Smith PR Editorial Coverage June 2016

June 2016 brand editorial:

Press Contact: Kate Gaeir kate@akimbopr.com | 206.334.0863

Total seen monthly circulation: + 14,894,580 Total seen circulation year to date: + 102,877,504 Bike / Performance

AMB Magazine - Arena Max - unavailable AMB Magazine - Route/Rover - unavailable Bike Biz - Overtake/Koroyd- 75,000 Bike Rumor - Route/Rover - 362,962 Bike Magazine - Forefront with MIPS - 612,280 Bike Radar - Squad MTB Goggle - 2,500,000 Bicycle Retailer & Industry News - Route/Rover - 10,095 Canadian Cycling - Route/Rover - 25,000 Gear Institute - Forefront - 58,076 Gear Patrol - Route/Rover - 1,419,550 MTBR.com - Route/Rover - 495,896 Outdoor Sports Guide - Rover - 20,000 Pinkbike - Route/Rover - 1,397,661 The Radavist - Route/Rover - 51,675 The Radavist - Land Collab, Maze Helmet - 51,675 Singletrack World UK - Arena Max - 1,500,000 TAUR.com - Forefront, Approach - 81,327 TheManual.com - Squad MTB Goggle - 106,254 Triathlete - Arena Max - 62,528 Well + Good - Axle - 390,258

Fish

Bassin’ Magazine - Captain’s Choice - 151,151 On The Water - Ridgewell - 17,289 Outside Bozeman - Guide’s Choice - 20,000 TheManual.com - Guide’s Choice - 106,254

Sunglasses

Eyecessorize - Drake - 37,787 Gear Patrol - Questa - 1,419,550 EatSleepWear (Instagram) - Bridgetown, Nat’l Sunglass Day - 209,000 JennaColgrove (Instagram) - Sidney, Nat’l Sunglass Day - 87,900 Nicole Alyseee (Instagram) - Sidney, Nat’l Sunglass Day - 56,900 Lyra Mag - Sidney, Bridgetown, Rockford, Outlier - 10,636 Men’s Fitness - Nomad - 1,786,734 Mountain Getaway - Drake - 385,854 Mountain Getaway - Founder - 385,854 Outside - Colson, Colette - 688,769 Style of Sport - Founder - 20,478

Optical

Busted Wallet.com - Overdrive - 26,194 20/20 - Safilo Smith Lab Services - 67,647 20/20 - Wanderer, Sydney - 67,647 Eyecare Business - Safilo Smith Lab Services - 40,014 Invision - Vagabond - 30,000

Corporate News

Shoot Online - Frank & Marty - 58,685

ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group.

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su m m er 2 0 1 6

Southwest Montana’s Outdoor Journal

Hail to the Dog Days

High-Mountain Angling Atop Emigrant Peak

Vintage Singletrack Hiking Big Creek

Access Advocates | Wilderness Medicine | Gear Guidance | Fitness Tips

alpine journal

StreamTrekkers—ICETREKKERS If you’re sick of slipping and sliding on slime-covered rocks all summer long, but don’t feel like dropping a bunch of dough on new boots, then pick up a pair of StreamTrekkers. Wading boots, beat-up hikers, old tennis shoes, whatever—just slip on the diamondbeaded harness and enjoy crampon-like traction on wet rock and moss, all for the price of a modest night he best part? You can use ‘em this coming out. The winter, for hiking ice-covered trails in the offseason, too. $45; icetrekkers.com. — MI K E ENGLA NGLAN ND D

Guide’s Choice—SMITH Few things are more essential to an enjoyable outdoor experience than a good pair of sunglasses. This is even more true during summer in the mountains, so I sprung for a new pair this year and ended up with the Guide’s Choice from Smith.

These glasses use Smith’s patented ChromaPop technology, which means you’ll be seeing the world in colors that the human eye doesn’t really pick up, which is cool—but it does make life without the shades a little boring. The coverage around your eye is great, meaning no more headaches once you’re up above treeline or out on the water all day. The downside of full coverage is less venting, so these aren’t a great option for high-output activities like biking; but they’re ideal for fishing, camping, or around town. available at the river s Edge, Bozeman angler, round House, and montana Troutfitters. $230; smithoptics.com. —D AV ID T U CKE R

Hopper—Yeti Most every outdoor adventure has the need for a cooler, but a hardsided cooler can be overkill for some outings. You want a soft-sided icebox that’s easy to carry, will keep your beverages cold, and won’t leak on a 90-degree day. There are several options out there, but only the Yeti Hopper meets all three requirements.

You can load this baby up with ice and 24 cans of your favorite barley pop, pack it easily with the various straps and handles, and, as the ice slowly melts, it won’t leak water.

Need to pack for a longer trip? No problem. The Hopper is built to the same standards as Yeti’s hard-sided coolers and will retain ice for multiple days. Available at Owenhouse Ace Hardware, Montana Troutfitters, Bob Ward’s, the river s Edge, and Sportsman’s Warehouse. $350; yeticoolers.com. — C H R IS MC C A R TH Y 56

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OUTSIDE BOZEMAN summer 2016

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