2014 Smith Optics January Editorial Coverage Report

JANUARY 2014 BRAND EDITORIAL

PRESS CONTACT: Cassie Abel | cassie@smithoptics.com | 208.727.6593

Total Seen Monthly Circulation: +83,900,705

Total Seen Circulation Year to Date: +343,629,743

SELECT SEEN BRAND COVERAGE / CIRCULATION

*TOP PITCHES OF THE MONTH

1. Surfline - Archive Collection Launch - 1,700,000

1. Vision Monday - Archive Collection

2. Trend Hunter - Archive Collection Launch - 1,954,348

2. Eyecessorize - I/O, I/OS, Cornice, Cheetah

3. Bike Rumor - Archive Collection Launch - 3,000,000

3. Eyecare Business - Darby, Manning, Etta etc.

4. Cool Hunting - Archive Collection Launch - 1,200,335

4. VCPN - ChromaPop

5. Men’s Journal - Archive Collection Launch - 1,553,480

5. Runner’s World - Approach, PivLock

6. US Weekly - I/OS on Kim Kardashian - 6,465,2006

6. Invision - Archive Collection

7. E! Online - I/OS on Kim Kardashian - 4,919,050

7. Men’s Health - ChromaPop

8. Wired.com - I/OX Turbo Fan - 12,102,110

8. SELF - PivLock V2, PivLock V90

9. MensFitness.com - ChromaPop - 5,800,000

9. Men’s Journal - Forefront

10. MadeMan.com - I/O 7 Goggle - 1,231,220

10. Outside - Touchstone

11. Outside/Outside Online - Dr. Bob I/O - 2,172,025

11. Decline - Fuel V.2, Forefront

12. Florida Sportsman - Touchstone - 86,321

12. Vogue Austrailia - Women’s Snow Product

13. Examiner.com - ChromaPop - 11,826,779

13. Women’s Health - Allure, I/OS, Audible

14. Shop-Eat-Surf - I/O 7 ISPO Award - 549,432

14. Fitness - Maze, I/O, Mt. Shasta

15. Bicycling - Forefront - 438, 675

15. Life & Style - Allure, I/OS, Audible

16. Popular Mechanics - Archive Collection - 301,659

16. Men’s Health - Valence, I.OS, Audible

17. Monster Children - Archive Collection - 210,000

17. Envision - ChromaPop & Smith Feature

18. Vision Monday - ChromaPop - 20,024

18. Collective Magazine - Cheetah, Marvine etc.

19. VisionMonday.com - ChromaPop - 25,898

20. Fish Alaska - ChromaPop, Low LIght Ignitor

20. Details - Vice - 1,100,000

21. Vision Monday - Celeb Mail - Kim Kardashian

21. SIA Show Dailies - Archive, I/O 7 , Currier Story, Angry Birds, Camber, Compass - 100,000

22. Blue Ridge Outdoors - Chief with ChromaPop

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide.

For more information, check out www.smithoptics.com

*Please note that a pitch does not guarantee that the above mentioned product will appear in print.

Published by Active interest MediA sAturdAy, februAry 1, 2014

Official PublicatiOn Of the 2014 Sia SnOw ShOw

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Climate Wars

Environmental writer Jeff Goodell headlines Protect Our Winters breakfast event. (p. 3)

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Seeds of inspiration

Designers pinpoint the moment of epiphany behind their most creative offerings at the Snow Show. (p. 14)

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backcountry innovation

Revolutionary tech in avalanche airbags, a boom in splitboards, & vaccum climbing skins. (p. 26)

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tor s w o

hearD in the aiSleS

“Those are sexier than riding switch down Corbett’s on a snow bike.”

—Dynafit’s Eric Henderson

on the Lib Tech Ninja Suits (p. 56)

maP my ShOw

Book appointments, find parties, and navigate the floor plan with SIA’s Snow Show app, Siashowapp.com. Tag your social media #Sia14 and #Sia14Demo.

Show NewS | at the show

the Datebook

ToDAy’S noT-To-MISS EvEnTS BlueBird Social Zone, Booth 278

Presentations today include Building Brands in a Digital World: Content. Engage. Measure. (9 AM) and Inspiration Through Digital Storytelling (10:30 AM).

OIWC Keynote Breakfast & Awards, Mile High Ballroom #4, 7-9 AM

Industry veterans explore the most profitable opportunity in the snow industry today: Women.

Alumni Breaksfast, Room 207, 8-9:30 AM

Veterans and retirees of the snow sports industry are invited back to the Show to celebrate the past 60 years.

The Shmooz, Grand Concourse, CCC, 10 AM-4 PM

Looking for a job? Looking for your next best employee? Log some face-to-face time at this networking and hiring event.

Daily Beer Grab, CSCUSA Central Lounge, 5-6 PM

Meet up with your industry pals and throw back a cold one.

CRAFT @ SIA Happy Hour, Booth 4437, 5-6 PM Handcrafted skis, snowboards and microbrews.

Pint-Sized Partnerships

ProTECT our WInTErS hoSTS WAkE-uP CAll BrEAkfAST on ClIMATE ChAngE

Don’t let the recent snowstorm blanketing coloraDo’s resorts fool you. At the Protect Our Winters breakfast presentation yesterday in the Four Seasons Ballroom, the message was as clear as Colorado’s blue sky: global warming is real.

“The goal is to unite the winter sports community to fight climate change,” said POW founder Jeremy Jones, who hosted the event in conjunction with SIA and the Aspen Environment Foundation. “This is the first time we’ve had an official climate discussion at SIA, and we all have the ability to affect change.”

Driving the point home was keynote speaker Jeff Goodell, an author of several books on climate and a contributing editor for Rolling Stone. It was skiing—in particular spending two impressionable years in Lake Tahoe—that inspired him to advocate for climate change.

“You guys are all climate scientists,” Goodell told the packed room. “People in the snow sports business understand the subtleties of climate change better than anyone.”

Goodell, who won 2011’s Grantham Award of Special Merit, one of the highest awards in environmental journalism, outlined four major things that he’s learned in his research: 1) the science is scarier than any of us think; 2) it’s a myth that climate change will only affect future generations; 3) there’s no easy technological fix for it (today’s carbon dioxide emissions will be in the atmosphere for thousands of years); and 4) ultimately, climate change is not a technological problem but a political one.

“You people in this room have a lot of power, leverage, and motivation,” he concluded to resounding applause. “I don’t fear rising temperatures or oceans...I fear human apathy.”

—Eugene Buchanan

Photos by ben fullerton

outDoor inDustry branDs are cashing in on kiDs’ love for cartoons. Earlier this week, Smith Optics finalized a two-season collaboration with the popular video game franchise Angry Birds. The colorful characters will grace the goggle headbands and helmets of juniors’ and kids’ lines starting in 2014-15. “We’ve done so many collaborations with adult products, we wanted to extend it to our kids’ line,” says Smith communications manager Cassie Abel. “Angry Birds seemed like a good fit: Fun, playful, and a well-known name.”

VP of product and design Eric Carlson notes that the feathered fiends escape the “cute” vibe but remain recognizable and appealing to the 6-, 7-, and 8-year-old demographic. “[Angry Birds] are a little bit provocative. We wanted to be able to have a lot of fun with them graphically,” Carlson says. “They’re not teddy bears and butterflies.”

Burton also has a history of kid collabs. Last year the brand teamed up with Marvel for a kids’ jacket and pants (think Captain America and the Hulk) and with Disney/ Pixar for Toy Story-inspired snowboards and Star Wars–themed R2-D2 helmets. Stop

by Burton’s booth to see the latest Pixar collaboration in the Minishred line of jackets, one-pieces, and bib pants for 3-to-6-year-olds. The ’14-’15 print will feature characterwithin-a-character patterns à la Russian nesting dolls. Look for favorites from Finding Nemo and The Incredibles.

—Courtney Holden

Ensuring There’s Snow to Ski On

SIAsnowshow.com Day 3 | SNOW SHOW Daily

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Official PublicatiOn Of the 2014 Sia SnOw ShOw

PubliShed by active intereSt Media THURSDAY, JAnUARY 30, 2014

Boosting Participation

Retailers and suppliers spearhead innovative initiatives to get more people on snow. (p.10)

Timeline

As SIA celebrates its 60th anniversary, we look at the highs and lows in Show history. (p. 22)

New Blood

Fresh tales of grit and gumption from the newest crop of exhibitors at the Snow Show. (p. 26)

heard in the aisles

“We get commuter points for biking to work, taking the bus. Every 50 points we get a day off. It’s tough being us.”

—Rob Peterson, customer service representative, Big Agnes

map my show

Book appointments, find parties, and navigate the floor plan with SIA’s Snow Show app, sIashowapp.com.

Tag your social media #sIa14 and #sIa14Demo.

Top Trends | what's hot

Trend Report

What Will be in vogue next year on the slopes is here at the sia shoW today every year, trends and styles evolve, and the sia show serves as the hotbed for the most innovative and cutting-edge products in the snow sports industry. In a nut, here’s what to watch for in the major gear and apparel categories. Look for more in-depth coverage in the Snow Show Daily this week or check out the Snow Show Preview online at SIAsnowshow.com/showdaily.

—Helen Olsson

apparel

vonzipper upgrades the feenom nls for more peripheral vision.

▲ blacK diamond’s sharp end shell with gore-teX pro boasts a clean looK and technical performance.

▲ marmot boot pacK features a nanopro membrane and polartec alpha.

Everywhere you turn on the Show floor, you’ll find a hybrid down jacket for layering or wearing as a stand-alone piece, probably with environmentally friendly Bluesign certification and traceable down. Buyers will find more hardgoods companies like Atomic and Black Diamond launching apparel lines. Technical fabrics continue to evolve along with ergonomic and utilitarian details in backcountry-worthy apparel from Dynafit, Mammut, and Patagonia. Next season’s outerwear draws military inspiration, aesthetically with an infusion of camo prints, and functionally with PrimaLoft’s temperatureregulating Alpha insulation, developed for Special Ops forces, which will appear in more midlayer pieces like Strafe’s Gamma jacket. Especially in snowboard apparel, streetwear and youth culture is impacting design. In women’s apparel, look for longer silhouettes, urban styling, deep colors like Bordeaux, and global prints.

Buyers will note more technical outerwear that ducks the $300 price point, like Volcom’s L Gore-Tex jacket. While there’s a buzz about high tech at a low price, apparel makers still find that some consumers are willing to pay a premium for jackets like the moto-inspired Spyder Icon, which boasts Kevlar accents, shiny metallic side panels, and a $1,500 price tag.

dragon’s nfX allows for a windshield wide view.

goggles

alpha comes to midlayers in the strafe gamma.

All that’s old is new in eyewear. Sunglass companies are adopting retro styles like Smith’s Shasta, which draws on an iconic 1993 cat-eye silhouette. In goggles, cylindrical lenses are making a resurgence, with companies like anon, VonZipper, Electric, and Dragon. Interchangeable lens technology and photochromic lenses are hot topics. Enhanced peripheral vision continues to drive design, with rimless frames and wider lenses highlighting collections.

High tech is still happening, with goggles featuring headsup displays like Smith’s I/OX Recon and built-in cameras like the Zeal HD Camera Goggle.

snowboard

The chatter in snowboards is all about the craft of building decks. Taking a page from the revolution in surfboard shaping, snowboard makers are experimenting with new shape designs. At the same time, lines are being streamlined and rider-influenced development remains key. More manufacturers are adding splitboards to their lines. Look for boots that enhance fit with zonal lacing, Boa closures—or a hybrid of the two—and heat-moldable liners. Boot designers are also tapping the sneaker world for inspiration, making for sleek low-profile looks. In bindings, customization is a hot button, with highbacks that rotate, dial-in sizing, and adjustable canting. Suppliers are also offering more bindings that are compatible with any boot or board.

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SNOW SHOW daily | day 1 SIAsnowshow.com

▲ unity toyed with shape for the Kapow, a powder board that can hang in the pipe.

shred icedot

▲ rome’s Katana has customization features including pivotmount strap technology.

▲ the K2 maysis adds endosKeletal structure.

▼ niTe ize inovA sTs heAdlAmp

Top Trends | high Tech

Go Go Gadgets

InnovatIve hIgh-tech products debut at the sIa show today

cAmerAs For snow sporTs

The new Air Pro 3 POV camera from iON offers a major, high-definition upgrade in selfmounted camera footage. The waterproof, Wi-Fi enabled video camera records up to 60 frames per second at 1080 pixels and offers a shake-reduction feature (ideal for bumpy snow conditions) and a built-in microphone (for high-quality sound even on windy days).

Once the shot is nailed, footage can be instantly uploaded to Facebook.

GoPro has an upgrade, too, in its new Hero3+ POV camera, which is 20 percent smaller and lighter, has 30 percent more battery life, and a faster Wi-Fi connection than previous versions. The Hero3+ captures a sharper image from a wider-angle lens, even in low light.

Plus, a new and improved built-in microphone records better sound quality.

At the Show, Zeal launches its newest HD Camera Goggle with updated lens technology and improved camera performance. With integrated Wi-Fi, users can now share content directly with social networks. “One of the goals was to drastically reduce the size of the goggle so it will fit more people,” says company’s product specialist Carl Walker. The new frame design allows for more lens options, including a high transmission Premium Polarized lens unique to Zeal.

heAds-Up displAy goggles

Watch for goggles with GPS heads-up displays from Zeal, Oakley, Smith, Scott, and Uvex, which will utilize Recon Snow2, Recon Instrument’s fourth generation of in-goggle display screen. When turned on, a tiny GPS-enabled screen inside the lens displays speed, vertical descent, airtime, navigation, and distance, as well as friend tracking and a wireless connection to your phone for receiving texts. “Snow2 isn’t just a tweak on our last version,” says Recon CEO Dan Eisenhardt. “It’s a ground-up revise that provides more processing power, longer battery life, dedicated graphics processing, and enhanced user interface and connectivity with social networks.” The Oakley Airwave, for one, will feature Apple’s Mi Fi authentication chip for the full Bluetooth bandwidth of an iPhone.

going mobile

Snocru, a free mobile app that lets skiers and snowboarders check snow conditions, track their runs, and locate and connect with other riders on the mountain, will be getting an upgrade this winter. The new version offers better connectivity features, easier online shopping,

With a simple thumb to finger tap, Wearers can start and stop recording a video or ansWer a phone call.

AppArel And Accessories Tech

Here at the Show, BearTek rolls out its new Moto Glove, which lets wearers wirelessly control a smartphone or GoPro camera through Bluetooth and Wi-Fi modules built into the glove.

With a simple thumb to finger tap, wearers can start and stop recording a video, answer a phone call, or fast forward through playlists. BearTek is also debuting two new snow-sport specific “wearable technology” gloves.

Burton unveils the Chill Hero, a new waterproof-breathable shell jacket that features the company’s first-ever use of an Emergency Blanket heat reflective liner for warmth. Too warm? Unzip at the underarm vents or pack it away altogether into the jacket’s back pocket.

Stop by Outdoor Tech’s booth to see the brand-new Big Turtle Shell, a rugged water-resistant, shockproof portable ▲ beArTek moTo glove speaker that connects via Bluetooth to phone, laptop, or tablet.

Four times bigger than previous iterations, Big Turtle Shell is still lightweight enough for transport and capable of blasting tunes to a range of 32 feet. Also check out new exhibitor Nite Ize, which introduces Swipe-to-Shine tech in the Inova STS Headlamp, a multi-mode, dual color LED lamp that allows users to adjust illumination with a swipe of the finger.

—Megan Michelson

▲ ion Air pro

recon-reAdy goggles geT A groUnd-Up revise

and a boosted athlete program so app users can make contact with pros at resorts near and far.

Stop by the Shred booth to see helmets with a tech twist on safety. As part of an exclusive partnership, all Shred helmets will feature ICEdot identifier technology. Each helmet is assigned a unique pin number. In the event of an accident, first responders can access the wearer’s emergency contact information and get critical intel on medications and allergies.

▲ zeAl hd cAmerA goggle

Winter sports are getting more tech-savvy than ever, thanks to a slew of groundbreaking new products—from HD cameras to mobile safety technology to goggles with GPS.

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SNOW SHOW daily | day 1 SIAsnowshow.com

oAkley AirwAve

Top Trends | helmetS

Brain Bucket List

The laTesT crop of helmeTs To debuT aT The show focuses on lighTer weighTs and improved proTecTion wiTh ever-changing Technology The rise in ski and snowboard helmeTs represents that place where healthy consumerism and altruism have found a happy medium. Consider this: In the winter of 1998-99, helmet sales rung up at about $29.3 million, most of them to racers and pros. Helmet sales have been well over $100 million each season since 200910. You would be hard pressed to find another category represented on the SIA Show floor today that has seen such dramatic growth.

Helmet sales should continue to remain robust despite a slight downtick over the past season, which had more to do with snow conditions than consumer demand. “Helmet sales peaked to over $117 million during 2010-11 due to an epic winter,” said Kelly Davis, SIA director of research.

With the snowfall so far this season, Davis expects sales to pick up.

lighter, Sleeker, breezier

As helmets become standard issue, they have evolved to become lighter and lower profile, with enhanced airflow and better protection. At the Smith booth, look for the

in-mold Camber and Compass helmets, which use Aerocore Technology—a combination of Koroyd polymer tubular cores and EPS (expanded polystyrene, the common shock-absorbing foam used in most helmets). The tech combines for better venting and a 30 percent reduction in energy transmission over traditional EPS materials.

Bern found a truly creative way to integrate airflow and lighter weights into helmet foam. The Zip Mold Plus in its Kingston helmet is a liquid-injected foam with a series of six strategically placed nylon ribs, each molded into the polyurethane foam just under a PVC micro-shell. The result: more airflow and less material. Salomon’s Quest

features Auto Custom Air, which manually inflates for a precise, personalized fit and an EPS 4D liner with Twinshell Ventilation.

New Safety tech

The folks in the Shred booth are amped on the new safety technology in their Slam Cap. Called Slytech Noshock, it’s a Honeycomb Cone Structure injected into the in-molded EPS foam, which serves to dissipate impact forces multidirectionally, reducing the force of a blow to the head while providing a lighter lid. The Slam Cap also features a layer of pure silver for anti-microbial and anti-stink properties.

pick of The day stop by the Giro booth to try on the new discord, a “softshell” helmet that features not only a foam vinyl nitrile (vn) inner liner but also a soft, flexible outer shell. According to Giro, that VN foam liner is able to manage both high- and low-energy impacts across a wide range of temperatures, while delivering increased comfort and durability.

Official PublicatiOn Of the 2014 On-snOw demO/ski-Ride fest

Published by active inteRest media

Put the Tech To the Test

After four days indoors, it’s time to get on-snow and demo the new gear

Get Tactical Industry veterans share strategies for navigating the on-snow demo (p. 12).

PLUS: A guide to Copper’s hot spots (p. 4).

On-snow demo tips

Magazine test directors reveal their secrets for testing snowboards and skis. (p. 8)

Regional demo lineup

Rep associations host coast-to-coast test events following the SIA On-Snow. (p. 15)

e

nordic & | Guide to Accessories the demo

Be Sure to Accessorize

Make tiMe to test drive helMets, goggles, poles, and More Sure, hardgoodS are the Show StealerS at the on-Snow demo, but accessories represent continued sales opportunity at retail. According to SIA research, helmets and goggles represented 2.7 million in unit sales in 2012-13 and in the same year, retailers moved 4.5 million gloves. Alongside demo booths lined with skis and snowboards, you’ll find eyewear, helmets, snowshoes, poles, and insoles. And it might not be a bad idea to test out a spine protector while you’re throwing that cork 720 in Copper’s superpipe.

For Greg Burbank, owner of Sunshine Joy in Woonsocket, R.I., accessories are paramount. “We sell a lot more accessories than equipment,” says Burbank. Burbank is carrying a leather race glove that his shop tested out at the on-snow demo last year. “We thought those gloves would be cold, but they ended up being the warmest, driest gloves,” he says. “We put in an order, and now we can explain those benefits to customers.”

Nordic Demo

accessible test loops and a full intinerary at copper deMo having both the alpine, Snowboard, and nordic demoS at the same venue marks a major shift for the SIA On-Snow Demo/Ski-Ride Fest. “It’ll be great to have the proximity to the alpine event. In the past, retailers have had to choose which event to go to,” says Reese Brown, SIA’s Nordic director. This year’s Nordic demo will be staged at Copper’s East Village, with several test loops built on the rolling terrain at the resort’s base. “We’ll have a few really effective kilometers of track for skate skiing and classic, with short, moderately pitched hills,” says Brown.

There isn’t a better Nordic demo nationwide, according to Andy Canniff, marketing director for Swix. “The new venue will freshen things up. Hopefully having the events so close will encourage shops that are alpine focused to come to the Nordic demo,” says Canniff.

Also on the calendar are industry mixers and a series of educational seminars. “We have a lot of knowledge in the Nordic community,” says Brown, who looks forward to getting together and exchanging ideas. “It’s such a great opportunity,” he says, “some of the more important things happen over a beer.”

—H.O. SIAsnowshow.com

| ON-SNOW demO guide 2014

11

Official PublicatiOn Of the 2014 Sia SnOw ShOw

Women Rule Recent appointments to sia’s BoaRd of diRectoRs BRing peRcentage of seats held By women to twice the national aveRage

PubliShed by active intereSt Media Sunday, February 2, 2014

Battling the Elements

Products at the Show draw inspiration from the military, aesthetically and functionally. (p. 12)

McConkey Moment

SIA 60th Flashback: Remembering Shane’s infamous Las Vegas base jump. (p. 16)

Get the Boot

Ski boots for women and juniors amp up on function and fit. (p. 24)

heard in the aisles

”We’re offering a Honey Stinger bounty to anyone who can deliver us the Seahawks banner that’s been flying in the K2 booth.”

—Nate Bird, Honey Stinger category manager

Map My show

Book appointments, find parties, and navigate the floor plan with SIA’s Snow Show app, sIashowapp.com.

Tag your social media #sIa14 and #sIa14Demo.

at the show | show news

Business Digest News from arouNd the show floor

At next week’s Winter Games in Sochi, SIA board secretary David Currier, an alpine Olympian from 1972, will see the flame come full circle as his son, Lyman, will be competing in the first-ever Olympic ski halfpipe event. And here at the Show, Montana tune technician Jim Deines—the same person who tuned David’s skis on the World Cup—is tuning Lyman’s skis for the Games. “It’s a different tune,” Deines says. “For David it was all about going fast downhill, for Lyman it’s all about speed going up.” Lyman, who took sixth in the X Games Superpipe, is looking forward to testing the tune in Sochi. “The addition of freeskiing is really going to boost the competition,” he says. “I can't wait to see the level everyone’s skiing at.”

snow sports on the Gridiron

The Seattle Seahawks bought their way into the hearts of Minnesotabased baselayer manufacturer WSI. The Super Bowl contenders called in with a last-minute request for the brand’s HEATR socks, Arctic Pro WikMax shirts, and arm warmers, which all feature a hyper hollow fiber that expands when body moisture interacts with it, keeping the wearer warm and dry. Meanwhile, Obermeyer reports that it outfitted the Denver Bronco Cheerleaders again head-to-to this season.

such positions as CFO and marketing manager.

After seven years as CEO of Patagonia, Casey Sheahan is stepping down. The outdoor industry giant saw the brand double its revenues under Sheahan. Taking his place will be Rose Marcario, Patagonia’s second female CEO and the first in 20 years since Kris Tompkins helmed the company.

Big mountain skier Chris Davenport, who has been with the Kästle Pro Team since its inception in 2007, was recently made a shareholder at the company. At the Show, Kästle also announced the creation of Kästle USA. Davenport will be involved in the new subsidiary. Scarpa North America hired Samantha Kilgore as its new marketing manager. Kilgore comes to the job after four years as the North America marketing manager at Rab. “Sam is the perfect person to help continue to build and evolve Scarpa’s marketing efforts in the U.S. and Canada,” says CEO Kim Miller.

Uvex gets a new general manager, Sergio Kiehl, who was previously at Reebok and Nike in different capacities.

Gorski maGiC print Vest

peopLe

Icelantic has named Annelise Loevlie as its new CEO, replacing Ben Anderson who will now be its chief brand officer. Loevlie has been with the company since 2005 in

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SNOW SHOW daily | day 4 SIAsnowshow.com

traCeabLe down

Patagonia and The North Face recently launched traceable down programs to address animal welfare issues in down supply chains. Next fall, Patagonia will move to 100 percent Traceable Down across its entire line, sourcing feathers only from non-forcefed or live-plucked birds. “It’s hands-on every step of the way,” says Patagonia social and environmental responsibility manager Wendy Savage.

The North Face’s new Responsible Down Standard provides a global standard that lets the company evaluate and certify its full down supply chain. Developed in partnership with Control Union Certifications, the program ensures the ethical treatment of animals at every level in the chain, from hatchery to garment manufacturing.

—Show Daily Staff

sIa: the Real world

CoLLabs

Tecnica Blizzard USA has signed a three-year official partnership contract with Alaska Rendezvous Heli Guides (ARG), which is relaunching in 2014 under the leadership of Ali and Aidan Meiners, offspring of late founder Theo Meiners.

Foldable approach ski company MTNApproach is collaborating with Jackson Hole’s Asymbol to create a new system for 2014-15. The new 3.2-lb. model features graphics by Asymbol’s Adam Haynes, showcasing his painting “Silverton,” the hometown of MTNApproach founder Cory Smith.

pataGonia primo down jaCket

produCt news

New this year, luxury outwear company Gorski is using arctic fox as trim. “It looks fabulous,” says president Lauren Gorski. The clothing is made in Italy, but the fox are ranch-raised in Finland for consistency and quality.

K2 recently announced that its new line of freeride boots will only be available at specialty retail shops. “Having expert shop employees ensure the fitting process is done correctly is key,” says marketing director Mike Gutt.

sia is GettinG a dose of reaLity tV this week. happeninGs from the show wiLL be broadCast in “2014 sia snow show,” on uniVersaL sports network, saturday, february 8, from 7 to 8 p.m. the speCiaL proGram wiLL feature aLL the hot new Gear from the show fLoor and from the on-snow demo at Copper mountain.

Photos by (from left) courtesy; alton richardson (4)

Like father, Like son

randoms

D’BLANC GUILTY PLEASURE

Unless you were sleepwalking through the trade show circus this past month, you most likely caught a glimpse of the new sunglass purveyors D’Blanc in action, unveiling their new line of uniquely handcrafted shades. We were impressed, to say the least, especially with styles like their Guilty Pleasure shade. This leopard-colored acetate frame boasts retro grey lenses, giving it that one-of-a-kind feel with subtle curves and distinctive accents. ‘Chaos Meets Culture’ is the D’Blanc theme, and this is evident in the way they’re crafting all of their sunglasses. We strongly suggest you keep up with these guys on Instagram @dblanc, or head over to dblanc.com and peruse through their chaotically creative line today.

ADIDAS SILAS

Adidas’ pro Silas Baxter-Neal has just dropped his new signature shoe, the Silas SLR, and has got the sneaker-heads cooing all over the Internet. The Silas SLR is a skate hybrid shoe comprised from a couple different Adidas classics, a blend of the Samba and Boston. Running shoe inspired and ready to skate, the new signature Silas SLR gives you all of the durability and style you’ll need to carry you wherever you go. It features a vector traction outsole for grip and a supportive molded sock liner, letting you feel the difference. There’s a whole line of Silas-inspired clothing that’s coming out along with the Silas SLR shoe, and it’s all looking primed and ready for your enjoyment. Head over to adidas.com/ skateboarding and step up your swagger today.

SMITH ARCHIVE COLLECTION Smith Optics unveiled its Archive Collection right before the Agenda Long Beach show this past month and we had the pleasure of snagging a couple of the exact remake shades for ourselves. The Smith Archive Collection has us loving every moment of wearing these fashion/function sunglasses. We’re talking timeless sunglass frames with all of the superior quality and comfort Smith has been known for producing in the past 49 years. There’s something for everyone in the Archive Collection. Whether it be a matte black finish or a polished indigo gradient, you’re guaranteed to find a pair that satisfies your taste. Head to any fine outdoor retailer or to smithoptics.com to get a piece of the Archive Collection.

ZEAL HD CAMERA GOGGLE There’s a new goggle from Zeal Optics that is single-handedly revolutionizing snow sport enjoyment and point-of-view recording. The Zeal HD Camera Goggle has a built-in 170-degree camera that films in 1080p and shoots 12 MP photos. Not only can you conveniently capture yourself shredding down the mountain while wearing these goggles, but on your way back up on the lift you can use the in-goggle viewfinder to critique and review your run. On top of all of this cutting-edge technology, these goggles come with the best lens technology and fit available on the market. Basically, the Zeal HD Camera Goggle is way ahead of the curve offering simplistic, high-quality recording along with all of the comfort and eye protection any great goggle should have. Snag a pair before they sell out at zealoptics.com, or anywhere Zeal Optics are sold.

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CIVILWARE SERVICE CORP

Geoff Rowley has been transitioning to the business side of things in starting his new web child company Civilware Service Corporation. CSC is an online destination for the most exclusive of products. We’re talking anything from premium quality t-shirts and hats to homemade axes and utility knives. The site is unique to all others just like the products that it sells, and taking a glimpse into the Civilware “Civilians” section gives you an in-depth look at hard-working Americans, like knife maker Charlie Davis. There’s a lot going on at CSC so head to civilware.co, and make sure to keep up with CSC via their Instagram account @civilware.

///É QUIPEMENT

Lunettes estivales PAR DAVID SAVOIE

Au moment où vous pensiez que ce n’était plus possible de réinventer la lunette, les fabricants vous démontrent le contraire avec leur fournée de l’été 2013.

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1 GLORYFY

Quel sort ont subi vos dernières lunettes? Broyées sous votre poids? Réduites en miettes après une chute en vélo? Ou tout simplement écrasées par inadvertance par votre copilote? À cela, Gloryfy a une solution (presque) parfaite : sa technologie G-flex permet à vos lunettes d’être élastiques et de résister à des torsions dans plusieurs directions, ce que des lunettes normales ne supporteraient pas! La compagnie autrichienne fait son entrée au Canada et propose quatre modèles, de quatre couleurs différentes.

G2, G3, G4, G5 | 240 à 250 $ | gloryfy.com

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juin 2013 espaces.ca

2 SMITH

La petite reine est à l’honneur parmi les nouveautés de Smith, avec deux modèles orientés pour le vélo (ou la course à pied). La compagnie propose ses Approach et Approach Max pour les mordus de grands dentelés et petits dénivelés. La monture s’adapte parfaitement au visage, tout en gardant une bonne aération. Vous pourrez également adapter la lunette à votre nez selon vos besoins. Vous pouvez changer les lentilles. Plusieurs couleurs de montures disponibles. La version Max du même modèle promet des lentilles encore plus larges pour ceux qui voudraient couvrir davantage d’horizons.

Approach | 179 $ | smithoptics.ca

3 OAKLEY

La compagnie californienne, un phare dans le domaine de la lunette de soleil, propose plusieurs nouveautés. D’abord, la Hijinx vous protègera bien des rayons, avec une monture très large et des lentilles qui réduiront l’éblouissement. Autre nouveauté : les lunettes TwoFace, inspiréee directement du milieu du skateboard. Il ne faut pas se fier aux apparences : le cadre est un mélange de plastique et d’aluminium, ce qui les rend résistantes aux abus, tout en conservant leurs poids plume. Et les lentilles promettent une très bonne clarté.

Hijinx : 184 $ | TwoFace : 160 $ | oakley.com

TOUT AZIMUTS

LES ESSENTIELS PAR L’ÉQUIPE ÉDITORIALE

Symbioz Idéale pour les terrains techniques, cette raquette repousse le concept de raquette rigide. Toute en souplesse, sa courbure s’ajuste au terrain pour permettre aux crampons de s’agripper fermement.

Renforcée de carbone pour ajouter de la force à l’armature, sa cale de montée est intégrée à la fixation, ce qui permet une montée parfaite, peu importe la personne qui portera la raquette, laquelle s’ajuste à tous les pieds en moins de deux. Son système d’attache du pied est facile à adapter à n’importe quelle botte. Une seule grandeur toutefois, ce qui pourrait ne pas convenir à ceux qui désirent partir avec un gros sac à dos. Poids : 980 g par raquette.

TSL, Symbioz | 299 $ | tsloutdoor.com

Radiator La compagnie montréalaise Kombi tente de se tailler une place dans les vêtements chauffants en améliorant son gant chauffant. Une simple pression sur un bouton situé au bas du pouce permet de sélectionner l’une des trois intensités de chaleur. La batterie rechargeable au lithium-ion vous gardera au chaud jusqu’à cinq heures à sa température basse de 7oC (deux heures et demie à sa température élevée de 14oC). Isolation en Primaloft et membrane en nylon qui résiste à l’eau et qui respire bien. L’ensemble est un peu plus lourd qu’un gant traditionnel, mais la qualité des gants Kombi nous fait pratiquement oublier ce détail, surtout lorsqu’il fait très froid et qu’on est seul à ne pas geler des doigts dans les remontées mécaniques!

KOMBI, Radiator | 200 $ | kombisports.com

I/OX Elite Turbo Fan Si vous connaissez déjà la populaire série de lunettes de ski I/OX de Smith avec verre interchangeable, vous adorerez celle-ci qui intègre un ventilateur microélectrique développé pour l’armée américaine. Oui, un petit ventilateur silencieux à batterie (2x AAA) à deux vitesses fait circuler l’air à l’intérieur, ce qui aidera à chasser la buée de votre lunette, alors qu’un revêtement antibuée à l’extérieur permet de skier dans n’importe quelles conditions.

Le tout est à peine plus lourd qu’une paire de lunette ordinaire.

SMITH, I/OX Elite Turbo Fan | 245 $ | smithoptics.ca

14

janvier 2014 espaces.ca

JAN24-302014

BRECKENRIDGE

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COPPER

MOUNTAIN

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KEYSTONE

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FRISCO

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SILVERTHORNE

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DILLON

tracking

tele TURNS Skiing trend is becoming more mainstream with advancements in gear

SHOP

P4

Everything you need for a free-heel ski outing

P6

SAVOR

The best of the best in high-octane brewing

P8

DISCOVER

Out of the museum and onto the slopes with new historical tour

P16 WWW

.EXPLORESUMMIT.COM

TELEMARK GEAR ON THE CUTTING EDGE OF OUTDOOR TECHNOLOGY

by AARON H. BIBLE PHOTO: TRENT BONA PHOTOGRAPHY

Kinco gloves.

PHOTO: COURTESY SMITH OPTICS

Smith Vice goggle.

situations when you’re w ing for friends at the top the mountain or at the l A helmet from Bolle (bolle.com), Bern (bern limited.com) or Smith ( thoptics.com) should be the top of your must-ha list. Try on the new Smi Sequel for warmth, stea fit, comfort and ideal go integration when paired with the new Vice goggl You’ll also need a goo sturdy pair of knee-high wool socks. Check your specialty outdoor shop f SmartWool, Point6 (poi com) or FITS (fitssock.c ski socks.

As for gloves, you’ll ne a pair of Kincos to solid your old school, grassro status. Kinco work glove have a cult-like followin with lifties, patrollers an backcountry enthusiasts nationwide. Their mode 901 Ski Glove features a waterproof laminate an new this year, is availab a mitten for extra warm Other models such as th popular and much imita model 1927KW require aftermarket waterproofi such as Sno-Seal, availa at Walmart and specialt outdoor shops.

HARD GOODS SKIS BOOTS AND BINDINGS

PHOTO: COURTESY SCARPA

Scarpa TX Pro boot.

PHOTO: EARL HARPER / MSR

MSR Deploy TR-3 backcountry pole.

PHOTO: COURTESY SCARPA

Scarpa NTN Freedom binding.

PHOTO: COURTESY DPS

DPS Lotus 120 Spoons.

When it comes to skis some people like noodle some prefer planks, oth pontoons, but the conse sus among tele skiers is that wider is better, with minimum of 99 millime under foot.

For a high-performan powder tele ski, invest in pair of the new DPS Lot 120 Spoons (www.dpssk com), made in Utah wit proprietary Pure3 carbo construction. The Lotus is a directional ski with rockered shovel and com plex convex base design available in 178-, 189- an 197-centimeter lengths.

Telemark skiers are notorious for using wha ever crappy, bent and mis-sized poles they find their sheds the morning dumps. Don’t be that gu Check out the new pole technologies from Black Diamond, Swix (swixsp com) and MSR (cascadedesigns.com/MSR). Th new MSR Deploy TR-3 is a high-performance, adjustable, three-section

WWW.EX

For the full video, visit: http://freeskier.com/stories/road-sochi-brown-herman-wise-compete-2013-dew-tour-breckenridge

https://www.facebook.com/KimKardashian

KimKardashian.com/Facebook

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http://kimkardashian.celebuzz.com/2014/01/07/ski-day-with-kourt-and-scott/kim-kardashian-kourtney-kardashian-and-scott-disick-go -skiing-in-park-city-ut-16/ https://www.facebook.com/KimKardashian

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• • • outdoor retailer daily secretary jewell’s plan to get 10 million kids outdoors

January 23, 2014

news Governor Green?

Critics question OIA’s award for Utah’s Gary Herbert

gear trends Winter apparel Blended down, air-permeable shells, fanciful socks and hot baselayers

new exhibitors

change agent

Innovators and upstarts Here’s where to find all 148

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