2014 Smith Optics July Editorial Coverage Report

J U LY 2 0 1 4 B R A N D E D I T O R I A L

PRESS CONTACT: Cassie Abel cassie@smithoptics.com | 208.727.6593

total seen monthly circulation: + 7 9, 9 5 1 , 9 9 3 total seen circulation year to date: + 2 5 7, 8 6 4 , 0 5 4 SELECT SEEN BRAND C O V E R A G E / C I R C U L AT I O N 1. WIRED.com - PivLock V2 - 13,847,963 2. WIRED.com - Chief with ChromaPop - 13,847,963 3.Men’sHealth.com - PivLock V2 Max - 9,931,265 4. Men’sJournal.com - Overtake - 6,385,675 5. ESPN.com - Forefront - 4,965,821 6. Bicycling.com - Overtake - 4,650,957 7. GrindTV.com - Forefront, Overtake - 4,195,030 8. Shape.com - Lowdown with ChromaPop - 3,710,747 9. Shape.com - Lowdown - 3,710,747 10. PopularMechanics.com - Forefront - 3,106,426 11. Men’s Health - Mastermind - 1,901,100 12. Health - Lowdown - 1,382,615 13. The Inertia - Lowdown - 1,000,000 14. TW Business - ChromaPop, Colette, Clayton - 185,615 15. Soldier Systems - Camo Collection - 242,581 16. SnowboardMag.com - ChromaPop - 999,749 17. Saltwater Sportsman - Dockside w/ ChromaPop - 138,000 18. Cabela’s Journal - Dover w/ Chromapop - 120,000 19. VCPN - Darby, Ralston - 37,086 20. Charlotte Sun - Dockside (ICAST) - 42,014 21. Eyecare Business - Angry Birds Co-Lab - 44,239

TOP PITCHES OF THE MONTH* 1. Shape.com - Audible with ChromaPop 2. Bicycling.com - PivLock Asana 3. Ski Magazine - I/OS 4. Marie Claire - I/O 7 5. Bicycling (Cover Shoot) - PivLock Overdrive, Approach 6. Men’s Journal - Overtake 7. TW Snowboarding - Vantage 8. Men’s Journal - I/O 7 9. Marie Clair - Approach, Parallel, Edgewood etc.

10. Allure - I/O 7 11. Freeskier - I/OX 12. Cadillac Magazine - I/O 7 13. Playboy.com - PivLock V2 14. OnTheSnow - Various Winter Products 15. VCPN - Frame Materials Story 16. VCPN - Quinlan, Manning, Darby 17. 20/20 - Arena, Arena Max, Asana 18. SKI / Skiing - I/O 7, Vantage and various others 19. Lava Gear of Year - Overtake 20. Vision Monday - SMITH Brand 21. Bassmaster - Discord

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com *Please note that a pitch does not guarantee that the above mentioned product will appear in print.

Week 1431

The B.O.S.S. Report News · Analysis · Insight

August 6, 2014

Story Continued from Page 4...

Johnson Outdoors Writes Down Jetboil Intangible Assets; Net income Plunges...

The Jetboil write-down caused JOUT’s total net income to drop by $9 million, or 66 percent, to $4.7 million, or 40 cents per diluted share, compared with $13.7 million or $1.37 per diluted share a year earlier. Excluding these items, operating profit would have increased by $100,000 from a year earlier. Net income came in at $4.7 million, or 40 cents per diluted share, compared with net income of $13.7 million, or $1.37 per diluted share, in the previous third quarter.

For the nine-month period ended June 27, sales were $340.5 million, a 2 percent decline versus the same prior year period. Total company operating profit was $18.0 million versus operating profit of $30.3 million in the same nine-month period last year.

Fiscal year-to-date net income declined to $9.9 million, or 70 cents per diluted share, compared with $22.8 million, or $2.30 per diluted share in the first three fiscal quarters of fiscal 2013. Earnings were also hurt by a significant increase in the company's effective tax rate.

"This year's weather-driven compressed selling season was challenging, but we acted quickly and decisively to keep expenses down, working capital in check and to maintain the flexibility to adjust to the ebb and flow of market demand,” Johnson-Leipold said. “We did a great job on all fronts; however, the loss of volume during the first half of the year proved too great to overcome in one quarter.”

Descente Grows Fiscal First Quarter Sales on Strength in Asia...

Japan’s Descente Ltd. reported sales increased 16.3 percent to ¥23.4 billion ($229mm) in the first fiscal quarter ended June 30, as a big increase in sales of Athletic Wear offset slight declines in Golf and Outdoor sales during the company’s slowest period of the year.

In Asia, sales surged 41.7 percent to ¥14.0 billion ($137 mm), resulting in a segment profit of ¥1.61 million ($16 mm), an increase of 81.0 percent from a year earlier. Golf and Athletic sales were strong and Outdoor sales remained strong in China, Hong Kong and North Korea.

In Japan, sales declined 8.4 percent to ¥9.35 billion ($92mm), resulting in an operating loss of ¥1.77 billion ($17 mm), up 71.08 percent from ¥1.03 billion ($10 mm) a year earlier. Descente attributed the plunge to having to increase its reserves for sales returns 4.5-fold in the wake of an April 1 increase in Japan’s sales tax from 5 percent to 8 percent. The increase prompted shoppers to mob stores in March and make last minute impulse buys they later returned. Athletic sales were flat and sales of Outdoor and Golf products declined.

Sales were negligible in North America, where Descente only sells ski apparel.

Sales of Athletic Wear grew 24.7 percent to ¥16.4 billion ($161 mm), with strong performances by Arena Swimwear, flat sales of Le Coq Sportif and Umbro and lower sales of Descente-branded apparel. Golf sales grew 0.6 percent to ¥5.9 billion ($58 mm) as gains by Lanvin Spall offset declines at Munsingewar and Le Coq Sportif. Outdoor Clothing sales fell 0.1 percent to ¥1.08 billion ($11 mm). Marmot sales were flat, while Descente enjoy strong sales in North Korea.

Descente reported gross profit increased 21.1 percent to ¥13.0 billion ($127 mm), or 55.5 percent of net sales, up 220 basis points from the same quarter a year ago. Net income reached ¥63 million ($600,000), compared with a loss o ¥22 million (-$200,000) a year earlier.

Descente affirmed its May forecast, which calls for fiscal 2015 net income to grow 7.4 percent to ¥4.8 billion on a 9.1 percent increase in net sales, which are forecast to reach ¥120 billion.

In addition to its own brand, Descente’s companies and affiliates manufacture and distribute a broad array of global sports apparel brands for cycling, golf, outdoor, racquet, snow sports and volleyball under license for the Asian markets, including China, Hong Kong and Korea. Licensed brands include Cutter & Buck, Lecoq Sportif, Marmot, Munsingwear and Umbro.

Safilo Group Reports Strong Sports Eyewear Sales in Second Quarter...

Safilo Group S.p.A. reported sales of its Sports products, which includes sunglasses and goggles made by Smith Optics, increased 18.5 percent in the second quarter, or 24.2 percent in currency-neutral (C-N) terms. The Italian eyewear company reported total net sales in the United States, including its prescription businesses, reached €123.0 million ($169 mm), up 1.5 percent.

Exchange rates shaved 600 basis points off U.S. net sales results, which were up 7.7 percent in currency-neutral terms. In the first half, U.S. sales were down 1.6 percent in reported terms but up 4.0 percent in currency-neutral terms. Retail sales in the U.S., where Safilo owns 130 Solstice sunglasses stores, slipped 0.9 percent to €23.2 million ($32 mm) in the second quarter (+3.8 percent C-N) and fell 2.7 percent to €39.7 million ($54 mm) in the first half (+1.5 percent C-N).

Sunglass sales grew during the quarter thanks to a “good performance” from the department store channel, with Polaroid, Fossil and Boss Orange, as well as Fendi, Bobbi Brown and Jack Spade contributing the most. Same-store sales through 130 directly operated Solstice stores increased 1.7 percent after declining in the first quarter.

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