Smith North American Brand Editorial Coverage - March 2019

Brand Editorial Coverage March 2019 North America

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

March 2019 Brand Editorial Coverage Total seen monthly circulation: + 63,402,243 Total seen circulation to date: + 131,187,586 SNOW Aspen Daily News - Skyline Goggles - 132,701 Blister - 4D MAG Goggles - 122,935 Men’s Health - I/O MAG Goggles - 10,848,191 Outside Online - I/O MAG Goggles - 3,746,814 The Press Democrat - I/O MAG Goggles - 1,528,979 SKI - Grom Goggles - 50,000 VT Ski + Ride Magazine – Quantum Helmet – 11,000 BIKE / PERFORMANCE Aerogeeks - Ignite MIPS Helmet - 36,854 Bicycling Online - Trace Helmet - 1,543,108 Bicycling Online – Attack Sunglasses - 1,543,108 Bicycling Online – Trackstand Sunglasses - 1,543,108 Sick Lines - Forefront 2 & Wildcat Sunglasses - 47,664 Triathlete Magazine - Attack Sunglasses - 58,476 West of 105 -Ruckus Sunglasses & Trace Helmet - unavailable

SUNGLASS People Online - Range Camp Sunglasses - 43,514,974 FISH The Alaska Sportsman - Freespool MAG - 120,000 Fish Alaska - Guide’s Choice RX, Longfin & Outlier 2 XL - 35,000 Fish Alaska Magazine Online - Guide’s Choice RX, Longfin & Outlier 2 XL - 10,163

OPTICAL 20/20 - Roam RX - 52,276

CELEBRITY SIGHTINGS & MEDIA EVENT SEEDING Various

Outlet: Aspen Daily News Product: Skyline Goggles Unique Visitors Per Month: 132,701 Link: https://www.aspendailynews.com/arts_and_entertainment/gear-up-skyline-s-the-limit/article_4bcafcc2-3bae-11e9-8d9f-a370

Brand Editorial Coverage – March 2019

Outlet: Blister Product: 4D MAG Goggles Unique Visitors Per Month: 122,935 Link: https://blisterreview.com/gear-reviews/smith-4d-mag-goggle

Brand Editorial Coverage – March 2019

Outlet: Men’s Health Online Product: I/O MAG Goggles Unique Visitors Per Month: 10,848,191 Link: https://www.menshealth.com/technology-gear/a26871919/2019-outdoor-retailer-snow-show/

Brand Editorial Coverage – March 2019

Outlet: Outside Online Product: I/O MAG Goggles Unique Visitors Per Month: 3,746,814 Link: https://www.outsideonline.com/2391906/best-ski-and-snowboard-goggles

Brand Editorial Coverage – March 2019

Outlet: The Press Democrat Product: I/O MAG Goggles Unique Visitors Per Month: 1,528,979 Link: https://www.pressdemocrat.com/lifestyle/9323646-181/gearhead-smith-optics-a-must?sba=AAS

Brand Editorial Coverage – March 2019

Outlet: SKI Product: Grom Goggles Unique Visitors Per Month: 50,000 Link: https://www.skimag.com/gear/ski-gear-for-kids

Brand Editorial Coverage – March 2019

Outlet: VT Ski + Ride Magazine Issue: Winter / Spring 2019 Product: Quantum Helmet Unique Visitors Per Month: 11,000

Brand Editorial Coverage – March 2019

Outlet: Aerogeeks Product: Ignite MIPS Helmet Unique Visitors Per Month: 36,854 Link: https://o.road.cc/content/review/smith-optics-attack-glasses-review-3268

Brand Editorial Coverage – March 2019

Outlet: Bicycling Online Product: Trace Helmet Unique Visitors Per Month: 1,543,108 Link: https://www.bicycling.com/bikes-gear/a26533764/smith-trace-review/

Brand Editorial Coverage – March 2019

Outlet: Bicycling Online Product: Attack Sunglasses Unique Visitors Per Month: 1,543,108 Link: https://www.bicycling.com/bikes-gear/a26810035/sunglasses-for-cyclists/

Brand Editorial Coverage – March 2019

Outlet: Bicycling Online Product: Trackstand Sunglasses Unique Visitors Per Month: 1,543,108 Link: https://www.bicycling.com/bikes-gear/a26810035/sunglasses-for-cyclists/

Brand Editorial Coverage – March 2019

Outlet: Sick Lines Product: Forefront 2 & Wildcat Sunglasses Unique Visitors Per Month: 47,664 Link: https://www.sicklines.com/2019/03/08/review-smith-forefront-2-and-wildcat-glasses/

Brand Editorial Coverage – March 2019

Outlet: Triathlete Magazine Issue: Buyer’s Guide Product: Attack Sunglasses Circulation: 58,476

Brand Editorial Coverage – March 2019

Outlet: West of 105 Issue: Issue 3, 2019 Product: Ruckus Sunglasses & Trace Helmet Circulation: unavailable

Brand Editorial Coverage – March 2019

Outlet: People Online Product: Range Camo Sunglasses Unique Visitors Per Month: 43,514,974 Link: https://people.com/style/what-we-are-buying-editors-picks/?slide=6974722#6974722

Brand Editorial Coverage – March 2019

Outlet: The Alaska Sportsman Issue: 2Spring 2019 Product: Freespool MAG Circulation: 120,000

Brand Editorial Coverage – March 2019

Outlet: Fish Alaska Issue: Annual Gear Guide Product: Guide's Choice RX, Longfin & Outlier 2 XL Circulation: 35,000

Brand Editorial Coverage – March 2019

Outlet: Fish Alaska Magazine Online Product: Guide’s Choice RX, Longfin & Outlier 2 XL Unique Visitors Per Month: 10,163 Link: https://www.fishalaskamagazine.com/best-outdoor-gear/

Brand Editorial Coverage – March 2019

Outlet: 20/20 Issue: March 2019 Product: Roam RX Circulation: 52,276

Brand Editorial Coverage – March 2019

Celebrity Sighting and Media Event PR Seeding Social Media Coverage March 2019 North America

Outlet: Gigi Hadid Instagram, international super model Product: Squad XL Goggle Followers: 47,300,000

Brand Editorial Coverage – March 2019

Outlet: Chelsea Handler Instagram, comedienne and author Product: I/O Goggle Followers: 3,500,000

Brand Editorial Coverage – March 2019

Outlet: Priyanka Chopra Jonas Instagram, actress / wife of Nick Jonas Product: Ruckus Sunglasses Followers: 37,800,000

Brand Editorial Coverage – March 2019

Outlet: Emily Abbate Instagram, freelance journalist Event: Aspen Experience media event Product: 4D MAG Goggle, Liberty Helmet Followers: 11,100

Brand Editorial Coverage – March 2019

Outlet: Lauren Mazzo Instagram, associate digital editor at Shape.com Event: Aspen Experience media event Product: 4D MAG Goggle, Liberty Helmet Followers: 2,860

Brand Editorial Coverage – March 2019

Outlet: Brittany Smith Instagram, senior digital editor at Men’s Journal Event: Aspen Experience media event Product: 4D MAG Goggle, Liberty Helmet Followers: 1,890

Brand Editorial Coverage – March 2019

Outlet: Rachael Shultz Instagram, freelance journalist Event: Aspen Experience media event Product: 4D MAG Goggle, Liberty Helmet Followers: 837

Brand Editorial Coverage – March 2019