Smith North America Brand Editorial Coverage - February 2020

Brand Editorial Coverage February 2020 North America

February 2020 Brand Editorial Coverage Total seen monthly circulation: + 98,813,980 Total seen circulation to date: + 297,891,888 SNOW Business Insider - Altus/Vida Helmet and Wireless Audio System by Aleck - 22,990,384 Fast Company Online - 4D MAG Goggle - 3,648,077 Gear Patrol - 4D MAG Goggle and Quantum MIPS Helmet - 3,786,526 Gear Patrol - 4D MAG and Range Goggles - 3,786,526 Hammock Living - 4D MAG Goggle – 42,000 Liftopia.com - 4D MAG Goggle and Level and Liberty Helmets – 40,000 Purewow.com – Squad Goggle – 1,013,502 SKI Mag Online - 4D MAG Goggle and Level Helmet – 50,000 SKI Mag Online - Squad XL Chromapop Snow Goggle – 50,000 TripSavvy – Quantum Helmet – 8,000,000 Wall Street Journal Online - I/O MAG Asian Fit Goggle - 8,926,752 Wall Street Journal Online - 4D MAG Goggle - 8,926,752 Wall Street Journal - 4D MAG Goggle - 1,005,410 Wired.com - 4D MAG Goggle and Level Helmet - 6,575,868 BIKE / PERFORMANCE Bike Biz – Forefront 2 and Attack MTB – 100,000 Road.cc – Signal Helmet - 29,705,622 OPTICAL Invision – Monterey – 135,674 CORPORATE NEWS SGB Media – Smith x Aleck Wireless Audio Kit – 30,887

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Outlet: Business Insider Product: Altus/Vida Helmet and Wireless Audio System by Aleck Unique Visitors Per Month: 22,990,384 Link: https://www.businessinsider.com/best-ski-and-snowboard-gear-outdoor-retailer-snow-show-2020

Brand Editorial Coverage – February 2020

Outlet: Fast Company Online Product: 4D MAG Goggle Unique Visitors Per Month: 3,648,077 Link: https://www.fastcompany.com/90465922/these-are-hands-down-the-best-ski-and-snowboard-goggles

Brand Editorial Coverage – February 2020

Outlet: Gear Patrol Product: 4D MAG Goggle and Quantum MIPS Helmet Unique Visitors Per Month: 3,786,526 Link: https://gearpatrol.com/2020/02/14/best-backcountry-skiing-gear/

Brand Editorial Coverage – February 2020

Outlet: Gear Patrol Product: 4D MAG and Range Goggles Unique Visitors Per Month: 3,786,526 Link: https://gearpatrol.com/2020/02/02/best-snow-goggles/

Brand Editorial Coverage – February 2020

Outlet: Hammock Living Product: I/O MAG ChromaPop Goggle Unique Visitors Per Month: 5,000 Web / 37,000 Instagram Link: https://hammockliving.co/valentines-day-gift-guide-for-outdoor-lovers/

Brand Editorial Coverage – February 2020

Outlet: Liftopia Product: 4D MAG Goggle and Level and Liberty Helmets Unique Visitors Per Month: 40,000 Link: https://blog.liftopia.com/your-guide-to-the-buyers-guide-accessories-apres-ski-and-more/

Brand Editorial Coverage – February 2020

Outlet: Purewow.com Product: Squad Goggle Unique Visitors Per Month: 1,013,502 Link: https://www.purewow.com/travel/best-places-to-travel-in-march

Brand Editorial Coverage – February 2020

Outlet: SKI Mag Online Product: 4D MAG Goggle and Level Ski Helmet Unique Visitors Per Month: 50,000 Link: https://www.skimag.com/osp/best-ski-goggles-and-helmets

Brand Editorial Coverage – February 2020

Outlet: SKI Mag Online Product: Squad XL ChromaPop Snow Goggle Unique Visitors Per Month: 50,000 Link: https://www.skimag.com/osp/best-defogging-goggles

Brand Editorial Coverage – February 2020

Outlet: TripSavvy Product: Quantum Helmet Unique Visitors Per Month: 8,000,000 Link: https://www.tripsavvy.com/best-ski-helmets-4157701

Brand Editorial Coverage – February 2020

Outlet: Wall Street Journal Online Issue: February 6, 2020 Product: I/O MAG Asian Fit Goggle Unique Visits Per Month: 8,926,752 Link: https://www.wsj.com/articles/the-next-generation-of-ski-goggles-is-here-11580837972

Brand Editorial Coverage – February 2020

Outlet: Wall Street Journal Online Issue: February 4, 2020 Product: 4D MAG Goggle Unique Visits Per Month: 8,926,752 Link: https://www.wsj.com/articles/3-fashionable-skiers-on-their-favorite-gear-11581013335

Brand Editorial Coverage – February 2020

Outlet: Wall Street Journal Issue: February Product: 4D MAG Goggle Circulation: 1,005,410

Brand Editorial Coverage – February 2020

Outlet: Wired Product: 4D MAG Goggle and Level Helmet Unique Visitors Per Month: 6,575,868 Link: https://www.wired.com/gallery/best-ski-and-snowboard-gear/

Brand Editorial Coverage – February 2020

Outlet: Bike Biz Product: Forefront 2 Helmet and Attack MTB Unique Visitors Per Month: 100,000 Link: https://www.bikebiz.com/smith-revamps-mtb-range-for-2020/

Brand Editorial Coverage – February 2020

Outlet: Road.cc Product: Signal Helmet Unique Visitors Per Month: 29,705,622 Link: https://road.cc/content/review/271565-smith-signal-mips-helmet

Brand Editorial Coverage – February 2020

Outlet: Invision Product: Monterey Unique Visitors Per Month: 135,674 Link: https://invisionmag.com/new-products-that-expand-horizons/

Brand Editorial Coverage – February 2020

Outlet: SGB Media Product: Smith x Aleck Wireless Audio Kit Unique Visitors Per Month: 30,887 Link: https://sgbonline.com/pressrelease/smith-announces-new-snow-helmet-audio-program-powered-by-aleck/

Brand Editorial Coverage – February 2020