Smith North America Brand Editorial Coverage - July 2019

Brand Editorial Coverage July 2019 North America

July 2019 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 86,303,753 Total seen circulation to date: + 457,344,853 SNOW In The Snow - Vice Goggle - 100,000 BIKE / PERFORMANCE Canadian Cycling Magazine - Wildcat Sunglasses - 25,000 Canadian Cycling Magazine - MTB Prize Pack Giveaway: Attack Max Sunglasses & Forefront 2 Helmet - 25,000 Cross Bike Review - Ignite MIPS Helmet - 1,551 Cyclist UK - Wildcat Sunglasses - 24,514 Dirt Rag - Forefront 2 & Attack MTB - 230,000 Health Magazine - Trace Helmet - 1,363,845 Off Road CC - Convoy Helmet - 29,705,622 Pug Ski - Forefront 2 Helmet & Ruckus Sunglasses - 49,000 Shape Magazine – Reverb - 3,505,230 Singletracks - Forefront 2 - 439,794 Singletracks Newsletter - Ruckus Sunglasses - 439,794 Tech Zimo - Forefront Helmet – unavailable Women’s Health Magazine - Attack Max Sunglasses - 1,506,443 Women’s Running Magazine - Reverb Sunglasses - 88,596 SUNGLASS Active Gear Review – Basecamp - 19,842 Backpacker Online - PivLock Overdrive - 1,546,329 Blister Gear Review - Lowdown 2 & Guide’s Choice - 117,888 Dirt & Sol - Transporter Sunglasses – unavailable

SUNGLASS (continued) Family Circle - Lowdown Slim 2 - 4,000,000 Freeskier - Range Sunglasses - 70,000 Mountain Life Magazine - Caravan MAG - 25,000 Outside Online - Caravan MAG - 3,746,814 Wired Online - Caravan MAG - 873,884 Women’s Health Magazine - Lowdown 2 - 1,506,443 FISHING American Angler Magazine - Smith x Howler Bros Outback - 35,000 Business Insider – Barra - 36,683,153 Fish Alaska Magazine - Smith Mention - 35,000 Fly Fishing Atlas - Lowdown 2 Sunglasses - unavailable Outside Bozeman - Freespool MAG - 50,000 Outside Bozeman Magazine - Freespool MAG - 50,000 CORPORATE NEWS Eyecare Business - Mark Phares Announcement - 40,011

Outlet: In The Snow Product: Vice Goggle Unique Visitors Per Month: 100,000 Link: https://www.inthesnow.com/buyers-guide-best-budget-ski-goggles/

Brand Editorial Coverage – July 2019

Outlet: Canadian Cycling Magazine Product: Wildcat Sunglasses Unique Visitors Per Month: 25,000 Link: https://cyclingmagazine.ca/sections/gear-reviews/7-sunglasses-for-the-height-of-summer/

Brand Editorial Coverage – July 2019

Outlet: Canadian Cycling Magazine Product: MTB Prize Pack Giveaway: Attack Max Sunglasses & Forefront 2 Helmet Unique Visitors Per Month: 25,000 Link: https://cyclingmagazine.ca/special-feature/smith-optics-mtb-prize-pack-giveaway/

Brand Editorial Coverage – July 2019

Outlet: Cross Bike Review Product: Ignite MIPS Helmet Unique Visitors Per Month: 1,551 Link: http://crossbikereview.com/gear/reviews/smith-ignite-mips

Brand Editorial Coverage – July 2019

Outlet: Cyclist UK Product: Wildcat Sunglasses Unique Visitors Per Month: 24,514 Link: https://www.cyclist.co.uk/buying-guides/6322/designed-for-speed-going-fast-changeable-spring-rides-and-the-best-new-m

Brand Editorial Coverage – July 2019

Outlet: Dirt Rag Product: Forefront 2 & Attack MTB Unique Visitors Per Month: 230,000 Link: https://dirtragmag.com/articles/smith-optics-forefront-2-and-attack-mtb

Brand Editorial Coverage – July 2019

Outlet: Health Magazine Issue: July/August 2019 Product: Trace Helmet Circulation: 1,363,845

Brand Editorial Coverage – July 2019

Outlet: Off Road CC Product: Convoy Helmet Unique Visitors Per Month: 29,705,622 Link: https://off.road.cc/content/news/best-new-gear-from-the-2019-bike-place-show-burgtec-smith-ion-fix-mfg-dakine-and-more

Brand Editorial Coverage – July 2019

Outlet: Pug Ski Product: Forefront 2 Helmet & Ruckus Sunglasses Unique Visitors Per Month: 49,000 Link: https://www.pugski.com/threads/review-smith-forefront-2-bike-helmet-and-ruckus-sunglasses.15856/

Brand Editorial Coverage – July 2019

Outlet: Shape Magazine Issue: July/August 2019 Product: Reverb Sunglasses Circulation: 3,505,230

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Brand Editorial Coverage – July 2019

Outlet: Women’s Running Magazine Issue: July/August 2019 Product: Reverb Sunglasses Circulation: 88,596

Brand Editorial Coverage – July 2019

Outlet: Singletracks Product: Forefront 2 Unique Visitors Per Month: 439,794 Link: https://www.singletracks.com/blog/mtb-gear/smith-forefront-2-helmet-review/

Brand Editorial Coverage – July 2019

Outlet: Singletracks Newsletter Issue: July 15, 2019 Product: Ruckus Sunglasses Circulation: 439,794

Brand Editorial Coverage – July 2019

Outlet: Tech Zimo Product: Forefront Helmet Unique Visitors Per Month: unavailable Link: https://www.techzimo.com/best-mountain-bike-helmet/

Brand Editorial Coverage – July 2019

Outlet: Women’s Health Magazine Issue: July 2019 Product: Attack Max Sunglasses Circulation: 1,506,443

Brand Editorial Coverage – July 2019

Outlet: Active Gear Review Product: Basecamp Sunglasses Unique Visitors Per Month: 19,842 Link: https://activegearreview.com/gear-reviews/the-best-lifestyle-sunglasses-for-2019/

Brand Editorial Coverage – July 2019

Outlet: Backpacker Online Product: Pivlock Overdrive Sunglasses Unique Visitors Per Month: 1,546,329 Link: https://www.backpacker.com/gear/deal-of-the-week-smith-pivlock-sunglasses

Brand Editorial Coverage – July 2019

Outlet: Blister Gear Review Product: Lowdown 2 & Guide’s Choice Sunglasses Unique Visitors Per Month: 117,888 Link: https://blisterreview.com/gear-reviews/sunglasses-roundup-summer-2018

Brand Editorial Coverage – July 2019

Outlet: Dirt & Sol Product: Transporter Sunglasses Unique Visitors Per Month: unavailable Link: http://dirtandsol.com/step-up-your-summer-style/

Brand Editorial Coverage – July 2019

Outlet: Family Circle Product: Lowdown Slim 2 Sunglasses Unique Visitors Per Month: 4,000,000 Link: https://www.familycircle.com/health/8-stylish-sunglasses-provide-true-uv-protection/

Brand Editorial Coverage – July 2019

Outlet: Freeskier Product: Range Sunglasses Unique Visitors Per Month: 70,000 Link: https://freeskier.com/stories/ladies-here-are-16-items-thatll-have-you-slaying-in-the-mountains-all-summer

Brand Editorial Coverage – July 2019

Outlet: Mountain Life Magazine Issue: Summer 2019 Product: Caravan MAG Sunglasses Circulation: 25,000

Brand Editorial Coverage – July 2019

Outlet: Outside Online Product: Caravan MAG Sunglasses Unique Visitors Per Month: 3,746,814 Link: https://www.outsideonline.com/2397115/our-favorite-running-sunglasses

Brand Editorial Coverage – July 2019

Outlet: Wired Online Product: Caravan MAG Sunglasses Unique Visitors Per Month: 873,884 Link: https://www.wired.com/gallery/best-sunglasses/?verso=true

Brand Editorial Coverage – July 2019

Outlet: Women’s Health Magazine Issue: July 2019 Product: Lowdown 2 Sunglasses Circulation: 1,506,443

Brand Editorial Coverage – July 2019

Outlet: American Angler Magazine Issue: May/June 2019 Product: Smith x Howler Bros Outback Sunglasses Circulation: 35,000

Brand Editorial Coverage – July 2019

Outlet: Business Insider Product: Barra Sunglasses Unique Visitors Per Month: 36,683,153 Link: https://www.businessinsider.com/smith-barra-chromapop-polarized-sunglasses-review

Brand Editorial Coverage – July 2019

Outlet: Fish Alaska Magazine Issue: July 2019 Product: Smith mention in Protecting your Eyes article Circulation: 35,000

Brand Editorial Coverage – July 2019

Outlet: Fly Fishing Atlas Product: Lowdown 2 Sunglasses Unique Visitors Per Month: unavailable Link: https://www.flyfishingatlas.com/fishing-sunglasses/

Brand Editorial Coverage – July 2019

Outlet: Outside Bozeman Product: Freespool MAG Sunglasses Unique Visitors Per Month: 50,000 Link: http://www.outsidebozeman.com/magazine/archives/summer-2019/review-smith-freespool-mag

Brand Editorial Coverage – July 2019

Outlet: Outside Bozeman Magazine Issue: Summer 2019 Product: Freespool MAG Sunglasses Circulation: 50,000

Brand Editorial Coverage – July 2019

Outlet: Eyecare Business Issue: June/August 2019 Product: Mark Phares Announcement Circulation: 40,011

Brand Editorial Coverage – July 2019