Smith PR Editorial Coverage July 2016

July 2016 brand editorial:

Press Contact: Kate Gaeir kate@akimbopr.com | 206.334.0863

Total seen monthly circulation: + 33,837,160 Total seen circulation year to date: + 136,712,664 Bike / Performance

Aspen Daily News - Forefront - 15,500 Bike Radar - Arena Max - 2,500,000 Bike Radar - Asana - 2,500,000 Bike Radar - Rover - 2,500,000 Cycle Tech Review - Arena Max - unavailable Cyclocross Magazine - Route/Rover - 6,500 Greatist.com - Route - 4,160,625 Men’sFitness.com - Arena Max - 1,786,734 Men’s Health - Forefront, Arena - 1,817,673 Mountain Outlaw - Forefront, Pace - 550,000 Singletrack World UK - Rover - 1,500,000 VeloNews - Arena Max - 42,563

Fish

Active Gear Review - Guide’s Choice x Howler Bros - 46,271 Angling Trade - Redmond, Wolcott - 10,369 Bassmaster - Redmond, Wolcott - 868,034 Coastal Angler - Redmond, Wolcott - 500,000 Coastal Angler.com- Polarized Eyewear - 28,572

Sunglasses

Big Life - Bridgetown, Comstock - unavailable Eyecessorize - Comstock - 37,787 Freeskier.com - Comstock - 537,596 Gear Patrol - Mt. Shasta - 1,419,550 Jetsetter - Nomad - 1,982,041 KSL.com - Dockside - 5,000,000 Men’sFitness.com - Wolcott - 1,786,734 Men’s Journal - Drake - 763,033 Mountain Magazine - Langley - 125,000 Mountain Mag Online - Langley - 125,000 Outside - Comstock - 688,769 OutsideOnline.com - Delano - 690,446 Runner’s World - Drake - 665,376

Elite

Officer.com - Gray Man Elite - 763,786

Snow

Money Crashers - Helmets, Goggles - 377,187

Optical

Eyecare Business - Asian Fits - 40,014

ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group.

“T

he potential threat from these kinds of cyberweapons is huge, especially when you start talking about shutting down electric power grids. I’m not talking about the threat to me personally, but the threat to all of us.”

Summer Steps

— Oscar-winning documentary filmmaker Alex Gibney, on his new film “Zero Days, about the computer virus Stuxnet.

SMITH’S FOREFRONT SHINES ON THE TRAIL

I

’ve had my eye on this bike helmet for a couple seasons, but was deterred by the high price. This summer it has finally found a place on my head and upped my style and safety on the trails.

Smith Optics, famous for eyewear, goggles and snow-sport helmets, expanded into the bike-helmet world in 2014 with its Forefront all-mountain lid, and later added new MIPS (multidirectional impact protection system) technology. When the Forefront was released, Smith claimed that it was 30 percent more absorbing of energy on impact than traditional bike helmets with the traditional EPS foam. Now with the added MIPS technology, it’s even safer.

According to the Bike Helmet Safety Institute, MIPS, a Swedish company, patented the slip plane concept that uses two layers in the helmet to help the head rotate slightly on impact. The idea is to reduce the rotational component of an impact, thought to be the prime brain injury mechanism and related to concussion.

There are unlimited articles one can read about when considering whether MIPS is effective or just a bunch of hooey to increase helmet prices. Either way, it certainly can’t hurt, and many helmet manufacturers are adding it as an option. The price of the Forefront increases $40 with the addition of MIPS. I’ve personally heard several stories about helmets saving people’s lives, as well as seen a head-to-head ski crash in which one person’s helmet split in two, so protecting my dome is something I take very seriously. I have MIPS in my

Photo by Sharon Bradford

current ski helmet as well.

In addition to the MIPS option, the Forefront contains an Aerocore construction that features Koroyd technology. It’s a honeycomb-like ventilation system that is extremely effective while keeping the helmet wonderfully lightweight. This is by far the lightest helmet I’ve ever had. The ventilation system is excellent at letting the heat escape from your noggin, but it’s not quite as breezy and soothing as open airflow vents can be.

There is good coverage around the back of the head that has a VaporFit adjuster for a comfortable, snug fit, along with several other adjusters on the helmet. I can even loosen it up if I want to slip a lightweight hat on for chillier conditions.

As with most Smith helmets, the Forefront plays nice with glasses, goggles, lights and even has a camera mount. It’s available in several stylish colors and includes a removable, adjustable visor. The price is steep, but with its lifetime warranty, new technology and snazzy, lightweight fit, I’m happy to have it protect my head while speeding down the trail.

- Meg Simon

Smith Forefront Bike Helmet $220/$260 with MIPS Ute Mountaineer 210 S Galena St., Aspen 970-925-2849

A

spen Santa Fe Ballet has had a busy summer already, opening the esteemed Jacob’s Pillow Dance Festival with six performances in June. So it’s with pride the 12-member company returns to its homebase in Aspen to launch its summer season here.

Known for commissioning works by emerging choreographers and helping to launch careers, ASFB brings back two recent pieces: Fernando Melo’s “Re:play” and Nicolo Fonte’s “The Heart(s)pace.” In addition, the company welcomes its premiere of “Little mortal jump,” by Alejandro Cerrudo, which was orig-

inally commissioned for Hubbard Street Dance Chicago in 2012.

The performances are Friday, July 8, and Tuesday, July 12, at 8 p.m.

On Saturday, July 9, at 4 p.m. ASFB presents “Dance for Kids!” giving children a behind-the-scenes look at how dancers train along with a special performance of Fonte’s piece.

All shows are at the Aspen District Theatre on the Aspen School District campus. Tickets for the evening shows are $25-74 and for the kids show are $25. Visit aspenshowtix.com, call (970)9205770 or visit the Wheeler Box Office to purchase.

IN THIS ISSUE PAST THE ROUNDABOUT ... 4 WINE N DINE ... 5 WRITTEN WORD ... 6 HAPPENINGS ... 7 MUSIC BEAT ... 8 FASHION FILE ... 9 COVER STORY ... 10 BIG SCREEN ... 12 CALENDAR ... 15 NIGHT BEAT ... 19

ON THE COVER “Latin America, Reimagined.” Art by Carlos Motta.

Image courtesy of Aspen Art Museum.

• •• ••• ••••

Top 5 Movies

Top 5 T V Shows

Top 5 Albums

Top 5 Songs

1. “Finding Dory” $117 million 2. “Independence Day: Resurgence” $56.2 million 3. “Central Intelligence” $28.5 million 4. “The Shallows” $26.2 million 5. “The Conjuring 2” $12.2 million (imdb.com, June 24-30)

1. “America’s Got Talent” NBC 2. “NCIS” CBS 3. “The Big Bang Theory” CBS 4. “The Bachelorette” ABC 5. “The $100,000 Pyramid” ABC (Nielsen)

1. “If I’m Honest” by Blake Shelton 2. “Blurryface” by twenty one pilots 3. “blackSUMMER’snight”

by Maxwell 4. “Traveller” by Chris Stapleton 5. “You Should Be Here”

by Cole Swindell (iTunes)

1. “One Dance”

by Drake feat. WizKid & Kyla 2. “Can’t Stop the Feeling!”

by Justin Timberlake 3. “Don’t Let Me Down”

by The Chainsmokers feat. Daya 4. “Panda” by Desiigner 5. “This Is What You Came For”

by Calvin Harris feat. Rihanna (Billboard)

JULY 8 — JULY 14, 2016

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TIME OUT

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THREE

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JULY 2016

Behind the Curtain Step inside to see how a lens is born

Plus:

10 BIG Predictions

Globally Minded Learn why Asian Fit eyewear sales are booming

From Warby Parker’s founders to cutting-edge specs designers, 10 thought leaders deliver compelling prophecies for eyewear

The Future is NOW. Specs’ sexiest new tech, from the newest 3D printing to shockingly lightweight materials and smart eyewear you haven’t seen before

MYKITA + Maison Margiela style MMTRANSFER001

EB

F E AT U R E

ASIAN FIT EYEWEAR

ASIAN FIT OPTIONS: è Alternative Eyewear/ Plan B è Bottega Veneta from Kering Eyewear è ClearVision Global Fit è Clément Gouverneur è Dior, Gucci, Fendi, and Kate Spade NY from Saflo USA è MarchoNYC Eyewear from Marchon è Oakley è ProDesign è Ray-Ban, Armani Exchange, Emporio Armani, and Michael Kors from Luxottica è SMITH Optics è TC Charton Asian Fit Eyewear è Tom Ford and Guess from Marcolin è Vera Wang from Kenmark

The practice flled a void for patients hesitant to buy eyeglasses online, “especially if they’ve had trouble with eyewear fttings in the frst place,” says Dr. Manalo. “I’ve had a lot of positive responses from the Asian community who are saying, ‘Finally, there are glasses made for us.’”

About 30% of her own patients come in explicitly asking for Asian Fit eyewear.

Eyewear Envy’s website, which touts “frames designed to ft Asian Faces,” draws patients to the practice, striking a tone that is equal parts fun, cheeky, and highly informational. The site features Asian Fit guides with copy like, “99 Problems but Head-Pinch Ain’t One,” and lighthearted informational videos addressing the pitfalls of poorly ftting glasses plus the benefts of Asian Fit eyewear.

Dr. Manalo says that she does not necessarily use the term “Asian Fit” unless it’s something patients already associate with. But the practice does call out Asian Fit eyewear features and benefts via in-store signage, highlighting solutions such as a wider frame and thicker nose piece.

PLASTIC FOR ALL The popularity of plastic frames has fueled the growth of Asian Fit eyewear, says Tracy Park, O.D., with Pacifc Optometry Group, based in Garden Grove, CA. “I myself am Asian and understand what it’s like not to have frames that ft well, and want to go with a plastic frame,” she says. “It’s just the style now.”

To that end, designers are increasingly launching Asian Fit offerings in acetate, Dr. Park says, including Guess, Armani, Ray-Ban,

Michael Kors, and Vera Wang. “A lot of our patients didn’t know they could wear plastic frames, and when we have them in stock to try on, they’re so happy they can wear an in-style, plastic frame.”

Dr. Park uses her own features as an example when ftting Asian Fit eyewear, pointing to styles that work well for her. “I’ll say, ‘Why don’t you try this pair on? It has a built-up bridge and fts better on your face without touching or leaving a mark on your cheeks.’”

The practice’s opticians use the terms “Asian Fit” and “Alternative Fit,” and, despite some industry concerns of cultural sensitivity to the phrases, patients “are not offended at all,” she says. “They’re just happy to have glasses that ft.”

When buying product for her practice, whose patient base is about 50% Asian, 30% Hispanic, and 20% other, Dr. Park picks lines offering an Asian Fit model, as they invariably come in standard ft, too.

Getting the Asian Fit message out on sites like Yelp and social media channels is key. The practice’s Instagram page, for one, highlights an Asian Fit display featuring a photo of an Asian model wearing Gucci frames with the tagline, “Our patients love the Gucci Asian Fit sunglasses!”

EYEWEAR ROUNDUP Looking to add some Global Fit eyewear to your frame inventory? Jump over to our website for detailed information regarding frame companies that offer Asian or Global Fit eyewear. Visit: eyecarebusiness.com/webexclusives

Vera Wang VA19_CS in Alternative Fit from Kenmark

58

Eye careBu s in es s. c o m

July 2016

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