JUNE 2014 BRAND EDITORIAL
PRESS CONTACT: Cassie Abel cassie@smithoptics.com | 208.727.6593
total seen monthly circulation: + 7 1 , 7 3 6 , 1 1 1 total seen circulation year to date: + 1 7 7 , 9 1 2 , 0 6 1 SELECT SEEN BRAND C O V E R A G E / C I R C U L AT I O N 1. WIRED.com - ChromaPop - 12,102,110 2. FastCompany.com - Forefront - 14,907,344 3. Shape.com - Approach - 3,710,747 4. Gizmodo - Forefront IDEA Award - 16,474,077 5. Mountain Magazine - ChromaPop - 375,000 6. Florida Sport Fishing - Great Days - 60,000 7. Outside - Tenet, Forefront, ChromaPop, Overdrive - 675,000 8. Salt Water Sportsman - Dockside with CP - 138,000 9. On The Water - ChromaPop - 26,927 10. Hatch - Dockside with ChromaPop - 23,000 11. Cabela’s Journal - ChromaPop - 120,000 12. VCPN - I/O Recon, Great Days 13. 20/20 - I/OS, Decoder, ChromaPop - 49,524 14. Bike Rumor - Overtake, Asana - 3,000,000 15. PinkBike - Overtake - 1,847,054 16. Outside.com - Overtake - 1,011,777 17. Triathlete.com - Overtake - 854,411 18. BRAIN - Overtake - 29,788 19. Velo - Overtake - 468,600 20. Peleton - Overtake - 147,227 21. Shop Eat Surf - Overtake - 459,532
TOP PITCHES OF THE MONTH* 1. Shape.com - Lowdown with ChromaPop 2. Shape.com - Audible with ChromaPop 3. WIRED - Chief with ChromaPop 4. Men’s Health - V2 Max 5. Snowboarder - I/OX Goggle 6.Snowboard - I/O 7 Goggle 7. Freeskier - Various Winter Products 8. Marie Claire - I/O 7 Goggle 9. Supercompressor - PivLock Overdrive 10. Vogue - Various Winter Products & Sunglasses 11. SELF - Archive Collection 12. SELF - Asana 13. Bicycling - PivLock V2 Max 14. ESPN.com - Forefront 15. Maxim - Forefront 16. Men’s Journal - Dockside with Bronze 17. Field & Stream - Dockside with ChromaPop Bronze 18. CBS Watch Magazine - Asana 19. USA Today - ChromaPop 20. WellRoundedNY.com - Lowdown Slim 21. Outdoor Life - Dockside with ChromaPop
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com *Please note that a pitch does not guarantee that the above mentioned product will appear in print.