Month: 43,086 Link: https://www.cyclevolta.com/story/ebike-accessories/winter-helmets/

Brand Editorial Coverage – March 2021

Outlet: Oxygen Magazine Issue: Land and Sea Product: Pinpoint and Network Helmet Circulation: 186,000

land !sea

IT’S TIME TO GO PLAY OUTSIDE! HERE ARE OUR FAVE PICKS FOR ACTIVE LIVING — ON THE LAND, IN THE SEA AND ANYWHERE IN BETWEEN.

SUSTAINABLE/ RECYCLABLE

GIVE BACK

LAND PINPOINT SUNGLASSES

These sunglasses are the perfect running accessory, with Smith’s patented ChromaPop lenses for unmatched clarity and detail and special nose pads that, in reaction to perspiration, gently adhere to your face to prevent sliding.

$150-$180

smithoptics.com

NETWORK HELMET

This lightweight, versatile helmet from Smith has superior ventilation and impact protection, and it is designed to work with performance eyewear and goggles for maximum comfort and a fog-free ride. An anti-microbial lining offers sweat-activated odor control. Available in 14 fun colors!

$160

smithoptics.com

PRIORITY APOLLO GRAVEL BICYCLE

This bike from Priority is fast and lightweight, and it is the first drop-bar, belt-drive bicycle with an internally geared hub, perfect for everyday commuters, lifestyle riders and gravel enthusiasts. Go from the city streets to an off-road adventure, no problem.

$1,700

prioritybicycles.com

HANDFUL GAMETIME BRA

Ban uniboob forever with this bra from Handful, featuring ruching upfront to shape, not flatten, the girls. Feel-great fabrics and terrific support make Gametime the perfect bra for running and other high-impact activities. And though you’d never guess from the softness of the fabric, it’s made with 82 percent recycled polyester!

$58

handful.com

RETROSPEC ZED LONGBOARD

Whether you’re a new rider or have been around the block a few times, this longboard is the perfect ride. The 44-inch bamboo and Canadian maple deck sits atop durable wheels, and the smooth-gliding reverse kingpin trucks and precision bearings mean superior control.

$70

retrospec.com

ADIDAS TERREX TWO ULTRA PRIMEBLUE

Move fast and stay comfortable on long trail runs with these shoes, featuring yarn sourced from reclaimed plastic up-cycled from ocean plastic and illegal deep-sea gill nets. The mesh upper is lightweight and supportive, a lugged outsole delivers a confident grip and the enhanced midsole cushions every step.

$180

52

spring 2021

52 FEAT Move Gear Guide 226.indd 52

Brand Editorial Coverage – March 2021

adidas.com/us

2/18/21 4:17 PM

Outlet: Oxygen Magazine Online Story: Land and Sea 2021 Product: Pinpoint and Network Helmet Unique Visitors Per Month: 92,650

Brand Editorial Coverage – March 2021

Outlet: Snow Industry News Product: Bayside, Era, Flare and Somerset Sunglasses Unique Visitors Per Month: 6,798 Link: https://www.snowindustrynews.com/articles/2021/march/smith-launches-retro-inspired-sunglass-collection-for-202

Brand Editorial Coverage –March 2021

Outlet: iRunFar Product: Pinpoint Sunglasses Unique Visitors Per Month: 80,807 Link: https://www.irunfar.com/2021/03/smith-pinpoint-sunglasses-review.html

Brand Editorial Coverage –March 2021

Outlet: Athleisure Magazine Issue: March 2021 Product: Flare Sunglasses Circulation: 1,000,000

Brand Editorial Coverage –March 2021

Outlet: Snow Industry News Product: Shift MAG, Deckboss Unique Visitors Per Month: 6,798 Link: https://www.snowindustrynews.com/articles/2021/march/smith-launches-new-athletic-watersports-glasses/

Brand Editorial Coverage –March 2021

Outlet: Yachting World Product: INEOS UK Team in Smith Gear Unique Visitors Per Month: 271,739 Link: https://www.yachtingworld.com/americas-cup/americas-cup-clothing-what-each-team-wears-and-why-130366

Brand Editorial Coverage – March 2021

Outlet: 20/20 Issue: March 2021 Product: Smith x AG2R Sponsorship Circulation: 37,000

Brand Editorial Coverage – March 2021

Outlet: REI Co-Op Journal Story: Inclusivity at Smith Unique Visitors Per Month: 11,772,226 Link: https://www.rei.com/blog/news/sustainability-climate-and-inclusion-factor-into-new-standards-from-rei

Brand Editorial Coverage –March 2021