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PRESS CONTACT: Cassie Abel | | 208.727.6593

Total Seen Monthly Circulation: +21,008,518

Total Seen Circulation Year to Date: +151,413,091



1. Bike Rumor - Forefront - 3,000,000

1. Backpacker - PivLock Overdrive

2. Bicycling - Forefront - 738,000

2. Bike Rumor - PivLock Overdrive, ChromaPop

3. Cyclocross Magazine - Forefront - 500,000

3. Climbing Magazine - ChromaPop Dolen

4. - Forefront - 972,061

4. InStyle Valence, Allure, I/O

5. Velo News - Forefront - 468,800

5. Departures (AMEX) - Vantage with Aerocore

6. Blister Gear Review - Forefront - 965,000

6. Freeskier - I/OS

7. Pink Bike - Forefront - 1,847,054


8. Outside - Forefront Best in Show Award - 1,484,079

Hideout, Elite Hudson

9. GearJunkie - Forefront Best in Show Award - 500,000

8. Men’s Journal - ChromaPop

10. American Angler - ChromaPop - 43,682

9. O, the Oprah Magazine - I/OS, Shield Sunglasses

11. Adventure Journal - Nomad with ChromaPop - 217,805

10. OIA WebNews - Made in America, Various Smith Product

12. Bicycling - Dolen - 738,000

11. SELF - PivLock V90, PivLock V2

13. - Riverside (Fly Fishing) - 1,445,276

12. Powder - Vice, Vantage with Aerocore

14. Shape - Approach - 1.582.687

13. Snowboarder - I/OX

15. Outside Magazine - Dr Bob I/O, ChromaPop - 675,000

14. Town & Country - I/OX Goggles

16. Freeskier - Lowdown, Vice, Maze - 70,000

15. TW Snowboarding - I/O Trilaboration

Men’s Health - Elite Prospect, Elite Lockwood, Elite

17. Florida Sport Fishing - Polarized Fishing Lenses - 60,000 16. Snowboard Canada - Maze, Vice 18. Fly Rod & Reel - ChromaPop - 50.614

17. Penthouse - Turnkey

19. Eyecessorize - Bradford

18. Penthouse - Vantage with Aerocore

20. Bicycle Retailer - PivLock Overdrive - 29,778

20. - Bobby Maze and I/O

21. PinkBike - Broers Video - 1,847,054

21. Details - I/O Recon

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out

*Please note that a pitch does not guarantee that the above mentioned product will appear in print.

the buzz on the flyfishing biz



Rod Warranties Revisited/What We Learn from Yoga Pants/Hot List of New Gear/The Evolution of Fly Product/Young Entrepreneurs/Predatory Angling... and more. September 2013


jackets Acklins from Simms “Best Outerwear” at IFTD went to the Acklins Jacket from Simms. The 3-layer GORETEX fabric technology, 3-point cinch hoods, lightweight and unique corrosion-resistant zipper design that incorporates a secure hand pocket with pit zips impressed the judging group, which was comprised of fishing media and retailers. Dryfender Insulated raingear from Shimano Another product that took a top award in the ICAST new product showcase, Dryfender combines proven performance against the elements at a lower pricepoint than other high-end foul weather gear. / September 2013

Stormr Neoprene One of the hottest “new materials” we’re seeing in a number of products is actually the old wader standard neoprene. But nobody has applied that material to create a jacket as artfully and functionally as STORMR. The new-for-2014 Strykr Jacket (retail $299.95) is waterproof, windproof, high-stretch, and exceptionally thermal efficient. In 22

other words, it’s ideal for snotty, chilly steelhead conditions, or the sideways squalls often encountered while in search for striped bass.

eyewear Hatch by Costa* and Tuna Alley by Costa Costa swept the awards categories at IFTD and ICAST with Hatch and Tuna Alley, respectively. As the names imply, Hatch resonates on the river, while Tuna Alley offers a wider coverage that might be more applicable on the salt. Actually, they both look great, and feature Costa’s legendary 580 lenses... price depends on type, but these are sharp shades. Chromapop by Smith Smith Optics has introduced a new lens technology that should be a paradigm changer. Called Chromapop, the premise is that where color wavelengths cross (from blue to green, and green to red) the eye has trouble distinguishing color. Chromopop filters out that color confusion specifically in those areas. Whether you understand that or not, there are other more straightforward attributes that are easily grasped: These lenses do not utilize polarizing film; the treatment happens within the lens material (called Trivex). The Abbe value of Trivex (measure of clarity) is 45. Glass is 44. So it is as clear as glass and clearer than polycarbon. That said, it is 10 percent lighter than polycarbon, and a whop-

ping 75 percent lighter than optical glass. They’re anti-reflective coated, and four times more scratch resistant than plastic. So this is a legitimate best-of-all worlds combination. We tested the lenses and colors do pop more. There is value in sight fishing scenarios, where subtle motion and color differentiations spell the difference between noticing what’s there and what’s not. MSRP starts around $209; for more information see Low Light Ignitor by Smith We field tested Smith’s new Low Light Ignitor lenses in Iceland and gave them a big thumbs up. Details definitely pop in gray sky conditions. Hobie Hydroclean Glass Another manufacturer worth paying attention to is Hobie. You might think of Hobie for boats or other things, but the company is marketing some really fine lenses for fishing and a number of stylish frames. We’ve been wearing Bayside with Hydroclean Plus glass copper lenses ($190) and the optical clarity is on par with the best in class.

other stuff C&F Design Intruder Fly Box* Won best fly box at IFTD. Waterproof. With magnets, $69.95.

To view the video, please visit:

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Walking on the Sun

Welcome to the hottest trade show in Las Vegas: the outdoor Paddock

Interbike, in Heels

From cocktail waitress to Vegas bike shop owner

Just Peachy

Georgia is newest mountain bike member of NICA

Country Roads

Big names launch gravel bikes



Visit Interbike booth 20140 to see our USB rechargeable products.



MONO FL /RL September 18 – 20 Booth# 20140

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ISSUE 1338 SEPTEMBER 23, 2013

The Weekly Digital Magazine for the Sporting Goods Industry

Smith Optics

Launches into Bicycle Helmet Market

Sun Valley, ID’s Smith Optics, market leader in snow goggles and helmets and a pioneer of interchangeable sunglass lens technology, announced last month its expansion into the bicycle helmet market. The brand unveiled its debut collection of bicycle helmets at the Interbike 2013 tradeshow with testing samples available at the OutDoor Demo. “As a product-driven brand, it’s our goal to create innovations that improve the user’s experience,” said Eric Carlson, VP of product and design. “For years our customers have asked us to create bicycle helmets and we’ve been reluctant to do so because of the barriers to entry in the category,” said Senior VP of Sales & Marketing Blair Clark. “Ninety percent of the bicycle helmet market in the United States is dominated by four brands and all of the brands share a common material EPS (Expanded Polystyrene), as the foundation of the helmet design for impact absorption.” Continued Clark: “Through our dedication to leading the winter helmet market, we discovered Koroyd, a patented tubular core material. Not only is Koroyd a better impact absorp¬tion solution than EPS, but also an impact absorption material that provides ventilation, ideal for the bike market. What our product development team has done for bike helmets will disrupt the helmet industry in the same way that EPS replaced leather and foam on bike helmets from the 70’s. If you think about it, noth¬ing remarkable has happened in bike helmets since EPS microshell helmets were created.” The all-new Forefront defines Smith’s innovation platform and is

intended as the “go to helmet for all-mountain riders.” Created to provide mountain protection with road-race weight, the Aerocore construction of the Forefront allows riders ventilated protection with up to a 30 percent improvement over standard EPS impact properties. The patented tubular core structure of the Koroyd material combines with EPS to create a system of materials designed to surpass current stan¬dards at low and high speeds. Aerocore construction allows for ventilated protection, reduced weight and lower volume. At 285 grams the Forefront helmet features Smith’s new VaporFit adjustable fit system, inte¬grated camera and light mounting area and an additional helmet goggle retention strap. Based off of Smith’s head form and investment in unique tooling, three adult helmet sizes are available to accommodate a variety of fits. Ten color options offer a range of style choices designed with the integration of sunglasses and goggles in mind. “The Forefront is the lightest, most comfortable helmet I’ve ever worn. It’s been great to be able to work with Smith on the development of this helmet to assure it meets the needs of all-mountain riders and racers,” said professional mountain biker Lars Sternberg. Smith bicycle helmets will be available at North American retailers in Spring 2014. The 2014 Smith bicycle helmet line consists of three models at three price points: the Forefront, MSRP $220, Maze, MSRP $80, and Holt, MSRP $50. Consistent with the rest of Smith’s product lines, Smith bicycle helmets feature integra¬tion, design, performance, solid margins and a lifetime warranty. SEPTEMBER 23, 2013 |


2013 Smith Optics September Editorial Coverage  

Summary of Smith Optics Editorial Coverage during the month of September 2013