2013 Smith Optics October Editorial Coverage

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SEPTEMBER 2013 BRAND EDITORIAL

PRESS CONTACT: Cassie Abel | cassie@smithoptics.com | 208.727.6593

Total Seen Monthly Circulation: +31,393,987

Total Seen Circulation Year to Date: +186,023,221

SELECT SEEN BRAND COVERAGE / CIRCULATION

*TOP PITCHES OF THE MONTH

1. All About Vision - Cover Photo, Spree - 1,710,295

1. Wall Street Journal - Allure

2. Snowboard - Assorted - 240,000

2. WomenMovement.com - Hemline

3. Alaska Airlines Magazine - Overdrive, V2 - 30,000

3. Eyecare Business - Debate, Decoder, Coleburn, Goodwin

4. OutsideOnline - Vantage - 1,300,000

4. Sports Illustrated Kids - Kids Ski Gear

5. SELF - Valence - 1,529,570

5. Men’s Journal - ChromaPop

6. BikeRumor - ChromaPop, Overdrive - 3,000,000

6. BUST Magazine - I/OS, Virtue, Lookout

7. Men’s Journal.com - Forefront - 1,445,276

7. ReserveAmerica.com - ChomaPop Dover

8. Skiing Magazine - Vantage, Smith ID - 307,443

8. Summit Daily - Vice, Photochromic I/O

9. SKI Magazine - Valence, Vantage, I/O, Vice - 455,438

9. Backcountry Magazine - Vice, ChromaPop Dover, Varience

10. NationalGeographic.com - ChromaPop (Gear of Year) 10. Red Bulletin - Vantage - 4,445,000

11. WeightWatchers.com - Vantage

11. Men’s Journal - Vice, Dolen - 3,646,000

12. SEA Mag / Boating World - Backdrop

12. Mountain Magazine - Vantage, I/O - 125,000

13. SNOW Magazine - Vantage, I/OX

13. Backpacker - Approach - 345,627

14. Outside Magazine - Gibson

14. Gear Institute - Vice - 34,883

15. Bicycling - Forefront, Hideout

15. Shop-Eat-Surf - New Marketing Managers - 459,432

16. Hooters Magazine - Fuel V.2 Sweat XM Orange Camo

16. Surfline - New Marketing Managers - 1,700,000

17. SELF - Vantage, Valence, I/OS, Virtue

17. OutsideOnline.com - ChromaPop Dolen - 1,300,000

18. Outside Magazine - I/O Recon

18. WIRED - Vantage - 819,457

20. Invision - ChromaPop RX

19. Sailing World - ChromaPop Frontman - 40,000

21. VMail - ChromaPop RX

20. TW Snow - Prospecting Idaho - 258,360

22. Outdoor Gear TV - ChromaPop Dover

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com

*Please note that a pitch does not guarantee that the above mentioned product will appear in print.


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