SEPTEMBER 2013 BRAND EDITORIAL
PRESS CONTACT: Cassie Abel | cassie@smithoptics.com | 208.727.6593
Total Seen Monthly Circulation: +31,393,987
Total Seen Circulation Year to Date: +186,023,221
SELECT SEEN BRAND COVERAGE / CIRCULATION
*TOP PITCHES OF THE MONTH
1. All About Vision - Cover Photo, Spree - 1,710,295
1. Wall Street Journal - Allure
2. Snowboard - Assorted - 240,000
2. WomenMovement.com - Hemline
3. Alaska Airlines Magazine - Overdrive, V2 - 30,000
3. Eyecare Business - Debate, Decoder, Coleburn, Goodwin
4. OutsideOnline - Vantage - 1,300,000
4. Sports Illustrated Kids - Kids Ski Gear
5. SELF - Valence - 1,529,570
5. Men’s Journal - ChromaPop
6. BikeRumor - ChromaPop, Overdrive - 3,000,000
6. BUST Magazine - I/OS, Virtue, Lookout
7. Men’s Journal.com - Forefront - 1,445,276
7. ReserveAmerica.com - ChomaPop Dover
8. Skiing Magazine - Vantage, Smith ID - 307,443
8. Summit Daily - Vice, Photochromic I/O
9. SKI Magazine - Valence, Vantage, I/O, Vice - 455,438
9. Backcountry Magazine - Vice, ChromaPop Dover, Varience
10. NationalGeographic.com - ChromaPop (Gear of Year) 10. Red Bulletin - Vantage - 4,445,000
11. WeightWatchers.com - Vantage
11. Men’s Journal - Vice, Dolen - 3,646,000
12. SEA Mag / Boating World - Backdrop
12. Mountain Magazine - Vantage, I/O - 125,000
13. SNOW Magazine - Vantage, I/OX
13. Backpacker - Approach - 345,627
14. Outside Magazine - Gibson
14. Gear Institute - Vice - 34,883
15. Bicycling - Forefront, Hideout
15. Shop-Eat-Surf - New Marketing Managers - 459,432
16. Hooters Magazine - Fuel V.2 Sweat XM Orange Camo
16. Surfline - New Marketing Managers - 1,700,000
17. SELF - Vantage, Valence, I/OS, Virtue
17. OutsideOnline.com - ChromaPop Dolen - 1,300,000
18. Outside Magazine - I/O Recon
18. WIRED - Vantage - 819,457
20. Invision - ChromaPop RX
19. Sailing World - ChromaPop Frontman - 40,000
21. VMail - ChromaPop RX
20. TW Snow - Prospecting Idaho - 258,360
22. Outdoor Gear TV - ChromaPop Dover
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com
*Please note that a pitch does not guarantee that the above mentioned product will appear in print.