Smith North American Brand Editorial Coverage - June 2019

Brand Editorial Coverage June 2019 North America

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

June 2019 Brand Editorial Coverage Total seen monthly circulation: + 57,580,744 Total seen circulation to date: + 371,041,100 SNOW Jon Glaser Loves Gear – Gage Jr & Aspect Helmets 1,038,694 TechZimo - Adult Scope Snow Goggles - Unavailable TechZimo - Vantage MIPS & Holt Helmets - Unavailable BIKE / PERFORMANCE Bicycle Magazine – Outlier 2 Sunglasses - 1,506,443 Bicycling Online - Forefront Helmet - 1,543,108 Cycle Tech Review - Ignite & Trace Helmets – 191,340 Feed The Habit – Attack Max Sunglasses - 34,535 Freehub Magazine Online - Attack Sunglass – 20,000 Freehub Magazine Online - Forefront 2 Helmet – 20,000 Freehub Magazine Online - Wildcat Sunglasses – 20,000 Mountain Weekly News - Attack Max Sunglasses - 34,331 MTB Mag - Attack MTB Sunglasses - 15,000 Off Road CC - Ruckus Sunglasses - 29,705,622 Road CC - Trackstand Sunglasses - 1,588,000 Women’s Health - Podium TT Helmet - 1,506,443

SUNGLASS Adventure Sports Network - Transfer Sunglasses with ChromPop - 1,500,000 Backpacker Online - Caravan MAG Sunglasses - 1,546,329 Health Online - Bridgetown Aviator Sunglasses - 11,864,407 Inverse - Purist Carbonic Polarized Sunglasses - 3,718,874 Organic Spa Magazine - Haywire Sunglasses - 43,955 Outside Magazine - FlyWheel Sunglasses - 687,834 Outside Magazine - Lowdown 2 Sunglasses - 687,834 TechZimo - Elite Prospect Tactical Sunglasses - Unavailable OPTICAL 20/20 - Trackstand Sunglasses - 52,276 Invision - Caravan MAG Sunglasses - 30,218 Invision Online - Caravan MAG Sunglasses - 135,675 Vision Care Product News - Trackstand Sunglasses - 37,100 20/20 - Mark Phares Announcement - 52,276 NATIONAL SUNGLASS DAY RECAP

Outlet: Jon Glaser Loves Gear (Tru TV) Episode: Season 2, Episode 6 Product: Junior Gage Helmet & Aspect MIPS Snow Helmet Viewership: 1,038,694

Brand Editorial Coverage – June 2019

Outlet: TechZimo Product: Scope Goggles Unique Visitors Per Month: Unavailable Link: https://www.techzimo.com/best-ski-goggles/

Brand Editorial Coverage – June 2019

Outlet: TechZimo Product: Vantage MIPS & Holt Helmets Unique Visitors Per Month: Unavailable Link: https://www.techzimo.com/best-ski-helmets/

Brand Editorial Coverage – June 2019

Outlet: Bicycling Magazine Issue: Issue 4 Product: Outlier 2 Sunglasses Circulation: 1,506,443

Brand Editorial Coverage – June 2019

Outlet: Bicycling Online Product: Forefront Helmet Unique Visitors Per Month: 1,543,108 Link: https://www.bicycling.com/bikes-gear/mountain-bike/a20010889/daily-deal-smith-forefront/

Brand Editorial Coverage – June 2019

Outlet: Cycle Tech Review Product: Ignite & Trace Helmets Unique Visitors Per Month: 191,340 Link: https://cycletechreview.com/2019/reviews/smith-helmets/

Brand Editorial Coverage – June 2019

Outlet: Feed The Habit Product: Attack Max Sunglasses Unique Visitors Per Month: 34,535 Link: https://www.feedthehabit.com/road-biking/smith-attack-max-sunglasses-review/

Brand Editorial Coverage – June 2019

Outlet: Freehub Magazine Online Product: Attack Sunglasses Unique Visitors Per Month: 20,000 Link: https://freehubmag.com/reviews/smith-attack-glasses

Brand Editorial Coverage – June 2019

Outlet: Freehub Magazine Online Product: Forefront 2 Helmet Unique Visitors Per Month: 20,000 Link: https://freehubmag.com/reviews/smith-forefront-2

Brand Editorial Coverage – June 2019

Outlet: Freehub Magazine Online Product: Wildcat Sunglasses Unique Visitors Per Month: 20,000 Link: https://freehubmag.com/reviews/smith-wildcat

Brand Editorial Coverage – June 2019

Outlet: Mountain Weekly News Product: Attack Max Sunglasses Unique Visitors Per Month: 34,331 Link: https://mtnweekly.com/reviews/outdoor-sunglasses/

Brand Editorial Coverage – June 2019

Outlet: MTB Mag Product: Attack MTB Sunglasses Unique Visitors Per Month: 15,000 Link: https://www.mtb-mag.com/en/tested-smith-attack-mtb-glasses/

Brand Editorial Coverage – June 2019

Outlet: Off Road CC Product: Ruckus Sunglasses Unique Visitors Per Month: 29,705,622 Link: https://off.road.cc/content/review/glasses/smith-optics-pivlock-ruckus-glasses-review-3569

Brand Editorial Coverage – June 2019

Outlet: Road.CC Product: Trackstand Sunglasses Unique Visitors Per Month: 1,588,000 Link: https://road.cc/content/review/262252-smith-trackstand-glasses

Brand Editorial Coverage – June 2019

Outlet: Women’s Health Issue: June 2019 Product: Podium TT Helmet Circulation: 1,506,443

Brand Editorial Coverage – June 2019

Outlet: Adventure Sports Network Product: Transfer Sunglasses with ChromaPop Unique Visitors Per Month: 1,500,000 Link: https://www.adventuresportsnetwork.com/gear/dear-dad-fathers-day-gifts-for-outdoor-pursuits/

Brand Editorial Coverage – June 2019

Outlet: Backpacker Online Product: Caravan MAG Sunglasses Unique Visitors Per Month: 1,546,329 Link: https://www.backpacker.com/gear/best-gear-for-trail-running?fbclid=IwAR3YYv8WTbDYRVf61qUndW1C9J4jFRlz5RzXbzTI2lU

Brand Editorial Coverage – June 2019

Outlet: Health Online Product: Bridgetown Sunglasses Unique Visitors Per Month: 11,864,407 Link: https://www.health.com/health/gallery/0,,20307275,00.html?slide=415263#415263

Brand Editorial Coverage – June 2019

Outlet: Inverse Product: Purist Sunglasses Unique Visitors Per Month: 3,718,874 Link: https://www.inverse.com/article/56596-the-best-budget-sunglasses-to-look-amazing-and-pay-less

Brand Editorial Coverage – June 2019

Outlet: Organic Spa Magazine Product: Haywire Sunglasses Unique Visitors Per Month: 43,955 Link: https://www.organicspamagazine.com/2019/06/05/cool-eco-styles-for-hot-summer-days/

Brand Editorial Coverage – June 2019

Outlet: Outside Magazine Issue: June 2019 Product: Flywheel Sunglasses Circulation: 687,834

Brand Editorial Coverage – June 2019

Outlet: Outside Magazine Issue: June 2019 Product: Lowdown 2 Sunglasses Circulation: 687,834

Brand Editorial Coverage – June 2019

Outlet: TechZimo Product: Elite Prospect Tactical Sunglasses Unique Visitors Per Month: Unavailable Link: https://www.techzimo.com/best-sunglasses-for-skiing/

Brand Editorial Coverage – June 2019

Outlet: 20/20 Issue: June 2019 Product: Trackstand Sunglasses Circulation: 52,276

Brand Editorial Coverage – June 2019

Outlet: Invision Issue: June 2019 Product: Caravan MAG Sunglass Circulation: 30,218

Brand Editorial Coverage – June 2019

Outlet: Invision Online Product: Caravan MAG Sunglass Unique Visitors Per Month: 135,674 Link: https://invisionmag.com/9-sunglass-styles-breaking-technology-barriers-for-daily-use/

Brand Editorial Coverage – June 2019

Outlet: Vision Care Product News Issue: June 2019 Product: Trackstand Sunglasses Circulation: 37,100

Brand Editorial Coverage – June 2019

Outlet: 20/20 Issue: June 2019 Product: Mark Phares Announcement Circulation: 52,276

Brand Editorial Coverage – June 2019

National Sunglass Day Recap July 24, 2019

Public Relations Targeted Media List - Media & Editors we haven’t seeded eyewear product to this year.

Product Focus: Caravan MAG, Wildcat, Hookshot, Midtown, Shoutout and Lowdown Steel.

National Sunglass Day 2019 - Recap

Public Relations

National Sunglass Day 2019 - Recap

PR Responses

National Sunglass Day 2019 - Recap