Smith Global Brand Coverage Report - July 2021

Global Brand Editorial Coverage July 2021

July 2021 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 14,106,665 Total seen circulation to date: + 620,379,325 BIKE/PERFORMANCE Velospeak - Trace Helmet – 1,000 T3 - Trace Helmet - 5,498,371 Canadian Cycling Magazine - Express MIPS Helmet - 25,000 Canadian Cycling Magazine - Express MIPS Helmet - 25,000 Canadian Cycling Magazine - Express MIPS Helmet - 25,000 Men’s Journal Online - Express MIPS Helmet - 4,600,000 Triathlete – PivLock Arena Sunglass – 355,703 Ebikes International - Shift MAG Sunglass – 1,000 Podium Cafe - Shift MAG Sunglass – 10,000 Mountain Bike Action - Shift MAG Sunglass – 59,679 Road cc - Shift MAG Sunglass - 1,333,327 Optical Prism - Shift MAG Sunglass – 1,500 Ultra Running Magazine - Shift MAG Sunglass - 87,632 SUNGLASS Adventures Northwest Magazine - Basecamp - 7,051 Reviewster - Elite Aegis Arc - 11,607 Red Bulletin – Castaway – 425,000 Elevation Outdoors – Riptide – 30,133 Blue Ridge Outdoors – Riptide – 62,419

FISHING Outdoor Hub - Guide’s Choice XL – 164,858 Fishing Tackle Retailer - Guide’s Choice XL – 35,610 Angling International - Guide’s Choice XL – 5,931 Field & Stream - Guide’s Choice XL - 1,551,119 Fishing Tackle Retailer - Riptide - 35,610 Fishing Tackle Retailer - Deckboss - 35,610 Sport Fishing - Guide’s Choice XL - 84,423 The Coolector.com – Smith x Howler Bros Collab – 89,095 Bassin’ Magazine – Freespool MAG – 405,000

CORPORATE NEWS - Smith/Koroyd x Burton Lawsuit SGB Media - 30,887 Snowsports Industries America - Unavailable Outside Business Journal - 64,400 Shop Eat Surf - 47,141 Snow Industry News - 5,000 SKI Magazine - 50,000 Inside Outdoor - 29,500 Pinkbike - 3,811,659 Sporting Goods Intelligence - 1,400

Outlet: Velospeak Product: Trace Helmet Unique Visitors Per Month: 1,000 Link: https://velospeak.com/smith-trace/

Brand Editorial Coverage – July 2021

Outlet: T3 Product: Trace Helmet Unique Visitors Per Month: 5,498,371 Link: https://www.t3.com/us/features/best-cycling-helmets

Brand Editorial Coverage – July 2021

Outlet: Canadian Cycling Magazine Product: Express MIPS Helmet Unique Visitors Per Month: 25,000 Link: https://cyclingmagazine.ca/sections/gear-reviews/review-smith-express-mips-helmet/

Brand Editorial Coverage – July 2021

Outlet: Canadian Cycling Magazine Product: Special feature presented by Smith Unique Visitors Per Month: 25,000 Link: https://cyclingmagazine.ca/sections/feature/how-cycling-led-me-firefighing/

Brand Editorial Coverage – July 2021

Outlet: Canadian Cycling Magazine Product: Special feature presented by Smith Unique Visitors Per Month: 25,000 Link: https://cyclingmagazine.ca/special-feature/making-super-bike-commuter-passionate-rider/

Brand Editorial Coverage – July 2021

Outlet: Men’s Journal Online Product: Express MIPS Helmet Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/gear/best-new-gear-coolest-gadgets-week/smith-express-mips-helmet/

Brand Editorial Coverage – July 2021

Outlet: Triathlete Product: Pivlock Arena Sunglass Unique Visitors Per Month: 355,703 Link: https://www.triathlete.com/gear/ironman-coeur-dalene-gear-and-nutrition-test-the-good-the-bad-and-the-mistakes-

Brand Editorial Coverage – July 2021

Outlet: Ebikes International Product: Shift MAG Sunglasses Unique Visitors Per Month: 1,000 Link: https://ebikes-international.com/test-report-smiths-new-shift-mag-sunglasses-deliver-great-fit-and-fast-lens-change

Brand Editorial Coverage – July 2021

Outlet: Podium Cafe Product: Shift MAG Sunglasses Unique Visitors Per Month: 10,000 Link: https://www.podiumcafe.com/2021/7/27/22594712/smith-shift-mag-cycling-fashion-hits-peak-performance

Brand Editorial Coverage – July 2021

Outlet: Mountain Bike Action Product: Shift MAG Sunglasses Unique Visitors Per Month: 59,679 Link: https://mbaction.com/new-products-smith-optics-shift-mag-sunglasses/

Brand Editorial Coverage – July 2021

Outlet: Road cc Product: Shift MAG Sunglasses Unique Visitors Per Month: 1,333,327 Link: https://road.cc/content/tech-news/five-cool-things-coming-soon-284945

Brand Editorial Coverage – July 2021

Outlet: Optical Prism Product: Shift MAG Sunglasses Unique Visitors Per Month: 1,500 Link: https://opticalprism.ca/cutting-edge-eyewear/

Brand Editorial Coverage – July 2021

Outlet: UltraRunning Magazine Product: Shift MAG Sunglasses Unique Visitors Per Month: 87,632 Link: https://ultrarunning.com/featured/summer-sunglasses-review/

Brand Editorial Coverage – July 2021

Outlet: Adventures Northwest Magazine Product: Basecamp Sunglasses Unique Visitors Per Month: 7,051 Link: https://www.adventuresnw.com/gear-spotlight-luci-lights-smith-chromapop-sunglasses/

Brand Editorial Coverage – July 2021

Outlet: Reviewster Product: Elite Aegis Arc Unique Visitors Per Month: 11,607 Link: https://reviewster.com/best-shooting-glasses/

Brand Editorial Coverage – July 2021

Outlet: The Red Bulletin Issue: Summer 2021 Product: Castaway Sunglasses Circulation: 425,000

Brand Editorial Coverage – July 2021

Outlet: Elevation Outdoors Product: Riptide Sunglasses Unique Visitors Per Month: 30,133 Link: https://www.elevationoutdoors.com/go-outside/the-best-gear-for-road-trips/

Brand Editorial Coverage – July 2021

Outlet: Blue Ridge Outdoors Issue: July 2021 Product: Riptide Sunglasses Circulation: 62,419

Brand Editorial Coverage – July 2021

Outlet: Outdoor Hub Product: Guide’s Choice XL Unique Visitors Per Month: 164,858 Link: https://www.outdoorhub.com/best-sunglasses/

Brand Editorial Coverage – July 2021

Outlet: Fishing Tackle Retailer Product: Guide’s Choice XL Unique Visitors Per Month: 35,610 Link: https://fishingtackleretailer.com/smith-launches-guides-choice-xl-frames/

Brand Editorial Coverage – July 2021

Outlet: Angling International Product: Guide’s Choice XL Unique Visitors Per Month: 5,931 Link: https://angling-international.com/2021/07/08/what-icast-regular-smith-optics-is-showing-in-orlando/

Brand Editorial Coverage – July 2021

Outlet: Field & Stream Product: Guide’s Choice XL Unique Visitors Per Month: 1,551,119 Link: https://www.fieldandstream.com/outdoor-gear/best-fishing-gifts/

Brand Editorial Coverage – July 2021

Outlet: Fishing Tackle Retailer Product: Riptide Sunglasses Unique Visitors Per Month: 35,610 Link: https://fishingtackleretailer.com/make-waves-in-the-new-smith-riptide-sunglass/

Brand Editorial Coverage – July 2021

Outlet: Fishing Tackle Retailer Product: Deckboss Sunglasses Unique Visitors Per Month: 35,610 Link: https://fishingtackleretailer.com/take-the-helm-in-the-new-smith-deckboss-sunglass/

Brand Editorial Coverage – July 2021

Outlet: Sport Fishing Product: Guide’s Choice XL Unique Visitors Per Month: 84,423 Link: https://www.sportfishingmag.com/story/gear/new-apparel-from-icast-2021/

Brand Editorial Coverage – July 2021

Outlet: The Coolector.com Product: Smith x Howler Bros Collab Unique Visitors Per Month: 89,095 Link: https://www.thecoolector.com/howler-brothers-x-smith-optics-capsule/

Brand Editorial Coverage – July 2021

Outlet: Bassin’ Magazine Issue: June/July 2021 Product: Freespool MAG Sunglass Circulation: 405,000

Brand Editorial Coverage – July 2021

Outlet: SGB Media Product: Smith/Koroyd x Burton Lawsuit Unique Visitors Per Month: 30,887 Link: https://sgbonline.com/smith-and-koroyd-file-intellectual-property-lawsuit-against-burton/

Brand Editorial Coverage – July 2021

Outlet: Snowsports Industries America Product: Smith/Koroyd x Burton Lawsuit Unique Visitors Per Month: Unavailable Link: https://snowsports.org/anon-snow-helmets-with-wavecel-infringe-smiths-and-koroyds-patents/

Brand Editorial Coverage – July 2021

Outlet: Outside Business Journal Product: Smith/Koroyd x Burton Lawsuit Unique Visitors Per Month: 64,400 Link: https://outsidebusinessjournal.com/brands/snowsports/smith-koroyd-sues-burton/

Brand Editorial Coverage – July 2021

Outlet: Shop Eat Surf Product: Smith/Koroyd x Burton Lawsuit Unique Visitors Per Month: 47,141 Link: https://shop-eat-surf.com/2021/07/smith-koroyd-file-intellectual-property-lawsuit-against-burton/?mc_cid=fc71d8ae

Brand Editorial Coverage – July 2021

Outlet: Snow Industry News Product: Smith/Koroyd x Burton Lawsuit Unique Visitors Per Month: 5,000 Link: https://www.snowindustrynews.com/articles/smith-koroyd-file-intellectual-property-lawsuit-against-burton

Brand Editorial Coverage – July 2021

Outlet: SKI Magazine Product: Smith/Koroyd x Burton Lawsuit Unique Visitors Per Month: 50,000 Link: https://www.skimag.com/news/smith-files-joint-lawsuit-against-helmet-competitor-anon/

Brand Editorial Coverage – July 2021

Outlet: Inside Outdoor Product: Smith/Koroyd x Burton Lawsuit Unique Visitors Per Month: 29,500 Link: https://insideoutdoor.com/smith-koroyd-file-patent-infringement-suit-against-burton/

Brand Editorial Coverage – July 2021

Outlet: Pinkbike Product: Smith/Koroyd x Burton Lawsuit Unique Visitors Per Month: 3,811,659 Link: https://www.pinkbike.com/news/smith-and-koroyd-sues-burton-for-use-of-wavecel-in-helmets.html

Brand Editorial Coverage – July 2021

Outlet: Sporting Goods Intelligence Product: Smith/Koroyd x Burton Lawsuit Unique Visitors Per Month: 1,400 Link: http://www.sginews.com/EMS_Base/EMS_Excerpt.aspx?tTargetUrl=/Content/burton-sued-over-wavecel.aspx

Brand Editorial Coverage – July 2021