Smith Global Brand Coverage Report - February 2021

Global Brand Editorial Coverage February 2021

February 2021 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 196,001,719 Total seen circulation to date: + 285,304,244 Snow Best Products - Squad MAG and 4D MAG Goggles - 3,826,871 Men’s Health Online - Squad MAG and 4D MAG Goggles - 25,237,656 SNOW Magazine - 4D MAG Goggles – 118,417 Solo Nieve - Squad MAG Goggles - 24,482 Fatherly - Zoom Jr Helmet - 2,777,435 MSN News - Zoom Jr Helmet - 21,298,422 USA Today - 4D MAG Goggles – 7,345,959 MSN News - 4D MAG Goggles - 21,298,422 Freeskier - 4D MAG Goggle and Quantum Helmet – 207,609 InTouch Weekly - Frontier Goggle – 250,000 Business Insider - Altus Helmet - 91,409,682 Good Day Sacramento - Squad MAG Goggle, Allure Helmet, Grom Goggle, Scout Jr Helmet - Unavailable Men’s Journal - 4D MAG Goggles – 4,757,836 Huck Adventures - Squad MAG Goggles – Unavailable Sensi Magazine – Vida Helmet – 30,000 Sensi Magazine Online – Vida Helmet – 25,000 Bike / Performance The Independent - Convoy Helmet - 7,584,356 Bike Radar - Squad MTB Goggle - 2,500,000 SPY Magazine - Forefront 2 MIPS and Convoy MIPS Helmets - 1,328,432 Bike Radar – Mainline Helmet – 2,500,000

Sunglasses EnVue - Pinpoint Sunglasses – 14,500 Backpacking Light - Smith Eyewear - 389,282 Hatch Magazine - Caravan MAG Sunglasses - 167,978 Corporate News ISPO - Smith x Aleck Named ISPO Winner – 290,000 Outdoor Magazin - Smith x Aleck Named ISPO Winner – 748,000 Style Altitude - Smith x Aleck Named ISPO Winner – 73,000 Cadence Magazine - Smith x AG2R Citroën Partnership - Unavailable Bike for Trade - Smith x AG2R Citroën Partnership - 25,581 Cycling News - Smith x AG2R Citroën Partnership - 1,416,264 PEZ Cycling News - Smith x AG2R Citroën Partnership - 185,184 BikeBiz – Smith x AG2R Citroën Partnership – 35.040 3 Bikes - Smith x AG2R Citroën Partnership – 78,208 Shop Eat Surf - INEOS UK Partnership - 47,141 Snow Industry News - INEOS UK Partnership – 10,962

Outlet: Best Products Product: Squad MAG and 4D MAG Goggles Unique Visitors Per Month: 3,826,871 Link: https://www.bestproducts.com/fitness/equipment/g487/best-mens-womens-ski-goggles/

Brand Editorial Coverage – February 2021

Outlet: Men’s Health Online Product: Squad MAG and 4D MAG Goggles Unique Visitors Per Month: 25,237,656 Link: https://www.menshealth.com/technology-gear/g34646283/top-mens-womens-ski-goggles

Brand Editorial Coverage – February 2021

Outlet: SNOW Magazine Product: 4D MAG Goggles Unique Visitors Per Month: 118,417 Link: https://www.snowmagazine.com/features/top-tens/6-best-ski-goggles

Brand Editorial Coverage – February 2021

Outlet: Solo Nieve Product: Squad MAG Goggles Unique Visitors Per Month: 24,482 Link: https://solonieve.es/material-esqui/mascaras-de-esqui-2020-2021/

Brand Editorial Coverage – February 2021

Outlet: Fatherly Product: Zoom Jr Helmet Unique Visitors Per Month: 2,777,435 Link: https://www.fatherly.com/gear/best-ski-gear-kids-snowboard-gear-kids/

Brand Editorial Coverage – February 2021

Outlet: MSN News Product: Zoom Jr Helmet Unique Visitors Per Month: 21,298,422 Link: https://www.msn.com/en-us/lifestyle/parenting/the-best-kids-snow-snowboard-and-ski-gear/ar-BBY84Lh?li=BBnb7K

Brand Editorial Coverage – February 2021

Outlet: USA Today Product: 4D MAG Goggles Unique Visitors Per Month: 7,345,959 Link: https://www.usatoday.com/story/tech/columnist/2021/02/07/ski-resort-covid-trip-tech-slopes-stay-warm-ski-mask/

Brand Editorial Coverage – February 2021

Outlet: MSN News Product: 4D MAG Goggles Unique Visitors Per Month: 21,298,422 Link: https://www.msn.com/en-us/news/technology/mask-up-and-ski-down-this-tech-makes-skiing-during-the-pandemic-

Brand Editorial Coverage – February 2021

Outlet: Freeskier Product: 4D MAG Goggle and Quantum Helmet Unique Visitors Per Month: 207,609 Link: https://freeskier.com/stories/the-gear-closet-resort-kit

Brand Editorial Coverage – February 2021

Outlet: InTouch Weekly Issue: February 15, 2021 Product: Frontier Goggle Circulation: 250,000

Brand Editorial Coverage – February 2021

Outlet: Business Insider Product: Altus Helmet Unique Visitors Per Month: 91,409,682 Link: https://www.insider.com/best-ski-gear#how-to-shop-for-ski-gear-23

Brand Editorial Coverage – February 2021

Outlet: Good Day Sacramento Product: Squad MAG Goggle, Allure Helmet, Grom Goggle, Scout Jr Helmet Unique Visitors Per Month: Unavailable Link: https://gooddaysacramento.cbslocal.com/video/5282471-snow-gear-trends-for-2021/

Brand Editorial Coverage – February 2021

Outlet: Men’s Journal Product: 4D MAG Goggles Unique Visitors Per Month: 4,757,836 Link: https://www.mensjournal.com/gear/the-best-backcountry-ski-touring-gear-to-keep-you-skiing-safely/

Brand Editorial Coverage – February 2021

Outlet: Huck Adventures Product: Squad MAG Goggles Unique Visitors Per Month: Unavailable Link: https://huckadventures.com/smith-squad-mag-goggles/

Brand Editorial Coverage – February 2021

Outlet: Sensi Magazine Issue: February 2021 Product: Vida Helmet Circulation: 30,000

Brand Editorial Coverage – February 2021

Outlet: Sensi Magazine Online Product: Vida Helmet Unique Visitors Per Month: 25,000 Link: https://sensimag.com/norcal/lets-go-skiing/

Brand Editorial Coverage – February 2021

Outlet: The Independent Product: Convoy Helmet Unique Visitors Per Month: 7,584,356 Link: https://www.independent.co.uk/extras/indybest/outdoor-activity/cycling/best-helmet-bike-mens-cycling-commutin

Brand Editorial Coverage – February 2021

Outlet: Bike Radar Product: Squad MTB Goggle Unique Visitors Per Month: 2,500,000 Link: https://www.bikeradar.com/reviews/clothing/sunglasses-and-goggles/goggles/smith-squad-xl-mtb-goggles-review/

Brand Editorial Coverage – February 2021

Outlet: SPY Magazine Product: Forefront 2 MIPS and Convoy MIPS Helmets Unique Visitors Per Month: 1,328,432 Link: https://spy.com/articles/gear/outdoors/best-mountain-bike-helmets-1202735994/

Brand Editorial Coverage – February 2021

Outlet: Bike Radar Product: Mainline Helmet Unique Visitors Per Month: 2,500,000 Link: https://www.bikeradar.com/reviews/helmets/full-face-helmets/smith-mainline-full-face-helmet-review/

Brand Editorial Coverage – February 2021

Outlet: EnVue Magazine Issue: January 2021 Product: Pinpoint Sunglasses Circulation: 14,500

Brand Editorial Coverage – February 2021

Outlet: Backpacking Light Product: Smith Eyewear Unique Visitors Per Month: 389,282 Link: https://backpackinglight.com/winter-backpacking-on-packed-snow-trails-gear-list/

Brand Editorial Coverage – February 2021

Outlet: Hatch Magazine Product: Caravan MAG Sunglasses Unique Visitors Per Month: 167,978 Link: https://www.hatchmag.com/articles/gear-we-love-right-now-february-2021/7715221

Brand Editorial Coverage – February 2021

Outlet: ISPO Product: Smith x Aleck Named ISPO Winner Unique Visitors Per Month: 290,000 Link: https://www.ispo.com/en/ispo-award/2021/smith-aleck-006

Brand Editorial Coverage – February 2021

Outlet: Outdoor Magazin Product: Smith x Aleck Named ISPO Winner Unique Visitors Per Month: 748,000 Link: https://www.outdoor-magazin.com/wanderausruestung/das-sind-die-besten-ski-neuheiten-fuer-2022/

Brand Editorial Coverage – February 2021

Outlet: Style Altitude Product: Smith x Aleck Named ISPO Winner Unique Visitors Per Month: 73,000 Link: https://www.stylealtitude.com/ispo-snow-ski-award-winners-2021.html

Brand Editorial Coverage – February 2021

Outlet: Cadence Magazine Product: Smith x AG2R Citroën Partnership Unique Visitors Per Month: Unavailable Link: http://www.cadencemag.co.uk/21125-2/

Brand Editorial Coverage – February 2021

Outlet: Bike for Trade Product: Smith x AG2R Citroën Partnership Unique Visitors Per Month: 25,581 Link: https://bikefortrade.sport-press.it/2021/02/03/ag2r-citroen-team-correra-con-gli-occhiali-smithn-gli-occhiali-smith/

Brand Editorial Coverage – February 2021

Outlet: Cycling News Product: Smith x AG2R Citroën Partnership Unique Visitors Per Month: 1,416,264 Link: https://www.cyclingnews.com/news/smith-optics-for-ag2r-citroen/

Brand Editorial Coverage – February 2021

Outlet: PEZ Cycling News Product: Smith x AG2R Citroën Partnership Unique Visitors Per Month: 185,184 Link: https://pezcyclingnews.com/technspec/gear-break-hiplok-velo21-lezyne-santini-uci-smith-ag2rcitroen-kitzuma/

Brand Editorial Coverage – February 2021

Outlet: BikeBiz Product: Smith x AG2R Citroën Partnership Unique Visitors Per Month: 35,040 Link: https://www.bikebiz.com/smith-to-become-official-performance-eyewear-supplier-of-ag2r-citroen-team/

Brand Editorial Coverage – February 2021

Outlet: 3 Bikes Product: Smith x AG2R Citroën Partnership Unique Visitors Per Month: 78,208 Link: https://www.3bikes.fr/2021/02/05/smith-equipera-en-lunettes-les-coureurs-dag2r-citroen-team-en-2021-et-2022/&s

Brand Editorial Coverage – February 2021

Outlet: Shop Eat Surf Product: INEOS UK Partnership Unique Visitors Per Month: 47,141 Link: https://shop-eat-surf.com/2021/02/smith-supports-ineos-team-uk/

Brand Editorial Coverage – February 2021

Outlet: Snow Industry News Product: INEOS UK Partnership Unique Visitors Per Month: 10,962 Link: https://www.snowindustrynews.com/articles/2021/feb/smith-supports-ineos-team-uk/

Brand Editorial Coverage – February 2021