Smith North American Brand Editorial Coverage - January 2020

Brand Editorial Coverage January 2020 North America

January 2020 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 199,077,908 Total seen circulation to date: + 199,077,908 SNOW BestProducts.com - 4D MAG Goggle – 1,362,305 C-NET - 4D MAG Goggle - 29,777,831 C-NET - I/O MAG XL Goggle - 29,777,831 C-NET - Code Helmet - 29,777,831 Elle Magazine - Cascade Goggle – 1,115,742 Forbes - Quantum Helmet - 29,788,885 Forbes - 4D MAG Goggles - 29,788,885 Popular Science - 4D MAG Goggle - 6,086,000 Re:Porter Magazine – 4D MAG Goggle - unavailable Sunset Magazine - 4D MAG Goggle – 1,262,532 The Weather Channel - 4D MAG Goggle – 200,000 The Weather Channel - 4D MAG Goggle – 200,000 Uncommon Path – Zoom Jr Helmet – 700,000 Outdoor Retailer Show Daily - Icon Helmet – 125,000 Blister Gear Review Instagram - Smith x Cinco Collab - 21,300

BIKE / PERFORMANCE MTBR.com – Wildcat – 2,500,000 RoadBikeReview.com – Attack Max – 773,439 VeloNews Podcast - Koroyd Inclusion - 115,293 SUNGLASS Outdoor Insight – Rebel - 5,000 Outside – Cheetah – 687,834 Trail and Ultra Running - Pinpoint - 4,013 C-NET - Wildcat - 29,777,831 WarrenMiller.com - Wildcat – 170,000 OutsideOnline.com – Wildcat - 1,107,374 FISHING Gear Patrol - Guide’s Choice and Caravan MAG - 3,786,526 CORPORATE NEWS Shop-Eat-Surf - Smith Announces Partnership with Aleck - 47,141 SNEWS - Smith Announces Partnership with Aleck - 52,541 SGB Media - Smith Announces Partnership with Aleck - 30,887 Snow Industry News - Smith Announces Partnership with Aleck – 5,000 SGB Media - E. Carlson Response to 2020 Business Outlook - 30,887

Outlet: BestProducts.com Product: 4D MAG Goggle Unique Visitors Per Month: 1,362,305 Link: https://www.bestproducts.com/fitness/a30346526/smith-4d-mag-ski-goggle-review/

Brand Editorial Coverage – January 2020

Outlet: C-NET Product: 4D MAG Goggle Unique Visitors Per Month: 29,777,831 Link: https://www.cnet.com/pictures/best-high-tech-ski-gear-pictures/6/

Brand Editorial Coverage – January 2020

Outlet: C-NET Product: I/O MAG XL Goggle Unique Visitors Per Month: 29,777,831 Link: https://www.cnet.com/pictures/best-high-tech-ski-gear-pictures/7/

Brand Editorial Coverage – January 2020

Outlet: C-NET Product: Code Helmet Unique Visitors Per Month: 29,777,831 Link: https://www.cnet.com/pictures/best-high-tech-ski-gear-pictures/14/

Brand Editorial Coverage – January 2020

Outlet: Elle Magazine Issue: January 2020 Product: Cascade Goggle Circulation: 1,115,742

Brand Editorial Coverage – January 2020

Outlet: Forbes Product: Quantum Helmet Unique Visitors Per Month: 29,788,885 Link: https://www.forbes.com/sites/robreed/2020/01/22/the-ultimate-2020-ski-package-through-the-deer-valley-lens/#2b9656d2160b

Brand Editorial Coverage – January 2020

Outlet: Forbes Product: 4D MAG Goggles Unique Visitors Per Month: 29,788,885 Link: https://www.forbes.com/sites/melaniewindridge/2020/01/14/can-better-goggles-improve-your-skiing/#2899fedf1b1a

Brand Editorial Coverage – January 2020

Outlet: Popular Science Product: 4D MAG Goggle Unique Visitors Per Month: 6,086,000 Link: https://www.popsci.com/story/technology/best-of-whats-new-2019/

Brand Editorial Coverage – January 2020

Outlet: re:Porter Magazine Issue: January 2020 Product: 4D MAG Goggle Circulaton: unavailable

Brand Editorial Coverage – January 2020

Outlet: Sunset Magazine Issue: December 2019 Product: 4D MAG Goggle Circulation: 1,262,532

Brand Editorial Coverage – January 2020

Outlet: The Weather Channel - AMHQ Morning Show Product: 4D MAG Goggle Unique Visitors Per Month: 200,000 Link: http://archive.tveyes.com/18120/3504406-50953/7d5c1953-17be-47ce-9dac-9be2e11932b0/TWC_12-20-2019_08.41.31.mp4

Brand Editorial Coverage – January 2020

Outlet: The Weather Channel – Weekend Recharge Show Product: 4D MAG Goggle Unique Visitors Per Month: 200,000 Link: http://archive.tveyes.com/18120/3504406-50953/a0ba5ecc-567f-4c45-9bb1-75d210e52ae9/TWC_12-22-2019_11.22.46.mp4

Brand Editorial Coverage – January 2020

Outlet: REI Uncommon Path Magazine Issue: Winter 2020 Product: Zoom Jr Helmet Circulation: 700,000

Brand Editorial Coverage – January 2020

Outlet: Outdoor Retailer Show Daily – Day 2 Issue: January 30, 2020 Product: Icon Helmet Circulation: 125,000

Brand Editorial Coverage – January 2020

Outlet: Blister Gear Review - Instagram Product: Smith x Kinco Collab Unique Visitors Per Month: 21,300 Instagram Audience

Brand Editorial Coverage – January 2020

Outlet: MTBR.com Product: Wildcat Unique Visitors Per Month: 2,500,000 Link: https://reviews.mtbr.com/gift-ideas-for-female-mountain-bikers

Brand Editorial Coverage – January 2020

Outlet: RoadBikeReview.com Product: Attack Max Unique Visitors Per Month: 773,439 Link: https://www.roadbikereview.com/reviews/gear-of-the-year-2019-jordan-carrs-picks

Brand Editorial Coverage – January 2020

Outlet: VeloNews Podcast Product: Smith references for Koroyd inclusion Unique Visitors Per Month: 115,293 Link: https://www.velonews.com/2020/01/gear/tech-podcast-the-evolution-of-helmet-technology_503670

Brand Editorial Coverage – January 2020

Outlet: Outdoor Insight Product: Rebel Unique Visitors Per Month: 5,000 Link: http://outdoorinsightmag.com/2020/jan/retro-vibes.html

Brand Editorial Coverage – January 2020

Outlet: Outside Issue: January 2020 Product: Cheetah Circulation: 687,834

Brand Editorial Coverage – January 2020

Outlet: Trail and Ultra Running Product: Pinpoint Unique Visitors Per Month: 4,013 Link: http://trailandultrarunning.com/smith-pinpoint-sunglasses-review/

Brand Editorial Coverage – January 2020

Outlet: C-NET Product: Wildcat Unique Visitors Per Month: 29,777,831 Link: https://www.cnet.com/pictures/best-high-tech-ski-gear-pictures/38/

Brand Editorial Coverage – January 2020

Outlet: Warren Miller Product: Wildcat Unique Visitors Per Month: 170,000 Link: https://warrenmiller.com/chasing-sunlight

Brand Editorial Coverage – January 2020

Outlet: Outside Online Product: Wildcat Unique Visitors Per Month: 1,107,374 Link: https://www.outsideonline.com/2408165/sunski-treeline-glacier-glasses-review

Brand Editorial Coverage – January 2020

Outlet: Gear Patrol Product: Guide’s Choice and Caravan MAG Unique Visitors Per Month: 3,786,526 Link: https://gearpatrol.com/2020/01/15/11-products-made-for-cold-weather-fly-fishing/

Brand Editorial Coverage – January 2020

Outlet: Shop-Eat-Surf Product: Smith Announces Audio Partnership with Aleck Unique Visitors Per Month: 47,141 Link: https://shop-eat-surf.com/2020/01/smith-announces-new-audio-partnership-with-aleck/

Brand Editorial Coverage – January 2020

Outlet: SNEWS Product: Smith Announces Audio Partnership with Aleck Unique Visitors Per Month: 52,541 Link: https://www.snewsnet.com/press-release/smith-announces-new-snow-helmet-audio-program-powered-by-aleck

Brand Editorial Coverage – January 2020

Outlet: SGB Media Product: Smith Announces Audio Partnership with Aleck Unique Visitors Per Month: 30,887 Link: https://sgbonline.com/pressrelease/smith-announces-new-snow-helmet-audio-program-powered-by-aleck/

Brand Editorial Coverage – January 2020

Outlet: Snow Industry News Product: Smith Announces Audio Partnership with Aleck Unique Visitors Per Month: 5,000 Link: https://www.snowindustrynews.com/articles/2020/february/smith-announces-new-snow-helmet-audio-program-powered-by-aleck/

Brand Editorial Coverage – January 2020

Outlet: SGB Media Product: E. Carlson Response to 2020 Business Outlook Unique Visitors Per Month: 30,887 Link: https://sgbonline.com/active-lifestyle-market-2020-vision-part-three/

Brand Editorial Coverage – January 2020