Smith North America Brand Coverage Report - July 2020

Brand Editorial Coverage July 2020 North America

July 2020 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 65,419,953 Total seen circulation to date: + 667,684,877 BIKE/PERFORMANCE The Purist- Network Helmet and Lowdown 2 CORE Sunglasses - Unavailable The Purist Online - Network Helmet and Lowdown 2 CORE Sunglasses – 52,000 Outside Online - Forefront 2 Helmet - 1,107,374 Bike Mag Online - Get Wild Forefront 2 Helmet and Wildcat Sunglasses – 346,000 Road.cc - Attack Max and Flywheel Sunglasses - 29,705,622 Map My Run - Trace Hi Vis Helmet - 164,111 MTB MAG - Pathway Sunglasses - 129,275 CycleVolta - Trace Hi Vis Helmet – 12,362 The Sweet Cyclists - Flywheel Sunglasses – 5,000 The Sweet Cyclists - Trace Get Wild Helmet - 5,000 SUNGLASSES Blue Ridge Outdoors - Lowdown 2 CORE - 110,000 The Voice - Lowdown 2 CORE - 25,000 Podium Runner - Pinpoint – 1,200,000 Blister - Uproar, Shoutout and Roam - 122,935 Forbes Online - Lowdown 2 CORE - 29,788,885 Blue Ridge Outdoors - Lowdown 2 CORE - 36,630 The Manual - Smith Sunglasses - 1,000,000 Powder Online - Ruckus - 80,000 Organic Spa - Lowdown 2 CORE - 3,773 BroBible - Barra - 458,451

OPTICAL Envision Magazine - Lowdown 2 CORE - 45,730 En Vue Magazine - Lowdown 2 CORE - 250,000 Invision Magazine - Guides Choice - 135,674 FISH Angling Trade - Castaway - 10,000 Sport Fishing - ChromaPop Bronze Mirror Lenses - 84,423 CORPORATE NEWS - New GM, Hires & Promotions Bicycle Retailers and Industry News - 133,765 Malakye - 100,000 Shop Eat Surf - 47,141 Fashion Beauty Monitor - 6,906 Invision Online - 135,674 SGB Media - 30,887 Vision Monday - 47,835 Angling Trade - 10,000 Inside Outdoor - 29,500

Outlet: The Purist Online Issue: July 2020 Product: Network Helmet and Lowdown 2 CORE Sunglasses Circulation: Unavailable

Brand Editorial Coverage – July 2020

Outlet: The Purist Online Product: Network Helmet and Lowdown 2 CORE Sunglasses Unique Visitors Per Month: Unavailable Link: https://thepuristonline.com/2020/07/two-wheel-adventures/

Brand Editorial Coverage – July 2020

Outlet: Outside Online Product: Forefront 2 Helmet Unique Visitors Per Month: 1,107,374 Link: https://www.outsideonline.com/2415094/best-mountain-bike-helmets-reviews

Brand Editorial Coverage – July 2020

Outlet: Bike Mag Online Product: Get Wild Forefront 2 Helmet and Wildcat Sunglasses Unique Visitors Per Month: 346,000 Link: https://www.bikemag.com/gear-features/fresh-produce/fresh-produce-smith-get-wild-forefront-2-ruckus/

Brand Editorial Coverage – July 2020

Outlet: Road.cc Product: Attack Max and Flywheel Sunglasses Unique Visitors Per Month: 29,705,622 Link: https://road.cc/content/buyers-guide/28-best-cycling-sunglasses-218079

Brand Editorial Coverage – July 2020

Outlet: Map My Run Product: Trace Hi Vis Helmet Unique Visitors Per Month: 164,111 Link: https://blog.mapmyrun.com/your-new-summer-cycling-gear-guide/

Brand Editorial Coverage – July 2020

Outlet: MTB MAG Product: Pathway Sunglasses Unique Visitors Per Month: 129,275 Link: https://www.mtb-mag.com/en/tested-smith-pathway-photochromic-glasses/

Brand Editorial Coverage – July 2020

Outlet: CycleVolta Product: Network Hi Vis Helmet Unique Visitors Per Month: 12,362 Link: https://www.cyclevolta.com/story/ebike-accessories/smith-optics-viz-collection-network-helmet-review/

Brand Editorial Coverage – July 2020

Outlet: The Sweet Cyclists Product: Flywheel Sunglasses Unique Visitors Per Month: Unavailable Link: https://thesweetcyclists.com/smith-flywheel-sunglasses/

Brand Editorial Coverage – July 2020

Outlet: The Sweet Cyclists Product: Trace Get Wild Helmet Unique Visitors Per Month: Unavailable Link: https://thesweetcyclists.com/smith-trace-get-wild-helmet/

Brand Editorial Coverage – July 2020

Outlet: Blue Ridge Outdoors Issue: July 2020 Product: Lowdown 2 CORE Circulation: 110,000

Brand Editorial Coverage – July 2020

Outlet: The Voice Issue: Summer 2020 Product: Lowdown 2 CORE Circulation: 25,000

Brand Editorial Coverage – July 2020

Outlet: Podium Runner Product: Pinpoint with ChromaPop Unique Visitors Per Month: 1,200,000 Link: https://www.podiumrunner.com/gear/apparel-accessories/5-of-the-best-trail-running-sunglasses/

Brand Editorial Coverage – July 2020

Outlet: Blister Product: Uproar, Shoutout and Roam Unique Visitors Per Month: 122,935 Link: https://blisterreview.com/gear-reviews/sunglasses-roundup-2020

Brand Editorial Coverage – July 2020

Outlet: Forbes Online Product: Lowdown 2 CORE Unique Visitors Per Month: 29,788,885 Link: https://www.forbes.com/sites/scottsnowden/2020/07/12/green-gear-smith-lowdown-2-core-sunglasses-made-from

Brand Editorial Coverage – July 2020

Outlet: Blue Ridge Outdoors Product: Lowdown 2 CORE Unique Visitors Per Month: 36,630 Link: https://www.blueridgeoutdoors.com/magazine/july-2020/road-trips-gear/

Brand Editorial Coverage – July 2020

Outlet: The Manual Product: Smith Sunglasses Unique Visitors Per Month: 1,000,000 Link: https://www.themanual.com/fashion/how-to-find-best-sunglasses-for-men/?itm_medium=topic&itm_source=43&itm

Brand Editorial Coverage – July 2020

Outlet: Powder Online Product: Ruckus Unique Visitors Per Month: 80,000 Link: https://www.powder.com/gear-locker/gear-for-trail-running-when-you-cant-go-skiing/

Brand Editorial Coverage – July 2020

Outlet: Organic Spa Product: Lowdown 2 CORE Unique Visitors Per Month: 3,773 Link: https://www.organicspamagazine.com/top-mens-warm-weather-pieces/

Brand Editorial Coverage – July 2020

Outlet: BroBible Product: Barra Unique Visitors Per Month: 458,451 Link: https://brobible.com/gear/article/essential-everyday-carry-items-weekend-must-haves/

Brand Editorial Coverage – July 2020

Outlet: Envision Magazine Issue: July-August 2020 Product: CORE Collection Circulation: 45,730

Brand Editorial Coverage – July 2020

Outlet: En Vue Magazine Issue: July-August 2020 Product: Lowdown 2 CORE Circulation: 250,000

Brand Editorial Coverage – July 2020

Outlet: INVISION Magazine Issue: July-August 2020 Product: Guides Choice Sunglasses Circulation: 135,674

Brand Editorial Coverage – July 2020

Outlet: Angling Trade Product: Castaway Sunglasses Unique Visitors Per Month: 10,000 Link: https://www.anglingtrade.com/2020/07/14/gear-reviews-cheeky-yeti-smith-and-sitka/

Brand Editorial Coverage – July 2020

Outlet: Sport Fishing Product: ChromaPop Bronze Mirror Lenses Unique Visitors Per Month: 84,423 Link: https://www.sportfishingmag.com/story/gear/icast-new-apparel/

Brand Editorial Coverage – July 2020

Outlet: Bicycle Retailer and Industry News Product: New GM, Hires & Promotions Unique Visitors Per Month: 133,765 Link: https://www.bicycleretailer.com/announcements/2020/07/30/smith-announces-new-general-manager-additional-h

Brand Editorial Coverage – July 2020

Outlet: Malakye Product: New GM, Hires & Promotions Unique Visitors Per Month: 100,000 Link: https://www.malakye.com/news/10909/smith-announces-new-general-manager-additional-hires-and-promotions

Brand Editorial Coverage – July 2020

Outlet: Shop Eat Surf Product: New GM, Hires & Promotions Unique Visitors Per Month: 47,141 Link: https://shop-eat-surf.com/2020/07/smith-names-new-gm-and-other-executive-changes/

Brand Editorial Coverage – July 2020

Outlet: Fashion Beauty Monitor Product: New GM, Hires & Promotions Unique Visitors Per Month: 6,906 Link: https://www.fashionmonitor.com/news/J6z/smith-optics-names-senior-marketing-manager

Brand Editorial Coverage – July 2020

Outlet: Invision Magazine Online Product: New GM, Hires & Promotions Unique Visitors Per Month: 135,674 Link: https://invisionmag.com/smith-announces-new-general-manager-additional-hires-promotions/?oly_enc_id=3792G03

Brand Editorial Coverage – July 2020

Outlet: SGB Media Product: New GM, Hires & Promotions Unique Visitors Per Month: 30,887 Link: https://sgbonline.com/smith-announces-new-general-manager-additional-hires-and-promotions/

Brand Editorial Coverage – July 2020

Outlet: Vision Monday Product: New GM, Hires & Promotions Unique Visitors Per Month: 47,835 Link: https://snowsports.org/sias-member-feature-smith-launches-committed-to-retail-sales-incentive-program/

Brand Editorial Coverage – July 2020

Outlet: Angling Trade Product: New GM, Hires & Promotions Unique Visitors Per Month: 10,000 Link: https://www.anglingtrade.com/2020/07/31/smith-announces-new-gm-additional-hires-and-promotions/

Brand Editorial Coverage – July 2020

Outlet: Inside Outdoor Product: New GM, Hires & Promotions Unique Visitors Per Month: 29,500 Link: https://insideoutdoor.com/smith-announces-new-gm-promotions/

Brand Editorial Coverage – July 2020

Outlet: Snow Industry News Product: New GM, Hires & Promotions Unique Visitors Per Month: 5,000 Link: https://www.snowindustrynews.com/articles/smith-announces-new-gm-additional-hires-promotions

Brand Editorial Coverage – July 2020