NOVEMBER 2013 BRAND EDITORIAL
PRESS CONTACT: Cassie Abel | cassie@smithoptics.com | 208.727.6593
Total Seen Monthly Circulation: +39,200,758
Total Seen Circulation Year to Date: + 220,300,114
SELECT SEEN BRAND COVERAGE / CIRCULATION
*TOP PITCHES OF THE MONTH
1. New York Times Online - David Wise - 15,535,617
1. Gear Institute - Vantage, CrhomaPop, I/OX
2. Men’s Health - ChromaPop - 1,901,100
2. BicyclingMag.com - PivLock Overdrive
3. Powder Magazine - I/O Family, Vantage, Gage, Lowdown 3. Red Bulletin - Vantage, Dolen - 105,500
4. OR Show Dailies - I/O 7, Squad, Showcase, Compass
4. Freeskier - I/OS - 70,000
5. Outside Magazine - Dr. Bob I/O
5. Lava Magazine - Forefront - 60,000
6. Oxygen Magazine - Elena Hight Products
6. Decline - Forefront - 40,000
7. SELF - PivLock Overdrive
7. Self.com - Valence - 1,057,342
8. SIA Show Dailies - New Products
8. Military Times - ChromaPop Backdrop - 2,752,252
9. Fitness - Forefront
9. Army Times - ChromaPop Backdrop - 104,978
10. Shape - Forefront
10. ReserveAmerica.com - ChromaPop Dover - 2,000,000
11. SELF - Lowdown, PivLock, PivLock Overdrive
11. OutsideOnline - Vantage w/ Aerocore - 1,300,000
12. Bass Times - ChromaPop
12. Transworld Snowboarding - Trilab Vice - 120,000
13. Men’sJournal.com - Forefront
13. Penthouse - ChromaPop Turnkey - 109,792
14. WIRED - I/OX Turbo Fan
14. OutsideOnline - ChromaPop Audible - 1,300,000
15. Powder - Vice, Vantage
15. Runner’s World - ChromaPop Dover - 716,867
16. Cool Hunting - Archive Collection
16. FlyFisherman - ChromaPop - 101,069
17. Sunglasses Magazine - ChromaPop
17. Supercompressor.com - ChromaPop Lowdown - NA
18. Vision Monday - ChromaPop
18. Eyecessorize - Decoder - 59,589
20. Gear Caster - W’s Vantage, I/OS
19. Men’sHealth.com - Vantage, I/O Recon - 3,323,559
21. Busted Wallet - I/OX
20. USA Today - I/OX - 1,674,306
22. Skiing Magazine - Bobby Maze
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com
*Please note that a pitch does not guarantee that the above mentioned product will appear in print.