Smith Global Brand Editorial Coverage Report - February 2022

Global Brand Editorial Coverage February 2022

February 2022 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 254,736,895 Total seen circulation to date: + 366,001,008 SNOW TODAY Show - Squad XL Goggle – 70,000,000 / 19,800,000 Popular Mechanics - 4D MAG Goggles - 6,277,768 Outside Online - Various Smith Snow Styles - 2,866,035 Men’s Journal - I/O MAG Imprint 3D Goggle - 4,600,000 CNET - Various Smith Snow Styles - 46,702,861 Boardsport Source - Smith Goggles Overview - 26,929 Freeskier - Various Smith Snow Styles - 120,326 LA Times - Squad Goggle - 26,824,611 Ridgefield Press - 4D MAG & Range Goggles - 20,080 Beaumont Enterprise - 4D MAG & Range Goggles - 108,792 CT Insider - 4D MAG & Range Goggles - 20,308 Huron Daily Tribune - 4D MAG & Range Goggles – 49,762 Lake Country Star - 4D MAG & Range Goggles – 2,900 The Telegraph – Level Helmet - 20,726,592 The MTB Lab - Various Smith Snow Styles - 10,666 Gear Junkie - Prospect Jr Helmet & Rascal Goggle - 1,178,732 BIKE MyBike - Express MIPS Helmet - 190,000 OffRoad - Engage MIPS Helmet - 29,705,622 OffRoad - Engage MIPS Helmet - 29,705,622 Bike Rumor - Bobcat Glasses - 494,020

SUNGLASS Men’s Journal Online - Leadout PivLock - 4,600,000 The MTB Lab - Various Smith Glasses - 10,666 Midcurrent - Embark & Bobcat Sunglasses – 54,231 FISH Angling Trade - Spinner - 4,006 Ducks Unlimited - Outback Elite - 607,090 BRAND Surfd - Lennix Smith Joins SMITH Australia Surf Team – 27,776 SBIA - Lennix Smith Joins SMITH Australia Surf Team – 1,500

Outlet: Today Product: Squad XL Goggle Viewers: 70,000,000 Broadcast & 19,800,000 Web Link: https://www.today.com/video/wearable-tech-to-upgrade-your-winter-fashion-wardrobe-133116485742

Brand Editorial Coverage – February 2022

Outlet: Popular Mechanics Product: 4D MAG Goggle Unique Visitors Per Month: 6,277,768 Link: https://www.popularmechanics.com/adventure/outdoor-gear/g39095893/best-ski-goggles/

Brand Editorial Coverage – February 2022

Outlet: Outside Online Product: Frontier Goggle, Vogue Goggle, Scout Helmet Unique Visitors Per Month: 2,866,035 Link: https://www.outsideonline.com/outdoor-gear/snow-sports-gear/ski-gear-beginner-basics/

Brand Editorial Coverage – February 2022

Outlet: Men’s Journal Product: I/O MAG Imprint 3D Goggle Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/gear/customizable-gear/

Brand Editorial Coverage – February 2022

Outlet: CNET Product: 4D MAG Goggle, I/O MAG XL, Code Helmet, Wildcat, Aleck 006 Audio Unique Visitors Per Month: 46,702,861 Link: https://www.cnet.com/tech/mobile/best-high-tech-ski-gear-for-2022/

Brand Editorial Coverage – February 2022

Outlet: Boardsport Source Product: Smith Goggle Overview Unique Visitors Per Month: 26,929 Link: https://www.boardsportsource.com/2022/02/12/smith-22-23-snow-goggles/

Brand Editorial Coverage – February 2022

Outlet: Freeskier Product: 4D MAG S Goggle, Squad S Goggle, Nexus Helmet, Summit Helmet Unique Visitors Per Month: 120,326 Link: https://freeskier.com/first_look/first-look-accessories#FirstLookGoggles

Brand Editorial Coverage – February 2022

Outlet: LA Times Product: Squad Goggle Unique Visitors Per Month: 26,824,611 Link: https://www.latimes.com/bestcovery/best-ski-goggle

Brand Editorial Coverage – February 2022

Outlet: Ridgefield Press Product: 4D MAG & Range Goggles Unique Visitors Per Month: 20,080 Link: https://www.theridgefieldpress.com/shopping/article/Smith-vs-Oakley-Snow-Goggles-16820059.php

Brand Editorial Coverage – February 2022

Outlet: Beaumont Enterprise Product: 4D MAG & Range Goggles Unique Visitors Per Month: 108,792 Link: https://www.beaumontenterprise.com/shopping/article/Smith-vs-Oakley-Snow-Goggles-16820059.php

Brand Editorial Coverage – February 2022

Outlet: CT Insider Product: 4D MAG & Range Goggles Unique Visitors Per Month: 20,308 Link: https://www.ctinsider.com/shopping/article/Smith-vs-Oakley-Snow-Goggles-16820059.php

Brand Editorial Coverage – February 2022

Outlet: Huron Daily Tribune Product: 4D MAG & Range Goggles Unique Visitors Per Month: 49,762 Link: https://www.michigansthumb.com/shopping/article/Smith-vs-Oakley-Snow-Goggles-16820059.php

Brand Editorial Coverage – February 2022

Outlet: Lake County Star Product: 4D MAG & Range Goggles Unique Visitors Per Month: 2,900 Link: https://www.lakecountystar.com/shopping/article/Smith-vs-Oakley-Snow-Goggles-16820059.php

Brand Editorial Coverage – February 2022

Outlet: The Telegraph Product: Level Helmet Unique Visitors Per Month: 20,726,592 Link: https://www.telegraph.co.uk/travel/ski/advice/reviewed-seasons-best-new-ski-helmets/

Brand Editorial Coverage – February 2022

Outlet: The MTB Lab Product: Various Smith Snow Styles Unique Visitors Per Month: 10,666 Link: https://themtblab.com/2022/02/smith-optics-snow-2022-2023.html

Brand Editorial Coverage – February 2022

Outlet: Gear Junkie Product: Prospect Jr Helmet & Rascal Goggle Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/winter/skiing/teaching-kids-how-to-ski-budget

Brand Editorial Coverage – February 2022

Outlet: MyBike Product: Express MIPS Helmet Unique Visitors Per Month: 190,000 Link: https://www.mybike-magazin.de/zubehoer_bekleidung/test-fahrradzubehoer-2022

Brand Editorial Coverage – February 2022

Outlet: OffRoad Product: Engage MIPS Helmet Unique Visitors Per Month: 29,705,622 Link: https://off.road.cc/content/feature/introducing-the-orcc-recommends-9381

Brand Editorial Coverage – February 2022

Outlet: OffRoad Product: Engage MIPS Helmet Unique Visitors Per Month: 29,705,622 Link: https://off.road.cc/content/buying/the-best-helmets-with-mips-for-100-and-under-tried-and-tested-9385

Brand Editorial Coverage – February 2022

Outlet: Bike Rumor Product: Bobcat Glasses Unique Visitors Per Month: 494,020 Link: https://bikerumor.com/sunglass-roundup-new-frames-from-scicon-smith-and-rudy-project-hit-peak-performance-sty

Brand Editorial Coverage – February 2022

Outlet: Men’s Journal Product: Leadout PivLock Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/gear/best-new-gear-coolest-gadgets-week/

Brand Editorial Coverage – February 2022

Outlet: The MTB Lab Product: Various Smith Glasses Unique Visitors Per Month: 10,666 Link: https://themtblab.com/2022/02/smith-optics-winter-2022-sunglass-releases.html

Brand Editorial Coverage – February 2022

Outlet: Midcurrent Product: Embark & Bobcat Sunglasses Unique Visitors Per Month: 54,231 Link: https://midcurrent.com/2022/02/08/smith-launches-new-optics-lines/

Brand Editorial Coverage – February 2022

Outlet: Angling Trade Product: Spinner Unique Visitors Per Month: 4,006 Link: https://www.anglingtrade.com/2022/02/07/smith-releases-full-shield-style-of-glasses-for-fishing/

Brand Editorial Coverage – February 2022

Outlet: Ducks Unlimited Product: Outback Elite Unique Visitors Per Month: 607,090 Link: https://www.ducks.org/hunting/waterfowl-hunting-gear/late-goose-gear-guide-2022

Brand Editorial Coverage – February 2022

Outlet: Surfd Product: Lennix Smith Joins SMITH Australia Surf Team Unique Visitors Per Month: 27,776 Link: https://surfd.com/2022/02/smith-australia-welcomes-lennix-smith-to-surf-team%EF%BF%BC/

Brand Editorial Coverage – February 2022

Outlet: SBIA Product: Lennix Smith Joins SMITH Australia Surf Team Unique Visitors Per Month: 1,500 Link: https://www.sbia.com.au/smith-australia-welcomes-lennix-smith-to-surf-team/

Brand Editorial Coverage – February 2022