Smith PR Editorial Coverage August 2016

August 2016 brand editorial:

Press Contact: Kate Gaeir kate@akimbopr.com | 206.334.0863

Total seen monthly circulation: + 35,259,575 Total seen circulation year to date: + 171,972,239 Bike / Performance

Bike Biz - CP Performance - 75,000 Bike Radar - CP Performance - 2,500,000 Bike Rumor - CP Performance - 362,962 Road Bike Review - CP Performance - 124,289 Singletrack World UK - CP Performance - 1,500,000 Triathlete.com - CP Performance - 520,497 BikeMag.com - CP Performance, Squad MTB - 612,280 Pinkbike - CP Performance, Squad MTB - 1,397,661 Bicycle Retailer & Industry News - Route/Rover - 10,095 GBMN You Tube - Route/Rover - 26,569 Bike Radar - Bicicleta Sem Freio Collab - 2,500,000 Cycle Tech Review - Bicicleta Sem Freio Collab - unavailable Gear Patrol - Bicicleta Sem Freio Collab - 1,419,550 Lava Magazine - Bicicleta Sem Freio Collab - 60,000 Made Man - Bicicleta Sem Freio Collab - 142,325 Ohio Outside - Bicicleta Sem Freio Collab - 18,000 OutsideOnline - Bicicleta Sem Freio Collab - 690,446 Playboy.com - Bicicleta Sem Freio Collab - 7,101,212 TheManual.com - Bicicleta Sem Freio Collab - 106,254 VeloNews - Bicicleta Sem Freio Collab - 711,788 Gear Patrol - **Editor’s Choice, OR Show: Bicicleta Sem Freio Collab - 1,419,550 Revolt in Style - Squad MTB - unavailable Singletracks - Forefront - 486,600

Sunglasses

Buffalo Vibe - Challis - 41,000 Good Housekeeping - Bridgetown - 4,345,870 OR Show Daily - Envoy - 67,634

Snow

Ski Canada - Riot Goggle - 50,868 Travel + Leisure.com - I/O 7, Vantage - 8,969,125

ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group.

August 1, 2016

bicycleretailer.com

Vol. 25 Number 13

PRESSCAMP COVERAGE BEGINS ON PAGE 

A new battleground emerges as IBD brands go omnichannel Raleigh sees higher-end sales in the early going, while Trek moves bread-and-butter models.

By Steve Frothingham

KENT, Wash. — When Bicycling magazine bestowed a coveted “Editor’s Choice” award on the Raleigh Clubman Disc road bike last year, it created a test case of sorts for omnichannel marketing by an IBD brand.

Cyclists interested in the $1,100 steelframed adventure bike followed a link from the Bicycling.com article to the Raleigh website. Once there, Raleigh was

able to monitor their clicks, like a shop keeper invisibly following a customer around a store.

“Traffic on the [Clubman] product page skyrocketed,” said Larry Pizzi, senior vice president of Raleigh Bicycles. “They would come in from [Bicycling.com], go to the product page and then go to our dealer locator page.”

What happened next wasn’t great for Continues on page 20

Salsa sets out on new adventure with REI — much to chagrin of IBDs

By Lynette Carpiet

STATESVILLE, N.C. — A few days after Salsa let dealers know that it would begin selling through some REI stores, Jeff Archer sent out an email to customers offering markdowns of up to 33 percent on Salsa bikes at his store, First Flight Bicycles.

Archer admitted he had too much money invested in Salsa for a shop his size and needed to clear out stock. But he also said it was a bit of a reaction

to the news.

“Right now we’re leaning toward dropping Salsa as a brand,” he said.

“I would say we’re probably 80 percent sure that we’re dropping Salsa.

It’s frustrating because we have four years building the brand and promoting it. I hate to throw that all away. I hate to build up a brand and for REI to come in and take it from us in the local market.”

REDEFINED AGAIN.

THE NE W DIGITAL PRESSURE DRIVE.

FOR DETAILS, CONTACT: (805) 704-8587 OR USA-SALES@LEZYNE.COM

Continues on page 27

24

Photo by LiFT Photo

Photo by Billy Michels Photography

Photo by LiFT Photo

PressCamp

First-time PressCamp attendee Thule showed its new racks to editors, and gave some the opportunity to try them firsthand with VIP shuttles in two rack-equipped Audis.

Photo by Billy Michels Photography

Open Cycle, the Swiss brand started by Cervélo co-founder Gerard Vroomen and former BMC chief executive Andy Kessler, attended PressCamp for the first time. It showed off its second mountain bike, the One+, a 27.5-plus compatible 29-inch frame that weighs less than 900 grams.

Park City’s aspen-covered slopes and plethora of trails made for scenic and fun bike testing conditions.

Photo by LiFT Photo

Editors got to try 3T’s Exploro aero gravel bike for the first time at PressCamp.

Blue Bicycles’ Orli Chinea (right) shows the company’s first mountain bike models to Cycling Tips’ James Huang during a one-on-one PressCamp meeting.

White Lightning marketing director Derek Goltz (left) and vice president of sales Dan Rowe’s moonshine-soaked cherries were a hit at Outdoor and Bike PressCamp’s final dinner.

Veteran PressCamp exhibitor Smith launched two new helmets built with Koroyd, which also exhibited there. The Route road and Rover mountain helmets (pictured) come in at lower price points of $150 and $180 with MIPS than predecessor models the Overtake and Forefront.

Both are available at retail now.

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ORD OU TDOOR RE TAILER DAILY | POWERED BY SNE WS

HOT SHEET Today’s top events, free food & more p. 104

NEWS UNSINKABLE SUPS

The paddleboard category finds new ways to expand as demand surges nationwide.

PAGE

8

Q&A MEET CAMBER OUTDOORS

Executive Director Deanne Buck talks about OIWC’s bold rebranding and more inclusive mission.

PAGE

43

EVENTS PARTY TIME

Mark your calendar for ORSM’s top educational seminars, happy hours and evening soirées.

PAGE

89

1 DAY

AU G U S T 3 , 2 016

Do outdoor programs for kids deliver on their promise?

The official publication of:

GEAR TRENDS EYEWEAR

THE EYES HAVE IT

Like what you saw last year? Good. Brands have doubled down on lens technology, eco-friendly frames and go-anywhere glasses. BY AARON H. BIBLE Light management through lens technology is a trend that continues this season in even more brands.

“ChromaPop is a noticeable technology that consumers can experience immediately over standard polarized and non-polarized lenses,” says Smith Optics representative Kate Gaeir. A variation of the same idea is also being used by Spy (in its Happy Lenses) and Maui Jim. “Overall, we see the demand for polarization growing, and we believe everyone should be using polarization because it offers the clearest, glare-free view so you can see subtleties of your surrounding terrain,” said Kaenon’s Erin Wyer.

Framed for good

Several brands have introduced plant-sourced “bio-resins” over the last several seasons, including Kaenon, Costa del Mar and Zeal Optics, and that trend continues. Zeal Optics is now introducing a castor bean-based lens as well. And Bureo is making frames from discarded fishing nets. "Customers

continue to demand responsibly sourced materials, which is creating a shift towards sustainability in the industry,” said Bureo co-founder David Stover.

Active lifestyle trumps sport Zeal Optics was an early entrant into bridging the gap between true performance and lifestyle glasses, and today more brands than ever are doing the same.

“There is no reason why a stylish sunglass can’t perform like an active sunglass built for running, climbing, biking, fishing, yoga back-bending and beer drinking, regardless of the frame,” said Mike Lewis, director of brand activation and digital strategy at Zeal Optics. But not everyone agrees, seeing continuing opportunities in specialized eyewear. Smith said growth in sport-specific frame sales (such as models made for triathlons) is due to the specific needs of these athletes and others in competition.

CONTINUED ON PAGE 38

Smith Optics (#30026E) is bringing its ChromaPop lens technology into its performance line of interchangeable eyewear, touting its enhanced color and clarity. The new Envoy (MSRP $239 with ChromaPop+ lens) target the sport active consumer, combining a rimless design with interchangeable lenses.

PHOTO BY COURTESY

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