2014 Smith Optics February Editorial Coverage Report

FEBRUARY 2014 BRAND EDITORIAL

PRESS CONTACT: Cassie Abel | cassie@smithoptics.com | 208.727.6593

Total Seen Monthly Circulation: +28,535,697

Total Seen Circulation Year to Date: +372,165,440

SELECT SEEN BRAND COVERAGE / CIRCULATION

*TOP PITCHES OF THE MONTH

1. USA Today - Sochi Coverage, I/OX - 1,674,306

1. Cool Hunting - Maze, I/O

2. UnCrate - I/O Trilaboration - 1,500,000

2. Backpacker - Vantage, Compass

3. PinkBike - Forefront - 1,847,054

3. Gear Junkie - Vantage, I/OS

4. PinkBike - Chile Recap (Forefront/Optics) - 1,847,054

4. Gear Junkie - Forefront

5. SkiMag.com - Archive Collection - 368,606

5. SnowboardMag.com - I/O 7, Squad

6. Backpacker - Dover with ChromaPop - 345,627

6. Women’s Adventure - PivLock Overdrive

7. BikeRadar - Forefront -

7.

8. Singletrack - Forefront - 129,466

Various Suncloud & Forecast

Outside Magazine iPad - Lowdown Slim, Approach,

9. MensHealth.com - Dover with ChromaPop - 13,000,000 8. Skiing Magazine - Various 2014/15 Winter Product 10. SkiingMag.com - I/O, I/OX, Maze - 132,594

9. Ski Magazine - Various 2014/15 Winter Product

11. Universal Sports - Currier Interview - Unavailable

10. Mountain Outlaw - Suncloud Causeway, Flutter, Patrol

12. MidCurrent - ChromaPop - 5,000

11. Bike Mag - Forefront

13. Vision Monday - Archive Collection - 20,024

12. Explore Magazine - Forefront

14. SELF.com - Maze, I/OS - 4,238,164

13. Men’s Fitness - Lowdown with ChromaPop

15. Coastal Angler - Frontman - 130,000

14. Fitness - Archive Collection, Aegis Shield, PivLock V2 Max

16. VCPN - Kingdom - 37,086

15. Bicycling - Forefront

17. SEA/Boating World - Frontman - 100,734

16. Blue Ridge Outdoors - Mastermind

18. OnTheSnow - I/O, Vice, Vantage - 294,096

17. VCPN - Eco Friendly Materials

19. VCPN - PivLock Overdrive, Approach, PivLock V2 - 37,086 18. 20/20 & Vision Monday - Archive Collection 20. Climbing - Dolen with ChromaPop - 42,440

20. Eyecare Business - New Intros, Nose Pad Technologies

21. Eyecessorize - I/O, I/OS, Cornice, Cheetah - 59,589

21. Vision Monday - ChromaPop RX

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide.

For more information, check out www.smithoptics.com

*Please note that a pitch does not guarantee that the above mentioned product will appear in print.

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patton oswalt • sharon jones • swoon • awkward black girl’s issa rae

DEc/JAN 2014

for women with something to get off their chests

the sexiest celeb fanfic p. 87

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JACkET By NikiTA, NikiTACloThiNg.Com; Top AND pANTS By NilS; hAT By DAkiNE; gogglES

By SmiTh opTiCS, SmiThopTiCS.Com.

72

. DEC/JAN 2014

To view the video, visit: http://midcurrent.com/2014/02/20/video-smith-chromapop-lenses-explained/?utm_source= feedburner&utm_medium=feed&utm_campaign=Feed%3A+midcurrent+%28MidCurrent+-+ Fly+Fishing+News%2C+Techniques+and+Advice%29

DOWNTOWN••DR. COLLEGE • BALDWIN•PARK • WINTER PARK • CONWAY • MAITLAND WINDERMERE PHILLIPSPARK • METROWEST WINTER GARDEN • OCOEE • HUNTER’S CREEK

OFM’s Premier Preschool Guide

MARCH 2014

Eco-Friendly Lifestyles

OrlandoFamilyMagazine.com

For more photos and details of the trip, visit: http://www.pinkbike.com/news/andes-pacifico-chile-yeti-ambassadors-2014.html

SMITH

WEBSITE: smithoptics.ca

CUSTOMER SERVICE PHONE: 1-888-681-8886 CUSTOMER SERVICE E-MAIL: smithcanada@smithoptics.com / DISTRIBUTOR: Canam Sport Eyewear Inc. SALES MANAGER: Rob Retzlaff, (905) 425-5000 / YEARS ON MARKET: 49

I/O 7 $240 - Single-Pivot Quick Release Lens System - AirEvac Integration Technology - Patented Vaporator Lens with 5X Anti-Fog Technology - Includes two performance mirror lenses - Dual-axis Outrigger System - Three-layer DriWix Face Foam

SQUAD $100 - Medium Fit - Carbonic-X Lens with TLT Optics - Two-layer DriWix Face Foam - Helmet compatible - Free bonus lens

BRAND: SMITH / NAME: JOE SNYDER TITLE: CATEGORY MANAGERâ&#x20AC;&#x201D;GOGGLES / YEARS: 3 CURRENT TRENDS:

We see different trends at different price points and some overreaching or general trends. On the high end, lens interchangeability and mountain electronics, GPS, cameras, etcetera drive the feature set; often times this is combined with a rimless or minimalist aesthetic. At the mid price point, we are seeing a resurgence in the cylindrical lens goggle market. The simple design and aesthetic these types of goggles embraces is a less-is-more philosophy and speaks to certain consumer groups. In general, a trend we are seeing across all price points is the increase in size and silhouette of goggles. The oversized trend is starting to plateau, and the new standard or norm has changed.

YOUR INSPIRATION:

New ideas at Smith are driven with performance in mind. We are continually trying to improve the product and experience for the end user. We are users ourselves, and a lot of the ideas comes from thatâ&#x20AC;&#x201D;just being out using the products and talking with our friends who are using the product. We also work with very talented graphic designers and artists. They are key in the creation of the colour pallet and strap graphics that result in a cohesive line collection.

ON THE HORIZON FOR YOUR BRAND:

New this season is the I/O 7 goggle. We set out to create an efficient interchangeable lens goggle that did not compromise the fit and functionality with bulky, heavy and rigid components. The result is a goggle that has unparalleled fit and comfort for all-day riding, and when conditions change, the refined lens-interchange system is quicker and easier, utilizing a single pivot quick-release lever. The I/O 7 also showcases two new technologies in Dual Axis outriggers and Goggle AirEvac. Both technologies are centred on the idea of improved integration and goggle functionality.

THE FUTURE OF GOGGLE DESIGN:

There are many niche consumers in the goggle market. What one consumer may think is awesome may not be appreciated by another. That is why we will see quite a bit of diversity with future goggle development. On one side of the spectrum, fully featured GPS and camera-enabled goggles will continue to innovate and surprise. On the other side of the spectrum, we will see a resurgence of the back-to-basics goggle.

One thing all consumers do want is for their goggle to perform. With the adoption rate of helmets continuing to rise, I see consumers being drawn to goggles that are designed specifically with helmet use in mind. Not all goggles work well with helmets; at Smith, we will continue to focus our efforts in this area.

117

To read the full article, please visit: http://www.skinet.com/skiing/articles/ruled-out

To view the video, visit: http://universalsports.com/video/sia-snow-show-david-and-lyman-currier/