Smith Global Brand Editorial Coverage - July 2022

Global Brand Editorial Coverage July 2022

July 2022 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 84,543,472 Total seen circulation to date: + 1,224,876,127 SNOW Ultimate Gear Lists - Grom & Rascal Goggle, Prospect Jr Helmet – 1,000 BIKE/PERFORMANCE Cycling News - ChromaPop -2,739,623 The Sweet Cyclists - Bobcat – 23,348 The Sweet Cyclists - YouTube - Bobcat – 6,660 The Sweet Cyclists - YouTube - Bobcat – 6,660 Ask Men - Smith x Draplin Bike Helmet Collab - 2,595,639 Singletracks - Bobcat - 945,000 The Radavist - Forefront 2 Helmet and Various Sunglasses – 174,514 Bike World News - Ruckus – 14,247 Gear Junkie - Forefront 2 - 1,405,464 Singletracks - Forefront 2 - 945,000 Singletracks - Attack MAG - 945,000 Two Wheeled Wanderer - Forefront 2 and Session - 1,179 SPY - Persist Helmet and Reverb Sunglasses - 1,604,844 Yahoo! Life - Persist Helmet and Reverb Sunglasses – 44,561,875

SUNGLASS The Red Bulletin - Lowdown Steel Sunglasses – 1,700,000 InPickleBall – Boomtown – 500,000 Men’s Journal - Flywheel - 4,600,000 Ultra Running - Pinpoint – 137,976 Blister - Bobcat, Wildcat and Embark – 142,559 The Strategist - Shift MAG – 8,394,366 Blister - Lowdown XL - 142,559 SKI Mag - Bobcat – 85,828 Travel + Leisure - Smith Sunglasses – 6,048,851 Active - Outback and Barra – 2,384,653 Bella Magazine - Bobcat and Embark - 300,000 Canadian Firearms Journal – Frontman Elite – 60,000

FISHING Surfcaster’s Journal - Spinner – 143,093 Fly Fisherman - ChromaPop, Low Light Ignitor Lens – 52,709 Bass Blaster - Spinner – 10,900 Bass Blaster - YouTube - Spinner - 10,900 Wide Open Spaces - Guides Choice – 595,319 Coastal Angler Magazine - Spinner – 37,776 Active - Hookshot - 2,384,653 Angling Trade - Spinner and Embark – 10,000 Bass Blaster - ChromaPop - 10,900

July 2022 Brand Editorial Coverage Total seen monthly circulation: + 84,543,472 Total seen circulation to date: + 1,224,876,127 CORPORATE NEWS - Scott Randal Hiring Boardsport Source - 26,929 Endurance Sportswire – 25,000 Malakye – 150,00 Outdoor Sportswire – 7,302 Bicycle Retailer – 90,885 Bikebiz - 34,711 Shop Eat Surf - 22,624 Snow Industry News - 13,169 SGB Media - 84,705 Inside Outdoor - 27,500 Eyewear Intelligence - 7,740 Vision Monday - 24,464 CORPORATE NEWS -Alterra Mountain Company Expanded Partnership Malakye – 150,000 Shop Eat Surf - 22,624 Snow Industry News - 13,169 SGB Media - 84,705 Snowboard Mag – 7,380 Inside Outdoor - 27,500

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Outlet: Ultimate Gear Lists Product: Grom Goggle, Rascal Goggle and Prospect Jr Helmet Unique Visitors Per Month: 1,000 Link: https://www.ultimategearlists.com/gear-reviews/best-kids-ski-gear

Brand Editorial Coverage – July 2022

Outlet: Cycling News Product: ChromaPop Unique Visitors Per Month: 2,739,623 Link: https://www.cyclingnews.com/features/cheap-vs-expensive-cycling-glasses-whats-the-difference/

Brand Editorial Coverage – July 2022

Outlet: The Sweet Cyclists Product: Bobcat Unique Visitors Per Month: 23,348 Link: https://thesweetcyclists.com/smith-bobcat-sunglasses-cycling-chromopop-lens-review/

Brand Editorial Coverage – July 2022

Outlet: The Sweet Cyclists - YouTube Product: Bobcat Unique Visitors Per Month: 6,660 Link: https://www.youtube.com/watch?v=dFrirlHToYg

Brand Editorial Coverage – July 2022

Outlet: The Sweet Cyclists - YouTube Product: Bobcat Unique Visitors Per Month: 6,660 Link: https://www.youtube.com/watch?v=0Jz6WnA7Qcg

Brand Editorial Coverage – July 2022

Outlet: Singletracks Product: Bobcat Unique Visitors Per Month: 945,000 Link: https://www.singletracks.com/mtb-gear/2022-sunglasses-for-mountain-biking/

Brand Editorial Coverage – July 2022

Outlet: Ask Men Product: Smith x Draplin Bike Helmet Collab Unique Visitors Per Month: 2,595,639 Link: https://www.askmen.com/news/style_fashion/best-cycling-fashion.html

Brand Editorial Coverage – July 2022

Outlet: The Radavist Product: Forefront 2 Helmet and Various Sunglasses Unique Visitors Per Month: 174,514 Link: https://theradavist.com/singletrack-mountain-bike-ketchum-sturtevants-sun-valley-mountain-guides/

Brand Editorial Coverage – July 2022

Outlet: Bike World News Product: Ruckus Unique Visitors Per Month: 14,247 Link: https://www.bikeworldnews.com/2022/07/11/review-smith-ruckus-lightweight-shield-that-pivots-with-your-ride/

Brand Editorial Coverage – July 2022

Outlet: Gear Junkie Product: Forefront 2 Unique Visitors Per Month: 1,405,464 Link: https://gearjunkie.com/biking/best-mountain-bike-helmets

Brand Editorial Coverage – July 2022

Outlet: Singletracks Product: Forefront 2 Unique Visitors Per Month: 945,000 Link: https://www.singletracks.com/mtb-gear/how-to-choose-the-best-mountain-bike-helmet/?&utm_source=email&utm_m

Brand Editorial Coverage – July 2022

Outlet: Singletracks Product: Attack MAG Unique Visitors Per Month: 945,000 Link: https://www.singletracks.com/mtb-gear/save-20-or-more-on-these-sunglasses-plus-new-mtb-coupon-deals/

Brand Editorial Coverage – July 2022

Outlet: Two Wheeled Wanderer Product: Forefront 2 and Session Unique Visitors Per Month: 1,179 Link: https://www.twowheeledwanderer.com/posts/best-mountain-bike-helmets/

Brand Editorial Coverage – July 2022

Outlet: SPY Product: Persist Helmet and Reverb Sunglasses Unique Visitors Per Month: 1,604,844 Link: https://spy.com/articles/gear/outdoors/gravel-biking-essentials-1202872975/

Brand Editorial Coverage – July 2022

Outlet: Yahoo! Life Product: Persist Helmet and Reverb Sunglasses Unique Visitors Per Month: 44,561,875 Link: https://www.yahoo.com/lifestyle/learned-hard-way-gravel-biking-190030468.html?guccounter=2&guce_referrer=aH

Brand Editorial Coverage – July 2022

Outlet: The Red Bulletin Issue: July 2022 Product: Lowdown Steel Sunglass Circulation: 1,700,000

Brand Editorial Coverage – July 2022

Outlet: InPickleBall Magazine Issue: July/August 2022 Product: Lowdown Steel Sunglass Circulation: 500,000

Brand Editorial Coverage – July 2022

Outlet: Men’s Journal Product: Flywheel Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/gear/best-90s-style-sport-sunglasses/2-100-peter-sagan-speedcraft/?utm_source=po

Brand Editorial Coverage – July 2022

Outlet: Ultra Running Product: Pinpoint Unique Visitors Per Month: 137,976 Link: https://ultrarunning.com/featured/summer-trail-running-shades-roundup/

Brand Editorial Coverage – July 2022

Outlet: Blister Product: Bobcat, Wildcat and Embark Unique Visitors Per Month: 142,559 Link: https://blisterreview.com/gear-reviews/sunglasses-roundup-2022-part-1-active-sport

Brand Editorial Coverage – July 2022

Outlet: NY Mag – The Strategist Product: Shift MAG Unique Visitors Per Month: 8,394,366 Link: https://nymag.com/strategist/article/gus-kenworthy-favorite-things.html

Brand Editorial Coverage – July 2022

Outlet: Blister Product: Lowdown XL Unique Visitors Per Month: 142,559 Link: https://blisterreview.com/gear-reviews/sunglasses-roundup-2022-part-2-lifestyle

Brand Editorial Coverage – July 2022

Outlet: SKI Mag Product: Bobcat Unique Visitors Per Month: 85,828 Link: https://www.skimag.com/gear/summer-gear/ski-brands-summer-gear/

Brand Editorial Coverage – July 2022

Outlet: Travel + Leisure Product: Smith Sunglasses Unique Visitors Per Month: 6,048,851 Link: https://www.travelandleisure.com/best-places-to-buy-sunglasses-6281047 - toc-best-outdoor-smith-optics

Brand Editorial Coverage – July 2022

Outlet: Active Product: Outback and Barra Unique Visitors Per Month: 2,384,653 Link: https://www.active.com/outdoors/articles/best-sunglasses

Brand Editorial Coverage – June 2022

Outlet: Bella Magazine Product: Bobcat and Embark Unique Visitors Per Month: 300,000 Link: https://bellamag.co/the-great-outdoors-a-trek-to-everest-base-camp-the-essentials-edition/

Brand Editorial Coverage – July 2022

Outlet: Canadian Firearms Journal Issue: July/August 2022 Product: Frontman Elite Circulation: 60,000

Brand Editorial Coverage – July 2022

Outlet: Surfcaster’s Journal Product: Spinner Unique Visitors Per Month: 143,093 Link: https://www.surfcastersjournal.com/

Brand Editorial Coverage – June 2022

Outlet: Fly Fisherman Product: ChromaPop, Low Light Ignitor Lenses Unique Visitors Per Month: 52,709 Link: https://www.flyfisherman.com/editorial/how-to-spot-trout-light-shadows/462185

Brand Editorial Coverage – June 2022

Outlet: Bass Blaster Product: Spinner Unique Visitors Per Month: 10,900 Link: https://bassblaster.rocks/oneida-baits-breakdown-ski-goggle-shades-which-size-stickworm

Brand Editorial Coverage – June 2022

Outlet: Bass Blaster - YouTube Product: Spinner Unique Visitors Per Month: 10,900 Link: https://www.youtube.com/watch?v=FRHoT3jigao

Brand Editorial Coverage – June 2022

Outlet: Wide Open Spaces Product: Guides Choice Unique Visitors Per Month: 595,319 Link: https://www.wideopenspaces.com/polarized-sunglasses-fishing/

Brand Editorial Coverage – June 2022

Outlet: Coastal Angler Magazine Product: Spinner Unique Visitors Per Month: 37,776 Link: https://coastalanglermag.com/smith-optics-at-icast-2022/

Brand Editorial Coverage – June 2022

Outlet: Active Product: Hookshot Unique Visitors Per Month: 2,384,653 Link: https://www.active.com/fitness/articles/best-fishing-gifts

Brand Editorial Coverage – June 2022

Outlet: Angling Trade Product: Spinner and Embark Unique Visitors Per Month: 10,000 Link: https://www.anglingtrade.com/2022/07/29/smith-debuts-two-new-out-of-the-box-angling-styles/

Brand Editorial Coverage – June 2022

Outlet: Bass Blaster Product: ChromaPop Lens Technology Unique Visitors Per Month: 10,900 Link: https://bassblaster.rocks/club-tourney-siesta-dee-thomas-knot-sand-baits

Brand Editorial Coverage – June 2022

Outlet: Boardsport Source Product: Scott Randal Hiring Unique Visitors Per Month: 26,929 Link: https://www.boardsportsource.com/2022/07/19/smith-optics-appoints-scott-randall-as-global-vp-of-product/

Brand Editorial Coverage – July 2022

Outlet: Endurance Sportswire Product: Scott Randal Hiring Unique Visitors Per Month: 25,000 Link: https://www.endurancesportswire.com/scott-randall-named-global-vp-of-product-at-smith/

Brand Editorial Coverage – July 2022

Outlet: Malakye Product: Scott Randal Hiring Unique Visitors Per Month: 150,000 Link: https://www.malakye.com/news/11650/scott-randall-names-global-vp-of-product-at-smith

Brand Editorial Coverage – July 2022

Outlet: Outdoor Sportswire Product: Scott Randal Hiring Unique Visitors Per Month: 7,302 Link: https://www.outdoorsportswire.com/scott-randall-named-global-vp-of-product-at-smith/?utm_source=ActiveCampa

Brand Editorial Coverage – July 2022

Outlet: Bicycles Retailer Product: Scott Randal Hiring Unique Visitors Per Month: 99,885 Link: https://www.bicycleretailer.com/announcements/2022/07/19/scott-randall-named-global-vp-product-smith - .Yu1IBy

Brand Editorial Coverage – July 2022

Outlet: Bikebiz Product: Scott Randal Hiring Unique Visitors Per Month: 34,711 Link: https://bikebiz.com/smith-eyewear-appoints-scott-randall-as-global-vp-of-product/

Brand Editorial Coverage – July 2022

Outlet: Shop Eat Surf Product: Scott Randal Hiring Unique Visitors Per Month: 22,624 Link: https://shop-eat-surf.com/2022/07/scott-randall-named-global-vp-of-product-at-smith/?mc_cid=5ba4ac1f9a&mc_eid

Brand Editorial Coverage – July 2022

Outlet: Snow Industry News Product: Scott Randal Hiring Unique Visitors Per Month: 13,169 Link: https://www.snowindustrynews.com/articles/smith-appoints-scott-randall-as-global-vp-of-product

Brand Editorial Coverage – July 2022

Outlet: SGB Media Product: Scott Randal Hiring Unique Visitors Per Month: 84,705 Link: https://sgbonline.com/smith-optics-appoints-global-vp-of-product/

Brand Editorial Coverage – July 2022

Outlet: Inside Outdoor Product: Scott Randal Hiring Unique Visitors Per Month: 27,500 Link: https://insideoutdoor.com/smith-names-global-vp-of-product/

Brand Editorial Coverage – July 2022

Outlet: Eyewear Intelligence Product: Scott Randal Hiring Unique Visitors Per Month: 7,740 Link: https://www.ewintelligence.com/executive-changes/smith-optics-hires-new-global-vp-of-product/97568.article

Brand Editorial Coverage – July 2022

Outlet: Vision Monday Product: Scott Randal Hiring Unique Visitors Per Month: 24,464 Link: https://www.visionmonday.com/business/article/smith-optics-names-scott-randall-global-vp-of-product/

Brand Editorial Coverage – July 2022

Outlet: Malakye Product: Smith Expands Partnership with Alterra Mountain Company Unique Visitors Per Month: 150,000 Link: https://www.malakye.com/news/11671/smith-expands-partnership-with-alterra-mountain-company

Brand Editorial Coverage – July 2022

Outlet: Shop Eat Surf Product: Smith Expands Partnership with Alterra Mountain Company Unique Visitors Per Month: 22,624 Link: https://shop-eat-surf.com/2022/07/smith-expands-partnership-with-alterra-mountain-company/?mc_cid=c052db79f

Brand Editorial Coverage – July 2022

Outlet: Snow Industry News Product: Smith Expands Partnership with Alterra Mountain Company Unique Visitors Per Month: 13,169 Link: https://www.snowindustrynews.com/articles/smith-expands-partnership-with-alterra-mountain-company

Brand Editorial Coverage – July 2022

Outlet: SGB Media Product: Smith Expands Partnership with Alterra Mountain Company Unique Visitors Per Month: 84,705 Link: https://sgbonline.com/pressrelease/smith-expands-partnership-with-alterra-mountain-company/

Brand Editorial Coverage – July 2022

Outlet: Snowboard Mag Product: Smith Expands Partnership with Alterra Mountain Company Unique Visitors Per Month: 7,380 Link: https://snowboardmag.com/news/smith-expands-partnership-with-alterra-mountain-company

Brand Editorial Coverage – July 2022

Outlet: Inside Outdoor Product: Smith Expands Partnership with Alterra Mountain Company Unique Visitors Per Month: 27,500 Link: https://insideoutdoor.com/smith-expands-partnership-with-alterra-mountain-co/

Brand Editorial Coverage – July 2022