Smith North American Brand Editorial Coverage - February 2019

Brand Editorial Coverage February 2019 North America

February 2019 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 21,585,170 Total seen circulation to date: + 67,785,343 SNOW Aspen Magazine – Skyline Goggle – 33,704 Snow Magazine – Quantum Helmet & I/O Goggle – 40,000 Blister Review – 4D MAG, I/O MAG S and I/O MAG XL Goggle – 117,888 Brit+Co – I/O MAG Goggle – 6,710,679 Freeskier – 2020 Trend Book – 70,000 Gear Junkie – 4D MAG Goggle – 464,333 Gear Patrol – 4D MAG Goggle – 3,200,000 REI Co-op Journal – 4D MAG Goggle – 7,980,881 Ski Magazine Online – 4D MAG Goggle – 50,000 The Manual – 4D MAG Goggle – 500,000 Outdoor Insight – 4D MAG Goggle, Prospect Jr Helmet – 8,500 The Voice – Prospect Jr. Helmet – 25,000 Blister Review (Instagram) – 4D MAG Goggle – 10,700 Lindsey Meyer (Instagram) – W’s Vantage Helmet, IOS Goggle – 7,984 BIKE / PERFORMANCE Off Road – PivLock Arena Sunglass – 1,600,000 Singletracks – Flywheel Sunglass – 439,794

SUNGLASS Snow Magazine – Various Sunglasses – 40,000 Eyecessorize – Agency & Sophisticate – 20,031 OPTICAL INVISION – Spellbound – 30,034 Invision.com – Spellbound – 135,674 NEWS Shop Eat Surf – Smith Welcomes Connor & Parker Coffin – 47,141 SNEWS – Smith Welcomes Connor & Parker Coffin – 52,827

Outlet: Aspen Magazine Issue: February 2019 Product: Skyline Goggle Circulation: 33,704

Brand Editorial Coverage – February 2019

Outlet: Snow Magazine Issue: Winter 2018/2019 Product: Quantum Helmet & I/O Goggle Circulation: 40,000

Brand Editorial Coverage – February 2019

Outlet: Blister Review Product: 4D MAG, I/O MAG S and I/O MAG XL Goggle Unique Visitors Per Month: 117,888 Link: https://blisterreview.com/industry-news/9th-annual-blister-awards-outdoor-retailer-snow-show

Brand Editorial Coverage – February 2019

Outlet: Brit + Co Product: I/O MAG Goggle Unique Visitors Per Month: 6,710,679 Link: https://www.brit.co/out-of-office-apres-ski-weekend-in-the-snow/?slide=17

Brand Editorial Coverage – February 2019

Outlet: Freeskier 2020 Trend Book Circulation: 70,000

Brand Editorial Coverage – February 2019

Outlet: Gear Junkie Product: 4D MAG Goggle Unique Visitors Per Month: 464,333 Link: https://gearjunkie.com/outdoor-retailer-snow-best-in-show-winter-2019

Brand Editorial Coverage – February 2019

Outlet: Gear Patrol Product: 4D MAG Goggle, Level Helmet Unique Visitors Per Month: 3,200,000 Link: https://gearpatrol.com/2019/02/25/preview-ski-snowboard-gear-2020/

**In-depth product reviews of each to publish in Fall 2019

Brand Editorial Coverage – February 2019

Outlet: REI Co-op Journal Product: 4D MAG Goggle Unique Visitors Per Month: 7,980,881 Link: https://www.rei.com/blog/snowsports/8-innovative-pieces-of-snowsports-gear-from-outdoor-retailer-2019

Brand Editorial Coverage – February 2019

Outlet: Ski Magazine Online Product: 4D MAG Goggle Unique Visitors Per Month: 50,000 Link: https://www.skimag.com/gear/outdoor-retailer-2019-day-1-highlights

Brand Editorial Coverage – February 2019

Outlet: The Manual Product: 4D MAG Goggle Unique Visitors Per Month: 500,000 Link: https://www.themanual.com/outdoors/outdoor-retailer-snow-show-2019-best-gear/

Brand Editorial Coverage – February 2019

Outlet: Outdoor Insight Issue: January 2019 Product: 4D MAG Goggle, Prospect Jr Helmet Circulation: 8,500

Brand Editorial Coverage – February 2019

Outlet: The Voice Issue: January 2019 Product: Prospect Jr Helmet Circulation: 25,000

Brand Editorial Coverage – February 2019

Outlet: Blister Review (Instagram) Product: 4D MAG Goggle Followers: 10,700

Brand Editorial Coverage – February 2019

Outlet: Lindsey Meyer (Instagram) Product: W’s Vantage Helmet, IOS Goggle Followers: 7,984

Brand Editorial Coverage – February 2019

Outlet: Off Road Product: PivLock Arena Sunglass Unique Visitors Per Month: 1,600,000 Link: https://off.road.cc/content/review/smith-optics-attack-glasses-review-3268

Brand Editorial Coverage – February 2019

Outlet: Singletracks Issue: February 4, 2019 Newsletter Product: Flywheel Sunglasses Unique Visitors Per Month: 439,794

Brand Editorial Coverage – February 2019

Outlet: Snow Magazine Issue: Winter 2018/2019 Product: Various Sunglasses Circulation: 40,000

Brand Editorial Coverage – February 2019

Outlet: Eyecessorize Product: Agency & Sophisticate Unique Visitors Per Month: 20,031 Link: https://thevisioncouncil.org/SS19_Trends/mobile/index.html

Brand Editorial Coverage – February 2019

Outlet: INVISION Issue: February 2019 Product: Spellbound Circulation: 30,034

Brand Editorial Coverage – February 2019

Outlet: Invision.com Product: Spellbound Unique Visitors Per Month: 135,674 Link: https://invisionmag.com/9-eyewear-styles-give-new-meaning-to-the-request-send-nudes/

Brand Editorial Coverage – February 2019

Outlet: Shop Eat Surf Product: Smith Welcomes Connor & Parker Coffin Unique Visitors Per Month: 47,141 Link: https://www.shop-eat-surf.com/2019/02/smith-welcomes-connorand-parker-coffin/?mc_cid=d2f4bad39e&mc_eid=8c2d19d571

Brand Editorial Coverage – February 2019

Outlet: SNEWS Product: Smith Welcomes Connor & Parker Coffin to Global Surf Team Unique Visitors Per Month: 52,827 Link: https://www.snewsnet.com/.preview/cn02409b36d000279d? auth=05c4a2026e9bbfcac6936e49f44121e86c08f9e1&nonce=1551300726088

Brand Editorial Coverage – February 2019