Smith North America Brand Editorial Coverage - April 2019

Brand Editorial Coverage April 2019 North America

April 2019 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 68,979,966 Total seen circulation to date: + 200,167,552 SNOW Gear Junkie - 4D MAG Goggles - 475,534 Mountain Weekly News - 4D MAG Goggles - 34,331 BIKE / PERFORMANCE Bustle - Parallel Sunglasses - 16,349,302 Canadian Cycling Magazine MTB - Forefront 2 Helmet – 25,000 Canadian Cycling Magazine - Reverb & Lowdown 2 – 25,000 CyclingTips – TeamWorthy Trace Helmet & Trackstand Sunglass - 1,500,000 Gear Junkie – Reverb Sunglass - 475,534 Loam Wolf - Lowdown XL 2 – 80,000 Men’s Journal Online - Attack MTB - 3,466,849 The MTB Lab - Session Helmet - 10,969 MTB Mag - Forefront 2 Helmet & Attack MTB - 129,275 Off Road CC - Session MIPS Helmet - 29,705,622 Oxygen Magazine - Trackstand - 186,000 Pink Bike - Attack MTB - 3,811,659 Pink Bike - Forefront 2 Helmet - 3,811,659 Sea Otter Classic - Attack MTB – 72,500 Singletracks – Forefront 2 MIPS Helmet – 439,794 Singletracks – Squad MTB Goggles – 439,794 Style of Sport - Trace Helmet - 5,077

SUNGLASS Active Gear Review - Roam - 19,842 Backpacker – Basecamp - 323,655 Gear Patrol - Runaround - 3,786,526 OPTICAL EnVue - Fremont & Archway Rx Frames – 4,500 Eyecare Business - Wildcat - 40,011 Eyecare Business Online - Wildcat - unavailable Optical Prism - Attack & Attack Max - 15,245 Shape Online - Smith Rx Reference - 3,505,230 Vision Monday – Mark Phares Re-Joins Smith – 47,835 CORPORATE NEWS SGB Media - Coffin Bros Join Global Surf Team - 20,057 SGB Media – Mark Phares Re-Joins Smith – 20,057 Shop Eat Surf - Mark Phares Re-Joins Smith - 47,141 SNEWS - Mark Phares Re-Joins Smith - 52,827 Snow Industry News - Mark Phares Re-Joins Smith – 5,000 Shop Eat Surf – Smith A Hot Topic for Safilo - 47,141

Outlet: Gear Junkie Product: 4D MAG Goggles Unique Visitors Per Month: 475,534 Link: https://gearjunkie.com/smith-4d-mag-goggles-review

Brand Editorial Coverage – April 2019

Outlet: Mountain Weekly News Product: 4D MAG Goggles Unique Visitors Per Month: 34,331 Link: https://mtnweekly.com/reviews/2020-snowboard-goggles-first-look/

Brand Editorial Coverage – April 2019

Outlet: Bustle Product: Parallel Sunglasses Unique Visitors Per Month: 16,349,302 Link: https://www.bustle.com/p/the-5-best-running-sunglasses-17028018

Brand Editorial Coverage – April 2019

Outlet: Canadian Cycling Magazine MTB Product: Forefront 2 Helmet Unique Visitors Per Month: 25,000 Link: https://cyclingmagazine.ca/mtb/sea-otter-safety-and-storage-sunburst-lazers-and-lights/

Brand Editorial Coverage – April 2019

Outlet: Canadian Cycling Magazine Product: Reverb & Lowdown 2 Unique Visitors Per Month: 25,000 Link: https://cyclingmagazine.ca/special-feature/enter-to-win-smith-reverb-lowdown-2-sunglasses/

Brand Editorial Coverage – April 2019

Outlet: Cycling Tips Product: Gus Kenworthy AIDS Cycle Trace Helmet & Trackstand Sunglass Unique Visitors Per Month: 1,500,000 Link: https://cyclingtips.com/2019/04/photo-gallery-the-best-gear-of-the-2019-sea-otter-classic-part-four/

Brand Editorial Coverage – April 2019

Outlet: Gear Junkie Product: Reverb Sunglass Unique Visitors Per Month: 475,534 Link: https://gearjunkie.com/running-new-zealand-routeburn-track

Brand Editorial Coverage – April 2019

Outlet: Loam Wolf Product: Lowdown XL 2 Unique Visitors Per Month: 80,000 Link: http://theloamwolf.com/2019/03/29/review-smith-lowdown-xl-2/

Brand Editorial Coverage – April 2019

Outlet: Men’s Journal Online Product: Attack MTB Unique Visitors Per Month: 3,466,849 Link: https://www.mensjournal.com/gear/the-best-new-cycling-gear-for-road-and-mountain-biking-spring-2019/4-smith-attack-mt

Brand Editorial Coverage – April 2019

Outlet: The MTB Lab Product: Session Helmet Unique Visitors Per Month: 10,969 Link: https://themtblab.com/2019/03/smith-optics-session-helmet-review.html

Brand Editorial Coverage – April 2019

Outlet: MTB Mag Product: Forefront 2 & Attack MTB Unique Visitors Per Month: 129,275 Link: https://www.mtb-mag.com/en/sea-otter-classic-2019-recap/

Brand Editorial Coverage – April 2019

Outlet: Off Road CC Product: Session MIPS Helmet Unique Visitors Per Month: 29,705,622 Link: https://off.road.cc/content/review/helmets/smith-optics-session-mips-helmet-review-3364

Brand Editorial Coverage – April 2019

Outlet: Oxygen Magazine Issue: Gear Guide 2019 Product: Trackstand Circulation: 186,000

GEAR GUIDE

spring

blıng

WITH SUMMER AROUND THE CORNER, THIS

2019

GEAR WILL ENSURE YOU’RE FIT, FRESH AND FASHIONABLE!

7

BY MYATT MURPHY

5

2

1

4

8

6

3

1

Do yoga — and save the planet at the same time!

70

2

Manduka Eko Yoga Mat

RipWrap Towel

Made of genuine tree rubber, this ecofriendly mat sports a naturally tacky surface that’s practically slipproof, no matter what exercises or poses you put it through. Gogreen bonus: Not a single Amazon tree was harvested to make it! $92 manduka.com

Made from absorbent, quick-dry microfiber fabric, this towel has a Velcro pocket for your phone, features a series of yoga/stretching poses printed on the back and converts into a sarong in a pinch! $35 ripskirthawaii.com

9

3 Smith Trackstand Sunglasses These featherweight, durable cycling sunglasses feature a vented brow for optimal air flow and a coated lens that repels dirt, dust and grease. With an adjustable nosepiece and adaptable frame, they are easily altered for a custom, comfortable fit. $170 smithoptics.com

spring 2019

Brand Editorial Coverage – April 2019

4 Hex Performance Anti-Stink Spray Some workout gear is impossible to wash — mats, shoes, gym bag — but that doesn’t mean you (and everyone around you) should suffer as you sweat. This eco-friendly spray destroys odors caused by bacteria, mold, mildew and sweat on any surface, and it’s dye-, alcohol- and fragrancefree! $10 hexperformance.com

5 Nahlo Ganika Sandals Pamper your feet with these lightweight sandals that have super-soft cotton straps and an insole made from yoga mat memory foam. They’re cozy and supportive and come in a variety of cool colors — including fun metallics! — that scream spring-ready. $48-$52 nalho.com

6 Aloha Protein Bars These newly reformulated plant-based bars contain roughly 14 grams of protein, are low in sugar and are fortified with 3 to 13 grams of fiber, depending on the flavor.

The bars are non-GMO and free of gluten, dairy and artificial anything, but the best part: The chocolate mint and chocolate fudge brownie versions are dipped in organic dark chocolate! $30 for 12-pack aloha.com

7 Jaybird Run XT True Wireless Sport Headphones Born for outdoor exercise, these waterproof wireless buds sound incredible and fit snugly in any ear shape. When fully charged, they offer 12 hours of playtime, and a toggle feature lets you manage music or calls.

There’s even a “Find My Buds” app in case you misplaced them postworkout. $180 jaybirdsport.com

8 Ancient Nutrition Keto Matcha This green-tea pick-me-up has 135 milligrams of caffeine and is rich in antioxidants, coconut mediumchain triglycerides and adaptogenic superfoods — including ashwagandha, reishi and chaga — to support healthy energy and reduce fatigue. $46 store.draxe.com

9 Lorna Jane Go Between Core Ankle Biter Tights Whether you’re lifting or lounging, these tights are the perfect fit: They boast moisture-wicking fabric and strategically placed panels that stretch for comfort, and the patented powermesh design keeps your core engaged for maximum support. $111 lornajane.com

ox y g e n m a g . co m

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Outlet: Pink Bike Product: Attack MTB Unique Visitors Per Month: 3,811,659 Link: https://www.pinkbike.com/news/sarahs-friday-randoms-sea-otter-2019.html

Brand Editorial Coverage – April 2019

Outlet: Pink Bike Product: Forefront 2 Helmet Unique Visitors Per Month: 3,811,659 Link: https://www.pinkbike.com/news/helmet-roundup-sea-otter-2019.html

Brand Editorial Coverage – April 2019

Outlet: Sea Otter Classic Issue: 2019 Festival Guide Product: Attack MTB Sunglasses Circulation: 72,500

Brand Editorial Coverage – April 2019

Outlet: Singletracks Issue: April 1, 2019 Newsletter Product: Forefront 2 MIPS Helmet Unique Visitors Per Month: 439,794

Brand Editorial Coverage – April 2019

Outlet: Singletracks Issue: April 15, 2019 Newsletter Product: Squad MTB Goggles Unique Visitors Per Month: 439,794

Brand Editorial Coverage – April 2019

Outlet: Style of Sport Product: Trace Helmet Unique Visitors Per Month: 5,077 Link: https://www.styleofsport.com/spring-training-3/

Brand Editorial Coverage – April 2019

Outlet: Active Gear Review Product: Roam Unique Visitors Per Month: 19,842 Link: https://activegearreview.com/running-gear-reviews/sport-sunglasses-running/smith-optics-roam-sunglass-review/

Brand Editorial Coverage – April 2019

Outlet: Backpacker Issue: The Gear Guide Product: Basecamp Sunglasses Circulation: 323,655

Brand Editorial Coverage – April 2019

Outlet: Gear Patrol Product: Runaround Unique Visitors Per Month: 3,786,526 Link: https://gearpatrol.com/2019/04/08/best-mothers-day-gifts-2019/

Brand Editorial Coverage – April 2019

Outlet: EnVue Issue: April 2019 Product: Fremont & Archway Rx Frames Circulation: 4,500

Brand Editorial Coverage – April 2019

Outlet: Eyecare Business Issue: April 2019 Product: Wildcat Circlulaton: 40,011

Brand Editorial Coverage – April 2019

Outlet: Eyecare Business Online Product: Wildcat Unique Visitors Per Month: unavailable Link: https://www.eyecarebusiness.com/issues/2019/april-2019/sports-xtech

Brand Editorial Coverage – April 2019

Outlet: Optical Prism Product: Attack & Attack Max Unique Visitors Per Month: 15,245 Link: https://opticalprism.ca/sports-shades-for-all-seasons/

Brand Editorial Coverage – April 2019

Outlet: Shape Online Product: Smith Rx Reference Unique Visitors Per Month: 3,505,230 Link: https://www.shape.com/fitness/tips/tips-working-out-while-wearing-glasses

Brand Editorial Coverage – April 2019

Outlet: Vision Monday Product: Mark Phares Re-Joins Smith Unique Visitors Per Month: 47,835 Link: https://www.visionmonday.com/latest-news/article/mark-phares-rejoins-smith-as-vice-president-of-global-sales/

Brand Editorial Coverage – April 2019

Outlet: SGB Media Product: Smith Welcomes Conner and Parker Coffin to Global Surf Team Unique Visitors Per Month: 20,057 Link: https://sgbonline.com/smith-welcomes-connor-and-parker-coffin-to-global-surf-team/

Brand Editorial Coverage – April 2019

Outlet: SGB Media Product: Mark Phares Re-Joins Smith Unique Visitors Per Month: 20,057 Link: https://sgbonline.com/aisle-talk-week-of-april-22/

Brand Editorial Coverage – April 2019

Outlet: Shop Eat Surf Product: Mark Phares Re-Joins Smith Unique Visitors Per Month: 47,141 Link: https://www.shop-eat-surf.com/2019/04/mark-phares-re-joins-smith/

Brand Editorial Coverage – April 2019

Outlet: SNEWS Product: Mark Phares Re-Joins Smith Unique Visitors Per Month: 52,827 Link: https://www.snewsnet.com/press-release/mark-phares-re-joins-smith-as-new-vp-of-global-sales

Brand Editorial Coverage – April 2019

Outlet: Snow Industry News Product: Mark Phares Re-Joins Smith Unique Visitors Per Month: 5,000 Link: https://www.snowindustrynews.com/articles/2019/april/mark-phares-re-joins-smith-as-new-vp-of-global-sales/

Brand Editorial Coverage – April 2019

Outlet: Shop Eat Surf Product: Smith a Hot Topic for Safilo Unique Visitors Per Month: 47,141 Link: https://www.shop-eat-surf.com/2019/03/smith-a-hot-topic-for-safilo/

Brand Editorial Coverage – April 2019