Smith Global Brand Coverage Report - January 2022

Global Brand Editorial Coverage January 2022

January 2022 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 101,264,113 Total seen circulation to date: + 101,264,113 SNOW Boardsport Source - Nexus & Summit Helmets - 26,929 Gear Patrol - Summit Helmet - 4,384,651 Cool of the Wild - Allure MIPS Helmet - 124,850 Cool of the Wild - Various Smith Helmet - 124,850 Best Products - Holt & Liberty Helmets - 4,480,437 Backcountry Magazine - Quantum Helmet – 25,000 Snowboard Magazine - Prospect Jr Helmet & Daredevil Goggle - 13,348 Trip Savvy - I/O MAG & I/O MAG S Goggles - 3,776,097 Fairfield Citizen - I/O MAG & Range Goggles - 27,558 The Herald Review - I/O MAG & Range Goggles - 1,866 Huron Daily Tribune - I/O MAG & Range Goggles - 50,199 The Edwardsville Intelligencer - I/O MAG & Range Goggles - 43,653 Lake County Star - I/O MAG & Range Goggles - 1,537 LMT Online - I/O MAG & Range Goggles - 127,700 My Journal Courier - I/O MAG & Range Goggles - 76,819 The Middletown Press - I/O MAG & Range Goggles - 133,576 New Canaan Advertiser - I/O MAG & Range Goggles - 52,620 The Ridgefield Press - I/O MAG & Range Goggles - 20,080 Seattle PI - I/O MAG & Range Goggles - 879,616 Shelton Herald - I/O MAG & Range Goggles - 15,603 Westport News - I/O MAG & Range Goggles - 42,911 San Francisco Chronicle – I/O MAG & Range Goggles - 15,577,327 Rolling Stone - 4D MAG & I/O MAG Goggles - 15,912,807 New York Post - Proxy & Cariboo OTG Goggles - 49,586,982 Life & Style Weekly - Range Goggle - 100,000 Big LIfe Magazine - I/O MAG Imprint 3D Goggles - 25,000 Outside Business Journal - I/O MAG Imprint 3D Goggles - 235,000

SNOW – Smith Wins Outdoor Retailer Innovation Awards Gear Junkie - I/O MAG Imprint 3D Goggle - 1,178,732 Shop Eat Surf - I/O MAG Imprint 3D Goggle - 22,624 SGB Media - I/O MAG Imprint 3D Goggles - 84,705 Snow Industry News - I/O MAG Imprint 3D Goggles - 13,169 BIKE/PERFORMANCE Bike Perfect - Squad MTB Goggles - 65,211 The MTB Lab - Shift MAG Sunglasses – 10,666

SUNGLASS Gear Junkie - Flywheel Sunglasses - 1,178,732 The Inertia - Wildcat Sunglasses - 870,924 Active Gear Review - Embark & Bobcat Sunglasses - 42,915 Backcountry Magazine Online - Embark Sunglasses – 51,495 Snow Industry News - Bobcat & Embark Sunglasses - 13,169 Backcountry Magazine - Embark Sunglasses – 25,000 BC Outdoors - Guide’s Choice - 450,000 Today’s Golfer – Emerge Sunglass - 272,832 Ducks Unlimited – Outback Elite - 607,090 OPTICAL Optik Now - Safilo Launches Imprint 3D – Unavailable 20/20 Magazine – Smith Launches Imprint 3D – 39,000

January 2022 Brand Editorial Coverage Total seen monthly circulation: + 101,264,113 Total seen circulation to date: + 101,264,113 CORPORATE COMMUNICATIONS - Taryn Ryan Named Global Head of Marketing Bike Biz - 34,711 Clear Publicist - Unavailable SGB Media - 84,705 Shop Eat Surf - 22,624 Snow Industry News - 13,169 Angling Trade - 3,192 Bicycle Retailer - 95,673 Fishing Tackle Retailer - 10,729 SBIA - Unavailable Vision Monday - 24,703 Eyewear Intelligence - 3,200 Boardsport Source - 26,929 CORPORATE COMMUNICATIONS - Smith Welcomes Tess Coady to Global Snow Team Boardistan - 1,200 SGB Media - 84,705 Shop Eat Surf - 22,624 SIA - Unavailable Inside Outdoor - 29,500 Snow Industry News - 13,169

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Outlet: Boardsport Source Product: Nexus & Summit Helmets Unique Visitors Per Month: 26,929 Link: https://www.boardsportsource.com/2022/01/31/smith-2022-23-snow-helmets-preview/

Brand Editorial Coverage – January 2022

Outlet: Gear Patrol Product: Summit Helmet Unique Visitors Per Month: 4,384,651 Link: https://www.gearpatrol.com/outdoors/a38887560/best-new-snowboard-gear-winter-2022/

Brand Editorial Coverage – January 2022

Outlet: Cool of the Wild Product: Allure MIPS Helmet Unique Visitors Per Month: 124,850 Link: https://coolofthewild.com/smith-allure-mips-helmet-review/

Brand Editorial Coverage – January 2022

Outlet: Cool of the Wild Product: Various Smith Helmets Unique Visitors Per Month: 124,850 Link: https://coolofthewild.com/best-ski-and-snowboard-helmets/

Brand Editorial Coverage – January 2022

Outlet: Best Products Product: Holt & Liberty Helmets Unique Visitors Per Month: 4,480,437 Link: https://www.bestproducts.com/fitness/equipment/g1008/best-ski-snowboard-helmets/

Brand Editorial Coverage – January 2022

Outlet: Backcountry Magazine Issue: December 2020 Product: Quantum Helmet Circulation: 25,000

Brand Editorial Coverage – January 2022

Outlet: Snowboard Magazine Product: Prospect Jr Helmet & Daredevil Goggle Unique Visitors Per Month: 13,348 Link: https://snowboardmag.com/stories/gear-reviews/gear-up-kids-issue-18-1

Brand Editorial Coverage – January 2022

Outlet: Trip Savvy Product: I/O MAG & I/O MAG S Goggles Unique Visitors Per Month: 3,776,097 Link: https://www.tripsavvy.com/best-ski-goggles-4172250

Brand Editorial Coverage – January 2022

Outlet: Fairfield Citizen Product: I/O MAG & Range Goggles Unique Visitors Per Month: 27,558 Link: https://www.fairfieldcitizenonline.com/shopping/article/Everything-you-need-to-hit-the-slopes-this-winter-16819355

Brand Editorial Coverage – January 2022

Outlet: The Herald Review Product: I/O MAG & Range Goggles Unique Visitors Per Month: 1,866 Link: https://www.michigansthumb.com/shopping/article/Everything-you-need-to-hit-the-slopes-this-winter-16819355.ph

Brand Editorial Coverage – January 2022

Outlet: Huron Daily Tribune Product: I/O MAG & Range Goggles Unique Visitors Per Month: 50,199 Link: https://www.michigansthumb.com/shopping/article/Everything-you-need-to-hit-the-slopes-this-winter-16819355.ph

Brand Editorial Coverage – January 2022

Outlet: The Edwardsville Intelligencer Product: I/O MAG & Range Goggles Unique Visitors Per Month: 43,653 Link: https://www.theintelligencer.com/shopping/article/Everything-you-need-to-hit-the-slopes-this-winter-16819355.php

Brand Editorial Coverage – January 2022

Outlet: Lake County Star Product: I/O MAG & Range Goggles Unique Visitors Per Month: 1,537 Link: https://www.lakecountystar.com/shopping/article/Everything-you-need-to-hit-the-slopes-this-winter-16819355.php

Brand Editorial Coverage – January 2022

Outlet: LMT Online Product: I/O MAG & Range Goggles Unique Visitors Per Month: 127,700 Link: https://www.lmtonline.com/shopping/article/Everything-you-need-to-hit-the-slopes-this-winter-16819355.php

Brand Editorial Coverage – January 2022

Outlet: My Journal Courier Product: I/O MAG & Range Goggles Unique Visitors Per Month: 76,819 Link: https://www.myjournalcourier.com/shopping/article/Everything-you-need-to-hit-the-slopes-this-winter-16819355.ph

Brand Editorial Coverage – January 2022

Outlet: The Middletown Press Product: I/O MAG & Range Goggles Unique Visitors Per Month: 133,576 Link: https://www.middletownpress.com/shopping/article/Everything-you-need-to-hit-the-slopes-this-winter-16819355.ph

Brand Editorial Coverage – January 2022

Outlet: New Canaan Advertiser Product: I/O MAG & Range Goggles Unique Visitors Per Month: 52,620 Link: https://www.ncadvertiser.com/shopping/article/Everything-you-need-to-hit-the-slopes-this-winter-16819355.php

Brand Editorial Coverage – January 2022

Outlet: The Ridgefield Press Product: I/O MAG & Range Goggles Unique Visitors Per Month: 20,080 Link: https://www.theridgefieldpress.com/shopping/article/Everything-you-need-to-hit-the-slopes-this-winter-16819355.p

Brand Editorial Coverage – January 2022

Outlet: Seattle pi Product: I/O MAG & Range Goggles Unique Visitors Per Month: 879,616 Link: https://www.seattlepi.com/shopping/article/Everything-you-need-to-hit-the-slopes-this-winter-16819355.php

Brand Editorial Coverage – January 2022

Outlet: Shelton Herald Product: I/O MAG & Range Goggles Unique Visitors Per Month: 15,603 Link: https://www.sheltonherald.com/shopping/article/Everything-you-need-to-hit-the-slopes-this-winter-16819355.php

Brand Editorial Coverage – January 2022

Outlet: Westport News Product: I/O MAG & Range Goggles Unique Visitors Per Month: 42,911 Link: https://www.westport-news.com/shopping/article/Everything-you-need-to-hit-the-slopes-this-winter-16819355.php

Brand Editorial Coverage – January 2022

Outlet: San Francisco Chronicle Product: I/O MAG & Range Goggles Unique Visitors Per Month: 15,577,327 Link: https://www.sfgate.com/shopping/article/Everything-you-need-to-hit-the-slopes-this-winter-16819355.php

Brand Editorial Coverage – January 2022

Outlet: Rolling Stone Product: 4D MAG & I/O MAG Goggles Unique Visitors Per Month: 15,912,807 Link: https://www.rollingstone.com/product-recommendations/lifestyle/best-ski-goggles-1293136/

Brand Editorial Coverage – January 2022

Outlet: New York Post Product: Proxy & Cariboo OTG Goggles Unique Visitors Per Month: 49,586,982 Link: https://nypost.com/article/best-ski-snowboard-goggles-women-men-kids/

Brand Editorial Coverage – January 2022

Outlet: Life & Style Weekly Issue: January 24, 2022 Product: Range Goggle Circulation: 100,000

Brand Editorial Coverage – January 2022

Outlet: Big Life Magazine Issue: Winter 2022 Product: I/O MAG Imprint 3D Goggles Circulation: 25,000

Brand Editorial Coverage – January 2022

Outlet: Outside Business Journal (print & online) Issue: Winter 2022 Product: I/O MAG Imprint 3D Goggles Circulation: 10,000 / 225,000

Brand Editorial Coverage – January 2022

Outlet: Gear Junkie Product: I/O MAG Imprint 3D Goggle Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/news/outdoor-retailer-2022-innovation-awards

Brand Editorial Coverage – January 2022

Outlet: Shop Eat Surf Product: I/O MAG Imprint 3D Goggles Unique Visitors Per Month: 22,624 Link: https://shop-eat-surf.com/2022/01/outdoor-retailer-announces-winners-of-fourth-annual-innovation-awards/

Brand Editorial Coverage – January 2022

Outlet: SGB Media Product: I/O MAG Imprint 3D Goggles Unique Visitors Per Month: 84,705 Link: https://sgbonline.com/outdoor-retailer-announces-winners-of-fourth-annual-innovation-awards/

Brand Editorial Coverage – January 2022

Outlet: Snow Industry News Product: I/O MAG Imprint 3D Goggles Unique Visitors Per Month: 13,169 Link: https://www.snowindustrynews.com/articles/2022/february/outdoor-retailer-announces-winners-of-4th-annual-inno

Brand Editorial Coverage – January 2022

Outlet: Bike Perfect Product: Squad MTB Goggles Unique Visitors Per Month: 65,211 Link: https://www.bikeperfect.com/reviews/smith-squad-mtb-goggles-review

Brand Editorial Coverage – January 2022

Outlet: The MTB Lab Product: Shift MAG Sunglasses Unique Visitors Per Month: 10,666 Link: https://themtblab.com/2022/01/the-mtb-lab-best-of-the-rest-2021.html

Brand Editorial Coverage – January 2022

Outlet: Gear Junkie Product: Flywheel Sunglasses Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/weekly-outdoor-gear-deals/backcountry-winter-adventure-gear-guide

Brand Editorial Coverage – January 2022

Outlet: The Inertia Product: Wildcat Sunglasses Unique Visitors Per Month: 870,924 Link: https://www.theinertia.com/gear/best-sunglasses-for-skiing-and-snowboarding/

Brand Editorial Coverage – January 2022

Outlet: Active Gear Review Product: Embark & Bobcat Sunglasses Unique Visitors Per Month: 42,915 Link: https://www.activegearreview.com/running-gear-reviews/sport-sunglasses-running/smith-adds-new-snow-focused-

Brand Editorial Coverage – January 2022

Outlet: Backcountry Magazine Online Product: Embark Sunglasses Unique Visitors Per Month: 51,495 Link: https://backcountrymagazine.com/stories/gearbox-sunglasses/

Brand Editorial Coverage – January 2022

Outlet: Snow Industry News Product: Bobcat & Embark Sunglasses Unique Visitors Per Month: 13,169 Link: https://www.snowindustrynews.com/articles/2022/january/smith-launches-new-snow-centric-sunglasses/

Brand Editorial Coverage – January 2022

Outlet: Backcountry Magazine Issue: January 2022 Product: Embark Sunglasses Circulation: 25,000

Brand Editorial Coverage – January 2022

Outlet: BC Outdoors Issue: January / February 2022 Product: Guide’s Choice Circulation: 450,000

Brand Editorial Coverage – January 2022

Outlet: Today’s Golfer Product: Emerge Sunglasses Unique Visitors Per Month: 272,832 Link: https://www.todaysgolfer.co.uk/equipment/best/golf-sunglasses/

Brand Editorial Coverage – January 2022

Outlet: Duck’s Unlimited Product: Elite Sunglasses Unique Visitors Per Month: 607,090 Link: https://www.ducks.org/hunting/waterfowl-hunting-gear/late-goose-gear-guide-2022

Brand Editorial Coverage – January 2022

Outlet: Optik Now Product: Safilo Launches Imprint 3D Unique Visitors Per Month: Unavailable Link: https://optiknow.ca/2022/01/03/safilo-launches-smith-imprint-3d-technology/

Brand Editorial Coverage – January 2022

Outlet: 20/20 Magazine Issue: November/December 2021 Product: Safilo Launches Imprint 3D Circulation: 39,000

Brand Editorial Coverage – January 2022

Outlet: Boardistan Product: Smith Welcomes Tess Coady to Global Snow Team Unique Visitors Per Month: 1,200 Link: http://www.boardistan.com/?p=64038

Brand Editorial Coverage – January 2022

Outlet: SGB Media Product: Smith Welcomes Tess Coady to Global Snow Team Unique Visitors Per Month: 84,705 Link: https://sgbonline.com/pressrelease/smith-adds-tess-coady-to-ambassador-team/

Brand Editorial Coverage – January 2022

Outlet: Shop Eat Surf Product: Smith Welcomes Tess Coady to Global Snow Team Unique Visitors Per Month: 22,624 Link: https://shop-eat-surf.com/2022/01/smith-welcomes-tess-coady-to-global-snow-team/

Brand Editorial Coverage – January 2022

Outlet: SIA Product: Smith Welcomes Tess Coady to Global Snow Team Unique Visitors Per Month: Unavailable Link: https://snowsports.org/smith-welcomes-tess-coady-to-global-snow-team/

Brand Editorial Coverage – January 2022

Outlet: Inside Outdoor Product: Smith Welcomes Tess Coady to Global Snow Team Unique Visitors Per Month: 29,500 Link: https://insideoutdoor.com/smith-welcomes-australian-snowboard-to-global-snow-team/

Brand Editorial Coverage – January 2022

Outlet: Snow Industry News Product: Smith Welcomes Tess Coady to Global Snow Team Unique Visitors Per Month: 13,169 Link: https://www.snowindustrynews.com/articles/smith-welcomes-tess-coady-to-global-snow-team

Brand Editorial Coverage – January 2022

Outlet: Bike Biz Product: Taryn Ryan Named Global Head of Marketing Unique Visitors Per Month: 34,711 Link: https://www.bikebiz.com/smith-appoints-taryn-ryan-as-global-head-of-marketing/

Brand Editorial Coverage – January 2022

Outlet: Clear Publicist Product: Taryn Ryan Named Global Head of Marketing Unique Visitors Per Month: Unavailable Link: https://www.clearpublicist.com/smith-appoints-global-head-of-marketing/

Brand Editorial Coverage – January 2022

Outlet: SGB Media Product: Taryn Ryan Named Global Head of Marketing Unique Visitors Per Month: 84,705 Link: https://sgbonline.com/smith-appoints-global-head-of-marketing/

Brand Editorial Coverage – January 2022

Outlet: Shop Eat Surf Product: Taryn Ryan Named Global Head of Marketing Unique Visitors Per Month: 22,624 Link: https://shop-eat-surf.com/2022/01/taryn-ryan-named-global-head-of-marketing-at-smith/?mc_cid=0508dfded8&mc

Brand Editorial Coverage – January 2022

Outlet: Snow Industry News Product: Taryn Ryan Named Global Head of Marketing Unique Visitors Per Month: 13,169 Link: https://www.snowindustrynews.com/articles/taryn-ryan-named-global-head-of-marketing-at-smith

Brand Editorial Coverage – January 2022

Outlet: Angling Trade Product: Taryn Ryan Named Global Head of Marketing Unique Visitors Per Month: 3,192 Link: https://www.anglingtrade.com/2022/01/26/taryn-ryan-named-global-head-of-marketing-at-smith/

Brand Editorial Coverage – January 2022

Outlet: Bicycle Retailer Product: Taryn Ryan Named Global Head of Marketing Unique Visitors Per Month: 95,673 Link: https://www.bicycleretailer.com/announcements/2022/01/26/taryn-ryan-named-global-head-marketing-smith#.YgC

Brand Editorial Coverage – January 2022

Outlet: Fishing Tackle Retailer Product: Taryn Ryan Named Global Head of Marketing Unique Visitors Per Month: 10,729 Link: https://fishingtackleretailer.com/smith-appoints-global-head-of-marketing/

Brand Editorial Coverage – January 2022

Outlet: SBIA Product: Taryn Ryan Named Global Head of Marketing Unique Visitors Per Month: Unavailable Link: https://www.sbia.com.au/smith-appoints-first-female-global-head-of-marketing-taryn-ryan/

Brand Editorial Coverage – January 2022

Outlet: Vision Monday Product: Taryn Ryan Named Global Head of Marketing Unique Visitors Per Month: 24,703 Link: https://www.visionmonday.com/latest-news/article/smith-names-taryn-ryan-global-head-of-marketing/?uid=097B216

Brand Editorial Coverage – January 2022

Outlet: Eyewear Intelligence Product: Taryn Ryan Named Global Head of Marketing Unique Visitors Per Month: 3,200 Link: https://www.ewintelligence.com/executive-changes/smith-hires-a-marketing-head-away-from-oakley/94180.article

Brand Editorial Coverage – January 2022

Outlet: Boardsport Source Product: Taryn Ryan Named Global Head of Marketing Unique Visitors Per Month: 26,929 Link: https://www.boardsportsource.com/2022/01/26/smith-optics-names-taryn-ryan-as-head-of-global-marketing/

Brand Editorial Coverage – January 2022