Smith North American Brand Coverage Report - December 2020

Brand Editorial Coverage December 2020 North America

December 2020 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 138,734,145 Total seen circulation for 2020: + 1,107,649,971 Snow ActionHub - Squad Goggle - 2,747 Big Life Magazine - Various Winter Eyewear and Helmet Styles - 30,000 Business Insider - Altus MIPS Helmet - 36,683,153 Business Insider - Vantage Helmet and I/O Goggle - 36,683,153 CNET - 4D MAG Goggle - 29,777,831 Explore - Squad Goggle– 86,599 Outdoor Gear Lab - Vantage, Mission and Quantum Helmets – 57,815 Outdoor Gear Lab - 4D MAG and Squad Goggles – 57,815 Gear Patrol - Squad MAG Goggle - 3,786,526 La Presse - Smith x Kinco Gloves - 1,445,298 The Manual - I/O MAG Goggle - 1,000,000 Men’s Health Online - I/O MAG and Vice Goggles - 10,848,191 Moms.com - Smith Goggles - 177,992 Mountain Life - Youth Daredevil Goggle - 25,000 The Red Bulletin - Various Helmets - 564,941 Revelstoke Magazine - Squad XL, Squad MAG and I/O MAG Goggles - 1,736 Switchback Travel - Various Smith Helmets - 643,329 Switchback Travel - Vantage Helmet - 643,329 Switchback Travel - I/O MAG Goggle - 643,329 Switchback Travel - Skyline Goggle - 643,329 True Median - I/O MAG and Vice Goggles - Unavailable

Bike / Performance Bike Radar - Wildcat Sunglasses - 2,699,729 Bike Rumor - Pinpoint Sunglasses - 985,000 Bike Rumor - Mainline Helmet - 985,000 Cycle Volta - Pathway Glasses - 12,362 Freehub - Mainline Helmet - 10,953 Huck Adventures - Smith Attack MAG - Unavailable Huck Adventures - Smith Forefront 2 Helmet - Unavailable Men’s Journal - Wildcat Sunglasses - 4,600,000 PinkBike - Attack Max Sunglasses and Forefront 2 Helmet - 3,811,659 PEZ Cycling News - Attack MAG Sunglasses - 185,184 Singletracks - Attack MAG MTB Sunglasses - 945,000 Switchback Travel - Forefront 2 and Convoy Helmets - 643,329

Sunglasses Backcountry Skiing Canada - Guide’s Choice RX Sunglasses - 31,821 Busted Wallet - Eastbank CORE Sunglasses - 8,102 Going Places Far & Near - Eastbank CORE Sunglasses - 50,000 Green Global Travel - CORE Collection - 17,487 Paddling Magazine - Flywheel Sunglasses – 52,076 ReWild Magazine - Lowdown 2 CORE Sunglasses - Unavailable

Outlet: ActionHub Product: Squad Goggle Unique Visitors Per Month: 2,747 Link: https://www.actionhub.com/product/best-snow-goggles/

Brand Editorial Coverage – December 2020

Outlet: Big Life Magazine Product: Various Winter Eyewear and Helmet Styles Unique Visitors Per Month: 30,000 Link: https://www.biglifemag.com/smith-optics-brings-new-winter-eyewear-and-headwear-for-the-win/

Brand Editorial Coverage – December 2020

Outlet: Business Insider Product: Altus MIPS Helmet Unique Visitors Per Month: 36,683,153 Link: https://www.insider.com/best-ski-gear

Brand Editorial Coverage – December 2020

Outlet: Business Insider Product: Vantage Helmet and I/O Goggle Unique Visitors Per Month: 36,683,153 Link: https://www.insider.com/best-backcountry-ski-gear

Brand Editorial Coverage – December 2020

Outlet: CNET Product: 4D MAG Goggle Unique Visitors Per Month: 29,777,831 Link: https://www.cnet.com/pictures/best-high-tech-ski-gear-pictures/4/

Brand Editorial Coverage – December 2020

Outlet: Explore Product: Squad Goggle Unique Visitors Per Month: 86,599 Link: https://www.explore-mag.com/10-Last-Minute-Christmas-Gifts-for-Outdoor-Adventurers-in-2020

Brand Editorial Coverage – December 2020

Outlet: Outdoor Gear Lab Product: Vantage, Mission and Quantum Helmets Unique Visitors Per Month: 57,815 Link: https://www.outdoorgearlab.com/topics/snow-sports/best-ski-helmet

Brand Editorial Coverage – December 2020

Outlet: Outdoor Gear Lab Product: 4D MAG and Squad ChromaPop Goggles Unique Visitors Per Month:57,815 Link: https://www.outdoorgearlab.com/topics/snow-sports/best-ski-goggles

Brand Editorial Coverage – December 2020

Outlet: Gear Patrol Product: Squad MAG Goggle Unique Visitors Per Month: 3,786,526 Link: https://www.gearpatrol.com/outdoors/a34669286/smith-squad-mag-goggles-2/

Brand Editorial Coverage – December 2020

Outlet: La Presse Product: Smith x Kinco Gloves Unique Visitors Per Month: 1,445,298 Link: https://www.lapresse.ca/noel/2020-12-23/cadeaux-pour-amateurs-de-plein-air.php

Brand Editorial Coverage – December 2020

Outlet: The Manual Product: I/O MAG Goggle Unique Visitors Per Month: 1,000,000 Link: https://www.themanual.com/outdoors/best-ski-and-snowboard-goggles/

Brand Editorial Coverage – December 2020

Outlet: Men’s Health Online Product: I/O MAG and Vice Goggles Unique Visitors Per Month: 10,848,191 Link: https://www.menshealth.com/technology-gear/g34990440/best-ski-goggles/

Brand Editorial Coverage – December 2020

Outlet: Moms.com Product: Smith Goggles Unique Visitors Per Month: 177,992 Link: https://www.moms.com/sustainable-products-gift-guide/

Brand Editorial Coverage – December 2020

Outlet: Mountain Life Product: Youth Daredevil Goggle Unique Visitors Per Month: 25,000 Link: https://www.mountainlifemedia.ca/2020/12/the-toughest-goggles-for-youth/

Brand Editorial Coverage – December 2020

Outlet: The Red Bulletin Product: Altus Helmet, Maze Helmet, Squad MAG Goggle and Mission Helmet Unique Visitors Per Month: 564,941 Link: https://www.redbull.com/gb-en/theredbulletin/snowboard-ski-gear-guide-2021

Brand Editorial Coverage – December 2020

Outlet: Revelstoke Magazine Product: Squad XL, Squad MAG and I/O MAG Goggles Circulation: 1,736 Link: https://issuu.com/revelstokemountaineer/docs/rmm_2020-winter_web-pdf

Brand Editorial Coverage – December 2020

Outlet: Switchback Travel Product: Various Smith Helmets Unique Visitors Per Month: 643,329 Link: https://www.switchbacktravel.com/best-ski-helmets

Brand Editorial Coverage – December 2020

Outlet: Switchback Travel Product: Vantage Helmet Unique Visitors Per Month: 643,329 Link: https://www.switchbacktravel.com/reviews/smith-vantage-MIPS

Brand Editorial Coverage – December 2020

Outlet: Switchback Travel Product: I/O Mag Goggle Unique Visitors Per Month: 643,329 Link: https://www.switchbacktravel.com/reviews/smith-io-mag

Brand Editorial Coverage – December 2020

Outlet: Switchback Travel Product: Skyline Goggle Unique Visitors Per Month: 643,329 Link: https://www.switchbacktravel.com/reviews/smith-skyline

Brand Editorial Coverage – December 2020

Outlet: True Median Product: I/O MAG and Vice Goggles Unique Visitors Per Month: Unavailable Link: https://truemedian.com/the-10-best-ski-goggles-for-better-performance-on-the-slopes/

Brand Editorial Coverage – December 2020

Outlet: Bike Radar Product: Wildcat Sunglasses Unique Visitors Per Month: 2,699,729 Link: https://www.bikeradar.com/features/jack-luke-gear-of-the-year-2020/

Brand Editorial Coverage – December 2020

Outlet: Bike Rumor Product: Pinpoint Sunglasses Unique Visitors Per Month: 985,000 Link: https://bikerumor.com/2020/12/04/bikerumor-editors-choice-awards-2020-tylers-best-bikes-gear-picks/

Brand Editorial Coverage – December 2020

Outlet: Bike Rumor Product: Mainline Helmet Unique Visitors Per Month: 985,000 Link: https://bikerumor.com/2020/12/16/bikerumor-editors-choice-awards-2020-steves-best-bikes-gear-picks/

Brand Editorial Coverage – December 2020

Outlet: Cycle Volta Product: Pathway Glasses Unique Visitors Per Month: 12,362 Link: https://www.cyclevolta.com/story/ebike-accessories/holiday-gift-guide-for-emtbers/

Brand Editorial Coverage – December 2020

Outlet: Freehub Product: Mainline Helmet Unique Visitors Per Month: 10,953 Link: https://freehubmag.com/reviews/smith-mainline

Brand Editorial Coverage – December 2020

Outlet: Huck Adventures Product: Smith Attack MAG Unique Visitors Per Month: Unavailable Link: https://huckadventures.com/gear-review-smith-attack-mag-mtb/

Brand Editorial Coverage – December 2020

Outlet: Huck Adventures Product: Smith Forefront 2 Helmet Unique Visitors Per Month: Unavailable Link: https://huckadventures.com/gear-review-smith-forefront-2/

Brand Editorial Coverage – December 2020

Outlet: Men’s Journal Product: Wildcat Sunglasses Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/gear/the-ultimate-cycling-gear-holiday-gift-guide-for-two-wheel-junkies/

Smith Wildcat

Brand Editorial Coverage – December 2020

Outlet: PinkBike Product: Attack Max Glasses and Forefront 2 Helmet Unique Visitors Per Month: 3,811,659 Link: https://www.pinkbike.com/news/9-products-i-loved-in-2020-mike-levy.html

Brand Editorial Coverage – December 2020

Outlet: PEZ Cycling News Product: Attack MAG Sunglasses Unique Visitors Per Month: 185,184 Link: https://pezcyclingnews.com/technspec/holiday-gift-guide-gulo-gaerne-boa-michaelblann-look-lizardskins-smith-rob

Brand Editorial Coverage – December 2020

Outlet: Singletracks Product: Attack MAG MTB Glasses Unique Visitors Per Month: 945,000 Link: https://www.singletracks.com/singletracks/mountain-bike-gear-to-stay-warm-and-layer-up-for-all-weather-riding/

Brand Editorial Coverage – December 2020

Outlet: Switchback Travel Product: Forefront 2 and Convoy Helmets Unique Visitors Per Month: 643,329 Link: https://www.switchbacktravel.com/best-mountain-bike-helmets

Brand Editorial Coverage – December 2020

Outlet: Backcountry Skiing Canada Product: Guide's Choice RX Sunglasses Unique Visitors Per Month: 31,821 Link: https://www.backcountryskiingcanada.com/forum/bcs/category/gear-talk/topic/2020-Gift-Guide-%24200

Brand Editorial Coverage – December 2020

Outlet: Busted Wallet Product: Eastbank CORE Sunglasses Unique Visitors Per Month: 8,102 Link: https://bustedwallet.com/holiday-gift-guide-for-adventurers/

Brand Editorial Coverage – December 2020

Outlet: Going Places Far & Near Product: Eastbank CORE Sunglasses Unique Visitors Per Month: 50,000 Link: https://goingplacesfarandnear.com/novel-ways-to-give-the-gift-of-travel-satisfy-unrequited-wanderlust-this-holiday-

Brand Editorial Coverage – December 2020

Outlet: Green Global Travel Product: CORE Collection Unique Visitors Per Month: 17,487 Link: https://greenglobaltravel.com/holiday-gift-guide/

Brand Editorial Coverage – December 2020

Outlet: Paddling Magazine Product: Flywheel Sunglasses Unique Visitors Per Month: 52,076 Link: https://paddlingmag.com/gear/gifts-for-kayakers-canoeists/

Brand Editorial Coverage – December 2020

Outlet: ReWild Issue: Issue 1 Product: Lowdown 2 CORE Sunglasses Circulation: Unavailable

Brand Editorial Coverage – December 2020