Smith Global Brand Coverage Report - August 2021

Global Brand Editorial Coverage August 2021

August 2021 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 76,338,585 Total seen circulation to date: + 686,717,910 SNOW SKI Magazine - Mirage Helmet – 93,964 BIKE/PERFORMANCE Cycling News - Flywheel Sunglasses - 1,458,897 VeloNews – Wildcat Sunglasses – 530,878 Advocate – Wildcat Sunglass – 1,572,798 Road.cc - Shift MAG Sunglasses - 1,333,327 TriMag France – Shift MAG – 30,000 Terrengsykkel - Forefront 2 Helmet - Unavailable The MTB Lab - Leadout PivLock Sunglasses - 10,969 Singletrack World - Persist Helmet - 1,474,107 Road.cc - Persist Helmet - 1,333,327 Bike Biz – Persist Helmet – 25,581 InsideHook - Express Helmet - 1,473,114 Consumer Reports – Signal Helmet - 12,676,957 SUNGLASS Active Gear Review - Pathway Rx Sunglasses - 23,455 Women’s Health - Bridgetown Sunglasses - 26,355,067 V Magazine - Bridgetown Sunglasses – 110,971 REI Co-Op - Ruckus Sunglasses - 13,470,840 Entertainment Tonight – Caper Sunglass – 5,062,492 The Manual – Basecamp Sunglass – 2,287,453

FISH Kayak Angler Magazine - Castaway Sunglasses – 62,713 Fishing Tackle Retailer - Joya and Rockaway Sunglasses – 35,610 Bass Angler Magazine - Guide’s Choice XL Sunglasses – 25,000 Bass Blaster - Guide’s Choice Sunglasses – 114,000 ELITE SPY - Elite Aegis Arc Compact Eye Shield - 1,604,844 Yahoo Life - Elite Aegis Arc Compact Eye Shield - 5,172,311

Outlet: SKI Magazine Product: Mirage Helmet Unique Visitors Per Month: 93,964 Link: https://www.skimag.com/gear/helmets-goggles/affordable-ski-helmets/

Brand Editorial Coverage – August 2021

Outlet: Cycling News Product: Flywheel Sunglasses Unique Visitors Per Month: 1,458,897 Link: https://www.cyclingnews.com/reviews/smith-flywheel-sunglasses-review/

Brand Editorial Coverage – August 2021

Outlet: Velo News Product: Wildcat Sunglasses Unique Visitors Per Month: 530,878 Link: https://www.velonews.com/gear/gravel-gear/the-gear-i-loved-at-the-migration-gravel-race/

Brand Editorial Coverage – August 2021

Outlet: The Advocate Magazine Product: Wildcat Sunglasses Unique Visitors Per Month: 1,572,708 Link: https://www.advocate.com/exclusives/2021/7/27/gus-kenworthy-trains-his-last-olympics-and-Hollywood

Brand Editorial Coverage – August 2021

Outlet: Road.cc Product: Shift MAG Sunglasses Unique Visitors Per Month: 1,333,327 Link: https://road.cc/content/review/smith-shift-mag-sunglasses-285597

Brand Editorial Coverage – August 2021

Outlet: TriMag France Issue: Summer 2020 Product: Shift MAG Sunglass Circulation: 30,000

Brand Editorial Coverage – August 2021

Outlet: Terrengsykkel Product: Forefront 2 Helmet Unique Visitors Per Month: Unavailable Link: https://www.terrengsykkel.no/sykkelutstyr/sykkelhjelmer/test-av-sykkelhjelmer-toppmodeller-til-stisykling-og-terren

Brand Editorial Coverage – August 2021

Outlet: The MTB Lab Product: Leadout PivLock Sunglasses Unique Visitors Per Month: 10,969 Link: https://themtblab.com/2021/08/smith-optics-introduces-the-leadout-pivlock-sunglass.html

Brand Editorial Coverage – August 2021

Outlet: Singletrack World Product: Persist Helmet Unique Visitors Per Month: 1,474,107 Link: https://singletrackworld.com/2021/08/fresh-goods-friday-563-bank-holiday-treats/

Brand Editorial Coverage – August 2021

Outlet: Bike Biz Product: Persist Helmet Unique Visitors Per Month: 25,581 Link: https://www.bikebiz.com/bikebizs-guide-to-the-latest-helmets-2/

Brand Editorial Coverage – August 2021

Outlet: Road.cc Product: Persist Helmet Unique Visitors Per Month: 1,333,327 Link: https://road.cc/content/review/smith-persist-helmet-285751

Brand Editorial Coverage – August 2021

Outlet: Inside Hook Product: Express Helmet Unique Visitors Per Month: 1,473,114 Link: https://www.insidehook.com/article/gear/best-commuter-bike-helmets

Brand Editorial Coverage – August 2021

Outlet: Consumer Reports Product: Signal Helmet Unique Visitors Per Month: 12,676,957 Link: https://www.consumerreports.org/bike-helmets/best-bike-helmets-of-the-year-a1539997988/

Brand Editorial Coverage – August 2021

Outlet: Active Gear Review Product: Pathway Rx Sunglasses Unique Visitors Per Month: 23,455 Link: https://www.activegearreview.com/running-gear-reviews/sport-sunglasses-running/smith-optics-pathway-rx-sungla

Brand Editorial Coverage – August 2021

Outlet: Women’s Health Product: Bridgetown Sunglasses Unique Visitors Per Month: 26,355,067 Link: https://www.womenshealthmag.com/fitness/g26453706/best-yoga-gifts/?slide=17

Brand Editorial Coverage – August 2021

Outlet: V Magazine Product: Shift MAG and Eastbank Sunglasses Unique Visitors Per Month: 110,971 Link: https://vmagazine.com/article/your-new-favorite-sunglasses-for-every-summer-activity/

Brand Editorial Coverage – August 2021

Outlet: REI Co-Op Product: Ruckus Sunglasses Unique Visitors Per Month: 13,470,840 Link: https://www.rei.com/learn/expert-advice/mountain-biking-checklist.html

Brand Editorial Coverage – August 2021

Outlet: Entertainment Tonight Product: Caper Sunglasses Unique Visitors Per Month: 5,062,492 Link: https://www.etonline.com/the-best-amazon-deals-on-designer-sunglasses-for-summer-148824

Brand Editorial Coverage – August 2021

Outlet: The Manual Product: Basecamp Sunglasses Unique Visitors Per Month: 2,287,453 Link: https://www.themanual.com/fashion/what-to-wear-hiking/

Brand Editorial Coverage – August 2021

Outlet: SPY Product: Elite Aegis Arc Compact Eye Shield Unique Visitors Per Month: 1,604,844 Link: https://spy.com/articles/gear/outdoors/best-hunting-glasses-shooting-1202778606/

Brand Editorial Coverage – August 2021

Outlet: Yahoo! Life Product: Elite Aegis Arc Compact Eye Shield Unique Visitors Per Month: 5,172,311 Link: https://www.yahoo.com/lifestyle/best-shooting-glasses-hunting-glasses-150027846.html

Brand Editorial Coverage – August 2021

Outlet: Kayak Angler Magazine Issue: Summer 2021 Product: Castaway Sunglasses Circulation: 62,713

Brand Editorial Coverage – August 2021

Outlet: Fishing Tackle Retailer Product: Joya and Rockaway Sunglasses Unique Visitors Per Month: 35,610 Link: https://fishingtackleretailer.com/on-water-performance-and-style-with-new-joya-and-rockaway-sunglasses-from-sm

Brand Editorial Coverage – August 2021

Outlet: Bass Angler Magazine Product: Guide’s Choice XL Sunglasses Unique Visitors Per Month: 25,000 Link: https://bassanglermag.com/new-from-smith-optics-at-icast-2021/

Brand Editorial Coverage – August 2021

Outlet: Bass Blaster Product: Guide’s Choice Sunglasses Unique Visitors Per Month: 114,000 Link: https://myemail.constantcontact.com/Weekend-bait-breakdowns--Fishing-bluegill-beds-now--Random-from-Icast--.h

Brand Editorial Coverage – August 2021