Smith Global Brand Coverage Report - April 2021

Global Brand Editorial Coverage April 2021

April 2021 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 68,673,587 Total seen circulation to date: + 487,813,502 Snow My Imperfect Life - Squad MAG Goggles - 370,699 Snowbound Fest - Wildcat and Flare Sunglasses - 11,000 Road Bike Rider - Holt 2 Helmet - 588,433 Bike/Performance Men’s Journal - Express Helmet - 4,439,544 Style of Sport - Express Helmet - 5,077 Road.cc - Express Helmet – 1,617,100 Cycle Volta - Express Helmet - 43,086 Bike for Trade - Express Helmet – 2,030 Pink Bike - Shift MAG Sunglass - 3,811,659 Cycle Tech Review - Shift MAG Sunglass - 20,028 20/20 Magazine - Shift MAG Sunglass - 37,000 Eyecare Business – Shift MAG Sunglass – 40,000 The Sweet Cyclists - Shift MAG Sunglass – 7,396 The Sweet Cyclists YouTube - Shift MAG Sunglass – 3,200 HiConsumption - Ruckus Sunglass- 1,859,956 Marin Living Magazine - Ruckus Sunglass – 30,000 Marin Living Online - Ruckus Sunglass – 5,000 Independent - Attack MAG Sunglass - 45,566,828 News Chain - Attack MAG Sunglass - Unavailable Sustain Heath - Attack MAG Sunglass - 7,021 Cycling Weekly - Attack MAG Sunglass - 2,200,000 Triathlete Magazine - Podium TT Helmet - 23,560 Triathlete Online - Podium TT Helmet – 282,085

Bike/Performance (continued) Ask Men - Network Helmet and Reverb Sunglass - 2,595,639 Road Bike Review – Reverb Sunglass- 588,433 Singletracks Newsletter - Mainline Helmet – 692,224 Beta MTB - Wildcat Sunglasses - Unavailable Sunglass Fishing Tackle Retailer – Deckboss, Riptide, Castaway – 17,499 Backpacker Magazine - Lowdown 2 CORE Sunglass – 355,866 Backpacker Online - Lowdown 2 CORE Sunglass - 473,002 Gray’s Sporting Journal - Lowdown 2 CORE Sunglass – 31,511 CBS Austin - CORE Collection – 785,171 Gordon Ramsay’s American Road Trip - Lowdown 2 Sunglass - 1,760,000 Corporate News 20/20 Magazine - INEOS UK Partnership - 37,000 Adventure Journal - Smith Lifetime Warranty - 366,540

Outlet: My Imperfect Life Product: Squad MAG Goggles Unique Visitors Per Month: 370,699 Link: https://www.myimperfectlife.com/buying-guide/best-activewear-accessories

Brand Editorial Coverage – April 2021

Outlet: Road Bike Rider Product: Holt 2 Helmet Unique Visitors Per Month: 588,433 Link: https://www.roadbikerider.com/smith-optics-holt-2-helmet-review/

Brand Editorial Coverage – April 2021

Outlet: Snowbound Fest Product: Wildcat and Flare Sunglasses Unique Visitors Per Month: 11,000 Link: https://snowboundfest.com/spring-skiing-101/

Brand Editorial Coverage – April 2021

Outlet: Men’s Journal Product: Express Helmet Unique Visitors Per Month: 4,439,544 Link: https://www.mensjournal.com/gear/smith-launches-commuter-focused-express-mips-bike-helmet/

Brand Editorial Coverage – April 2021

Outlet: Style of Sport Product: Express Helmet Unique Visitors Per Month: 5,077 Link: https://www.styleofsport.com/get-the-blues-2/#

Brand Editorial Coverage – April 2021

Outlet: Road.cc Product: Express Helmet Unique Visitors Per Month: 1,1617,100 Link: https://road.cc/content/tech-news/smith-announces-new-express-mips-commuting-helmet-282727

Brand Editorial Coverage – April 2021

Outlet: Cycle Volta Product: Express Helmet Unique Visitors Per Month: 2,002 Link: https://www.cyclevolta.com/story/ebike-accessories/2021-bicycle-commuter-helmets/

Brand Editorial Coverage – April 2021

Outlet: Bike for Trade Product: Express Helmet Unique Visitors Per Month: 2,030 Link: https://bikefortrade.sport-press.it/2021/04/15/express-mips-di-smith-e-il-nuovo-casco-che-pensa-ai-commuter/

Brand Editorial Coverage – April 2021

Outlet: Pink Bike Product: Shift MAG Sunglasses Unique Visitors Per Month: 3,811,659 Link: https://www.pinkbike.com/news/randoms-new-mud-tires-subzero-sealant-sunglasses-and-more-pond-beaver-2021.h

Brand Editorial Coverage – April 2021

Outlet: Cycle Tech Review Product: Shift MAG Sunglass Unique Visitors Per Month: 20,028 Link: https://cycletechreview.com/2021/clothing-reviews/sunglasses/the-best-cycling-glasses-of-2021/

Brand Editorial Coverage – April 2021

Outlet: The Sweet Cyclists Product: Shift MAG Sunglass Unique Visitors Per Month: 7,396 Link: https://thesweetcyclists.com/smith-shift-mag-sunglasses-review/

Brand Editorial Coverage – April 2021

Outlet: The Sweet Cyclists - YouTube Product: Shift MAG Sunglass Unique Visitors Per Month: 3,200 Link: https://www.youtube.com/watch?v=ODgHQyYljGM

Brand Editorial Coverage – April 2021

Outlet: 20/20 Magazine Issue: April 2021 Product: Shift MAG Sunglass Circulation: 37,000

Brand Editorial Coverage – April 2021

Outlet: Eyecare Business Issue: April 2021 Product: Shift MAG Sunglass Circulation: 40,000

Brand Editorial Coverage – April 2021

Outlet: Marin Living Magazine Issue: April 2021 Product: Ruckus Sunglass Circulation: 30,000

Brand Editorial Coverage – April 2021

Outlet: Marin Living Online Product: Ruckus Sunglass Unique Visitors Per Month: 5,000 Link: https://marinlivingmagazine.com/5-things-that-will-up-your-cycling-game/

Brand Editorial Coverage – April 2021

Outlet: HiConsumption Product: Ruckus Sunglass Unique Visitors Per Month: 1,859,956 Link: https://hiconsumption.com/style-guide-speed-hike/

Brand Editorial Coverage – April 2021

Outlet: Independent Product: Attack MAG Sunglass Unique Visitors Per Month: 45,556,828 Link: https://www.independent.co.uk/life-style/health-and-families/uv-rays-uv-protection-decathlon-swedish-b1830466.h

Brand Editorial Coverage – April 2021

Outlet: News Chain Product: Attack MAG Sunglass Unique Visitors Per Month: Unavailable Link: https://www.newschainonline.com/lifestyle/health-and-wellbeing/4-of-the-best-running-sunglasses-for-hot-and-sun

Brand Editorial Coverage – April 2021

Outlet: Sustain Health Product: Attack MAG Sunglasses Unique Visitors Per Month: 7,021 Link: https://sustainhealth.fit/lifestyle/running-sunglasses/

Brand Editorial Coverage – April 2021

Outlet: Cycling Weekly Product: Attack MAG MTB Sunglasses Unique Visitors Per Month: 2,200,000 Link: https://www.cyclingweekly.com/news/product-news/deals-bargains/everything-you-need-to-go-bikepacking-the-co

Brand Editorial Coverage – April 2021

Outlet: Triathlete Magazine Issue: March/April 2021 Product: Podium TT Helmet Circulation: 23,560

Brand Editorial Coverage – April 2021

Outlet: Triathlete Online Product: Podium TT Helmet Unique Visitors Per Month: 282,025 Link: https://www.triathlete.com/gear/the-best-triathlon-gear/

Brand Editorial Coverage – April 2021

Outlet: AskMen Product: Network Helmet and Reverb Sunglasses Unique Visitors Per Month: 2,595,639 Link: https://www.askmen.com/style/fashion_trends/cycling-fashion.html

Brand Editorial Coverage – April 2021

Outlet: Road Bike Review Product: Reverb Sunglass Unique Visitors Per Month: 588,433 Link: https://www.cyclevolta.com/story/ebike-accessories/winter-helmets/

Brand Editorial Coverage – April 2021

Outlet: Singletracks Newsletter Product: Mainline Helmet Unique Visitors Per Month: 692,224

Brand Editorial Coverage – April 2021

Outlet: Beta MTB Product: Wildcat Sunglasses Unique Visitors Per Month: Unavailable Link: https://www.betamtb.com/gear/beta-editors-choice-essentials/

Brand Editorial Coverage – April 2021

Outlet: Fishing Tackle Retailer Issue: March 2021 Product: Riptide, Deckboss, and Castaway Sunglasses Circulation: 17,499

Brand Editorial Coverage –April 2021

Outlet: Backpacker Magazine Issue: 2021 Gear Guide Product: Lowdown 2 CORE Sunglasses Circulation: 355,866

Brand Editorial Coverage –April 2021

Outlet: Backpacker Online Product: Lowdown 2 CORE Sunglasses Unique Visitors Per Month: 473,002 Link: https://www.backpacker.com/gear-item/smith-lowdown-2-core/

Brand Editorial Coverage –April 2021

Outlet: Gray’s Sporting Journal Issue: Spring 2021 Fly Fishing Issue Product: Lowdown 2 CORE Sunglasses Circulation: 31,511

Brand Editorial Coverage – April 2021

Outlet: CBS Austin Product: CORE Collection Unique Visitors Per Month: 785,171 Link: https://cbsaustin.com/features/we-are-austin/sustainable-cool-and-unique-the-haute-bar-shares-great-earth-day-fin

Brand Editorial Coverage – April 2021

Outlet: Gordon Ramsay's American Road Trip Product: Lowdown 2 Sunglasses Viewers Per Episode: 1,760,000 Link: https://www.youtube.com/watch?v=LhgFaWw7uBI&list=PLaVDsCRnTMD1Wp_7xTM7NWMHxXbPZvNE_

Brand Editorial Coverage – April 2021

Outlet: 20/20 Magazine Issue: April 2021 Product: INEOS UK Partnership Circulation: 37,000

Brand Editorial Coverage – April 2021

Outlet: Adventure Journal Product: Smith Lifetime Warranty Unique Visitors Per Month: 366,540 Link: https://www.adventure-journal.com/2021/04/outdoor-brands-guarantee-gear-life/

Brand Editorial Coverage – April 2021